Showing posts with label Ad. Show all posts
Showing posts with label Ad. Show all posts

November 17, 2022

Jollibee brings back the all-out joy of Pinoy Christmas in ‘Sarap ng Pasko’ campaign

Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and have longed for in the fast-food chain’s latest ad for the holidays. Titled “Sa Jollibee, Sarap ng Pasko!”, the video depicts different exciting reunions and celebrations of families, made even better with best-tasting Jollibee favorites like Chickenjoy, Jolly Spaghetti, and Burger Steak.
Whether dine-in or drive-thru, Jollibee can make families’ Christmas celebrations more delicious and joyful

While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle.

“The campaign is special because in essence, it took two years in the making. This campaign stands for two years of missed reunions, hugs, and long Christmas dinners—things that made Christmas special are now back. This year is the year kung kailan babawi tayo sa sarap at saya, and we’re doing it together with Jollibee,” says Lucas Luchico, Creative Director of PJB.

The beginning of the video shows how past get-togethers were done online—a shared experience of many as everyone navigated pandemic restrictions while making it a point to still connect with loved ones during a challenging time.

“The creative process was a personal one for all of those involved. It was filled with retrospection, and it was a creative expression of our collective wish to bring back the ‘sarap ng Pasko’ that we all miss,” adds Luchico.

The video showcased how Jollibee can be a joyful place for family and friends to have their get-togethers

Jollibee’s latest Christmas ad with PJB shows how Filipinos can make up for the missed celebrations and once again share the all-out joy this season

As Jollibee endeavors to bring back the happy and fun moments people look forward to during the most wonderful time of the year, the rest of the video shows several vignettes of joyful Christmas celebrations. This includes a family going to a brightly lit Jollibee Drive-Thru, a group of friends having their Christmas get-together in a Jollibee store, mascots, store teams and delivery riders happily dancing, and an extended family coming together to celebrate the holidays at their beautifully decorated home.

“We share in our customers’ excitement and joy to once again have the all-out celebrations that Christmas in the Philippines is known for. Through this campaign, we want to remind our customers that Jollibee will always be there to add even more sarap and saya to their gatherings through our great-tasting food. Whether dining in or bringing their favorites at home, Jollibee wants to be part of every Filipino family’s celebrations during the most wonderful time of the year,” says Dorothy Dee-Ching, Vice President of Marketing of Jollibee Philippines.

Jollibee and friends Yum, Hetty, Twirlie, and Popo are back to delight more customers this season

Watch Jollibee’s newest Christmas ad on the official Jollibee Facebook page and on Jollibee Philippines YouTube channel, and join the conversation online by using the hashtag #JollibeeSarapNgPasko.

October 29, 2022

Maya Unveils One of the First 3D Billboard Ads in the Philippines

Maya, your all-in-one banking app, marks another milestone as they unveil one of the first 3D billboard ads in the Philippines!

This leading-edge 3D Naked Eye LED billboard features an eye-popping display - boasting a full size of 40.8 x 9.9 meters – that’s almost the area size of a professional basketball court! Located atop One Bonifacio High Street, this ad brings a 3 story-high, larger-than-life 3D experience displayed front and center on the busy streets of BGC.

The 3D video ad material featured here brings to life how Maya is the most advanced digital bank in the Philippines - highlighting its high-yield savings account with daily interest payout. 

"We’re excited to be one of the first brands to launch this first-of-its-kind, cutting edge media innovation in the country. This execution perfectly captures the Maya brand - bold, impactful, and innovative,” said Pepe Torres, Chief Marketing Officer for Maya.

So the next time you’re in BGC, spot the Maya 3D billboard ad and share with us your photo on social media!

You can catch this ad until December 2022.

Check out this ad here!










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