‘Go where your mind’s been wandering’ – A new campaign by the DOT, TPB, and BBDO Guerrero

Tweet

The Department of Tourism (DOT) and Tourism Promotions Board (TPB) have launched a beautiful outdoor, press, and online campaign, with the help of BBDO Guerrero, to promote domestic tourism in the Philippines as the country recovers from the pandemic and travel restrictions are eased.

The campaign 'Go where your mind's been wandering,' highlights the re-opening of 10 popular tourist destinations, from white sand beaches to strawberry farms, in captivating photos that illustrate the unique characteristics of each place and, if you look closely, reveal a silhouette of a hidden face.

From surfing in La Union, diving in Cebu and hiking in Davao, you're sure to find something you love, no matter where your mind's been wandering.

The campaign was produced together with STILLS MNL Photographer Jason Quibilan and UGL Post Production with minimal retouching, inviting domestic tourists to rediscover the beauty of the Philippines - safely and responsibly.

Stop dreaming, start planning, now ‘go where your mind’s been wandering’.

Pepsi pledges 10,000 meals in online campaign by BBDO Guerrero

Tweet

Pepsi Philippines partnered with Rise Against Hunger Philippines (RAH) to provide meals for families affected by the Covid-19 pandemic. The 10,000 meal pledge was made at a live “online handaan(celebration)” virtual event created by BBDO Guerrero which drew a combined audience of over 1.3 million.

Rise Against Hunger is an international and non-profit hunger-relief organization. It is the first established foodbank in the Philippines and part of the Global Foodbanking Network. The event was hosted by DJ Suzy and Turs Daza and by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.

Dom Layugan, CSD Brand Manager said “In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most.”

Jomar Flores, Executive Director, Rise Against Hunger said “The meals will go a long away in helping communities that have been drastically by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”

David Guerrero, Creative Chair of BBDO Guerrero, said “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”