Showing posts with label 3D. Show all posts
Showing posts with label 3D. Show all posts

July 9, 2014

Digital Innovations Summit 2014 unleashing new technology and revolutionary ideas

As much attention has been paid to 3D Printing lately, with new companies developing modern technology that have shown the people and wowed the tech community. 3D Printing has an undeniably wide range of possibilities which could profoundly change our world.

More people want to see and experience more personalized products, “when they want it and where they want it."

“More people rely on the internet, the demand to go digital progresses as well. People want to see and experience more personalized products,” said Allan Hao Chin, President of Norde International Distributors.

“Being updated with the latest printing technology and software applications lets you to stay relevant in today’s digitally connected world,” Hao Chin said.

Norde International, the distributor of Digital printers. 3D, Wide-format, and the channel partner of HP in the Philippines.


This year Norde International introduce unique and cutting-edge technologies such as 3D printing and 3D scanning.

Showcasing the most advanced star-of-the-art digital technology and applications the country has ever seen, Norde International Distributors ushers in engagement paradigms with the Digital Innovations Summit 2014 along Kalayaan Avenue, Quezon City from June 24 to 28.


The four-day event held at the Norde Innovation Center convenes international industry experts. Gathering the world’s top technology brands, the event showcase speakers from major industry players such as Hewlett-Packard, Stratasys, Pantone, X-rite, ESKO, Kornit Digital, Sekuworks, Taopix, and GMG.

“This year we will not only introduce unique and cutting-edge technologies such as 3D printing and 3D scanning, we will also provide the venue and platform to share ideas and applications specifically designed to maximize the use of these amazing solutions,” expounds Hao Chin.

With 3D printers, the manufacturing time is also significantly less, adding that 3D printing will make manufacturing strategies more efficient, precise, and cost-effective. 3D scanners and 3D printers are still too costly for individual or private use. 3D scanners range from P2.4 to P11 million. 3D printers, on the other hand, can cost anywhere from P750,000 to P25 million.

“Filipinos are inherently ingenious. With the capabilities of the technology we have this year, the possibilities in transforming concepts to concrete products are endless. We are truly excited with our role of helping Philippine businesses, industries and individuals to get to the next level. I believe that these technologies will allow our customers to compete better not just locally but globally as well.” Hao Chin adds.

Norde has especially put these all together to update us on latest trends, business practices and insights on business opportunities that are possible with the latest digital equipment and software solutions.

Digital Print is changing the way we see the world for the better. Here, we see some of the innovative applications that are transforming every sector of print.

Leading the change and at the forefront of new technologies, Norde International Distributors is making digital happen.

Norde International Distributors is located at 104 Kalayaan Avenue Central, Quezon City, Philippines.

For more information, contact nina.suarez@norde.comph or marketing@norde.com.ph


March 20, 2014

Electrolux Design Lab 2014 with the theme Creating Healthy Homes

This 2014 marks Electrolux Design Lab’s 12th year. Electrolux is inviting budding design students from all over the world to join Design Lab 2014, their annual design competition with the theme "Creating Healthy Homes", which aims to promote healthy and sustainable lifestyles to millions of people.

Imagine this: You had an exhausting day at school and you can’t wait to get home and rest. On your way home, the weather was unpredictable and the pollution in the streets was horrible. As you enter your room, you realize that it is not as spotless as you hoped it was. You come in to the kitchen to find good food, but you find nothing on the dining table. You had a draining day and the last thing you would want to do is take care of the household chores.

As you let out a weary sigh, you realize that your home appliances can take care of all these. You see the MAB cleaner scanning your house and deploying its flying mini-robots to the areas in need of cleaning. Meanwhile, an Atonium 3D Food Printer has determined your nutritional needs and is working on a healthy meal for you. At the same time, the Breathing Wall started to purify the air while recreating an environment that will help you relive a happy memory. Imagine this futuristic scenario made possible by you.
The futuristic MAB cleaner scans the environment and deploys nano robots to clean dirty surfaces.

This advanced home is the brainchild of the top three winners at last year’s Electrolux Design Lab competition.

Electrolux Design Lab 2014

This year, Electrolux, a global leader in household appliances, partnered with the University of the Philippines-Diliman, De La Salle-College of St. Benilde, and University of the East-Caloocan to give design students a chance to create a thoughtful, modern home for the rest of the world to enjoy.

Design students around the globe are invited to submit innovative ideas for the future household for a chance to win € 5,000 and a six-month paid internship at an Electrolux Global Design Center.

On its 12th year, Electrolux Design Lab continues to pave the way for future visions of urban household lifestyles, with the theme Creating Healthy Homes. The competition seeks ideas for products, accessories, consumables and services for three focus areas: Culinary Enjoyment, Fabric Care and Air Purification. Through the Design Lab competition, Electrolux sees a creative and sustainable future that projects a healthy well-being and pleasant environment for everyone to live in.
The Breathing Wall filters indoor air using a cutting-edge bio-oxygen technology that eliminates contamination, odor and germs

Andrea Pionilla, Marketing Manager, Electrolux Philippines, explains, “Design Lab is Electrolux’s way of fostering technological innovation. This year, we look forward to receiving creative new ideas that will promote healthy and sustainable lifestyles to millions of people around the world.” She adds, “Design students from the country are capable of competing globally and are equipped with outstanding skills and the drive to be recognized by the whole world. For the winning idea to come from the Philippines this year would be a great finishing touch.”

All Filipino Design students are welcome to join. To enter the competition, participants should submit the following : 
       -  Brief of their concept
       -  Visual sketch illustrating their concept
       -  Description of the consumer benefits

Submission of entries is from March 1 to April 6, 2014.

To know more about last year’s winning entries and the details of the competition,

August 21, 2012

Katy Perry : Part of Me in 3D


The first woman in music history to produce five Number One singles off of one album, Katy Perry has scaled the heights of pop music stardom few have reached before her.  So when the artist invited two young filmmakers to tag along (and “catch everything on film—nothing off-limits”) as she circled the globe on her record-breaking “California Dreams Tour,” she thought it might produce something of interest to her legions of fans.  But it proved to be bigger than anyone could have predicted.
             
The result is the 3D movie music event of the summer—Katy Perry: Part of Me—a backstage pass, front row seat and intimate look at the fun, glamorous, heartbreaking, inspiring, crazy, magical, passionate and honest mad diary of Katy herself.
                
This is an intimate, fly-on-the-wall portrait of a natural born performer hitting the very peak of global popularity—the unflinching and ever-present cameras reveal the highs and the lows of Perry’s extraordinary trek, both personally and professionally.
The genesis of the project lies with the artist herself: 
“I could instinctively feel that something important was about to happen that year—it felt like this big wave was coming, and it felt like it was going to be a long one.  So, I reached out to two filmmakers and said, ‘Hi, guys, I’d like to you come on the road and document the ride.’”
               
That ride was a year long world tour – selling out 124 arena shows – across the United States, Europe, South America and the Far East, and cameras were able to not only capture the palpable excitement and fun of her live concerts, but also to follow Perry back to the ‘reality’ of her day-to-day life, away from the stage lights and candy-colored costumes.  Frank interviews with those who perhaps know the real Katy best—her family and her assembled family of “Team Perry”—offer glimpses into Perry’s background, as well as create a picture of a woman giving her all onstage…while pressing personal challenges await offstage. 
Per Katy:  
“This movie is a journey.  Last year, I had a year I’ll never be able to re-create…amazing highs and some big lows, but that’s life.  Everyone goes through the good and the bad, but it makes you stronger.  But no matter what, as with my live concerts, my ultimate goal with this movie is to make people smile.”

“Katy Perry : Part of Me” is released and distributed by United International Pictures through Solar Entertainment Corp. Katy Perry albums are available in the Philippines from PolyEast Records.

March 14, 2012

"Wrath of the Titans" on March 29

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A decade after his heroic defeat of the monstrous Kraken, Perseus, the demigod son of Zeus is attempting to live a quieter life as a village fisherman and the sole parent to his 10-year old son, Helius.

Meanwhile, a struggle for supremacy rages between the gods and the Titans. Dangerously weakened by humanity's lack of devotion, the gods are losing control of the imprisoned Titans and their ferocious leader, Kronos, father of the long-ruling brothers Zeus, Hades and Poseidon. The triumvirate had overthrown their powerful father long ago, leaving him to rot in the gloomy abyss of Tartarus, a dungeon that lies deep within the cavernous underworld.

Perseus cannot ignore his true calling when Hades, along with Zeus' godly son, Ares, switch loyalties and make a deal with Kronos to capture Zeus. The Titans' strength grows stronger as Zeus' remaining godly powers are siphoned, and hell is unleashed on earth.

Enlisting the help of the warrior Queen Andromeda, Poseidon's demigod son, Argenor, and fallen god Hephaestus, Perseus bravely embarks on a treacherous quest into the underworld to rescue Zeus, overthrow the Titans and save mankind.

Directed by Jonathan Liebesman, the movie stars Sam WorthingtonLiam Neeson and Rosamund Pike.

Wrath of the Titans which will be shown in Philippine theaters in 3D and IMAX 3D on March 29.




February 24, 2012

Animated Short “Tangled Ever After” With “Beauty and the Beast” 3D


Walt Disney Pictures has announced that "Tangled Ever After," the short film follow-up to their 2010 hit animated feature “Tangled” will be an added attraction to “Beauty and the Beast” 3D when it opened in the Philippines  February 22.

By popular demand, directors Nathan Greno and Byron Howard are bringing back some of Disney’s most beloved characters when "Tangled Ever After" picks up where "Tangled" left off. The Kingdom is in a festive mood as everyone gathers for the royal wedding of Rapunzel and Flynn. However, when Pascal and Maximus, as flower chameleon and ring bearer, respectively, lose the gold bands, a frenzied search and recovery mission gets underway. As the desperate duo tries to find the rings before anyone discovers that they’re missing, they leave behind a trail of comical chaos that includes flying lanterns, a flock of doves, a wine barrel barricade and a very sticky finale. Will Maximus and Pascal save the day and make it to the church in time? And will they ever get Flynn’s nose right?
 
 
"Tangled Ever After" is the perfect accompaniment to "Beauty and the Beast", which is returning to the big screen in Disney Digital 3D and introducing a whole new generation to the Disney classic with stunning new 3D imagery. “Beauty and the Beast” was nominated for six Academy Awards, winning Oscars for Best Song, by the renowned Alan Menken and Howard Ashman, and Best Original Score (Menken).

“Beauty and the Beast” 3D is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures

February 22, 2012

"Titanic 3D" Experience it like never before

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Directed by James Cameron, the original release of Titanic remained the highest-grossing film of all time for 12 years, until Avatar (also directed by Cameron) surpassed its record in 2010.
The movie stars Leonardo DiCaprio as Jack Dawson, Kate Winslet as Rose DeWitt Bukater and Billy Zane as Cal Hockley (Rose's fiancé)

This 1997 blockbuster film Titanic is coming back to theaters on April 6, 2012 in 3D.


Storyline:
84 years later a 100-year-old woman named Rose DeWitt Bukater tells the story to her granddaughter Lizzy Calvert, Brock Lovett, Lewis Bodine, Bobby Buell, and Anatoly Mikailavich on the Keldysh about her life set in April 10th 1912, on a ship called Titanic when young Rose boards the departing ship with the upper-class passengers and her mother, Ruth DeWitt Bukater, and her fiancé, Caledon 'Cal' Hockley. Meanwhile, a drifter and artist named Jack Dawson and his best friend Fabrizio De Rossi win third-class tickets to the ship in a game. And she explains the whole story from departure until the death of Titanic on its first and last voyage April 15th, 1912 at 2:20 in the morning. 

‘Beauty and the Beast’ 3D


One of the most popular and enduring romantic adventures the world has ever known became one of the most ambitious and entertaining animated motion pictures ever brought to the screen with Walt DisneyPictures’ 30th full-length animated feature, ”Beauty and the Beast” which is coming to Philippine theaters for the first time in 3D.

This classic fairy tale about a beautiful young girl and her encounter with an enchanted beast has long fascinated and intrigued storytellers, filmmakers and their audiences. Through the artistry and imagination of the Disney creative team, an inspired song score by two Academy Award winning songwriters and the contributions of an enormously talented vocal ensemble, this age-old fantasy took on exciting new dimensions that are only possible through the magic of animation.

The “Beauty and the Beast” story is indeed “a tale as old as time” with variations on the central theme going as far back as Greek mythology. In 1550, Italian author Giovan Straparalo wrote the first account of the story as it is generally known. The tale grew in popularity during the 18th century with books by French authors Madam Le Prince De Beaumont and Madame Gabrielle di Villeneuve. In 1946, acclaimed French director Jean Cocteau used cinematic imagery and lyrical expression to bring this story imaginatively to the big screen (“La Belle et la Bete”).

“Doing your own version of ‘Beauty and the Beast’ is as much a tradition as is the story itself,” says producer Don Hahn. “Part of the fun is that each generation and culture adapts this story to be its own. The themes––you can’t judge a book by its cover, and beauty is only skin deep–– are as relevant today as ever.”

Screenwriter Linda Woolverton agrees, “The lessons of this story are truly timeless, especially for kids growing up today. It tells them to look beyond the surface and beyond materialism and that what is in their hearts and souls are the things that really matter.”

The release of “Beauty and the Beast” in 3D comes at a time when both the art of animation and the 3D process are enjoying their greatest popularity.    

Through the magic of Disney and the leaps in modern computer animation technology developed at the Walt Disney Animation Studios, a team of artists, under the guidance of stereographer Robert Neuman, found a way to breathe more dimensional life into “Beauty and the Beast” by turning it into an eye-popping 3D experience.

Numerous and dramatic challenges awaited Neuman and his team. In discussing the complications of making “Beauty and the Beast” into a 3D film, Neuman emphasizes that because there was no dimensional reality in which to put a second camera, he and his team had to invent a brand new set of computer tools that would allow the filmmakers to sculpt depth into the existing images and thereby create a second eye in order for the 3D to be achieved.

“In making a live-action film a director could simply add a second camera to get thesecond eye view,” Neuman says of the task that he and his team faced. He explains that the 3D conversion technique they came up with – pixel displacement – enables the artists to take each image and create a “depth map” that corresponds to that image. “The depth map is simply a grayscale image that allows our artists to sculpt out a relief map – the depth map – of the image. We’re then able to take that, apply it to the original image and displace the pixels to create a second eye view,” he says.

All of the filmmakers and artists who have been involved with the 3D transformation of “Beauty and the Beast” are in unanimous agreement that they take pride in being part of the great legacy of this iconic film. As stereographer Robert Neuman says, “It’s amazing to be able to take these great movies like ‘Beauty and the Beast’ and ‘The Lion King’ and give audiences a new way to see them again. Even if they’re seeing it for the first time, or the one-hundredth time, this is a whole new experience for audiences.”

The computer gives the filmmakers total control over that illusion. Objects that are close up, such as Belle and the Beast dancing, can create a very intimate environment, as though the audience is sitting right there in the scene. Or if a spectacular shot is required, perhaps of the countryside with Maurice going off to sell his inventions, that epic shot is given a more gentle treatment of 3D. Many factors are at play and the story is enhanced by that 3D decision-making. Stereographers like Robert are crucial to the process.

Take for example the famous ballroom sequence. Although spectacular in its original form, Neuman and his team of artists were able to enhance what was already one of animation’s most memorable scenes. “We use 3D to support the storytelling narrative,” Neuman says. “Like any other aspect of film, such as the music score, 3D is used to enhance big emotional moments and to help build up to the emotional climax. For those big moments we expand the 3D. We put more of the three-dimensional effects into it. For the ballroom scene it was vital to have the right sense of scale. We had to show the grandeur, the majesty of this ballroom. The key to it was to enforce the sense of perception of scale.”

Neuman further explains that the “Be Our Guest” number was especially suited to 3D. “Although it was a bigger challenge than the ballroom sequence because there were shots that had hundreds of levels and every level of artwork requires dimensionalizing, if you look at the original staging, the way the things are blocked and choreographed, you see that it already has a sense of dimensionality.”

The filmmakers agree that the techniques that enabled them to create “Beauty and the Beast” in 3D is so new that this could not have been done just five years ago. “The first time we ever did a dimensionalization was on ‘The Nightmare Before Christmas,’” Don Hahn says. “It was hard, very labor-intensive work. The results however were great, but it took a long time and was very expensive. It still takes a long time and it’s very expensive!” Hahn says.

“Beauty and the Beast” was the first hand-drawn film to be dimensionalized into 3D. Disney is the leader in the new technology and regardless of how sophisticated it is, as Hahn says, “It’s important for people to know that it’s not as simple as pushing a button or putting a quarter in a machine and a 3D movies out. It’s all about great artists like Robert Neuman and his crew who must make important creative decisions.”

Opening February 22 across the Philippines, “Beauty and the Beast” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.

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