Singapore inspires with its new “Passion Made Possible” brand

Tweet

The Singapore Tourism Board (STB) and the Singapore Economic Development Board (EDB) jointly unveiled recently a unified brand, Passion Made Possible, to celebrate Singapore and showcase it as a home to many places, people, and experiences that inspire. This new destination brand puts forth Singapore’s unique attitude and mindset: a passionate, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. 

Singapore Tourism Board Chief Executive Lionel Yeo introduces “Passion Made Possible” Campaign

“With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism. This brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people. It will allow us to build a deeper and more personal connection between Singapore and our fans and friends, even when they are not actively thinking about travel. This brand is in line with Quality Tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel” said Mr Lionel Yeo, Chief Executive of STB. 

Dr. Beh Swan Gin, Chairman of EDB, added, “Singapore is making the shift from being primarily an investment-driven economy to one that will be led by innovation. In particular, local and international companies are seeking to create new products, services and solutions that will have a stronger impact in Asia. It is timely to send a strong and clear signal that companies can do this successfully from Singapore and turn possibilities into reality. Singapore and Singaporeans are where we are today because we pushed the limits of what’s possible, and did not allow constraints to hold us back.” 

 The Passion Made Possible Global Campaign

Following its debut, Passion Made Possible will be unveiled worldwide in various cities throughout Asia-Pacific, Europe and the United States of America through consumer launches, trade events, industry partnerships, and global marketing campaigns featuring campaign films and visuals to bring to life how Singapore is Passion Made Possible.

For the Philippines, a Singapore Travel Showcase will be held in Manila at the SM Megamall Fashion Hall from September 15 – 17. 

The showcase will feature collaborations between Singapore – Passion Made Possible brand personalities and Filipino key opinion leaders and personalities. It will also serve as a platform to share how Singapore can enable Filipino travelers and visitors to realize their passions and dreams. Aside from attractive airfare and travel deals for Singapore, visitors to the 3-day fair can also expect an exciting line up of activities, performances and programmes featuring some of Singapore’s best offerings, attractions and brands such as Irvin’s Salted Egg, Naiise, and Benjamin Barker. 

Fly Singapore Airlines and SilkAir to enjoy a suite of unparalleled travel experience at Exceptional All-In Fares

Tweet

“Singapore Airlines and SilkAir have always been focusing on bringing the best travel experience at great value to our customers here in Philippines. The Filipino market is important to us and we remain committed in bringing Philippines to the world and the world to Philippines. These exceptional airfares are a way for us to say thank you to our supportive customers here. ” -  SIA General Manager Carol Ong

As one of the Top 10 Safest airlines in the World for 2015 (airlineratings.com,) Singapore Airlines (SIA) offers travel fair at an exceptional All-In Fares.

Singapore Airlines (SIA) and SilkAir (MI), in partnership with Bank of the Philippine Islands (BPI), Ayala Malls, Globe, Singapore Tourism Board and Changi Airport Group, are launching an exciting and exclusive array of travel opportunities to passengers where they get to enjoy both airlines’ much coveted on-board comfort and impeccable service at exceptional value fares.

Exclusive to BPI Credit Cardholders, Globe Platinum and Globe Blue Customers, Glorietta, Ayala Center Cebu and Abreeza Mall Davao Shoppers and KrisFlyer Members, SIA and SilkAir are offering exceptional, all-inclusive fares to Singapore as well as a host of destinations around the world.

These promotional fares are for sale until 28 February 2015 and for travel from 1 February to 31 December 2015.

Customers will get a chance to experience traveling in style at all-in Economy Class fares starting from USD145 to Singapore, USD210 to Cambodia, Indonesia, Malaysia, Myanmar, Thailand, and Vietnam, USD690 to India, USD700 to Australia, and USD 899 to Europe. In addition to those mentioned, passengers can also travel to Hong Kong, Japan, Korea, Dubai, Maldives, New Zealand and South Africa. All Economy Class fares come with complimentary 30kg baggage allowance, gourmet cuisines and KrisFlyer miles that can be used for future travel.

For elevated comfort, customers can also choose to avail all-in Business Class fares to Singapore and Southeast Asia at USD800, to Australia at USD 2,500, to South Africa at USD 3,200, Europe at USD 3,500, and New Zealand at USD 3,800. In addition to that, there are also special Business Class fares to Maldives and Dubai. All Business Class passengers will enjoy complimentary 40kg baggage allowance, gourmet cuisines, lounge access and 125% KrisFlyer miles that can be used for future travel. 

On top of these great fares, customers can also look forward to a series of exciting travel fairs across the country from 6 – 8 February 2015:

Featuring the exclusive Singapore Airlines Suites product, the Singapore Airlines Showcase and Travel Fair will be held at the Glorietta Activity Center, Palm Drive, Makati City while the SilkAir Travel Fair will take place at Ayala Center Cebu. 

There will also be a SilkAir booth at Abreeza Mall Davao. 

At these fairs, customers will be able to book flights at the aforementioned promotional fares. Customers who purchase itineraries beyond Singapore at these travel fairs or at Singapore Airlines and SilkAir ticket offices from 6 – 8 February can also redeem a complimentary SGD20 Changi Dollar Voucher, with no minimum spend required, that can be used at participating shops at Singapore Changi Airport. 

To make payments more convenient, BPI is offering a Real 0% special installment plan of up to six months. Glorietta, Ayala Center Cebu and Abreeza Mall shoppers may also avail of the exceptional all-in fares by simply showing proofs of purchase worth P 1,000.00 single or accumulated from 21 January to 28 February. 

Every PHP 1, 000-receipt can purchase one ticket. Globe Platinum and Blue customers can also avail of these fares by showing their cards. 

For more details, visit www.singaporeair.com and www.silkair.com.

Facebook.com/SingaporeAir

Twitter.com/SingaporeAir

plus.google.com/+SingaporeAir

YouTube.com/SingaporeAir

Singapore Tourism Board's new marketing campaign: "Singapore, "See where the world is heading"

Tweet

The Singapore Tourism Board (STB) recently launched its marketing campaign for the Philippines,  entitled “Singapore. See where the world is heading,” a key source market for Singapore. As part of a series of differentiated marketing campaigns previously launched in China, Australia, India, Indonesia and Malaysia, this campaign is similarly designed with the Filipino visitors’ needs in mind.

‘Singapore. See where the world is heading,’ aims to encourage Filipinos to experience the pulse of the world through the various innovative and world class experiences Singapore offers. 

“Over the past years, we have been actively engaging the Filipino market to better understand their needs and preferences. By incorporating these insights into the ‘Singapore. See where the world is heading.’ marketing campaign, we are confident of being able to better curate and deliver offerings and experiences that are customised to the Filipino traveller in order to engage them at a deeper and more meaningful level,” says Mr Kenneth Lim, Regional Director, Southeast Asia (II) and Oceania, Singapore Tourism Board. 

Recognising the unique, evolving needs of the Filipino traveller

The Filipino consumer today is becoming more evolved and deliberate in terms of planning and choosing their holiday destination, and vacationing has become an important lifestyle choice. They typically travel as families, ‘barkada’ (group of friends), or couples to bond through shared experiences. A large majority are free and independent travellers (FIT) who plan their own itineraries, and rely heavily on recommendations by family, friends and online communities.

Through in-market engagements with consumers and travel partners, it was found that most Filipinos have a dated and surface-level awareness of Singapore. Those who have visited the city in the past three years were pleasantly surprised by the transformed Singapore, offering a multitude of rich experiences easily accessible in a comfortable and safe environment. 

Tailoring differentiated experiences for Filipino travellers

With a deeper understanding of the Filipino consumer needs as well as recognizing the strengths of Singapore as a destination regarded by the Filipinos, the campaign ‘Singapore. See where the world is heading’ is therefore designed to highlight the evolving and ever-changing landscape of Singapore, and as a destination, being able to provide those aspirational experiences in entertainment, dining, sight-seeing and shopping as favoured by Filipinos, to enjoy with their loved ones. 

Following teaser ads to generate excitement of the campaign launch, STB unveiled its ‘Singapore. See where the world is heading’ marketing campaign on 11 February 2014 at Greenbelt 3 Park.

Filipinos will get to enjoy an amazing Supertree installation inspired by Singapore’s own Gardens by the Bay at Greenbelt 3 Park and have a taste of how far Singapore has come as a destination and truly exemplify a destination that is always pushing boundaries and representing where the world is heading. The Supertree structure offers a unique fusion of nature and technology, just like the country itself. The Supertree display will be up until 10 March 2014, where mall-goers can deepen their awareness of Singapore with snippets of facts, and prizes being offered for trivia organized throughout the day. They can post photos of themselves with the Supertree with the hashtag #SGSupertree.

In tune with how Filipinos regard Singapore as constantly renewing and being at the cutting edge, the campaign will also leverage heavily on digital to reach out to the Filipino consumers. Specifically, the campaign includes a microsite and consumer interactive digital platform called #TheCuriousTraveller at yoursingapore.com/ph and YourSingapore Planner, downloadable itinerary planner mobile application that hopes to encourage Filipinos, not just to look at the aspirational experiences Singapore has to offer, but discover them on their own, provoking and inspiring them to become their own #TheCuriousTraveller. 

Users can opt to download the recommended itinerary based on whom they are travelling with and if they are heading to Singapore for shopping, food, sightseeing and entertainment or all of the above. Or they can choose to create their own itinerary where there are 40 experiences to choose from. The YourSingapore Planner app is available on Google Play or iTunes App Store. 

As the sharing of personal travel experiences and travel tips are important to Filipinos, STB has appointed a key opinion leader to be the face of the campaign through #TheCuriousTraveller. Erwan Heussaff was on hand to share his experiences at the launch and he will be sharing his exciting adventures in Singapore on yoursingapore.com/ph/thecurioustraveller. 

Lastly, to complement the digital efforts, other channels such as PR, above and below-the-line advertising will sustain the campaign in the coming months, with each platform promoting a refreshing side of Singapore.

“Whatever the reason for travelling – romantic getaway, barkada trip, or relaxing family vacation, the Singapore Tourism Board is dedicated to making sure Filipinos have the ultimate differentiated bonding experience the whole year round,” expressed Ms Sherina Chan, Area Director, Philippines & Brunei, Singapore Tourism Board. “We hope Filipinos will take to our campaign positively, be amazed by the bountiful new offerings that Singapore has to offer and see where the world is heading,” concluded Ms Chan. 

About the Singapore Tourism Board 

The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand.

For more information, please visit http://www.stb.gov.sg/ or http://www.yoursingapore.com/

Singapore Airlines Showcases Next-Generation Cabins, Offers Exceptional Value Fares

Tweet

Singapore Airlines’ (SIA) Next Generation Cabins at the Singapore Airlines Showcase held today February 21 at the Glorietta 2 Activity Center. For the first time, Filipino travellers experienced first-hand the comfort and innovative design of SIA's next generation comfortable seats.

Ranjan Jha, Singapore Airlines’ General Manager for the Philippines

 Here's really a treat for Filipinos. The Singapore Airlines Showcase treads on the heels of an ongoing promotion which began last February 1. Under the Singapore Airlines Exceptional Value All-in Fares promotion, the airline is offering roundtrip economy class tickets to various destinations within its wide network, including fares that start from only USD 150 to Singapore and USD 888 to 12 cities in Europe among others.            

 “The Exceptional Value promotion is our way of thanking travellers from the Philippines for their support as well as a means to encourage more and more Filipinos to travel by air. By giving them greater access to premium air travel, we want Filipinos to realize that, with Singapore Airlines, the journey would be as wonderful as the destination,” added Ranjan Jha, Singapore Airlines’ General Manager for the Philippines. 

Mr. Philip Goh, Singapore Airlines’ Regional Vice President for Southeast Asia

“We’ve always been committed to make air travel more comfortable and hassle-free, which is why we have been investing heavily in our aircraft, products and services. We’ve brought in the next generation seats for everyone to try before they fly. These new cabins are the result of more than two years’ worth of efforts and we are proud of the feedback that we are getting so far,” said Mr. Philip Goh, Singapore Airlines’ Regional Vice President for Southeast Asia.

“Singapore Airlines has been flying in the Philippines for 48 years now. Not so long ago, we started our Manila operations with three flights a week, and today, we are flying four times daily. This growth is a testament of the support that we have received from Filipino travellers and we are very thankful for this,” said Goh.

Sherina Cham, Singapore Tourism Board 

In partnership with BPI Express Credit, Ayala Malls, Globe Telecom, British Council and Singapore Tourism Board, Singapore Airlines unveiled its new First, Business and Economy class cabin products at the exciting and unique showcase, which is open from February 21 to 23, 2014.

Setting the new industry standard for premium air travel, Singapore Airlines has made significant innovations in its cabin designs in collaboration with world renowned design companies.

The New First Class has been designed together with BMW Group DesignWorks, and the new seats and beddings have been restyled with exquisite details that transform into a more exclusive experience.

The New First Class boasts of a personal 24-inch LCD screens, longer and wider seats, padded headboards and an additional mattress layer. Lights on each side of the seat have three different intensities of lighting to suit different passengers’ needs at varying positions in both seat and bed modes.

The New Business Class seats are designed together with James Park Associates, which now sport a more contemporary design with a curvaceous shell, metallic colors, and luxurious soft furnishings. 

The New Business Class seats are still the widest in the sky, featuring greater recline with new seating positions and an all-in-one business panel. 

Similar to the New First Class, the New Business Class also has varying lighting options to suit every passenger’s mood.

The New Economy Class is more comfortable than ever with more knee and leg room, a unique and moveable headrest, plush seat cushions featuring bolstered sides for increased sitting comfort and in-seat power supply to charge and connect personal devices. 

Completing the experience is SIA’s New KrisWorld In-Flight Entertainment System which offers passengers a truly pleasurable experience on-board. With the innovative features of Panasonic Avionics next-generation eX3 system, passengers across all seat classes can now enjoy their favorite movies, TV shows and games on a larger and high-definition LCD and touch-screen handsets. KrisWorld LCD screens increased from 23 to 24 inches in First Class, 15.4 to 18 inches in Business Class and 10.6 to 11.1 inches in Economy Class.

These exceptional, all-in value fare offers are available until February 28, and travel period is from now until October 31, 2014.

For more details on the Singapore Airlines Showcase and all-in value fare offers, visit www.singaporeair.com.