THE SCRIPT are coming back to MANILA with ‘MAN IN THE ARENA TOUR’ on 18 March 2027

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Breaking News – With over 14 billion streams, 5 million album sales, six UK #1 albums and countless international Platinum certifications led by two US Platinum singles and two US Top 10 albums, the multi-awarded and platinum-selling Irish band, THE SCRIPT are coming back to MANILA and bringing their ‘MAN IN THE ARENA TOUR’ on 18 March 2027 at the SM Mall of Asia Arena. Presented by Wilbros Live with Midas Promotions. Tickets go on-sale on Friday, May 29, 9:30AM via SMTickets.com and SM Tickets outlets nationwide.

 

Today, The Script enter a new era by sharing their new single ‘Man In The Arena’ - the first taste of their new album ‘The User’s Guide To Being Human’ which follows on 14^th August 2026. The Script will follow the album with a huge UK and Ireland arena tour which starts in October, with further global touring also confirmed - adding to the 4.5 million tickets they have sold in their career. Listen HERE.

 

‘The User’s Guide To Being Human’ follows 2024’s ‘Satellites’. It was a record that saw vocalist Danny O’Donoghue attempt to process the grief that followed the tragic passing of his bandmate and friend Mark Sheehan in 2023. The record was followed by a global arena tour in which every show paid tribute to Mark.

 

After the tour ended, Danny found himself energised and inspired. Within a week of finishing, he was writing and recording new material with Andrew Frampton, Steve Kipner and Jimbo Barry, who between them had previously contributed to many of The Script’s huge hits, including ‘Hall Of Fame’, ‘The Man Who Can’t Be Moved’ and ‘Breakeven’.

 

Recorded in Topanga Canyon, Los Angeles, the result is an album in which Danny has established a powerful sense of purpose and direction for the next stage of the band, full of the real, emotional, soul-deep connection that their fans have come to love.

 

Danny says, “The title is what this album is about. If you need something to remind you of the spectrum of feelings and emotions that make you feel human, this is it.”

 

The skyscraping ambition of ‘Man In The Arena’ lives up to its title, with a hard-hitting R&B groove suddenly bursting into a classic Script mega-chorus built for the biggest of stages: a rousing Danny O’Donoghue delivers a typically charismatic vocal, with lyrics that affirm that the person who dares to put themselves in the spotlight is infinitely braver than anyone who criticises from the sidelines. Its lyrics are taken, in part, from a famous speech by American President Theodore Roosevelt.

 

Danny explains, “He talks about how honours don't belong to the critics. They don't belong to the people sitting on the couch, laughing at the person in the ring stumbling and falling around. The honours belong to the one who gets in there and whose face is marred with dust and blood. I remember reading it and being like: that needs to be in a tune, the energy in it is beautiful.”

 

‘The User’s Guide To Being Human’ is now available to pre-order / pre-save HERE. It will be available on CD and limited transparent vinyl with the artist store also stocking exclusive merch bundles, extremely limited test pressing vinyls and a cassette. 

 

Follow Wilbros Live (@WilbrosLive) on social media for more updates.

LG Electronics Brings Korea’s Housewarming Culture to Southeast Asia

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LG Brings K-Lifestyle Experience to Vietnam, Thailand and Indonesia to Discover

How Affectionate Intelligence Makes Everyday Life Better

SINGAPORE - LG Electronics (LG) today announced the launch of “Housewarming by LG,” a regional experiential marketing campaign designed to bring Korea’s signature housewarming culture to Southeast Asian consumers.

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·         LG Electronics is launching “Housewarming by LG,” a regional experiential campaign across Vietnam, Thailand and Indonesia that translates Korea’s trending housewarming lifestyle into an immersive consumer experience.

·         The campaign invites local consumers into curated lifestyle spaces designed to feel like real homes, where they can naturally discover LG home appliances through K-lifestyle touchpoints including running, K-Beauty, personal styling and everyday home routines.

·         Kicking off in Vietnam on May 19, Thailand on June 4 and Indonesia on June 23, the campaign carries the message “Life’s Good, Made Better by K-Tech” and highlights LG’s Affectionate Intelligence as a technology that understands and adapts to diverse ways of living.

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The campaign kicked off on May 19 at Another Saigon, a brand experience venue in Ho Chi Minh City, Vietnam, and will roll out sequentially across the region with launches in Thailand on June 4 and Indonesia on June 23, creating immersive lifestyle spaces where local consumers can discover LG home appliances in authentic, everyday living environments.

“Southeast Asia has one of the most vibrant K-culture-engaged consumer bases in the world,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “Housewarming by LG is our way of opening our doors to local consumers and showing how LG’s Affectionate Intelligence truly understands the way people live.”

Reinterpreting Korea’s Trending Lifestyle Into a Consumer Experience

Inspired by Korea’s housewarming culture, in which guests are welcomed into a home to experience how someone truly lives, “Housewarming by LG” transforms this vibrant K-lifestyle moment into an engaging consumer experience.

Rather than presenting products in a conventional showroom format, the campaign invites visitors to walk through curated residential spaces that reflect real lifestyles, allowing them to discover firsthand how LG appliances bring convenience, comfort and genuine value to everyday life.

Each venue is designed to feel like an actual home, from the entryway to the kitchen, living room and dressing room, offering visitors a natural and intuitive way to interact with LG’s full range of innovative home appliances.

In the kitchen, visitors can try making Korean-style drinks and recipes using LG’s refrigerator with ice and water dispenser, which dispenses Craft Ice, cubed ice and crushed ice. In the living room, an LG air conditioner and air purifier work together to keep indoor temperature, humidity and air quality comfortable, while the LG StanbyME 2 invites guests to experience home workouts and everyday relaxation. In the dressing room, the LG WashTower™ uses AI to analyze laundry weight, soil level and fabric type to deliver an optimized wash and dry cycle, while the LG Styler lets visitors experience effortless clothing care and personal styling.

Two Lifestyles, One Vision: Affectionate Intelligence

A defining feature of the campaign is its recognition that no single lifestyle fits everyone. To bring this to life, LG has partnered with K-pop artists MINHO (SHINee) and Shin Ye Eun, each serving as the face of a distinct, character-driven lifestyle space that reflects how different people live, rest and move through their days.

MINHO’s Space centers on an active, social lifestyle built around running and meaningful moments. Drawing on MINHO’s personal connection to an energetic, on-the-go lifestyle, the space naturally connects Korea’s growing running culture with LG products suited to active daily living.

Ye Eun’s Space reflects a more personal, aesthetics-driven lifestyle rooted in K-Wellness and quiet individuality. Anchored by Ye Eun’s own lifestyle sensibilities, the space resonates deeply with millennial and Gen Z generation consumers across Southeast Asia who are already engaged with K-culture.

Though distinct in character, both spaces are united by a single message: LG’s Affectionate Intelligence is designed to understand and adapt to the diverse rhythms of modern life, helping every individual live better, every day.

K-Lifestyle as a Cultural Bridge

“Housewarming by LG” is a campaign that meets consumers where they are. By building the experience around K-lifestyle sensibilities that Southeast Asian consumers already know and love, LG brings its technology to life in an emotionally resonant way that feels personal, intuitive and culturally relevant.

Anchoring this vision with cultural authenticity, LG collaborated with MACHO’s SACHUNKI, a creative partner with a proven track record in spatial storytelling rooted in K-culture. This collaboration ensures that the physical spaces carry genuine cultural credibility, translating K-lifestyle aesthetics into a cohesive and immersive brand experience.

Extending the Experience Online

LG will amplify the campaign beyond its physical venues by releasing behind-the-scenes and highlight footage captured at each pop-up location across LG’s YouTube channel and social media platforms. This digital extension ensures the “Housewarming by LG” experience reaches consumers who are unable to attend in person, broadening the campaign’s impact across the wider Southeast Asian region.

A Growing Commitment to Cultural Connection

This campaign builds on a growing commitment by LG to connect with global audiences through culturally meaningful experiences. Earlier this year, at LG InnoFest 2026 APAC, held in Busan and attended by business partners and media from more than 20 Asia-Pacific countries, LG drew widespread acclaim for an exhibition hall designed around spaces from popular K-dramas, demonstrating the powerful resonance of Korean cultural storytelling in communicating LG’s innovation story.