HOKA Unveils the Newest Iteration of its Ultra-Cushioned, Fan Favorite - the Bondi 9

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HOKA®, a division of Deckers Brands (NYSE: DECK), announces the launch of its newest road-running shoe, from the iconic Bondi franchise - the Bondi 9.

With this update to the ultra-cushioned franchise that transformed the running industry over ten years ago, the Bondi 9 provides peak plushness for everyday miles providing an even smoother ride.

Bondi 9 Delivers Max Cushioning For All

HOKA’s origins are rooted in the concept of maximal cushioning, which inspired the creation of the original Bondi. Launched in 2011, the Bondi quickly became a favorite among runners, with its unique blend of cushioning and support setting a new standard in the running community. This iconic shoe not only marked a significant milestone in the brand's evolution, but also established HOKA as a leader in performance footwear.

The Bondi 9 showcases a new premium midsole foam featuring supercritical foamed EVA, delivering a soft, cushioned ride that’s become synonymous with the beloved Bondi. The foam is lighter, more resilient, and more dynamic, giving one of the brand’s most trusted shoes longevity with cushioned comfort. The midsole also features updated geometries and a rearfoot-focused Active Foot Frame™ for enhanced support and control. Finally, an additional 2mm of stack height and a refined MetaRocker™ provide a smooth, plush, cushioned ride.

An elevated structured knit upper with zonal breathability creates a more accommodating and comfortable fit, while the new 3D molded collar gives an even softer feel and easy step-in. The outsole has been finished with durabrasion rubber to combat high wear zones in the outsole, ensuring that the Bondi 9 will provide traction, mile after mile.

“The Bondi was the first shoe that introduced the world to the concept of a maximal cushioned road running shoe,” said Bekah Broe, Senior Director of Product for Performance Footwear at HOKA. “The new Bondi 9 is a leap forward in innovation, with its premium and plush cushioning, delivering on HOKA’s commitment to help running become more accessible to everybody - while solidifying Bondi as the brand’s most comfortable choice for daily miles.”

The Bondi 9 campaign, “Everybody Bondi”, is inspired by the shoe’s key feature of comfort, and the support athletes find from their running community. Through the collective lenses of product and community, “Everybody Bondi” showcases the Bondi 9’s commitment to maximum cushioned comfort and increased durability for consistent daily miles.

Get on the Hoka Journey

On January 15, HOKA will be launching the Bondi 9 Week Challenge, an initiative that invites participants to transform their fitness habits and embark on a 9-week journey using a training plan designed for beginners and intermediates culminating in a 9-mile run.

This challenge will support and inspire participants to embrace the joy of movement, celebrate progress, and connect with the broader running community. Learn more about the challenge and how to sign up at https://www.hoka.com/en/ph/

The Bondi 9 retails for ₱10,995 and is available at HOKA.com, HOKA Stores, Foot Locker, Atmos, Commonwealth, and select Planet Sports, Runnr's & Toby's stores. For updates, you may visit HOKA on Instagram and Facebook

realme Note 60x: Now Available in 3GB+64GB Storage Variant

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realme launches a lower storage variant of realme Note 60x with an 

introductory price of P3,554 on Shopee

Following the successful launch of the realme Note 60x in December 2024, the leading smartphone brand started the year in high spirits by introducing another storage variant of this popular device.

To provide fans with more flexibility in selecting a model that best suits their storage requirements, the realme Note 60x is now available in 3GB+64GB exclusively on realme Shopee Mall starting January 10, 2025. It comes in Wilderness Green and Marble Black color options.

Users can also have up to 8GB total RAM, with 3GB physical RAM plus 5GB virtual RAM. This helps speed up multitasking, elevates the gaming experience with smoother graphics, and improves browsing speed, all contributing to a more enjoyable and worry-free user experience.

An ultra-low-end smartphone that is ‘Built to Last’

The realme Note 60x (3GB+64GB) offers users longevity and peace of mind, ensuring it is worth every penny. Like its maiden realme Note 60x (4GB+64GB) variant has undergone extensive testing at the realme Lab. It guarantees 48-month Fluency and AI Boost through multiple optimizations to provide a seamless experience and optimal performance for up to four (4) years.

In addition, the realme Note 60x features ArmorShell Protection™ for uncompromised durability. It is engineered for waterproofing, ensuring its internal components and ports are safeguarded against environmental stress. It also has an IP54 Rating to withstand dust and water splashes from any angle.

Grab the realme Note 60x (3GB+64GB) at its introductory price

The realme Note 60x (3GB+64GB) officially retails for P4,299 SRP. However, fans can only score discounts for a limited time during its exclusive first selling on realme Shopee Mall until January 17.

Don’t miss out on the first sale for a higher chance of snagging the realme Note 60x (3GB+64GB) for as low as P3,554. To maximize savings, redeem platform vouchers for the largest possible discounts. The first customers to complete purchases during this timeframe will take home a FREE tempered glass.

Additionally, realme will be giving out new followers of the Shopee Mall a discount voucher worth 5% off, capped at P100. This can be used on top of the first-selling platform vouchers for more significant savings.

For more news and announcements about the realme Note 60x, head to the official realme Facebook page and website.

PH economy resilient and set for growth amid challenges, says BDO Analyst

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The Philippine economy stands out as a global outperformer, bolstered by robust domestic consumption and a favorable demographic profile. Despite facing global headwinds, the nation continues to demonstrate remarkable resilience and growth potential. 

Koichi Katakawa, First Vice President and Head of BDO Unibank’s Japan Desk, welcomes the participants during the 2025 Perspectives: Economy and New Approaches in Business Forum.

Dante Tinga Jr., Senior Vice President at BDO Unibank’s Investor Relations Group, highlighted this optimistic outlook during an exclusive economic briefing for BDO’s Japanese clients.

Dante Tinga Jr., Senior Vice President and Director of Research at BDO Unibank’s Investor Relations and Corporate Planning Group, shares his insights on the effect of global events on the Philippine economy during BDO’s exclusive economic briefing for its Japanese clients.

Addressing an audience of over 80 executives from Japanese companies, Tinga underscored the critical role of the country’s young, growing population and strong consumer spending in driving economic performance, showcasing the Philippines’ capacity to sustain growth amid global uncertainties.

The country’s young, fast-growing population underpins its economic resilience. With half of its citizens aged 25 or younger and an annual population growth rate of 1.6%, domestic consumption has remained strong. Household spending has surpassed pre-pandemic levels, fueled by a resurgence in overseas labor deployment, which exceeds pre-pandemic numbers, and a steady flow of remittances from abroad. These inflows continue to strengthen the purchasing power of Filipino families, driving consumption-led growth.

Inflation in the Philippines has returned to the Banko Sentral ng Philipinas’ (BSP) target range, opening the door for potential monetary easing. Stabilized rice prices, supported by government measures such as reduced import tariffs, have contributed to price stability. As a result, BSP is expected to lower interest rates cautiously, creating a favorable environment for business investments and improved consumer confidence.

Globally, easing monetary policies—including the U.S. Federal Reserve’s push to lower interest rates—align with local conditions, further supporting economic recovery. Lower rates are expected to reinvigorate private sector investments, boost business sentiment, and potentially accelerate the Philippine economy to its pre-pandemic growth trajectory.

On the international front, the Philippines must navigate risks such as potential U.S. fiscal policies under the upcoming Trump administration and the effects of a stronger dollar, which could make imports costlier and weigh on the peso. Moreover, while the Philippines excels in services exports and benefits from significant remittance inflows, there is an urgent need to upskill the workforce to stay competitive in an increasingly digital global economy.

Private capital expenditures remain subdued due to previously high interest rates, but with inflation now under control and rates set to decline, the outlook for private sector investment is improving.

Tinga highlighted that the Philippines is well-positioned for accelerated growth, bolstered by resilient domestic consumption, strong household balance sheets, and prudent monetary policies. He also emphasized the importance of understanding the needs of international investors in supporting the country’s economic trajectory. BDO’s Japan Desk, in particular, plays a crucial role in this effort, offering tailored insights and solutions to Japanese businesses navigating the local market. By fostering stronger economic ties between Japan and the Philippines, the Desk underscores its commitment to enabling mutual growth and opportunity.

New Year, Healthier You: Kickstart 2025 with the CHERRY Smart Blood Pressure Monitor

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After the decadent Christmas season, many of us are looking to put our health first as we enter January 2025. Taking care of your health comes first, whether that means eating healthier, managing stress, or increasing physical activity. 

The CHERRY Smart Blood Pressure Monitor is a straightforward yet effective tool to assist you in maintaining your health objectives. With the help of this gadget, monitoring your blood pressure from the comfort of your home is now simpler than ever, allowing you to begin the year in the best possible health.

It's a fantastic opportunity to get back on track and track important health metrics after the holiday celebrations, when diets may have dropped and stress levels may soar. Regular blood pressure checks are made simple and dependable with the CHERRY Smart Blood Pressure Monitor. All you need to do is set up a calm, comfortable space, sit back, roll up your sleeves, and connect the gadget to your phone. You can watch your progress over time with the monitor's smooth pairing with the CHERRY IoT Solutions app, which stores up to 2x99 memory records.

Reading your results is made simple by this smart device's 3.2-inch big screen with a four-color backlit LCD display. It provides you with a thorough assessment of your cardiovascular health, even identifying irregular heartbeats. Frequent monitoring can promote lifestyle modifications like starting a new fitness program and eating a healthier diet, as well as aid in the early detection of hypertension.

Commit to improved health and easy blood pressure control at the beginning of 2025. For just PHP 3,500, get your CHERRY Smart Blood Pressure Monitor and take charge of your health in the coming year!

For more information, visit:

CHERRY Shop: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada

HONOR X9c 5G, Now Available for Only Php 16,999! Pre-order To Win a ROLEX Watch

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HONOR X9c 5G is now available for pre-order priced at only Php 16,999!

HONOR Philippines today unveiled the most-awaited HONOR X9c 5G, the latest addition to its viral X9 Series line-up. Setting a benchmark with an All-Angle Triple Defense, the toughest phone of 2025 is now available for pre-order for only Php 16,999! And from January 10 to 24, you can get a chance to win a ROLEX DATEJUST Watch (worth Php 600,000)!

"The newest and toughest HONOR X9c 5G seamlessly integrates outstanding durability, long-lasting battery life, stunning display quality, photography capabilities, and advanced AI experience. Encased in a lightweight design that elevates premium aesthetics to new heights, the HONOR X9c 5G is definitely the best choice for a smartphone right now,” said HONOR Philippines Vice President Stephen Cheng.

Optimal Durability with All-round Protections

Committed to pioneering innovative technologies designed to mitigate user pain points, the latest HONOR X9c 5G showcases the new generation of HONOR Anti-Drop Display, offering impressive resistance to drops from heights of up to 2 meters. Its ultra-tempered glass and resistance shield provide comprehensive protection, while the unique bézier curve design safeguards the corners from impacts. The HONOR X9c 5G achieved a remarkable 166% enhancement in comprehensive reliability when compared to its predecessor. Equipped with a three-layer waterproof structure, the HONOR X9c 5G provides 360° protection against water exposure, together with an IP65M rating for water and dust resistance. It can withstand splashes and has been tested to function after being submerged in water for up to 5 minutes at a depth of 25cm. Supporting wet hand touch control, the HONOR X9c ensures seamless interaction even with wet or greasy hands, making it a reliable companion for any adventure.

Enduring Power with Enhanced Safety & Fast Charging

As the industry’s first smartphone with an ultra-large 6600mAh Silicon-carbon Battery, the HONOR X9c 5G sets a new standard in battery innovation, offering exceptionally long battery life and the largest capacity available today. Users can enjoy a full day of seamless use, with up to 48.4 hours of music streaming and 25.8 hours of Online video playback on a single charge. To enhance durability, the battery features an Armor-level Protective Coating and a specialized safety coating that works with the HONOR Power Management System to isolate the electrodes in extreme conditions. With multi-point temperature monitoring, the battery performs well in temperatures from -30°C to 55°C, delivering up to 20 hours of audio calls in -30°C and 30 hours of audio calls in 55°C. Additionally, the AI enables the device to maintain continuous calls for up to 50 minutes when the battery drops to 2%, while the 66W wired HONOR SuperCharge rapidly revives the battery for extended usage. The AI Safe Charging System ensures safe and efficient charging, providing users with peace of mind while powering up.

Exceptional Visual Display Offers Optimal Immersion

The HONOR X9c 5G features a 6.78-inch Eye-comfort OLED Display, which supports 1.07 billion colors and a 1.5K resolution, delivering vibrant hues and breathtaking details for a more immersive viewing experience. With a high refresh rate of 120Hz, the display showcases incredibly smooth motion and improved responsiveness for a more fluid interface. In addition, the display ensures an exceptionally sharp and clear viewing experience with its industry-leading peak HDR brightness of 4000nits. The HONOR X9c also guarantees a comfortable viewing experience with eye-comfort features such as 3840Hz Risk-free PWM Dimming, Circadian Night Display and Dynamic Dimming.

AI-powered Smartphone Photography Experience

Packed with a robust 108MP Ultra-sensing Camera featuring a 1/1.67” large sensor, the HONOR X9c captures images with exceptional detail and enhanced brightness. Leveraging its 9-in-1 pixel binning technology equivalent to a pixel size of 1.92μm, this main camera enables users to take well-lit and sharp images in any lighting scenarios. With 3x Lossless Zoom and three distinct portrait modes - 1x Environmental Portrait, 2x Atmospheric Portrait, and 3x Close-up Portrait - users can create stunning portrait shots with diverse focal lengths. To elevate the photography experience, the main camera is equipped with OIS, effectively reducing blurring and shakiness for ultra-clear images. Furthermore, the HONOR X9c 5G integrates AI photography features like HONOR AI Motion Sensing and AI Eraser, enhancing image quality and streamlining photo editing on smartphones.

Smart User Experience in Stylish Design

Boasting an ultra-slim design and a refined titanium finish, the HONOR X9c 5G is exceptionally lightweight and sleek, weighing just 189g and measuring 7.98mm in thickness. Additionally, powered by the latest MagicOS 8.0 based on Android 14, the HONOR X9c 5G delivers a truly personalized and seamless user experience, enriched with intelligent features including Magic Capsule, Magic Portal and Parallel Space.

Design, Pricing, and Availability

Catering to users’ diverse style preferences, the HONOR X9c 5G is available in three captivating colorways: Titanium Purple, Titanium Black, and Jade Cyan.

Priced at only Php 16,999, HONOR X9c 5G pre-order starts from January 10 to 24 where you can get a FREE HONOR Gift Box and a chance to win a BRAND-NEW ROLEX DATEJUST Watch (worth Php 600,000). What are you waiting for? Run to any HONOR Experience and Partner Store or online via Lazada (https://bit.ly/Laz_X9c_PR), Shopee (https://bit.ly/Shop_X9c_PR) and TikTok Shop (https://bit.ly/TikTok_X9c_PR).

For more affordable payment options, the HONOR X9c 5G is also available through installments via TikTok Paylater with the same freebies until January 24, 2025.

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.