May 28, 2025

Myrtle Sarrosa Joins Timezone to Bring More Fun for All Ages


Timezone, the Philippines’ premier family entertainment destination, proudly announces a groundbreaking partnership with Myrtle Sarrosa, a multi-talented gaming content creator, cosplayer, singer, and actress, as its inaugural brand ambassador. This collaboration merges Sarrosa’s vibrant energy with Timezone’s mission to deliver innovative and memory-making experiences across its 50+ locations nationwide.

A Homegrown Connection: Where Play Meets Passion

Myrtle Sarrosa’s connection to Timezone is both personal and profound. A native of Iloilo, she was Timezone’s first-ever Gold Card holder, spending her youth mastering games like DrumMania and Dance Dance Revolution. “Timezone was my creative playground,” Sarrosa reflects. “It’s where I bonded with friends, embraced cosplay, and found my confidence.” Her journey took a defining turn when Pinoy Big Brother scouts spotted her at Timezone Iloilo, cosplaying while playing DrumMania, leading to her victory on Pinoy Big Brother: Teen Edition 4 and a thriving career in entertainment.


This authentic bond makes Sarrosa the ideal partner for Timezone, a brand synonymous with fostering community and creativity since 1998. “Myrtle embodies the heart of Timezone—fun, fearless self-expression, and connection,” says Raffy Prats, President and General Manager of Timezone Philippines. “Her influence as a gamer and entertainer amplifies our vision to be the ultimate destination for shared experiences.”

Elevating Entertainment for a New Era

Timezone has transformed from a classic arcade into a dynamic entertainment destination, offering cutting-edge attractions like Wangan Maxi Tune 6RR, maimai DX, social bowling, karaoke, and immersive party experiences. Sarrosa’s multifaceted career—spanning gaming streams with thousands of followers, cosplay events, and music releases—mirrors Timezone’s evolution into a space that caters to diverse audiences, from Gen Z gamers to families celebrating milestones.

As the ambassador, Sarrosa will headline a series of high-energy initiatives, including:
  • · Exclusive Events: Live game tournaments and cosplay meetups at Timezone venues.
  • · Digital Content: Behind-the-scenes videos showcasing Sarrosa’s favorite games and tips for maximizing fun.
  • · Interactive Challenges: Social media campaigns inviting fans to share their Timezone moments for a chance to win prizes.

Play More, Get More: Exciting Promotions Now Live at Timezone


Beyond the major events and celebrations, longtime fans of Timezone can look forward to a new wave of promotions designed to add even more excitement to every visit.




The Blookes Bundle has quickly become a favorite among both collectors and casual players. For ₱650, guests receive ₱800 worth of Powercard load, along with a complimentary Blookes Transformers figure to take home. This offer blends engaging gameplay with a nostalgic collectible.

Pokémon enthusiasts, whether longtime fans or newcomers, can enjoy the Straight to Blue promotion. At ₱2,950, players receive ₱4,000 worth of Powercard credits and a free Pokémon Blind Box, making it an appealing option for those looking to enhance their Timezone experience.

For those seeking the ultimate value, the Straight to Gold bundle provides ₱13,000 worth of credits for ₱9,950, plus a sleek RC car that is sure to delight both children and adults.

The Timezone app also features a special offer. By entering the promo code MYRTLE, app users can access a limited time Buy One, Get One deal, receiving ₱500 worth of gameplay for just ₱250. This promotion is ideal for both new players and regular visitors who want to extend their fun.


These promotions are crafted to deliver greater value and ensure that every visit to Timezone feels even more rewarding, whether guests are aiming for high scores or simply enjoying quality time with friends and family.



Leveling Up Family Entertainment: What’s Next

This partnership arrives as Timezone invests in tech-driven enhancements, such as the Timezone Fun App, cashless Powercard systems and VR experiences, to elevate guest engagement. Timezone’s ready to take fun to the next level. Myrtle, with her 1.3 million Insta fans, is here to spread the word and get everyone hyped to jump into the action.

 “Timezone’s where you make memories that stick forever,” Myrtle says with a grin. “I can’t wait to party with you all and turn every visit into a total blast!”




Join the fun at www.timezonegames.com/en-ph or vibe with Myrtle on Instagram at @myrtlegail. Let’s play!



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About Timezone Group
Timezone was founded in 1978 in Perth, Australia and is the leading chain of Family Entertainment Centres in the Asia-Pacific region, offering state-of-the-art interactive games, rides, and attractions. Timezone provides a social experience filled with non-stop fun for all ages. Our best-in-class venue design and well-trained Fun Squad assures a safe, friendly, and fun environment for all our guests. Timezone internationally operates over 320 locations across 7 countries, with over 50 venues in the Philippines. Join us for an exciting, unforgettable experience at any of our locations or visit www.timezonegames.com to learn more.



TECNO CAMON 40’s new dare - Move Like Sarah G!

Take on the latest TECNO CAMON 40 Move Like Sarah G! challenge and dance your way to a PhP2-million prize pool, plus up to 40% in discounts during the TECNO 6.6 Mega Sale.
  • Winners of the dance challenge to share a PhP2-million prize pool
  • TECNO CAMON 40 Series show strong sales performance as Filipinos take perfect snaps in one tap
  • Get up to 40% discount at the TECNO 6.6 Mega Sale!
The dance challenge will take place on TikTok from May 24 to June 6, 2025. To join, follow @tecnomobilephilippines on TikTok, do the Sarah G CAMON 40 Flashsnap Dance, and post your moves with the hashtags #CAMON40MoveLikeSarahG #CAMON2MillionChallenge #TECNO66sale.

The video post should include a voice over about the challenge and the TECNO 6.6 Mega Sale - "Move Like Sarah G! Have a Chance to Win Up to ₱2 Million Prize Pool & enjoy up to 40% Discounts during the TECNO 6.6 Mega Sale!"


Get boosted, get famous on TikTok!

The PhP2 million prize pool will consist of up to PhP1 million worth of TECNO smartphones and up to PhP1 million worth of cash & boost budget in the TikTok Brand Mission. Phone prizes will include but not limited to CAMON 40 Series, SPARK GO 1, SPARK 30C, SPARK 30, SPARK 30 Pro and SPARK 20 Pro.

Under a TikTok branded mission, a "boost prize" refers to a cash payment awarded to creators whose videos are selected by a brand for use in their ad campaign. This payment is in addition to the boosted traffic the video receives. Essentially, creators get paid for their content being featured as an ad.

The top-performing videos will be chosen by TECNO Mobile Philippines, based on the company’s judgement and discretion. All participants will grant their permission for their videos to be used for promotion.

Winners will receive a cash payment from TikTok, in addition to boosted traffic from the advertiser. “This dance challenge will help discover emerging talent. For our creators, it's also a chance to get paid for their videos and gain visibility,” said TECNO Mobile Philippines Marketing Manager, Nana Chen

CAMON 40 Series receive strong reception, show strong sales performance

Barely a month since CAMON 40 Series’ launch with popstar royalty Sarah G as brand ambassador, TECNO’s latest offering have received rave reviews and strong demand.

The CAMON 40 Series is well loved not only for the value-for-money price range, but also for the innovative features - FlashSnap, 4K video, camera performance, TECNO AI, selfie video stabilization, build quality, gaming performance, among others.

The new CAMON 40 Series is TECNO’s latest flagship imaging product and most advanced AI smartphone. The three models (CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40) are equipped with cutting-edge AI imaging technology and practical AI features.



Get your CAMON 40 phone at the TECNO 6.6 Mega Sale!

Order your CAMON 40 phone at the TECNO 6.6 Mega Sale and enjoy up to 40% in discounts.

The CAMON 40 Series’ regular prices range from PhP9,999 to PhP21,999 on TikTok, Shopee and Lazada. The CAMON 40 costs PhP9,999 while CAMON 40 Premier 5G has a tag price of P21,999 on all online platforms and retail shops. The CAMON 40 Pro 5G 8+256 is priced at P12,999 with 16GB RAM + 256GB ROM, and P14,999 with 24GB RAM +256GB ROM.


CAMON 40 is available in glacier white and galaxy black colors. CAMON 40 Pro 5G is available in glacier white, galaxy black and emerald lake green colors. CAMON 40 Premier 5G is available in galaxy black and emerald lake green colors in the Philippines.

May 27, 2025

Tailored for Filipino Living: Ice On Demand with LG’s Auto Ice Maker All-day Ice from LG’s Auto Ice Maker built into its latest refrigerators—perfect for beating the tropical heat

To make summer cooler, nothing beats a steady supply of ice for your daily cold brew, a refreshing fruit shake, or surprise guests dropping by for a drink. With PAGASA reporting a soaring heat index, staying cool isn’t just about enjoying a refreshing breeze but also keeping yourself properly hydrated and refreshed. When the heat calls for something more indulgent, ice quickly becomes essential.


That’s where LG’s Auto Ice Maker, found in all of LG’s latest refrigerators launched last March 2025, makes all the difference—delivering effortless convenience and a cool refresh whenever you need it. With its smart design and intuitive cooling technology, it takes the hassle out of ice-making, so you’re always ready to chill, entertain, and enjoy.


Ice When You Need It—Automatically

The Auto Ice Maker keeps things simple, just add water, and it gets to work to make sure there’s always plenty to go around. Whether you're prepping an iced Caramel Latte from Chingu Café for that extra boost, or a sweet bowl of saba con yelo when you feel like cooling down after errands, this feature makes sure you’re never out of ice.


Smart Storage, Seamless Access

LG’s Auto Ice Maker is designed for easy access and space efficiency. It produces and stores ice in a dedicated compartment with a convenient pull-out tray, so you can easily scoop out ice without getting in the way of your frozen goods. So even when the craving hits, whether it’s a fruity hwachae on a hot day, or a refreshing tropical glass of Locally Dalandan, you can scoop and go, with no need to dig or rearrange.

Photo from Life with Lhyzie

Reliable Performance, Season After Season

The Express Freeze technology uses rapid cooling to make ice faster automatically. It helps ice form quickly by circulating cold air evenly inside the freezer, so your ice supply refills faster without any extra effort. This means you won’t have to wait long to get more ice—even when making your favorite refreshments like samalamig or a creamy, fizzy treat with Milkis Cream Soda.


With LG’s Auto Ice Maker, just open the freezer, scoop the ice, and enjoy a refreshing drink anytime. Imagine having that kind of cool convenience built right into your home—smart, seamless, and made for everyday living. From your go-to coolers to your favorite iced treats, chill satisfaction is always within reach—because Life’s Good when ice is always ready.

Life isn’t just about having the latest technology—it’s about the meaningful experiences it creates and the impact it brings to our everyday lives. Discover more at www.lg.com/ph and stay connected by following LG Philippines (@lgphilippines) on Facebook, Instagram, and TikTok.

Beyond Machines: The Human Touch Behind LG’s Laundry Business Success Stories

Running a successful laundry business goes beyond delivering clean clothes—it’s about building trust and delivering consistent, high-quality service. For Leo Estallo, President & CEO of One Rockford Enterprises and Vice President of the United Philippine Laundry Association (UPLA), every laundry shop they help establish is designed to meet both the practical demands of customers and the realities of day-to-day operations. Backed by LG Commercial Laundry Machines, known for their durability and efficiency, his team ensures entrepreneurs are equipped with reliable technology and long-term support. With over 22 years of engineering experience and more than 9 years managing 6 of his own Spin-Off Express Laundry branches in Parañaque, San Pedro, Biñan, Southwoods, Carmona, and Antipolo, Leo has become a key figure in raising laundry standards.

Mr. Jun Lee, LG Philippines Product Director for Home Appliances
& Leo Estallo, President & CEO of One Rockford Enterprises
with the LG and One Rockford Teams

Redefining Laundry: Creating Meaningful Customer Experiences Beyond Clean Clothes


Leo Estallo, President & CEO of One Rockford Enterprises

Leo observes a broader trend in how laundromats are redefining customer experience. “We see laundromats evolve into lifestyle hubs. Some newer concepts are blending laundry with cafés, coworking spots, and even pet wash stations. It’s no longer just a chore stop, it’s a full experience. Customers stay longer, spend more, and actually enjoy being there.” While laundry may seem like a straightforward utility, he believes the best businesses are those that create meaningful customer interactions. “One of the best parts of owning a laundry business is the little community that forms over time. You start recognizing familiar faces, sharing stories while waiting on spin cycles, even offering life tips over fabric softener choices. It’s unexpectedly social, and we love being part of that.” This shows how Leo is confident that great service comes from blending personal connections with seamless operations.

Spin-Off Express Laundry, Carmona Branch

Technology also plays a critical role in shaping tomorrow’s laundry businesses. “Tech integration is also changing the game. App-based booking, payment systems, remote monitoring, and machine usage analytics are all becoming the norm. For future business owners, that means planning for smart operations from day one.” The laundry business is evolving, and the market’s future is something to watch closely. “Aside from the move to bigger-capacity machines, which is all about handling bulk loads, comforters, and even light commercial laundry, there’s a real push toward premium services,” he notes. “One standout is steam cleaning, especially for delicates like silk, wool, and even designer pieces. It’s a smart pivot for shop owners looking to attract a more discerning crowd. People want care, not just clean.”

Why Customer Satisfaction Starts with Reliable Technology

For Leo, customer satisfaction goes beyond product delivery—it involves anticipating needs and delivering consistent after-sales support. “We’ve been hearing a lot of great reviews from our customers about the LG machines we offer and honestly, it’s always a great feeling. They love how easy the machines are to use and how they just work—efficient, reliable, and always delivering top-notch results.

LG Styler

“What really stands out for them is the smart features and how energy-efficient the units are, which makes a big difference in their daily operations.” He further emphasizes the value of responsive service and long-term partnership. “And when it comes to after-sales support, they know they can count on us. Quick responses, dependable service—that kind of trust goes a long way, and it’s something we’re proud to keep building.”

Resilience in Action: Overcoming Challenges with Quality Technology

Leo recalls one of the most defining moments in his company’s journey: a super typhoon in 2020 that severely affected a client’s laundry shop. “It was back in 2020 when a super typhoon unleashed devastating floods, submerging one of our valued customer's laundry shops under nearly 5 meters of water,” he shares. “The aftermath left their machines heavily damaged, and the fear of permanent shutdown loomed.”

Rather than viewing the situation as a loss, Leo and his team approached it as an opportunity to demonstrate the strength of their customer support and the resilience of the LG Commercial Washers. “But through expert assessment and careful evaluation, we were able to recover, repair, and revive their flooded machines, bringing them back to optimal working condition with only minimal parts replacement,” he continues. “This not only saved our client from the high cost of purchasing new equipment but also reinforced one undeniable truth—that LG machines are built to endure. Quality that withstands even the toughest challenges.”

LG Commercial Washing Machines installed for business-ready performance

A strong foundation—built on quality technology, responsive service, and genuine customer care—can weather any storm. Leo ensures his business stays resilient and continues to deliver top-notch customer satisfaction by making LG Commercial Laundry a key part of his operations. “LG Commercial Washers are a solid choice. I’ve seen firsthand how they boost efficiency, save on utilities, and still deliver top-tier cleanliness.” His experience stands as proof that with the right partner like LG, laundry businesses can stay resilient, efficient, and built for long-term success. For anyone starting a laundry business or looking to upgrade, it’s the kind of investment that pays off long-term.”

Life’s Good in the Laundry Business: Empowering Success through Trust

For those exploring opportunities in the laundry industry, Estallo offers sound advice drawn from years of experience in the field. “Don’t just sell clean clothes, build trust,” he says. “Machines, detergents, and services are a given, but what really keeps customers coming back is consistency, reliability, and that personal touch.” He believes that every successful venture begins with a well-thought-out plan. “Start with a clear plan, invest in quality equipment and training, but more importantly, know your market, listen to your customers, and treat their laundry like it’s your own.” The laundry business isn’t just about washers and dryers—it’s about being part of someone’s daily routine and making it a little easier. “That’s where the magic—and the growth—happens.”


Spin-Off Express Laundry Supports the Next Generation of Laundromat Owners

Life’s Good reflects the deeper meaning that Leo finds in his everyday work. Life’s Good when there’s purpose behind the grind, when resilience carries you through challenges, and when the value you create isn’t just for today, but for the long run.

“For me, it’s not just about profits or milestones,” he shares. “It’s about waking up every day knowing I get to build something meaningful—with people I trust, for clients I believe in.” It’s a perspective shaped by experience: the quiet wins of seeing a team member thrive, hearing a simple ‘thank you’ from a client, or watching a new idea finally take off. While the journey isn’t always smooth, Leo finds fuel even in the tough moments. “Life’s Good’ means doing work that excites me, creating value, and still having time to enjoy slow mornings with my coffee and family.” It’s a mindset that guides One Rockford Enterprises “When you genuinely care about people’s journey, growth becomes a natural outcome—and so does lasting trust.”

Start your own success story with LG Commercial Laundry Solutions today and take your business further with advanced technology, efficiency, and seamless operations. Visit LG Commercial Laundry PH on Facebook or go to www.lg.com/ph/business/commercial-laundry/ to learn more.

From Freebies to Fierce Loyalty: The Impact of Promotional Products



Promotional products have been a key part of marketing strategies for ages, but what’s the secret to their success?

In a time where digital advertising saturates every screen, it’s notable that tangible, branded merchandise remains a staple of effective marketing strategies. Promotional products—ranging from custom apparel to eco-friendly gift boxes—serve not only as physical reminders of a brand but also as powerful tools that drive consumer engagement, loyalty, and purchasing behavior.


A Thriving Global Industry

The promotional products industry continues to experience strong growth, highlighting its vital role in the global marketing landscape. In 2024, the industry’s global market size was valued at over $26 billion, with the Asia-Pacific region accounting for approximately 23%—nearly $6 billion of the total.

Marketing and advertising expenditures on promotional products in countries such as the Philippines, Indonesia, India, and Vietnam are anticipated to grow by over 5.3% through 2025 . This surge reflects the region's dynamic economies and the increasing adoption of promotional merchandise as a key marketing tool.

Tangible Impact on Consumer Behavior


Promotional products wield a unique influence on consumer perceptions and actions. Studies reveal that 85% of consumers remember the brand who provided them with a promotional item, and 89% can recall that brand even after two years. These items often become integrated into daily life, with 81% of consumers keeping promotional products for more than a year .


Beyond recall, these products foster positive brand associations. Approximately 52% of consumers develop a more favorable impression of a company after receiving a promotional item . This goodwill translates into increased customer loyalty and a higher likelihood of repeat business, making promotional merchandise a cost-effective component of customer retention strategies.


One venue. Top suppliers. Unlimited gift ideas

As the industry continues to innovate, the 38th Corporate Giveaways Buyers' Show stands as a premier event for businesses looking to harness the power of promotional products. Scheduled on July 2-4, 2025 at the SMX Convention Center Manila, this annual trade show offers a comprehensive showcase of the latest trends and products in corporate gifting and branded merchandise. It is the preferred event for marketing & brand managers, procurement professionals, business owners, event planners and HR executives for finding new ideas for promotional gifts and discovering what gifts are trending every year.

In 2025, branded promotional products continue to be a vital element of successful marketing campaigns. Their ability to create lasting impressions, foster customer loyalty, and adapt to contemporary trends ensures their relevance in an ever-evolving marketplace. Attending industry events like the Corporate Giveaways Buyers' Show 2025 offers businesses the opportunity to stay ahead of the curve, connect with key players, and discover products that resonate with their target audiences.

Admission to the Corporate Giveaways Buyers’ Show 2025 is free of charge. Register at corporategiveawaysbuyershow.com.

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