Jollibee's joy of #MaagaAngPasko overseas

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Jollibee shares the joy of Maaga angPasko overseas! On its 20th year, the Jollibee Maaga ang Pasko sought to spread holiday cheer to even more children not just in the Philippines but overseas as well.

Jollibeeu2019s annual toy and book drive made its way to Ho Chi Minh in Vietnam, enabling schoolchildren to experience the joy of giving.

For the second year in a row, Jollibee stores in Hong Kong, Singapore and Kuwait once again opened their doors to accept donations and engage global Pinoys to send gifts for their youngkababayans.

Jollibee Vietnam did its own adaptation of the campaign (“Christmas is Coming”) to benefit local kids. The store teams in Vietnam led a tour in primary schools in Ho Chi Minh to gather toy and book donations. Making the first international caravan even brighter is a special appearance of everyone’s favorite friend, Jollibee. The fast-food chain’s growing network paved the way in bringing the campaign to foreign shores.

To date, Jollibee has 50 branches in Vietnam, three in Kuwait and one each in Hong Kong and in Singapore.

Filipino communities in Singapore readily opened their hearts to donate toys and books to the Maaga ang Pasko campaign.

Filipino communities overseas also shared their blessings by making online donations through the Jollibee Maaga ang Pasko microsite (www.jollibee.com.ph/MaagaAngPasko). 

With the help of partners Toy Kingdom, Goodwill Bookstore and Blink, they were able to donate book bundles and toy packs to the Philippines.

“Through the continuous help of various individuals and organizations, naging tunay na pinakamaaga, pinakamahaba at pinakamasaya ang Pasko. ( The recent Christmas truly became the earliest, longest and jolliest),” said Jollibee Vice President for Marketing Harvey Ong.

Since it was launched two decades ago, Maaga ang Pasko has brought early Christmas cheer to over 300,000 children nationwide, through the gift of over 1.5 million toys and books. Generous Filipinos also signed up as Jolly Family Toy Scouts, volunteering their time and energy to clean and prepare donations during the campaign’s clean-up phase.

Jollibee kicks-off the earliest, longest Christmas season with 20th #MaagaAngPasko launch

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Jollibee celebrates the 20th year of Maaga ang Pasko, a merrier and longer Christmas happenings awaits kids across the country.

To set the early Christmas mood, Maaga ang Pasko caroling events were held in different Jollibee branches featuring celebrities and chorale groups to officially launch the campaign. 

The Christmas spirit was definitely in the air as Jolly Toy Scouts and customers trooped to the stores to listen to all-time favorite carols and drop their toy and book donations. 

The Voice Kids’ winner Lyca Gairanod, and finalists Darlene Vibares and Juan Karlos Labajo led the  Maaga ang Pasko donations at Jollibee Greenmeadows.

At Jollibee Greenmeadows in Quezon City, The Voice Kids Top 4 finalists Lyca Gairanod, Juan Karlos Labajo, and Darlene Vibares performed their trademark songs and joined the Singles for Christ choir in singing the Maaga ang Pasko jingle. The young talents were also introduced as the newest endorsers of the Jollibee Kids Club, together with their fellow finalist Darren Espanto. ( Jollibee Kicks off 20th Maaga ang Pasko with The Voice Kids winners )

Jollibee joins Nadine as the Cheesy Bacon Mushroom Yum ambassador drops her donation at the Maaga ang Pasko box in Jollibee Mabalacat.

At Jollibee Mabalacat in Pampanga, young sensation Nadine Lustre brought her own family to take part in the gift-giving campaign. “Our family has been supporting Maaga ang Pasko even before I became a Jollibee endorser. I feel blessed because as an official member of the Jollibee family, I can now do more and influence more people to share what they have and make kids happy this Christmas.” The actress also serenaded her fans with songs from her debut album, as well as joyful Christmas jingles with the Lumen Anima Chorale. 

Original Jolly Toy Scout Aga Muhlach makes his Christmas donation in the Maaga ang Pasko box during the launch in Jollibee Canlubang.

Jollibee then paid tribute to long-time ambassador and original Jolly Toy Scout Aga Muhlach at Jollibee Canlubang in a similar caroling activity. Together with members of the Jollibee marketing team, the seasoned actor gamely joined the Lumen Anima Chorale in a more upbeat rendition of the Maaga ang Pasko jingle. 

“Maaga ang Pasko came from a very simple idea but a genuine desire to make kids happy on Christmas time. No matter what they may be going through in life, a kid’s face lights up whenever you give them a toy. I approached Jollibee because I know they can help me expand that into something even bigger and more impactful,” shared Aga.

“I could not be any more grateful to Jollibee for bringing Maaga ang Pasko to where it is now, as the longest-running and biggest campaign of its kind in the country that has reached hundreds of thousands of children across the country.”

The celebrity guests each led the gift-giving ceremony by making their own toy and book donations together with members of the Jollibee Kids Club. Jollibee customers showed their support by lining up to drop their donations in the Maaga ang Pasko boxes. 

“For the 20th year of Maaga ang Pasko, we’re targeting to bring the magic of toys and books to the most number of children in the history of the campaign. We are once again counting on the support of kind-hearted Filipino families from all over the globe to make this year the ‘pinaka-maaga, pinakamahaba at pinakamalaking Pasko’ for our Filipino kids,” said Jollibee Vice-President for Marketing Harvey Ong. 

Aside from dropping donations in Maaga ang Pasko boxes in Jollibee stores nationwide, anyone can also take part in the campaign by making online donations at www.jollibee.com.ph/MaagaAngPasko.

Early Christmas shoppers can also buy and directly drop their donations in all Goodwill Bookstore and Toy Kingdom stores. 

Jollibee kicks off 20th Maaga ang Pasko with The Voice Kids winners Lyca , Darlene and Juan Karlos

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The country’s leading fast-food chain, Jollibee kicks off 20th Maaga ang Pasko, the company’s annual toy and book drive,  with celebrity carolers, The Voice Kids winners Lyca Gairanod, Darlene Vibares and Juan Karlos Labajo.

Lyca, Darlene and JK  filled Jollibee’s Greenmeadows branch in Quezon City, October 9, 2014,  with joyous caroling, as they were also formally introduced as the newest endorsers of the Jollibee Kids Club. 

The Voice Kids winners really had fun parting with Jollibee. 

Also with the Singles for Christ choir, they proceeded to drop their personal toy and book donations in the Maaga ang Pasko collection box. This was then followed by Jolly Toy Scouts members who went around the room afterwards to collect toys and books from customers who trooped to the event.

“2014 marks the 20th year of our Maaga ang Pasko campaign,” said Jollibee Vice President for Marketing Harvey Ong. “Sa patuloy na pagsuporta ng ating mga Jolly Toy Scouts sa lahat ng sulok ng Pilipinas at maging sa ibang bansa, sigurado kaming magiging tunay na pinakamaaga, pinakamahaba at pinakamalaki ang Pasko ng mas maraming batang Pilipino ngayong taon.” 

To mark the campaign’s milestone 20th year, Jollibee will be holding a record 20 caravans across the country this December wherein they will be distributing the toys and books collected from customers and JFC employees to select beneficiaries. 

Make this year’s Christmas season the jolliest ever for children across the nation by donating new or pre-loved toys and books to Maaga ang Pasko boxes located in all Jollibee stores nationwide. 

To make an online donation, visit www.jollibee.com.ph and click on the Maaga ang Pasko microsite.