PascualLab: Spreading #PascualLove For Over Seven Decades

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On its 77^th year of bringing quality, family-friendly health and wellness products to Filipinos, Pascual Laboratories, Inc. (PascualLab) continues to spread #PascualLove, reaffirming its commitment to pursue its vision of Strong, Healthy Families.

One of the top-of-mind pharmaceutical companies in the Philippines ¹ 

celebrates 77 years of delivering quality and family-friendly health and wellness products

Pioneering Innovations

Since it was founded in 1946 to help address the health needs of Filipinos during the post-war era, PascualLab has been constantly at the forefront of providing quality health innovations through its products. Among its purposeful innovations are Vitex negundo L. Lagundi Leaf (Ascof Lagundi)*, the first and the No. 1 Lagundi cough remedy in the market², and WellGreens, a line of premium organic supplements that go through a 13-step quality assurance process and that are certified pure organic by the EU and USDA, certified for Good Agricultural Practices by the Department of Agriculture, and Halal by the Islamic Da’wah Council of the Philippines.

Quality and Care At The Heart of Our Service

Beyond purposeful innovations, quality and care have always been at the heart of PascualLab, creating health products that suit various health and lifestyle needs such as top adult Ascorbic acid (Vitamin C) brand–Poten-Cee Vitamin C. ¹ Poten-Cee offers variants from adult to pedia as well as specific variants to suit people with sensitive stomachs, busy lifestyles,  and those watching their blood sugar.  One of Poten-Cee's newer variants include Poten-Cee Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) that has the ideal combination of Vitamin C, Zinc, and Vitamin D, to help boost immunity.

This year, PascualLab is introducing Poten-Cee + Collagen’s (Poten-Cee + C’s) newest variant, Marine Collagen. Poten-Cee + C Marine Collagen has Sodium Ascorbate³ (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish.⁴

Vitamin C is essential for collagen production⁵ while Hydrolyzed Marine Collagen helps reduce wrinkles and improve skin hydration and firmness.⁶

Making Health Easier From Our Family To Yours

Along the lines of oral health, PascualLab, is also one of the pioneers in introducing a  mouthrinse with Stabilized Chlorine Dioxide, OraCare Mouth Rinse. OraCare Mouth Rinse  helps keep the mouth healthy, along with brushing and flossing, with regular use. Now, OraCare Mouth rinse’s no sting formulation makes gargling easier, more affordable and available to family members*** with its’ ”Buy More, Save More”, Buy 1 Take 1 promo.****

#PascualLove

From purposeful innovations to quality products that support people with various lifestyle needs, PascualLab continues to spread #PascualLove, making being healthy easier and more natural for Filipinos.

For more information, visit www.pascuallab.com, follow us on IG and FB @PascualLaboratories, Inc.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.

**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT"

***Mouthwash is not recommended for children less than 6 years old.

****Per DOH-FDA CCHUHSRR Permit No. 0307 s 2023, valid until November 10, 2023.

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Reference:

¹IQVIA 2022 Data

²FDA-approved packaging

³Hiatt A, Ferruzi M, Taylor L, et al. Deliquescence Behavior and Chemical Stability of Vitamin C Forms (Ascorbic Acid, Sodium Ascorbate, and Calcium Ascorbate ) and Blends. International Journal of Food Properties. 2011; 14(6) 1330-1348. DOI: 10.1080/10942911003650338.

Vitamin C. Micronutrient Information Center. Linus Pauling Institute. Oregon State University Website. https://lpi.oregonstate.edu/mic/vitamins/vitamin-C. Updated: 2023. Accessed: March 8, 2023.

⁴Gelsea K, Poschl E, Aigner T. Collagens—structure, function, and biosynthesis. Adv Drug Deliv Rev. 2003; 55: 1531– 1546. DOI:10.1016/j.addr.2003.08.002

⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866

⁶.Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880

Stay healthy during cough season with these five practical tips

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Actor Ian Veneracion makes sure that he gets soothing relief from cough during the rainy season with the natural, safe, and effective Ascof Forte Menthol, his cough remedy of choice.

For many of us, the rainy season offers relief from the long spell of oppressive heat and humidity we’ve just endured in the past months. While it’s true that wet weather banishes much of the discomforts wrought by a tropical summer, it also brings with it common ailments like colds and cough. 

It doesn’t help that intermittent rains and sudden changes in temperature render us more vulnerable to bacteria and viruses. The inconveniences—flooding, heavy traffic, longer commutes—add to the stress of daily living, which, in turn, could weaken our immune systems.

While we can’t do much about the weather, we can help our bodies prevent cough or soothingly relieve it once it sets in by observing healthful practices even at the comfort of our own home, and when needed, taking a natural remedy like Ascof Forte Menthol (Vitex negundo L. Lagundi Leaf). 

Here, Ascof shares five easy and practical steps on how to avoid and relieve cough this rainy season: 

Eat nutritious food

A healthy and balanced diet provides nutrients, such as anti-oxidants, that help fortify the body against stress. Eating fruits and vegetables improves the body’s defense against cough-causing infections as these boost the immune system. 

Drink plenty of liquids

One of the simplest and most effective ways to relieve cough is to drink plenty of clean water, at least 8 to 10 glasses a day. This helps ensure proper hydration and expel wastes from the body. Water also helps soothe an irritated throat by thinning out the mucus in the post-nasal drip and keeping the mucus membranes moist. Gargling warm salt water if you have a sore throat and drinking natural fruit juices also help.

Get enough rest, sleep, and exercise

Getting enough rest and sleep is an effortless way of strengthening your immune system. A good night’s sleep helps regenerate your body and recharge it after a stressful workday, helping you resist infections that cause cough. Also, don’t give up on your exercise, even indoors, because it does not only make you feel good about yourself but also helps boost your immune system. 

Maintain good hygiene

Some viruses and bacteria spread faster during the wet and cold season, thus making infections and common diseases like cough and colds easily transmissible. That is why even if you are staying indoors, it is of utmost importance to practice good personal hygiene habits such as washing your hands frequently to help prevent the spread of diseases and minimize your risk of infection.

Keep your surroundings clean

One of the most effective ways to prevent the spread of bacteria and viruses is to maintain a clean environment—keep your house neat and tidy at all times, change sheets regularly, avoid leaving stagnant water, clean your waterways, and dispose waste properly. When sneezing or coughing, always remember to cover your nose and mouth with tissue or clean cloth to prevent germs from spreading through the air.

Coupled with the regular observance of healthful practices, Ian Veneracion takes Ascof Forte Menthol for a “hagod-menthol” soothing effect for his irritated throat when cough already sets in.

When cough already sets in, take Ascof Forte Mentol for a safe and natural remedy that provides a “hagod-mentol” soothing effect to your irritated throat. Ascof is made from 100 percent organically grown lagundi leaves, making it a natural, safe, and effective remedy for cough and bronchial asthma.

Pascual Laboratories, the manufacturer of Ascof, has its own lagundi farm in Nueva Ecija that uses a GMP-certified production process to cultivate the traditional herbal plants. Ascof Forte Menthol is a product of scientific research and clinical studies.

For inquiries and more details about Ascof Forte Menthol, visit their official Facebook page at www.facebook.com/ASCOFLagundi or their official website at http://www.pascuallab.com/index.php/ascof. 

If symptoms persist, consult your doctor.

Ian Veneracion’s best-kept secret to showbiz longevity

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Veteran actor Ian Veneracion started his showbiz career at the tender age of five and continues to flourish at age 42. What is his secret in keeping the magic alive in this country’s competitive and fast-evolving entertainment landscape?

To begin with, Veneracion took a long, circuitous route to leading man status. He started in the TV sitcom Joey and Son, headlined by funnyman Joey de Leon. After his stint at the longtime variety show That’s Entertainment, he began to tackle more mature roles and eventually transitioned from child actor to action star, becoming one of the most sought-after artists of his generation.

Teaming up with Jodi Sta. Maria and Bea Alonzo in the hit ABS-CBN soap operas Pangako Sa ‘Yo and A Love to Last, his gorgeous good looks cranked up the kilig factor and before showbiz watchers knew it, Veneracion’s popularity was off the charts. 

But what does it take to endure in an industry that is teeming with equally good-looking, younger, and more aggressive actors? How does one stay in the radar without being a scandal magnet?

Without the slightest hesitation, Veneracion declares that he owes his longevity to hard work, kindness, and “pakikisama” with his colleagues and peers.

Ian Veneracion takes Ascof Forte Menthol Sugar Free Syrup with him even during shoots and tapings to make sure he gets relief from his cough because of ASCOF’s ‘hagod-menthol’ soothing effect to his throat.

“Kindness and pakikisama are key. Starting off as an outsider showbiz neophyte compelled me to be professional, to always come on time, to know my lines by heart, and to be kind to people,” says Veneracion, whose father Roy Veneracion is a renowned painter.

“I was forced to do the hard work and I would not have wanted it any other way,” he stresses.

An excellent work ethic is just one of his assets. Veneracion also believes he owes it to his fans to constantly present his best self each time he faces the camera by maintaining a healthy and active lifestyle. Behind the camera, Ian makes sure that he keeps a balanced diet and engages himself in regular exercise and physical activities like football, boxing, scuba diving, paragliding, and skydiving.

On top of that, during the rainy season, he also takes all precautions to protect himself from respiratory ailments like cough so he can fulfill his work commitments.

Fortunately, Veneracion has found a trusted ally in Ascof Lagundi (Vitex negundo L. Lagundi Leaf), the pioneering and innovative natural medicine for cough in the Philippines. Ascof Lagundi is made from 100 percent organically grown Lagundi leaves, making it a natural remedy for cough and bronchial asthma. 

“Balance is key to wellness. You need to work, but you also need to seek recreation. You need alone time, pero dapat may balance pa rin, so you need physical activities and spiritual interests,” Veneracion points out. “Try to get enough sleep and to eat foods that strengthen your immune system. Pero kapag tinamaan kayo ng cough, take Ascof Lagundi.”

Veneracion prefers using the variant Ascof Forte Menthol Syrup, which comes in sugar-free or regular, owing to its ‘hagod-menthol’ soothing effect on his throat. 

“My personal habit is when I start to feel the onset of cough, umiinom na agad ako ng ASCOF Forte Menthol Sugar Free Syrup kasi natural s’ya and safe. Agad-agad kong nararamdaman ‘yung ginahawa sa lalamunan. Nakatutulong s’yang paginhawain ang aking ubo habang ito ay gumagaling,” he says.

Veneracion relates that he takes Ascof Lagundi with him even during tapings and shoots to ensure that when he starts feeling the early symptoms of cough, he can get instant relief from its cooling effect to the throat. 

“It’s something that I bring with me everywhere. When my manager informed me that Ascof was signing me up as an endorser, I said, ‘Perfect, just last week I had Ascof Lagundi in my bag. I definitely believe in the product. Kasi safe and natural s’ya. During the shoot I actually drank it,’ ” Veneracion reveals.

“You can trust Ascof Lagundi. Because it’s a natural remedy, you can take it even at the first signs or symptoms of cough. Hindi ka matatakot because it’s safe,” he adds.

With his cherished values of professionalism, kindness, camaraderie and hard work, and with the aid of good health habits, Veneracion is set to keep his star shining and affirms his status as a respected name in the local entertainment industry.

Pascual Laboratories, the manufacturer of Ascof Lagundi, has its own lagundi farm in Nueva Ecija that organically grows the plant and uses a GMP-certified production process. Ascof Lagundi Forte Menthol is a product of scientific research and clinical studies. 

For inquiries and more details about Ascof Lagundi Forte Menthol Syrup, visit their official Facebook page at www.facebook.com/ASCOFLagundi or their official website at http://www.pascuallab.com/index.php/ascof.

If symptoms persist, consult your doctor.

Actor Ian Veneracion finds a new love . . . in Ascof Lagundi

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At age 42, gentleman actor and reluctant heartthrob Ian Veneracion appears to be a star whose time has come. Although he started acting at the age of 5, Veneracion’s career took a long, circuitous route to leading man status, something he finally achieved when he was cast as a swoon-worthy hero in hit TV soaps. 

Today he seems unstoppable, his career trajectory leading him to a place that much younger and more aggressive actors have yet to reach. 

Ironically, it is from this enviable place that Veneracion now seeks balance even as he appreciates the perks of stardom. He has kept the debonair good looks that make fans—age 18 to 80—swoon, yes, but the Gen X actor now finds fulfillment in matters that are more constant and stable, and less transitory. 

This probably has much to do with being married to a loving wife and having three wonderful children. Veneracion readily affirms that there is always more to life than the glitz of show business.

At 42, actor Ian Veneracion has become more discerning of his life choices. That is why he places his full trust only in Ascof Forte Menthol Syrup as his cough remedy, as it is made from 100% organically grown Lagundi leaves. 

“Forty is like, you spent the first half of your life trying to learn who you want to be. You did stuff that you wanted to try out. At age 40, ‘yun ‘yung complete na—you know who you are, you know what’s right and wrong, you have your own values. For me, it’s just the start of the flight. When you reach this age, you know exactly where you’re coming from, where you’re at, and where you’re going.”

Veneracion then gently asserts, “Life is my priority, not work.” This gives clarity to his life decisions. Like why maintaining a healthy lifestyle is of tremendous importance to him, and why he always makes sure that he is at his best and healthiest self.

Heartthrob dad Ian Veneracion prefers Ascof Forte Menthol Syrup as his remedy for cough and bronchial asthma because of its “hagod-menthol” soothing effect, which gives quick relief from sore and itchy throat.

With a broader understanding of himself, Ian has come to prioritize his health and wellbeing above anything else and has become more discerning of his life choices. That is why for his cough remedy, Ian places his trust only in Ascof Lagundi, especially now that the rainy season is here and respiratory ailments are very common. 

Ascof Lagundi, the innovative and pioneering cough remedy in the Philippines, is made from 100 percent organically grown Lagundi leaves, making it a natural, safe, and effective relief for cough and bronchial asthma. 

Veneracion says that it is for this reason that he immediately accepted the offer to become Ascof’s newest official endorser. 

 “It’s something that I actually take. When my manager informed me that Ascof wanted to sign me up as its endorser, I said, ‘Perfect! Just last week I had Ascof Lagundi in my bag.’ I definitely believe in the product.” 

The actor likewise shares that he takes Ascof Lagundi Forte Menthol even during tapings and shoots, and encourages others like him to choose Ascof as the preferred option over chemical medicines and other similar natural remedies for cough.

“You can trust Ascof Lagundi. It’s a natural remedy that you may take even at the onset of a cough, and when you are just starting to show its early symptoms. Hindi ka matatakot kasi safe siya,” he assures everyone.

Veneracion uses the variant Ascof Forte Menthol Syrup, either sugar-free or regular, because of its ‘hagod-menthol’ soothing effect on the throat. 

“There are other variants both for kids and adults, but my personal favorite is ASCOF Forte Menthol Sugar Free Syrup because it actually gives me instant relief from sore and itchy throat due to cough,” he explains.

Pascual Laboratories, the manufacturer of Ascof Lagundi, has its own lagundi farm in Nueva Ecija that uses a GMP-certified production process to cultivate the traditional herbal plant. Ascof Lagundi Forte Menthol is a product of scientific research and clinical studies.

Veneracion considers Ascof Lagundi as his newfound love since it is always there when he needs it most. “Getting enough sleep and eating properly are important to keep your body healthy. Pero kapag tinamaan kayo ng cough, of course you should take Ascof Lagundi.”

For inquiries and more details about Ascof Lagundi Forte Menthol Syrup, visit their official Facebook page at www.facebook.com/ASCOFLagundi or their official website at http://www.pascuallab.com/index.php/ascof.

Robin Padilla, newest brand endorser of organic cough medicine

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Robin Padilla is the newest brand endorser of organic cough medicine ASCOF Lagundi, as presented yesterday (March 12) to the media, held at 55 Events Place Inc., Quezon City. 

With Robin Padilla’s new organic lifestyle, there is no better time than now for him to be the newest brand endorser of natural cough medicine, ASCOF Lagundi. 

Robin embraces organic lifestyle and promotes use of natural cough medicine. At first, the award-winning actor was hesitant about the project because he thought he would be endorsing a synthetic product, something he tries to avoid because he prefers to use herbal medicines in real life.

“Nung unang pinitch sa akin ‘to, sabi ko ayaw ko ng mga gamot kasi hindi ako uminom ng gamot kasi kami ni Mariel organic [living]… pero ‘nung nakita ko na organic talaga ang ASCOF Lagundi [pumayag na agad ako],” says Robin in an interview when he visited LAC Farms, one of the country’s biggest OCCP (Organic Certification Center of the Philippines), GAP (Good Agricultural Practices) and GMP (Good Manufacturing Practices)-certified organic farm owned by Pascual Laboratories, the maker of ASCOF Lagundi.

Robin and wife Mariel Rodriguez believe that one should choose herbal medicines because it is natural unlike synthetic ones that may cause liver deterioration.

“Marami po tayong gamot na maiinom na available over-the-counter na gagamutin ‘yung sakit mo pero sisirain naman ‘yung liver mo,” says Robin.

Cough being one of the most common sicknesses in the Philippines resulted in the increase in number of cough medicines, all with claims to be the most effective in addressing it. While this is true, not all brands can claim that they are natural and organic.

ASCOF Lagundi, an herbal medicine, is one of the few that can claim that it is natural, organic, and effective against cough. It has a luwag-tunaw combo action against cough—a bronchodilating effect that widens inflamed/constricted air passageways in the lungs, giving relief to the patient, and a mucolytic action that melts phlegm for easier expectoration. 

“Yung Chairman ng aming company, si Dr. Abraham F. Pascual, ay may advocacy na mag-develop ng natural products kasi marami talaga sa Philippines na halaman na may medicinal properties so it’s his advocacy to develop products that will be good for the consumers. We find that we are aligned with Mr. Robin Padilla’s own advocacy kaya naman siya ang kinuha namin as endorser for ASCOF,” says Ayne Rili, ASCOF’s Senior Brand Manager.

“Ang maganda sa ASCOF ay sila ‘yung unang brand na gumamit ng Lagundi. Iyong ASCOF, 19 years na sila,’yung iba sumunod na lang,” says Robin.

Having produced Lagundi leaves from its own certified-organic farm, you can only expect that PascualLab uses the best ingredients, coupled with strict quality standards and modern technology.

With the couple’s newly shared interest and practice, Robin says that it brought them to different countries to really study the lifestyle. While Robin says that explaining this kind of living will be a long discussion, he says that his biggest takeaway is feeling lighter and more at ease with his body every day.

Practicing this way of living for almost three years now, the action star feels responsible to share his discovery to everyone because it is good for one’s overall wellness.

“Meron tayong moral obligation sa mga taong naniniwala sa atin na dalhin natin sila sa tama. Ito ang paraan natin to give back, [to only endorse] the truth. Itong organic medicine is the best na maibibigay natin sa tao,” says Robin.

“Kahit saan man ako makarating, hindi naman kami siguro bibitaw sa Pascual (ang makers ng ASCOF, Lagundi), siguro kahit hindi naman kami nagkita ng Pascual o kahit may Ascof o wala, tuluy-tuloy ako sa organic revolution,” Robin adds. 

Robin said that being the endorser for cough medicine is their answered prayer. “Araw-araw nagdadasal kami ni Mariel na sana may produktong organic. Ito na pala ‘yun.”