Leading online career platform Jobstreet by SEEK was announced as a runner-up at the recently concluded YouTube Works Awards Southeast Asia 2023 with its video campaign series “Hire Real Talent”.
YouTube had garnered over 750 applications from across Southeast Asia,
with Jobstreet by SEEK being only one of the 12 Philippine brands that were
announced as finalists such as Nestle, Lazada, and GCash to name a few.
The Hire Real Talent campaign aims to bare the realities of hiring
candidates on social media while encouraging hirers to utilize legitimate job
platforms to target the right candidates. Jobstreet by SEEK went with a
satirical and witty take on the matter to show hirers that seeking talents
through social media may not bring them the best-suited candidates which can
result in an inefficient recruitment process. Social media lacks identity
verification, making it hard to distinguish real from fake accounts. Users
often lack professional profiles and work experience information unlike in job
platforms, making it difficult for employers to assess candidates.
In the first video, the applicant being interviewed had a display photo
of a newly set-up social media account—anonymous, lifeless, and unrecognizable.
As for the second video, the applicant shown was unidentifiable due to their
profile photo being a family portrait. Lastly, in the third video, the
applicant is seen to have had work experience in a fictitious restaurant,
making it difficult to determine factual information about them.
The annual YouTube Works Awards, in partnership with research firm
Kantar, recognizes and celebrates campaigns
to champion the brilliant minds behind them. This year, it made its comeback
bigger and better by bringing the competition all throughout the Southeast
Asian region, presenting new categories and a jury brimming with local experts
and brilliant minds.
“Being named as having one of the most effective campaigns this year is
an incredible honor as we’ve seen a lot of exceptional executions over the past
period, so we are extremely grateful for the YouTube Works Awards for
recognizing our campaign. We will continue on creating content that will not
just get the interest but also educate our audience to remain the most trusted
career and talent platform in the Philippines,” shares Dannah Majarocon, Managing Director, Philippines, Jobstreet by SEEK.
To watch the
shortlisted video series, visit the following links:
●
Hire Real Talent:
Sam Juan the Avatar - https://tinyurl.com/Sam-Juan-the-Avatar
●
Hire Real Talent:
Franz Bob the Chef - https://tinyurl.com/Franz-Bob-the-Chef
●
Hire Real Talent:
The Family - https://tinyurl.com/Jobstreet-La-Familia
To learn more about Jobstreet by
SEEK, visit jobstreet.com.ph.
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