HONOR unravels PORSCHE DESIGN HONOR Magic V2 RSR in China

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The First Jointly Developed Smartphone is the Thinnest Inward Foldable Smartphone in the Market 

 

Global technology brand HONOR and Porsche Design unveiled the PORSCHE DESIGN HONOR Magic V2 RSR in Shanghai, China. Being the thinnest inward foldable phone in the market reflecting the expertise of the respective partner, the PORSCHE DESIGN HONOR Magic V2 RSR sets the stage for a future of innovation and design. 

 CEO of HONOR Device Co., Ltd. George Zhao and Chairman of the Executive Board of  

Porsche Lifestyle Group Stefan Buescher 

 

This momentous partnership between HONOR and Porsche Design is another best practice for HONOR, as a global and premium brand, to bring collective innovations to consumers around the world. As George Zhao, CEO of HONOR Device Co., Ltd., stated, "United by a shared pursuit of excellence, HONOR and Porsche Design will co-design the next generation of smart devices, combining human-centric technology and functional design to create exciting products for global consumers." 

 

“From day one of this extraordinary partnership, we have been eagerly awaiting the reveal of our first jointly developed smartphone. At Porsche Design, we want to bring the unique Porsche spirit and values to life through our products. Anyone who buys a Porsche Design item becomes part of the global Porsche family. Our goal is to transport this emotion as well as the progressive functionality, cutting-edge technology, and the unique design language to customers around the globe,” says Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group. 

 

Introducing the PORSCHE DESIGN HONOR Magic V2 RSR 

 

Debuting as the first innovation where HONOR’s human-centric approach meets the purist, functional aesthetics of Porsche Design, the PORSCHE DESIGN HONOR Magic V2 RSR features a bold design inspired by motorsports. The flyline of the backside of the industry-leading foldable smartphone is intricately reminiscent of the hood of a Porsche 911. The improved grip provides a sportscar experience in the user’s palm. The PORSCHE DESIGN HONOR Magic V2 RSR comes in the Porsche car color Agate Grey. 

 

Ultra-thin foldable device with Anti-scratch NanoCrystal Shield 

 

In pursuit of convenient portability, HONOR and Porsche Design have jointly refined the choice of materials in the PORSCHE DESIGN HONOR Magic V2 RSR to create a pioneering device that weighs only 234g and is just 9.9mm thick. Incorporating the industry’s first Anti-scratch NanoCrystal Shield, the PORSCHE DESIGN HONOR Magic V2 RSR races ahead of the pack with improvements in display durability, providing enhanced protection to the device. The tenfold improved scratch resistance and the hardness rating of over seven on the Mohs scale - a scale which indicates the degree of strength of a material - ensures superior resistance to damages. 

 

Exceptional Display for Human-centric Visual Experience 

 

The PORSCHE DESIGN HONOR Magic V2 RSR has a stunning foldable OLED LTPO display that offers an unprecedented visual experience. With support for 1.07 billion colors, the screen delivers vivid, accurate visuals that captivate and immerse users. As a testament to HONOR’s commitment to human-centric technology, the device incorporates eye protection features such as 3840Hz PWM Dimming, Dynamic Dimming and Circadian Night Display, which reduce fatigue of the eyes, thus, catering to the needs of heavy users. 

 

To know more about the complete features of the PORSCHE DESIGN HONOR Magic V2 RSR, you may visit: https://www.hihonor.com/global/phones/honor-magic-v2-rsr-porsche-design/ and head on to HONOR Philippines’ social media platforms for exciting announcements: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/. 

 

Porsche Design and HONOR Join Forces to Combine Cutting-Edge Technologies with Functional Design

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Giant technology brand HONOR, and luxury lifestyle brand Porsche Design have announced a strategic partnership to create cutting-edge smart devices that combine exceptional design and advanced technology. The collaboration aims to deliver a range of high-end products, offering consumers a sophisticated and luxurious electronic experience that embodies the best of both brands.

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Premium Technology limited-edition HONOR 911 pays tribute 

to the iconic design legacy of Porsche

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“HONOR’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike. This long-term collaboration between HONOR and Porsche Design opens exciting new opportunities to bolster our growth in markets around the world,” said George Zhao, Chief Executive Officer of HONOR.

The excitement surrounding this limited-edition collaboration escalated with a teaser poster showcasing Professor Ferdinand Alexander Porsche, the original designer of the iconic Porsche 911, who also created the world’s first all-black wristwatch. The poster highlighted the goal of becoming a future classic, paying homage to Porsche's design legacy.

Chairman of the Executive Board of Porsche Lifestyle Group Stefan Buescher
and HONOR CEO George Zhao

According to Stefan Buescher, Chairman of the Executive Board of Porsche Lifestyle Group, the exclusive partnership with HONOR is a milestone for the further expansion of Porsche Design’s iconic electronics product portfolio as Porsche and HONOR share the same goal to become leaders in the modern luxury segment of smart devices.

HONOR and Porsche Design will introduce their first jointly developed smart device in China in January 2024.

For more information and announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

Training at Porsche for underprivileged young people in Asia

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Prospects for young Filipinos in the growth regions 

Since 2008 the Porsche Training and Recruitment Center Asia (PTRCA) in Manila has been offering Filipinos from underprivileged backgrounds career opportunities in the car industry.

The brands Audi and Volkswagen now become new cooperation partners in this initiative. In future the companies are planning together recruiting junior technical staff from PTRCA, with job opportunities mainly in the Middle East region.

The development of the PTRCA to PTRCA 2.0 with the new cooperation partners means that much more young Filipinos will be accepted in the training programme. Instead of the current 32 trainees per year, in 2016 there will be 120 and in 2017 even 145. 

In the past six years, in cooperation with the Don Bosco Technical Institute (DBTI) and the local importer and dealer PGA Cars Inc. Porsche has already trained more than 250 young adults as motor vehicle service mechatronic technicians.

They cover the sports car manufacturer's growing demand for qualified specialists, especially in the Porsche centres in the Middle East and Asia Pacific growth markets. “Good English language skills and the good work ethic the people of the Philippines are known for are beneficial here”, explains Michael Drolshagen, Head of After Sales at Dr. Ing. h.c. F. Porsche AG, the reason for setting up the PTRCA in Manila. Training there was and remains first and foremost a recruitment programme. “But of course for us it means also practising social responsibility. Because a qualification from the PTRCA not only gives these young adults access to the international labour market, it also gives them a real opportunity to noticeably improve their own living conditions and to strengthen their family environment.”

Jayson Supan's story is an example of this. In 2008 he was one of the first graduates of the PTRCA. In February 2009 he started working as a motor vehicle service mechatronics technician at the Porsche Centre Al Nabooda Automobiles LLC in Dubai. The career of Jayson Supan has continuously advanced to the present day. He is currently making the transition from a system technician to a diagnosis specialist. This means that he is once again expanding his area of responsibility and his salary. Even his present salary is several times higher than the average wage in the Philippines. This puts him in a position to build his own house in the Philippines and to pay for his brother's schooling in his distant home country. In addition, he is helping his parents to set up a small rental company for motorbikes and vans in the Philippines. 

The success of the training programme can also be seen in the extremely low fluctuation rate of less than three per cent – in regions where 20 per cent is usual. Robert Coyiuto Jr., businessman and owner of PGA Cars Inc. in Manila: “I am glad that we have – along with Don Bosco – established the success of the program from the initial idea from Porsche AG and us. Having reached our six year mark last December, we are confident of the skills of the graduates and long term potential of the advanced training curriculum. The PTRCA not only provides a highly skilled and proficient labor force for the global Porsche and Volkswagen Group network but also provides the underprivileged yet highly deserving Filipino youth the opportunity to become breadwinners for their families. This also underlines the fact that as a successful company we put a strong priority on our corporate social responsibility. This is my commitment.” 

The 250 graduates of the PTRCA to date are distributed over eleven countries. The focus is on the Middle East where skilled technicians are highly required. There the extremely well trained motor vehicle service mechatronics technicians ensure the high service quality expected by customers in the Porsche centres. 

Starting this year, PTRCA extends its scope by including Audi and Volkswagen for the Middle East region. Benoit Tiers, Group Managing Director of AVME (Audi Volkswagen Middle East) comments this choice:

“The programme has proven its value and we can build on it quickly and easily. It demonstrates the strengths of our Group by using synergies and know-how across the Volkswagen Group brands. We will be closely involved in the PTRCA 2.0 in the next years as we plan to participate in the development of the curriculum, but also to look at further training for teachers and eventually the equipment. The expansion of the PTRCA programme to include a body technician apprenticeship and from 2017 service advisor training programmes lends additional dynamism. This noticeably further increases the benefits for all Volkswagen Group brands and the dealer network.”

The Order Salesians Don Boscos play a major role in the overall structure of the PTRCA. With its Don Bosco Technical Institute the society has outstanding educational expertise and excellent technical know-how. In addition, the Salesians Don Boscos are the ideal partner for working with underprivileged young people. With their long-standing presence they enjoy a high level of acceptance, especially in the poor districts of the Philippines.

“The Salesians Don Boscos are extremely well geared to our needs. And the fact that they are represented in 132 countries means that we can multiply the training programme at any time, too”, says Dr Stefan Lutz, Director After Sales Market Qualification and Support at Porsche. His team has been responsible for the operational support of PTRCA right from the start. Among other tasks the team is concerned with the training content of the 24-month apprenticeship.

“Young people have a right to education, training and work”, says Christian Osterhaus, Managing Director of the German NGO Don Bosco Mondo. “Vocational training ‘Made in Germany’ is highly regarded around the world. And it is not only young people in emerging and developing countries who benefit – society as a whole and the companies involved benefit just as much. I am very pleased that a premium company like Porsche is also giving underprivileged young people abroad a chance. Together we are able to offer young people from extremely difficult social backgrounds prospects for finding a good job through vocational training and therefore the chance for a life in dignity. Here in Manila we are experiencing exemplary implementation.”

The development of the PTRCA to PTRCA 2.0 with the new cooperation partners Audi Volkswagen Middle East means that in future even more space is needed. So it's good that the Don Bosco Technical Institute is currently building a new 6,000 square metre training centre in Manila. On an area of about 1,500 square metres it will house seminar rooms and training workshops for the PTRCA 2.0 for the brands Porsche, Audi and Volkswagen.

With the appropriate equipment the brands also ensure that the young people are instructed in accordance with state-of-the-art technology. In addition, thanks to future cooperation agreed with the German Philippine Chamber of Commerce and Industry, after their final examination they will receive a certificate that can be even better compared with the European qualifications framework.

Luxury At Its Finest,The Porsche Design P’9982 Smartphone

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A uniquely designed and expertly crafted device,  the über chic Porsche Design and BlackBerry® P’9982 was launched at the Newport Mall, Resorts World Manila last March 27, 2014  with a cocktail event hosted by RJ Ledesma.

Guests were engrossed with getting to know the ultramodern features seen in this innovative smartphone. The P’9982 clearly combined the very best of both BlackBerry and Porsche Design in luxury and state-of-the-art experience.

In order to give you the best apps that serve your lifestyle, the P’9882 comes with an exclusive section in BlackBerry® World that contains hand-selected set of media, social, and travel apps. 

In a simple swipe, you can instantly share what’s on your screen! BBM Video with Screen Share also gives you a unique way to quickly share what matters.

The P’9882 is also the only smartphone to come with BlackBerry® Natural Sound technology; together with BBM Voice and Video, you’ll feel like you’re in the same room.

Style Defined

The sleek design of the P’9982 is exquisite and distinguishable–everything a formidable smartphone should be. It’s made from the finest quality stainless steel, which is complemented by a satin finish and a hand-wrapped Italian genuine leather back door. What’s even better is that it’s effortlessly responsive.

The BlackBerry® Keyboard learns how you type to provide personalized, next-word suggestions that you can easily flick into your messages. Your P’9982 also comes with a unique BBM Pin that’s unique to P’9982 users, instantly setting you apart amongst other BBM owners.

Lush Living

Porsche Design currently has two branches in Manila located at Shangri-la Plaza Mall and in the Newport Mall. From sporty ensembles to designer gear, these stores are now home to the latest fashion collections that are now being showcased in New York Fashion Week. 

If luxury is your wish, you can shop for women’s handbags, which are handmade in Florence, contemporary sunglasses, luggage, stylish watches, and impressive writing tools that’ll make you standout in the boardroom.

More Exclusive Offers

To help celebrate loyal customers, Porsche Design is also launching an exclusive VIP Program. No hard-to-follow rules here—simply accumulate purchases worth P100,000 within a year to score the following perks as a Porsche Design VIP:

·       15% discount on all products, and additional 5% on marked down/sale products

·       Exclusive invites to our events and special sales

·       Exclusive preview of our new seasonal collections

·       Mailers, catalogues, and Bi-annual VIP newsletters sent directly to your residence

·       25% off Gift voucher for a one-time purchase on your birthday month, excluding electronics and watches

·       Free alteration services on selected categories

Timeless Quality + Modern Designs

Porsche Design’s precision in technically-inspired products has made the company one of the most renowned design studios in Europe and an icon worldwide. The brand, which was founded in 1972 by Ferdinand Alexander Porsche, has always stood out for its functional, crisp and purist collections. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores, exclusive specialist retailers as well as the official online shop (www.porsche-design.com).

Porsche Design Store

Ground Floor, Newport Mall, Resorts World Manila, Pasay City

Mid-levels 2/3, East Wing, Shangri-la Plaza Mall, Mandaluyong City