June 15, 2024

Baguio City’s LGU and Hotels Receive ICT Proficiency and Internet Connectivity Boost as City Hits Revenue Targets by 45 Percent


Eastern Communications enhances the digital landscape of Baguio by rolling out innovative ICT services tailored to the city's hospitality and government sectors. The company aligns with Baguio's goal of boosting economic and tourism growth, aiming to support the region’s resurgence post-pandemic.
Baguio’s local government and hotels partner with Eastern Communications
for reliable connectivity & ICT services.

Baguio City is a significant contributor to Cordillera’s economy, and is on track to meet its PHP2.74 billion collection target for 2024. Having already collected 45% of this goal in the first four months, Baguio City Assistant Treasurer Fernando Ragma reported a 12% increase in collections compared to 2023, with PHP1.205 billion gathered from January 1 to April 30.

To sustain this momentum, Eastern Communications is committed to equipping more businesses with digital solutions to help them thrive.

The telecommunications provider will enhance Baguio's digital landscape with innovative ICT services tailored to the city's hospitality and government sectors. This initiative aligns with Baguio's goal of boosting economic and tourism growth, aiming to support the region’s post-pandemic resurgence.


Strengthening Baguio’s Government Sector

Reliable connectivity is pivotal for Baguio's economic development. It enables efficient communication, access to global markets, and fostering innovation. Both businesses and public services rely on seamless internet access for transactions, research, and networking. Additionally, robust connectivity supports remote work, enhances education, and drives technological advancement, fueling economic growth and competitiveness.

The partnership between Baguio’s local government and Eastern Communications represents a significant step towards enhanced connectivity and progress. Eastern's comprehensive internet solutions support Baguio's vision for a digitally inclusive future, providing the robust infrastructure necessary for economic vitality and community empowerment.

"Eastern's connectivity services offer a transformative opportunity for Baguio City's development. By providing free fiber connectivity to barangays, Eastern enables seamless communication infrastructure essential for urban planning and public services. Integrating IoT boxes for sensors and CCTV enhances security and resource management, fostering a smarter, safer cityscape," said City Government of Baguio Officer in Charge - Management in Information and Technology Division (MITD) Francis Camarao.

Boosting Hospitality and Tourism in the Summer Capital

Eastern Communications is also playing a crucial role in the digitalization of Baguio’s hospitality and tourism sectors. The company has recently partnered with several prime hotels in Baguio, including Soto Grande Hotel, Hotel Cosmopolitan, and Newtown Hotel, to provide top-tier ICT solutions.

Clients have expressed satisfaction with Eastern's personalized services and ICT solutions, noting that digital adoption is essential for businesses to thrive in the modern era.

Soto Grande Hotel


Eastern Communications holds a contract signing event with Soto Grande Hotel. [From L to R: EC Regional Sales Senior Account Manager Lawrence Balbin, Soto Grande Hotel Resident Manager Marco Fetizanan, EC Marketing Head Jed Estanislao, and EC Regional Sales Executive Account Manager Alejandro Carandang]

During the official contract signing event with the newly opened Soto Grande hotel, Resident Manager Marco Fetizanan offered a positive outlook on their partnership with Eastern Communications, noting that it "will significantly enhance our digital processes."

"Their reliable connectivity ensures our guests enjoy a seamless online experience throughout their stay. Eastern has proven to be our partner of choice, and we believe that adopting digital solutions is crucial for businesses to thrive in 2024 and beyond.”

Hotel Cosmopolitan


Eastern Communications officially seals its partnership with Hotel Cosmopolitan through a contract signing ceremony. [From L to R: EC Regional Sales Senior Account Manager Lawrence Balbin, Hotel Cosmopolitan Owner Glen Flores, and EC Marketing Head Jed Estanislao]

Hotel Cosmopolitan, located in the heart of Baguio, also recognizes the importance of digital adoption in accommodating the city's increasing number of tourists. The hotel seeks to meet this need as it officially sealed the deal for Eastern Communications to be its Fiber1 internet service provider.

Glen Flores, owner of Hotel Cosmopolitan, expressed his confidence in the telco's service, “Eastern Communications is not only fast and effective but also offers friendly and impeccable customer service.”

Newtown Hotel


Newtown Plaza Hotel partners with Eastern Communications for reliable internet service. [From L to R: Newtown Hotel Representative, EC Regional Sales Senior Account Manager Lawrence Balbin, Newtown Hotel Manager Josh Ancheta, EC Marketing Head Jed Estanislao, and EC Regional Sales Executive Account Manager Alejandro Carandang]

Eastern also partnered with the popular Newtown Plaza Hotel, located along Claro M. Recto Street, to offer the business an Internet Direct Service (IDS) leased line.

During the official contract signing, Newtown’s Hotel Manager, Josh Ancheta, highlighted the main reasons for choosing the telco as their dedicated internet service provider.

"Our partnership with Eastern was driven by our need for a provider that offers reliable after-sales support and quick response to our concerns. Apart from this, they also helped us exceed our guests' expectations. We recommend Eastern as the go-to provider for the tourism and hospitality sector due to their personalized solutions and dependable service."

With Eastern Communications' growing ICT and connectivity partnerships in Baguio, it aims to be a Partner in Progress for the city, building a digitally connected and economically vibrant community. This ensures that both businesses and tourists can benefit from enhanced services and opportunities.

Capture and store more with vivo Y18's new 256GB storage, 8GB RAM variant


Global smartphone brand, vivo, announces the launch of the newest variant of its entry-level camera phone, the vivo Y18. The latest version features 8GB RAM, 8GB extended RAM, and generous 256GB storage, now available for only Php 7,499.

With up to 16GB of RAM, the vivo Y18 ensures smooth multitasking, allowing effortless switching between apps.

The substantial 256GB storage, expandable up to 1TB through a micro SD card, means never having to worry about running out of space for photos, videos, apps, and other essential files.


The vivo Y18 is designed to enhance the photography experience at a pocket-friendly price with its 50MP multi-style portrait night camera.

Whether you're snapping spontaneous shots or crafting stylish portraits, the vivo Y18's camera technology boosts creativity and delivers stunning results every time.

The vivo Y18 also boasts a 90Hz refresh rate and low blue light screen yet a durable display, providing a seamless and comfortable viewing experience. It also has 840nits peak brightness, ensuring clear visibility even in bright sunlight.

With an IP54 rating, the vivo Y18 is protected against dust and water splashes, making it a reliable companion to document your adventures.

The vivo Y18 also has 6GB RAM and a 128GB storage variant for only Php 6,499.

Buy vivo Y18 at vivo concept stores and kiosks nationwide. You can also purchase it online through vivo website, Shopee, Lazada, and TikTok.

The Itchyworms to launch own brand of craft beer with a special show

Filipino pop-rock icons The Itchyworms are celebrating the release of their own brand of craft beers with a music event that features some of their friends and favorites in the local music scene.

The Itchyworms: Beer o Pag-ibig? Official Launch promises to showcase their refreshing mix of brew variants to the general public for the first time, while enjoying the live performances of Ebe Dancel, Ciudad, Blaster, The Revisors, and The Itchyworms.

The special event will take place at the 123 Block on July 13, 2024, from 6 pm onwards. Aside from performances, there will also be games, booths, and special on-ground activities prepared by its co-organizers GNN Entertainment Productions and The Itchyworms themselves!

Inspired by their song “Beer,” which topped several music charts when it was released and has become a drinking anthem among Filipinos, The Itchyworms’ foray into the brewing scene dares to ask the familiar question: Bawat Patak. Anong Sarap. Ano ba talaga’ng mas gusto mo?

The two variants include BEER, a light and clean tasting blonde ale with a balance of tropical fruit flavor and the right amount of maltiness; and PAG-IBIG, a hazy, cloudy, and flowery beer that is sweet and bitter at the same time.

Entrance to the event is PHP 999 for two people, and it comes with a free six-pack of beer. Early tickets are available via bit.ly/beeropagibig.


PLDT Home’s first and biggest nationwide Fiber Fest brings exclusive deals and rewards

PLDT Home launches Fiber Fest, the country’s first broadband festival, bringing its exclusive offers and rewards closer to families nationwide. Celebrity couple Kim Molina and Jerald Napoles are set to headline the event happening on June 15, 2024 in Brgy. Santa Cruz, Antipolo City.

Kim Molina and Jerald Napoles lead the Fiber Fest Squad

Kim Molina

Jerald Napoles

Adding excitement to this special weekend are professional basketball team, TNT Tropang Giga and e-sports personality and cosplayer, Een Mercado. Aside from getting a chance to do a meet-and-greet with their favorite stars and PLDT Home ambassadors during this fun-filled weekend, families will get access to the new Fiber Unli All plans, exclusive promos, entertaining activities and rewards from PLDT Home.

“We are here for every Filipino family. Through our nationwide PLDT Home Fiber Fest promotion, we’re bringing our digital services closer to their homes. We will be going from city to city to make sure that we’re able to power every household with our most reliable digital solutions within 24 hours,” says Patrick Tang, PLDT First Vice President and Head of Home Acquisition Marketing.

E-sports personality Een Mercado

TNT Tropang Giga Rookie Kim Aurin

TNT Tropang Giga Ping Exciminiano

Feast on Exciting Deals

Offering the best value for money, PLDT Home offers Fiber Unli All broadband plans that come with unlimited Fiber internet, unlimited entertainment content from Cignal TV, and unlimited calls to PLDT, Smart and TNT.

At the PLDT Home Fiber Fest, customers who subscribe to Fiber Unli All Plan 1799 will enjoy free installation and savings of up to P3,600. Customers may also opt for P100 discount for their monthly service fee for the whole year.

Customers also get to enjoy freebies and prizes from PLDT Home, Cignal, Maya, MWell, Carmen’s Best. PLDT Home is also giving customers up to 220 Rewards Crystals which they can use for bill rebates and discounts from partner brands.

For existing subscribers who choose to upgrade their plans at the Fiber Fest weekend, they’ll enjoy P200 off from their monthly subscription fee for six (6) months.

And ultimately, subscribers can get a chance to win free one-year PLDT Home Fiber subscriptions and cash prizes up to P1 Million with PLDT Home’s One Million Giveaway (OMG) promo. PLDT Home Fiber Fest features a lot of exciting raffle prizes including cash and home appliances.

As part of the PLDT Group’s effort to also promote responsible electronic waste management and circularity among communities, PLDT Home brings its ‘Be Kind. Recycle.’ electronic waste (e-waste) collection drive at the Fiber Fest series. In cooperation with the Department of Environment and Natural Resources, United Nations Industrial Development Organization, and the Global Environment Facility, PLDT’s ‘Be Kind. Recycle.’ program encourages families to donate for proper disposal and recycling their old and broken electronic devices, such as mobile phones, landline phones, routers, laptops, and chargers. E-waste boxes will be available at the PLDT Home Fiber Fest locations.

Starting this June in Antipolo, PLDT Home is set to bring the Fiber Fest in different cities nationwide throughout the year including Nueva Ecija, Batangas, Cebu, Zamboanga, and key areas in Metro Manila as a start.

Watch out for more details and event announcements about the PLDT Home Fiber Fest events on PLDT Home’s Facebook page here.

PascualLab Takes Sponsored Youth from World Vision on a Learning Journey

Pascual Laboratories, Inc. (PascualLab) and international charitable institution World Vision’s partnership took an exciting turn on June 4 as one of the top pharmaceutical companies in the Philippines’ welcomed sponsored youth to an exclusive tour around the company’s manufacturing plant. PascualLab volunteers and sponsors took the students ranging from elementary to high school through an immersive trip at PascualLab’s Quality Assurance, Warehouse, and Production areas as well as a trip down memory lane to PascualLab’s rich history of innovation.

From left to right, top to bottom: World Vision team headed by Public Affairs Manager David Rioferio surprised team PascualLab headed by SVP and Chief Manufacturing Officer Higinio “Jun” Porte with a Certificate of Appreciation for the four-year partnership; Team PascualLab toured students from a World Vision-assisted community to an immersive tour of the government-certified facility in Bulacan; volunteers shared PascualLab’s history of innovation at the museum; and Team World Vision vouches for the #PascualLove, evident in the activity.

In his welcome speech SVP and Chief Manufacturing Officer Higinio “Jun” Porte inspired the students to pursue their dreams whether small or big, be it in the health industry or outside of it. World Vision Interim National Director Jun Godornes through Public Affairs Manager David Rioferio shared: “Our long years of partnership with PascualLab has significantly helped improve the well-being of the most vulnerable children through programs in health and nutrition, education, including values formation and spiritual nurture, child protection and participation, savings and livelihood, disaster preparedness, and emergency response. Major Donor Engagement Specialist Monseratt Luna specified: "Thank you for not just allowing but providing the lens for these children to see the world in your perspective, enabling them to be educated in the field of pharmaceuticals and the impact it has on improving lives." 

Fellow Specialist Christine Penaojas, ended: “We truly felt the #PascualLove through this well-organized trip that enlightened us too on how we’re so aligned in values because of injections of faith all throughout.”

PascualLab and World Vision encourage interested participants to sponsor children via https://www.worldvision.org.ph

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