Eden Pays Tribute to the Real Santa Claus: Mom

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It’s not midnight but it is still dark when Mom begins her Christmas tasks. She decorates the tree, braves crowded tiangges for presents, and cooks the Noche Buena spread. She may not wear a red suit but Filipinos know that it’s Moms who really make Christmas happen. For their special roles during Christmas, Eden Cheese wants to give moms the thanks they deserve.

For the past thirty years, Eden Cheese has been the ally of moms in making Christmas dishes more special. Indeed, no Christmas table is complete without the creamy ulam and panghimagas made delicious by Eden.

A Favorite of Filipinos. Only Eden has that creamy and delicious taste that enhances moms’ familiar Christmas dishes and makes them even more special. Ordinary spaghetti comes alive with the cheesiness and linamnam from Eden.  Puto is made irresistible with a generous slice of cheese, mechado is more memorable and fruit salad more interesting with Eden! 

As a permanent fixture during the Holidays, Eden knows that there’s one special person who really pulls the season together. The brand’s Christmas campaign is therefore aimed towards thanking, paying tribute and helping Moms do their roles this season.

Eden Sarap ng Pasko: Dahil sa Iyo, Ma. The campaign tagline best summarizes what Eden wants to give moms. It starts with the heart-warming Eden TV commercial that illustrates the many things Moms go through, all to make family celebrations more memorable. It ends aptly with the line, “Para sa lahat ng paskong pinagsisikapan mo, salamat ma.”

These days, we share stories not by the fire or by reading from books. We tell them through video and sharing on the internet. Eden wanted to perpetuate the Filipino tradition of sharing stories through a video competition among college students. The video that will be decided as most inspiring and will able to capture a heart warming story of how Moms make Christmas special will be unveiled on the brand’s webpage www.sarapngpasko.com this coming November.     

Christmas Gifts from Eden: A Promo and Recipes. Everyone is either a mom or has a mom, so Eden is presenting the opportunity to give praise to all moms via its site. Watch out for a special application on the brand’s site to let you share how your own Mom makes Christmas special. Just by sharing, you can be part of an upcoming promo to win amazing prizes.

Moms and everyone else can also add fresh and exciting touches to Noche Buena by watching special Eden recipes featured on TV. Eden will partner with cooking shows MasterChef Pinoy Edition on ABS-CBN and Chef Boy Logro: Kusina Master on GMA for viewers to see Eden in action and learn how to cook familiar dishes made special by the brand. So you can create your own Merry Christmas! 

Daily recipe tips, sharing sessions and inspiring moments with Moms are also available, just by visiting www.sarapngpasko.com.

This Christmas, join Eden in making moms feel special for the many things they do to make our holidays more memorable. Eden Sarap ng Pasko: Dahil sa Iyo, Ma!

1. What does Eden stand for?

Eden Cheese stands for making family moments more special. Eden does this by enhancing moms’ dishes and making them more delicious. The brand aims to help moms in their role as the “makers” of Christmas. When there’s special and delicious food, mom gets to create that special family bonding, which is a sight that is especially dear to her.

2. Why does Eden want to make Christmas special?

Christmas is one of the most anticipated holidays for Filipinos. With its long heritage of making Filipino lives more delicious since 1981, Eden wants to help make this most awaited season more memorable for moms and their families.

3. What is the purpose of Eden’s Christmas Campaign?

Eden makes dishes, and especially Christmas Noche Buena dishes more delicious with its creamy taste. Apart from making the celebrations more malinamnam, Eden wants to give recognition to the people who cook the dishes and who really make Christmas happen: Moms. Through our initiatives for TV and digital media, we aim to give thanks to moms for the roles they play in making Christmas more special for everyone.

4. Who is the Eden mom?

The Eden mom is a nurturing mom. She is all about family enjoyment. That is why many of her activities revolve around her family. She always wants to make sure her family is well taken care of. And when it comes to food, she is no different. In fact, she finds food preparation highly important as she considers this an expression of her love.

5. What is Eden Sarap ng Pasko?

Eden Sarap ng Pasko is the brand’s traditional Christmas campaign. Year on year, Eden engages its consumers and makes their Christmas experience more special through campaigns that are especially relevant and that celebrate the season of giving.

This year, the brand gives recognition to the key person behind every Christmas. This has always been the most anticipated time of the year and no one takes extra effort to make this festive and worth spending with the family than moms. As a brand that understands Moms, Eden knows just how important it is to make every Christmas special for the family. From wrapping gifts to decorating the entire house, to cooking; it’s mom who does everything.

To show appreciation, Eden would like to acknowledge and celebrate the efforts of every Mom in making her family’s Christmas memorable through her dishes. 

Hence, our campaign Eden Sarap ng Pasko: Dahil Sa Iyo, Ma.

Hallowbeer 2012 at The Cheese Steak Shop Fort Strip

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The Cheese Steak Shop Manila brings back Hallowbeer, a night of spooks and booze, this year to be held at its new branch in The Fort Strip, Bonifacio Global City, on October 27, 2012. 

In the spirit of Oktoberfest, The Cheese Steak Shop culminates this beer month with the traditional night of fun and overflowing beer.  But this year guests are challenged to take part in the first ever Hallowbeer-Pong Tourney!  Teams of two or three members will battle it out with other cheesesteakers for a chance to win P3,000 worth of gift certificates and prizes.  To guarantee a slot in the elimination round, teams must pre-register by emailing their team name and members’ names to events@cheesesteakshop.com.ph.  Games begin at 8pm sharp. 

Indie dance-rock band Tey’s Revenge breaks it down to an acoustic set for The Cheese Steak Shop guests enjoying their local and imported beers in between beer-pong matches at the Central Esplanade of the Fort Strip. 

The Cheese Steak Shop will also be giving prizes to the spookiest and most creative Halloween costumes of the night.  Make your own scary video at the Flip booth and bring home your souvenir Flipbook in exchange for a Cheese Steak Shop sandwich or beer promo proof of purchase. 

The Cheese Steak Shop is offering a month-long promo on its local and imported beers this October.  Buy a bucket of 6 local beers for the price of 5, at P325 only.  Free nachos every Wednesdays for your Sanmig Light beer bucket purchase.  Order a Heineken, Budweiser, Hoagaarden or Warsteiner with your 10-inch Philly cheesesteak and get your second beer for free!

The Fort Strip is currently on soft open, but is fully operational, serving a full menu of Philly cheesesteaks and other original Philadelphia style sandwiches, salads, sides of steak fries, twister fries, onion rings, buffalo wings and cheese poppers.

For delivery call 8875151 (Fort) or 555-1818/555-0235 (Makati CBD).

Visit www.cheesesteakshop.com.ph for a full list of our menu.

The Cheese Steak Shop’s cheesesteak sandwich is a delicious concoction that has become a sandwich of legendary proportions. With grilled steak, onions, sweet and hot peppers, generous American and provolone cheese on a world-famous Amoroso roll, you get deliciousness on demand.

The Cheese Steak Shop was founded on a passion for cheesesteak. Famous all over California for serving Philadelphia-style cheesesteak sandwiches for 30 years, it is now being introduced to diners in the Philippines. Now who says you have to travel so far to get a real taste of authentic Philly-style cheesesteaks?

The Cheese Steak Shop Manila has since opened two new branches, located at 140 Amorsolo St. Legaspi Village, Makati and The Fort Strip, Bonifacio Global City, Taguig.

This Cheese Steak Shop Food Truck in the Manda Centrale,
the newest night food and bazaar , Mandaluyong City October 24

The Cheese Steak Shop Food Trucks are also roaming the streets of Manila, bringing the taste of Philadelphia to more Filipinos and to answer the clamor and growing demand for our authentic Philly cheesesteaks.

‘BRING ME TO 1D’ Worldwide ‘Go1Den’ Ticket Competition

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One Direction are pleased to announce ‘Bring Me To 1D’, a global ‘Go1Den’ Ticket’ competition that will see winners jet to New York from all over the world to see the boys in concert at Madison Square Garden in December.

Go1Den tickets to the concert have been distributed worldwide and can be won in several ways. Tickets can be won in a variety of different ways in each country. They vary from completing challenges, creating content, answering questions to just plain pot luck.

Those who are lucky enough to win a go1Den ticket will be able to take a friend and parent/guardian to New York for an incredible sell-out show at Madison Square Garden on 3^rd December. On the day after the concert, there will be an exclusive winners-only event, with activities planned and the opportunity to meet Liam, Niall, Louis, Harry and Zayn themselves.

Fans who wish to get their hands on a go1Den ticket should start paying close attention to One Direction’s official Facebook, Twitter and You Tube accounts, as there will be frequent special challenges in the next two months, some that will be region-specific. Go1Den ticket winners will be announced on the band’s official website as they win, so that fans can follow the story wherever it’s happening in the world.

Selling 12 million records worldwide in little over a year, One Direction have reached No.1 in 27 different countries. 

Their new album ‘Take Me Home’ will be released November 12^th in the UK, while their single ‘Live While We’re Young’ became the fastest selling pre-order in history when it was announced in September.

www.bringmeto1d.com

www.facebook.com/onedirectionmusic

www.twitter.com/onedirection

Lucky homemaker is first winner of BEAR BRAND Powdered Milk Drink’s Hakot Papremyo promo

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A 66-year-old homemaker recently got to bag all the groceries her pushcarts could handle within a total of two  full minutes of shopping time and with up to P15,000 to spend.

Angelina Escobar (third from left) gets a big hug from Kuya Bear as she 

poses with her daughter Jill and son-in-law 

The lucky shopper, Angelina Escobar, is the first winner of BEAR BRAND Powdered Milk Drink’s Hakot Papremyo promo, the free shopping spree offered by BEAR BRAND Powdered Milk Drink to all its loyal customers. Together with her daughter and son-in-law, Escobar spent her winnings at Cash & Carry in Makati City, loading up cartfuls of BEAR BRAND Powdered Milk Drink products and other grocery items as quickly as her allotted couple of minutes allowed.

Escobar was among hundreds of participants who joined the promo by enclosing in a legal-sized envelope P100 worth of any combination of Bear Brand Powdered Milk Drink, Bear Brand Choco Powdered Milk Drink, or Bear Brand Busog Lusog Family Cereal Drink. With the participants’ names, contact details, age, and signature, the envelopes were dropped at 127 dropboxes in participating supermarkets nationwide.

Angelina Escobar rushes down the aisles at Cash & Carry for two
minutes of “Hakot” shopping 

Escobar admits to being a long-time BEAR BRAND Powdered Milk Drink user, and has even raised her children on the values it advocates. “Sa tulong ng sustanyang hatid ng gatas, tinuruan ko silang maging masipag sa pag-aaral para magtagumpay sa buhay,” she said.

Jasmin Estacio, consumer marketing manager for BEAR BRAND Powdered Milk Drink, said, “We hope that in our small way, we were able to help Nanay Angelina and her family.  BEAR BRAND Powdered Milk Drink has always been committed to helping whole families strengthen their bond through affordable, nutritious and delicious resistensya-building drinks.”

The BEAR BRAND Hakot Papremyo promo is ongoing until October 31, 2012. Up to 250 more lucky participants will be picked to win a two-minute shopping spree. Visit leading supermarkets for more details on how to join. 

Jayke Reyes Launches Self-Titled Debut Album Jayke Reyes

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Enjoying a wonderful world in the time of meeting one simple girl, singing one of songs in her new album. I really enjoy listening to the smoothness in her voice.  She has made those soaring high notes and i think she is more than capable of carrying a pop tune. Her voice is pure and beautiful.

Fast-rising singer Jayke Reyes launches her self-titled debut album "Jayke Reyes." The album which contains the carrier single Kay Palad Mo (a remake). Perry’s Will, Paano Na Kaya, Sana’y Pakaingatan Mo and We’re All in This Together comes with a minus one.

She shared us that she grew up listening to Broadway songs. Raised in the US, Jayke is a daughter of Filipino immigrant. It had always been Jayke’s dream to pursue a singing career so when the opportunity knocked at her doorstep, she didn’t hesitate to leave Los Angeles and flew all the way to Manila.

Trained by illustrious vocal coach Seth Riggs, the same star-maker behind heavy hitters like the late Michael Jackson, Natalie Cole, Anita Baker, Josh Groban, Luther Vandross, Stevie Wonder and James Ingram, did commercials and auditioned for shows on Nickelodeon and Disney. Jayke’s musical exposure is quite impressive.

The album’s concept is diverse. There are ballads meant to showcase her ability to hit the high notes and there are R&B dance hits. Jayke wants to be known as a versatile singer who can sing almost anything in her field.

“I think, there should be a mix para hindi magsawa nag tao. That’s why for me, I don’t want all birit. I don’t want people to say that’s the only thing I can do.”

Determined to make it big in the music industry that’s why she is learning hard to speak fluent Tagalog. She is also attending workshops and taking lessons in order to become a better singer.  She shared us that she used to practice reading even children's books.

“I know it will be hard. Success is not easy. But I believe in myself and I think I have good chance of making it. My family and I sacrificed for my dreams, so for my parents especially, I need to really push.”

“As a singer, I really think I give my all. I’m really dedicated. I know I can do anything. I’m really focused.”

Jayke is awesome in the first one,  I loved all of her songs on there. I hope she will make more. ♥

Check on You Tube and listen to her rendition of Kay Palad Mo

Backroom artist Jayke recently represented the country in the Asean Music Festival for the 80th Birthday of Thailand’s Queen Sirikit. The Event was sponsored by the Ministry of Culture of Thailand. The album is being distributed by Ivory Records.

Jayke is also busy with the following mall tour. 

October 27 (SM Baliwag)

October 28 (SM Fairview)

November 9 (SM Novaliches)

November 11 (Robinson Pulilan with JM De Guzman)

November 17 (SM Rosario), November 18 (SM Calamba)

November 24 (SM Masinag), November 25 (SM Dasmarinas)

December 9 (SM Clark) and January 6 (SM Bacoor)

For inquiries, call Backroom at 4351108 and 4351120 or email at backroominc@hotmail.com