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| Whether dine-in or drive-thru, Jollibee can make families’ Christmas celebrations more delicious and joyful |
While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle.
“The campaign is special because in essence, it took two years in the making. This campaign stands for two years of missed reunions, hugs, and long Christmas dinners—things that made Christmas special are now back. This year is the year kung kailan babawi tayo sa sarap at saya, and we’re doing it together with Jollibee,” says Lucas Luchico, Creative Director of PJB.
The beginning of the video shows how past get-togethers were done online—a shared experience of many as everyone navigated pandemic restrictions while making it a point to still connect with loved ones during a challenging time.
“The creative process was a personal one for all of those involved. It was filled with retrospection, and it was a creative expression of our collective wish to bring back the ‘sarap ng Pasko’ that we all miss,” adds Luchico.
The video showcased how Jollibee can be a joyful place for family and friends to have their get-togethers 
Jollibee’s latest Christmas ad with PJB shows how Filipinos can make up for the missed celebrations and once again share the all-out joy this season
As Jollibee endeavors to bring back the happy and fun moments people look forward to during the most wonderful time of the year, the rest of the video shows several vignettes of joyful Christmas celebrations. This includes a family going to a brightly lit Jollibee Drive-Thru, a group of friends having their Christmas get-together in a Jollibee store, mascots, store teams and delivery riders happily dancing, and an extended family coming together to celebrate the holidays at their beautifully decorated home.
“We share in our customers’ excitement and joy to once again have the all-out celebrations that Christmas in the Philippines is known for. Through this campaign, we want to remind our customers that Jollibee will always be there to add even more sarap and saya to their gatherings through our great-tasting food. Whether dining in or bringing their favorites at home, Jollibee wants to be part of every Filipino family’s celebrations during the most wonderful time of the year,” says Dorothy Dee-Ching, Vice President of Marketing of Jollibee Philippines.
Jollibee and friends Yum, Hetty, Twirlie, and Popo are back to delight more customers this season
Watch Jollibee’s newest Christmas ad on the official Jollibee Facebook page and on Jollibee Philippines YouTube channel, and join the conversation online by using the hashtag #JollibeeSarapNgPasko.
