To set the early Christmas mood, Maaga ang Pasko caroling events were held in different Jollibee branches featuring celebrities and chorale groups to officially launch the campaign.
The Christmas spirit was definitely in the air as Jolly Toy Scouts and customers trooped to the stores to listen to all-time favorite carols and drop their toy and book donations.
The Voice Kids’ winner Lyca Gairanod, and finalists Darlene Vibares and Juan Karlos Labajo led the Maaga ang Pasko donations at Jollibee Greenmeadows. |
Jollibee joins Nadine as the Cheesy Bacon Mushroom Yum ambassador drops her donation at the Maaga ang Pasko box in Jollibee Mabalacat. |
Original Jolly Toy Scout Aga Muhlach makes his Christmas donation in the Maaga ang Pasko box during the launch in Jollibee Canlubang. |
“Maaga ang Pasko came from a very simple idea but a genuine desire to make kids happy on Christmas time. No matter what they may be going through in life, a kid’s face lights up whenever you give them a toy. I approached Jollibee because I know they can help me expand that into something even bigger and more impactful,” shared Aga.
“I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”
“I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”
The celebrity guests each led the gift-giving ceremony by making their own toy and book donations together with members of the Jollibee Kids Club. Jollibee customers showed their support by lining up to drop their donations in the Maaga ang Pasko boxes.
“For the 20th year of Maaga ang Pasko, we’re targeting to bring the magic of toys and books to the most number of children in the history of the campaign. We are once again counting on the support of kind-hearted Filipino families from all over the globe to make this year the ‘pinaka-maaga, pinakamahaba at pinakamalaking Pasko’ for our Filipino kids,” said Jollibee Vice-President for Marketing Harvey Ong.
Aside from dropping donations in Maaga ang Pasko boxes in Jollibee stores nationwide, anyone can also take part in the campaign by making online donations at www.jollibee.com.ph/MaagaAngPasko.
Early Christmas shoppers can also buy and directly drop their donations in all Goodwill Bookstore and Toy Kingdom stores.
Early Christmas shoppers can also buy and directly drop their donations in all Goodwill Bookstore and Toy Kingdom stores.
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