LG XBOOM Sets the New Standard for Portable Audio Excellence

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LG Electronics proudly unveils its latest innovation in sound—the LG XBOOM speakers—during a high-energy launch event at Abenson Quezon Avenue. The highly anticipated lineup was introduced to an enthusiastic audience of media and music lovers, all eager to experience the bold, immersive sound that the LG XBOOM delivers.

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Black Eyed Peas' “Boom Boom Pow” global collaboration with LG XBOOM ignites a 

global party revolution with boundless beats

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L-R: Candy Gamos (host), Ms. Mildred Bugay (LG Philippines Product Manager for Audio), Mr. Yongwoo Park (LG Philippines Product Director for Home Entertainment), Mr. Nakhyun Seong (LG Philippines Managing Director) and P-Pop group VXON during the LG XBOOM Launch

The event transformed into a vibrant music festival, alive with energy and festive decorations that perfectly highlighted the XBOOM’s cutting-edge technology. This lively atmosphere created an unforgettable experience, showcasing the speakers' superior features and their versatility for any occasion—whether used outdoors, for traveling, or at a big party.

LG XBOOM Product Lineup

Black Eyed Peas' "Boom Boom Pow" also played a key role in the event, initiating the audience for a global movement of breaking boundaries, pushing limits, and living in the moment. As an iconic anthem, "Boom Boom Pow" perfectly complemented the XBOOM’s dynamic features, with the speakers’ bass amplifying the event’s party atmosphere. The collaboration highlighted the synergy between innovative technology and high-energy music, making the launch event a truly unforgettable experience.

LG Philippines Managing Director, Mr. Nakhyun Seong, expressed his excitement, emphasizing how the XBOOM movement is designed to revolutionize the way we experience music.

Mr. Nakhyun Seong, LG Philippines Managing Director

“In perfect harmony with the LG XBOOM, we’ve partnered with the legendary hit ‘Boom Boom Pow’ by the Black Eyed Peas. This iconic track isn’t just a song—it’s a movement. It’s about breaking boundaries, pushing limits, and immersing ourselves in the pure joy of the moment. This philosophy of living boldly and fully is at the core of what LG XBOOM represents.,” he said.

Ms. Mildred Bugay, Product Manager for Audio, detailed the features of the LG XBOOM XL9T and LG XBOOM Go speakers, highlighting their advanced sound technology.

Ms. Mildred Bugay, LG Philippines Product Manager for Audio

“The Dynamic Bass Optimizer in the LG XBOOM XL9T delivers punchy bass while maintaining balanced sound even at low volumes. LG XBOOM Go is a portable party speaker that is perfectly designed for outdoors that you can bring wherever you go. ” she explained. The event demonstrated how LG XBOOM speakers are designed for exceptional usability and convenience.

The LG XBOOM XL9T is a powerhouse in portable sound, featuring two 8-inch giant woofers for deep, bold bass and 3-inch tweeters for crisp highs. Its dynamic lighting includes unique ring lights around the woofers, pixel LED animations, and multi-color effects that sync with the music. The XL9T also offers karaoke functionality and guitar inputs for live performances, and its handle and wheels make it easy to transport. With an IPX4 rating, it withstands water splashes, making it ideal for poolside gatherings.

LG XBOOM XL9T

The LG XBOOM Go is designed for outdoor adventures with remarkable sound and deep bass. The new track-type woofers of XG7Q and XG5Q, produce stunningly loud and clear audio. Its bass enhancement algorithm ensures that every note is heard and felt, even at low volumes. It displays dynamic lighting with up to 16 million colors that sync with the music for an immersive experience. The XG7Q has a 30W output that offers up to 24 hours of playback, while the XG5Q has a 20W output that provides playback up to 18 hours.

LG XBOOM XG7Q

LG XBOOM XG5Q

The LG XBOOM XG2T, known as “mighty in mini,” delivers powerful sound from its compact design for up to 10 hours. It features a unique string structure for secure attachment and has passed seven US military durability tests.

LG XBOOM XG2T

With IP67 rating, the LG XBOOM Go is designed to withstand both water and dust, ensuring the music keeps playing no matter the environment.

The event also featured a dynamic performance from VXON, a rising P-pop group known for their energetic stage presence. VXON thrilled the audience with a global collaboration rendition of “Boom Boom Pow” by the Black Eyed Peas, and their original hits “Saksak Sa Puso” and “Sandal.”

P-Pop group VXON for LG XBOOM

The group also shared their excitement for music, with VXON stating "Music is truly a universal language, and we’re really happy with this opportunity to connect with all of you through our performances this afternoon.”

In closing, Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment, emphasized LG's belief on pushing the limits of innovation that redefines sound quality and enhances the way we experience music in our daily lives.

Mr. Yongwoo Park, LG Philippines Product Director for Home Entertainment

“The LG XBOOM isn’t just a speaker—it’s your go-to for transforming any gathering, adventure, or chill day at home with amazing sound and smart features. LG XBOOM will be your perfect partner in elevating the mood with powerful sound and features.”

Life’s Good with the new lineup of LG XBOOM Speakers that are now available at special introductory prices:

LG XBOOM XL9T (₱ 44,990.00 SRP) - ₱ 35,990.00

LG XBOOM Go Series:

LG XBOOM XG7Q (₱ 9,490.00 SRP) - ₱ 6,990.00

LG XBOOM XG5Q (₱ 7,490.00 SRP) - ₱ 5,490.00

LG XBOOM XG2T (₱ 3,490.00 SRP) - ₱ 2,490.00

Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments. 

LG promises to bring "Innovation for a Better Life" nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines).

Bose Professional Partnership with Versatech International Inc as Official Distributor for Philippines

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Bose Professional is in partnership with Versatech International Incorporated as its official distribution partner for the Philippine region with the goal of qualitative expansion within the Southeast Asian market.

For more than 40 years, Bose Professional has reinforced its presence as an undisputed market leader in developing innovative loudspeakers, electronics, and software to meet the needs of demanding professional audio applications. 

The Bose - Versatech partnership announcement at the press conference held on November 7 with (From left to right) Mr. Chengyi Neo, KASEAN Territory Manager, Bose:  Jessa Camille Dasas, Vice President for Marketing, Versatech International: Mr. Stephen Yu, Executive Vice President, Versatech International: Mr. Christian Liebenberg, Regional Manager, Bose: Catherine Rebecca Chua, General Manager, Versatech International

“The Philippines market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shares Mr. Christian Liebenberg of Bose Professional. In order to achieve our ambitious goals, we have recently appointed Versatech as our official Distribution partner in the Philippines to support us through this growth journey” he continued.

Versatech International Incorporated (Versatech) is an ICT solution-based distribution and marketing company that has built long-standing partnerships with renowned global brands for the distribution of information and communication technology products in the Philippines.

A strong network of 2,000 resellers in the market affords Versatech with unprecedented access to key primary markets, including retail, education, transportation, hospitality, house of worship, enterprise, and government. The company’s unique ecosystem, coupled with their exceptional ability to generate demand in primary markets by utilizing relationship strategies and comprehensive digital marketing, has allowed Versatech to consistently deliver value to all key stakeholders.\

Mr. Stephen Yu - Executive Vice President, Versatech – asserts, “Versatech is proud to partner with Bose Professional. This partnership fits in line with our overarching direction to complete our company’s premier audio video distribution portfolio. Moreover, we have noticed a sizable market demand for enterprise audio and have the perfect blend of resources and capabilities for Bose to leverage in order to significantly improve its Philippine market share." 

The total demand for loudspeakers in the Philippines in 2019 is estimated at 163,200 units, with the market forecasting a promising average yearly growth of 20%. Versatech is primed to leverage this market trend and tap into the potential of the region's thriving AV segment, as it represents the entire portfolio of Bose Professional products within the country.

Mr. Liebenberg concluded, saying “The current range of products within their portfolio complements those from Bose Professional and therefore makes Versatech an obvious choice. As such, we look forward to many years of collaboration and successful business together.”

For more information, visit pro.bose.com.