SB19 and Apl.de.Ap are throwing a massive
house party on the music
video of “Ready,”
the dance-pop track released under Sony Music Entertainment.
“The concept of the music video revolves around
the guys being away for a while and returning home to mount a party of a
lifetime,” Apl.de.Ap explains. “While shot in Manila, it’s designed to be
purposely ambiguous in location, and the maximalist design is intentional. It
represents the arrival of SB19 as an international act. It’s an honor to be
celebrating with the next pride of the Philippines.”
Working with Ben Mor
American filmmaker Ben Mor, who has directed
visuals for some of the biggest global pop icons in recent memory, including Katy
Perry, Britney Spears, John Legend, NAS, and the Black
Eyed Peas, helmed the MV. A good friend and frequent collaborator of
Apl.de.Ap, Mor has always been fascinated by the design language of this
country and has showcased it in many videos.
Apl.de.Ap revealed, “We have worked together
for years as he has shot many Black Eyed Peas’ videos. The shoot was a bit of
logistical madness because immediately after this, he was off to Athens to
shoot another cool music video.”
Despite some logistical challenges, the 2
Proud act expressed satisfaction with the final outcome. The
Filipino-American rapper also revealed that he wanted to showcase a visually
cool part of the Philippines that was different from what people usually see on
postcards and in films.
“I believe the house has a real aesthetic and
character. But I let the professionals take it from there.”
A fun shoot
SB19’s Pablo admitted that the creative process
for the MV was different from anything they’ve done as a group. This time
around, they’ve worked with a more Westernized approach, not completely relying
on a storyboard.
“Apl.de.Ap was fun to work with and very
chill,” he said. “His energy was infectious! Even the dancers and the talents
gave their all. There’s never a dull moment in the shoot.”
Justin also raved about the experience of
collaborating with Apl.de.Ap’s team. While they’re used to embracing
story-driven concepts for an MV, the youngest member of the group shared in a
statement that it felt great having fun on the shoot, as if it didn’t feel like
work at all.
“Somehow it offered a refreshing reprieve,” he
said.
“Ready” marks a monumental collaboration
between P-Pop kings SB19 and international hip-hop superstar Apl.de.Ap. A shiny club number that captures the sound of summer
effortlessly regardless of the season, the collaborative song was penned by the
Black Eyed Peas resident rapper with Jean-Baptiste, Vince Nantes,
and Denzel. SB19’s Pablo and Josue (Radkidz), on the other hand,
contributed to the production of the track, adding final touches and subtle
sonic elements.
SB19 and Apl.de.Ap’s “Ready” is out now on all digital music platforms worldwide
via Sony Music Entertainment. Watch the MV here.
No comments:
Post a Comment