In
a country often impacted by natural disasters, resilience has become a way of
life. These days, however, having a resilient mindset is not enough as having
the right mitigation and adaptation tools can spell a difference in one’s
ability to bounce back from adversity.
Health protection
ensures access to essential medical treatments without financial stress, which
is crucial after natural disasters when health risks, like infectious diseases,
often arise.
Financial
security provides the necessary support to manage unexpected expenses, allowing
families to focus on recovery.
“Building
resilience involves more than having a resilient mindset; it’s about being
prepared and equipped with sufficient instruments to overcome life’s
difficulties, including health and financial challenges. Having a proactive
mindset can help families cope better with setbacks,” shares Maricel Maricel Estavillo, Pru Life UK’s Vice President for
Government Relations & Sustainability.
In support of
this advocacy to adopt a proactive approach, Pru
Life UK has been growing its pool of affordable and accessible life insurance
products designed to reduce financial burden and enhance health protection
during times of crisis and more so during natural disasters or disease outbreaks:
●
PRUDengue MedCare and PRUDengue MedCare Pro
provide financial assistance upon dengue diagnosis.
●
PRUMedCare – Select
Infectious Diseases offers broader coverage, including
protection against a range of infectious diseases namely Dengue, Typhoid,
Measles, and Malaria.
●
PRUWellness and
PRUShield both provide
hospitalisation coverage. PRUWellness covers
dread diseases, surgical expenses, and death of the life insured. On the other
hand, PRUShield covers injuries,
illnesses, and death.
●
PRUPersonal Accident, a
yearly renewable insurance, provides financial support in the event of injury
or death due to unforeseen events.
“Shaping a fully prepared society that embraces a new approach to resilience requires collective effort. Pru Life UK contributes through simple and
accessible insurance solutions to provide financial protection for many
Filipino families,” shared Garen Dee,
Pru Life UK’s Chief Product Officer.
Championing community-based financial education
Beyond making affordable
health and life insurance products available, Pru Life UK educates communities
on the importance of financial preparedness and security.
In 2023, Pru Life UK and
Prudence Foundation partnered with the Asia Society for Social Improvement and
Sustainable Transformation for Project Padayon Bantayan Island, Cebu. The
project aimed to help uplift lives through training and development programmes
focused on health, employment, and disaster preparedness.
Pru Life UK employees and
agent volunteers helped conduct community education sessions on financial
management, empowerment of micro, small, and medium enterprises, employment,
family health and nutrition, women's health, disaster risk preparedness and management,
and climate change resilience.
Community-based climate and
financial education sessions were also conducted in Lian, Batangas for women
farmers during the Wais sa Pera si Juana
financial literacy session; Taytay, Palawan for mothers; and Mandaluyong city
for the beneficiaries of its Solo Parent programme.
"These learning sessions are part of our
commitment to being the most trusted partner and protector of Filipino families.
We especially want to help families from
disadvantaged backgrounds better manage their finances to build long-term
resilience,” Estavillo further shares.
As communities
across the Philippines continue to face and recover from various challenges,
resilience is not just about having the mindset to endure hardships but also
about being able to recover fast and move forward. This strength is built
through preparation, education, health protection, and financial security that
can empower Filipinos to better navigate adversity and emerge stronger.
For more
information about Pru Life UK, visit https://www.prulifeuk.com.ph/en/.