Bacolod Goes Lift Mode: Coca-Cola PH Introduces New Beverage Lift with Epic Unveiling

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Bacolod City, Philippines– Coca-Cola Philippines has launched Lift, its newest invigorating drink powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness.

Coca-Cola Philippines President Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines Unit Director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.

To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas.

As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with confidence and choose to stand out.

The launch campaign built momentum across Bacolod with branded Lift crates placed in iconic locations like Bacolod Plaza and CityMall Parola in Iloilo. These teasers sparked curiosity and conversation, setting the stage for the Lift Recorida Caravan from August 7 to 9. The caravan energized key spots in Bacolod and Iloilo with on-ground sampling, street performances, and social media buzz — culminating in the dramatic crate delivery to the NGC for the main event.

Attendees went on full “Lift mode” by joining high-energy challenges and exploring interactive booths for a chance to win exclusive prizes

At the heart of the launch was the Epic Unboxing, where the crowd witnessed the reveal of the new Lift. Thousands gathered for an afternoon of bold flavors and immersive experiences. The venue featured live performances and Lift-themed booths such as the Lift Bar, a Crate Maze, and an interactive Trick Art Wall. These installations encouraged attendees to explore, taste, and share their Lift experience online.

Ruru Madrid, Lift’s official ambassador, brought energy and excitement to the event, as he celebrated with fans and joined the launch festivities.

The brand’s official endorser Ruru Madrid made a special appearance to meet fans and followers of the Lift Philippines Facebook page, energizing the crowd and bringing the brand’s bold and vibrant spirit to life throughout the event.

The event drew in thousands of active consumers across Bacolod and nearby provinces, signaling a strong return for the brand. The excitement extended to the online space, with high engagement on social media and conversations about Lift’s invigorating flavor and feel.

"We’re thrilled by the energy and excitement from Bacolod and the entire Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “ The new Lift we’re introducing today offers that great taste — and more. It’s a bold, citrus-flavored drink charged with Vitamin B3, Zinc, and Caffeine, made for today’s youth who switch between multiple modes in a day. It carries a powerful message that dares you to switch — to choose something different, break the routine, and power through with confidence.”

The crowd came together to mark the launch, savoring its bold and energizing taste.

Consumers across Western Visayas can now grab Lift in sari-sari stores and partner retailers. More regional rollouts, pop-ups, and promotions are on the horizon as Lift continues to spread its bold message: Undo the Usual. Go Lift Mode.

To learn more about Lift and upcoming events, visit the official Facebook page at https://web.facebook.com/people/Lift-Philippines/61578806605159/ .

Why Mega Sardines is the Smart and Healthy Choice for Every Filipino Family

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Simple pasta tossed with garlic, olive oil, and the bold taste of Mega Sardines.

Sardines have long been a nutritional powerhouse, rich in omega-3 fatty acids, calcium, protein, and essential vitamins. They are an affordable, everyday way to support heart health, strong bones, and overall wellness for the whole family.

What sets Mega Sardines apart is how they are made. Through Mega Prime Foods’ System-6 process and complete vertical integration from fresh catch to hygienic canning, Mega Sardines retain their freshness, safety, and nutrient quality, earning them the “Superfood” recognition.

Six Reasons to Choose Mega Sardines:

1. Freshness Guaranteed – From catch to canning, Mega Sardines are packed within 12 hours to lock in all the natural nutrients and freshness you expect in every can.
2. Omega-3 Boost – Each can is loaded with healthy fats essential for brain function, heart health, and overall wellness.
3. Heart Health – Nutrient-rich profile supports cardiovascular health and helps reduce inflammation.
4. Complete Nutrition – Packed with vitamins, minerals, and protein to keep the family energized.
5. Guaranteed Safe & Preservative-Free – State-of-the-art processing ensures no human contact and no artificial preservatives, keeping sardines close to their natural state.
6. Sustainably Sourced – With plants in Zamboanga and Batangas, Mega Prime Foods uses automation to produce up to 3 million cans daily, reaching retail outlets, major social commerce platforms, and sari-sari stores nationwide.

Available in stores nationwide, including your neighborhood sari-sari store, healthy and delicious meals are always within reach.

3 Easy Ways to Enjoy Mega Sardines:

●        Tokwa at Mega Sardines with Tausi  Flavorful mix of crispy tokwa, Mega Sardines, and savory tausi. Perfect for a quick and satisfying meal.

●        Pininyahang Mega Sardines Sweet and savory twist with pineapple chunks and Mega Sardines that’s sure to bring comfort to your table.

●        Mega Sardines Pasta Aglio e Olio Simple yet flavorful pasta recipe with garlic, olive oil, and the rich taste of Mega Sardines.

Nutrition with Real-Life Impact

Beyond great taste, Mega Prime Foods is fighting malnutrition through its Mega Bigay Sustansya feeding program. Since 2019, it has helped thousands of children reach healthier nutrition, boosting the number of kids at a normal healthy weight by 46.4%.

Mega Prime Foods’ System 6 process ensures Mega Sardines remain a nutrient rich Superfood packed with freshness and safety in every can.

At the ECCP 2025 Nutrition Forum, Chief Growth and Development Officer Marvin Tiu Lim shared:

“We measure [our program] before and after, and the results are remarkable. We’ve seen a 46.4% increase in children reaching a normal nutritional status, proof that the program works. It’s our part to ensure both kids and parents know how to eat well and make the right nutrition choices.”

He also underscored ongoing nutrition challenges in the Philippines, citing 3.4 million Filipinos affected by malnutrition (Action Against Hunger Philippines) and WHO data showing 1 in 10 children and 4 in 10 adults are overweight or obese.

Mega Prime Foods Inc. Chief Growth and Development Officer Marvin Tiu Lim joined industry leaders at the ECCP 2025 Nutrition Forum, where he shared insights on how Mega Sardines’ Mega Bigay Sustansya program is making a real difference in the fight against malnutrition.

This year, Mega Sardines also received the Seafood Superfood endorsement from the Medical Wellness Association, reaffirming its nutritional value and quality.

Mega Prime Foods believes small, everyday food choices can make a big difference. Choosing Mega Sardines means giving your family affordable, high-quality nutrition you can trust.

Mega Sardines with savory tausi for a quick, hearty meal.

Sweet pineapple and savory Mega Sardines come together for a comforting family dish.

Learn more at Mega Prime Foods Inc. and discover how Mega Sardines can be part of your family’s wellness journey.

National Disability Rights Week: Globe hosts the Philippine Business and Disability Network Meeting

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Globe recently became the first local company to host the Philippine Business and Disability Network’s (PBDN) 4th Networking Meeting, held in partnership with Project Inclusion Network. The event, attended by 36 companies, coincided with National Disability Rights Week and brought together changemakers from across sectors to challenge one central question: “What does equity look like when it’s built into the design of our systems, workplaces, and technologies?”

At the heart of the conversation was the belief that disability inclusion is not merely a moral obligation or a policy requirement, it’s a fundamental design challenge.

Globe President and CEO Carl Cruz opened the event with an unwavering commitment to inclusion. “Inclusion is not an afterthought at Globe. We’re embedding it into our culture, our systems, and our platforms because we believe every talent is important and should be cared for.” He acknowledged that while the road ahead is long, Globe is committed to listening, taking action, and moving forward with partners who share the same vision.

Denise Haak, Globe AVP for Product Experience Strategy & Design shared her own experience building diverse teams, not just in Globe but also in her past workplaces. Haak shared stories of hiring individuals with visual, speech, and developmental disabilities to show how inclusive hiring leads to accessible design. Her message was clear, “When we design for difference, we create better solutions for everyone.”

“We can start practicing equity by reviewing our job descriptions for bias, offering interview accommodations, removing unnecessary time pressure from tests, and making sure our digital tools are easy to navigate for everyone,” Haak shared. “Inclusion doesn’t have to be expensive or complicated. What it needs is thoughtfulness, and the courage to ask the right questions.”

Guided by its Diversity, Equity, and Inclusion Policy Commitment, Globe is actively redesigning its web platforms to deliver an equitable online experience for its users. Among the company’s initiatives include incorporating accessibility personas for user-centered development, ensuring compliance with WCAG (Web Content Accessibility Guidelines) standards, leveraging on color contrast palette, and using clear and simple language.

Social innovator and Virtualahan founder Ryan Gersava drove home the urgency of these questions with his powerful personal story. Denied employment after being diagnosed with a chronic illness, Gersava turned exclusion into action by creating a digital skills training program that has since empowered hundreds of persons with disabilities to launch remote careers.

He reminded the audience that exclusion is rarely accidental, it is the result of design decisions made without lived experience in the discussion and creation process of policies and systems. “Real inclusion is not about pity or optics. It’s about co-creating systems with the people they’re meant to serve,” he said.

The event concluded with a hands-on workshop titled “Journeys & Junctions: Mapping Inclusion Across the Employee Lifecycle.” In small groups, the participants explored real-world scenarios through the lens of disability personas, identifying barriers across stages like hiring, onboarding, and performance review. Teams then co-created practical redesigns of policies, tech solutions, or process tweaks that could lead to more inclusive work experiences. The session encouraged collaboration, empathy, and real-time application of inclusive thinking.

Mr. Grant Javier, Executive Director of PBDN concluded the event with a call to action "Our progress hinges on cultivating a wider network of allies and champions. This extends beyond persons with disabilities themselves to encompass the very individuals with whom they work, fostering a truly inclusive ecosystem."

For Globe, hosting this event was more than a moment, it was a movement. And while no single company can do it alone, it was clear that with the right partnerships and the right questions, it’s possible to build a digital world that works for all.

vivo X Fold5 lands in PH: First foldable in Southeast Asia

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The ultimate light foldable with pro-level imaging, exceptional power, and leading technology

For the first time, vivo brought its foldable smartphone technology to Southeast Asia with the arrival of the vivo X Fold5 in the Philippines. Starting August 16, 2025, Filipinos can experience vivo’s most advanced foldable device at concept stores nationwide.

The vivo X Fold5 comes in a sleek Titanium Gray finish, equipped with 16GB RAM and 512GB storage, priced at Php 109,999. As part of the launch celebration, every purchase includes an exclusive bundle:

● vivo Watch GT worth Php 7,099

● vivo VIP Card pre-loaded with Php 7,000

● vivo Life Bag worth Php 1,299

Flexible payment options are available via Home Credit and major credit cards with 0% interest.

A new era of light and strong foldable

Weighing just 217g, the X Fold5 is lighter than many traditional flagships. Its industry-leading kinematic hinge withstands 600,000 folds while minimizing screen creasing for long-term reliability. Built for all environments, it offers IPX8 & IPX9 water resistance, IP5X dust resistance, and low temperature resistance down to -20°C.

Vivid displays for every moment

The X Fold5 sets a new benchmark for foldables with 4500 nits local peak brightness on both the 8.03-inch main display and 6.53-inch cover display. Combined with 2K+ resolution, 120Hz refresh rate, HDR10+, and Dolby Vision, visuals remain crystal-clear in sunlight or low light - perfect for productivity, entertainment, and creativity.

Pro-level ZEISS imaging at its finest

Co-engineered with ZEISS, the X Fold5 features a professional-grade camera system:

● 50MP ZEISS Telephoto Camera with 3x Optical Zoom & 100x HyperZoom,

● 50MP Ultra-Sensing VCS Bionic Main Camera with Sony IMX921 sensor, and

● 50MP Ultra Wide-Angle Camera with 120° field of view.

With ZEISS T* coating and AI image processing, users can capture vibrant, detailed shots in any setting, delivering the distinctive “ZEISS Look”.

Battery and charging built for non-stop days

The device houses an equivalent 6000mAh BlueVolt battery, the largest in any vivo foldable, paired with 80W Dual-Cell FlashCharge and 40W Wireless FlashCharge. This means less time charging and more time creating, working, and enjoying.

AI-powered productivity on the go

The X Fold5 is designed for professionals and creators with tools like:

● Origin Workbench – run up to five apps at once for seamless multitasking;

● vivo DocMaster – annotate PDFs, convert file formats, and create content with built-in AI; and

● Smart Call Assistant and AI Transcript Assist – real-time transcription, summaries, and translations.

Through its collaboration with Google, the X Fold5 also integrates Google Gemini, giving users a personal AI assistant for creativity, planning, and productivity.

Flagship power inside and out

Running on the Snapdragon 8 Gen 3 Mobile Platform with LPDDR5X Ultra RAM and UFS 4.1 storage, the X Fold5 offers:

● 30% faster CPU performance,

● 25% better GPU performance, and

● 20% improved power efficiency.

From intensive multitasking to 4K editing, it’s built to keep up with every demand.

The vivo X Fold5 is now available in vivo concept stores nationwide. Experience the future of foldables today and take home exclusive launch freebies while stocks last. To learn more about vivo X Fold5, visit the vivo website now.

Why Filipinos Cannot Stop Talking About the vivo V50 Lite

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It’s been a few months since the launch of the vivo V50 Lite, and the buzz hasn’t slowed down. From tech reviewers to everyday users, the response has been overwhelmingly positive.

Amid an endless lineup of smartphone choices today, this vivo device truly stands out for its power, functionality, and value.

For many Filipinos, it's a crystal-clear choice: the vivo V50 Lite shines above the rest! Check out what they have to say.

Battery power for an unstoppable day

All day long, from morning light to evening rest, the smartphone stays by every Filipino’s side.

"Yung 6500mAh BlueVolt Battery talaga ang nagpasold sa’kin. Kahit maglaro ako nang matagal, hindi agad nauubos," shared James, a mobile gaming enthusiast from Bicutan.

The vivo V50 Lite packs a huge 6500mAh BlueVolt battery and a 90W FlashCharge that can take you from empty to fully charged in less than an hour, so you can keep going without limits!

Next-level photos? Always ready!

No doubt about it! Today’s digital lifestyle demands cameras that can tell your story beautifully.

Social media-savvy Gen Z Ron said, “My favorite camera feature[s] of the V50 Lite [are] hands-down the Aura Light Portrait mode, especially paired with the 2× zoom for portraits for the nicest and clearest shots.”

With its impressive 50MP Sony IMX882 Camera and 8MP Wide-Angle Camera, paired with the bright Aura Light, the vivo V50 Lite gives Filipinos the power to shoot stunning, share-worthy photos anytime, anywhere.

Here are further masterpieces captured with the vivo V50 Lite:

Captured by Kim-zell Saldi

Captured by Jennifer Rodriguez

And your selfies? No problem! Its 32MP Selfie Camera ensures you get every angle right!

Superior quality, affordable price

Filipinos deserve more. With the vivo V50 Lite, enjoy premium features that go beyond its price.

"Very sulit na for its price lalo na since student pa lang ako and I really need[ed] a phone that has compact features, especially sa battery and processor para less hassle since mabigat yung workload ko sa school," said Nico, a striving college student from Antipolo.

For as low as Php 13,999, you can get a smartphone that's built to power through every hustle, ideal for driven students like Nico.

Now, it's your turn to experience it! Get the vivo V50 Lite at vivo stores nationwide or shop online via the vivo e-store, Shopee, Lazada, or TikTok Shop.