October 2, 2015

TNT launches 2-Peso Unli Twitter promo to celebrate Aldub fever with 26 million tweets

Filipinos and people worldwide flock to Twitter to get the latest news, connect with others and share their passion for the phenomenal Aldub love team every day. Last weekend, the Twitter conversation for #ALDubEBForLove reached 26 million Tweets – close to the current Super Bowl Twitter record of 28.4 million Tweets set on February 1, 2015.


First Tweeted at 10:34 p.m. on September 25, the fan-made official #ALDubEBForLove hashtag reached its peak at1:26 pm the following day with 43,000 Tweets per minute during the much anticipated visit of Alden Richards (https://twitter.com/aldenrichards02) at the mansion to see Maine Mendoza aka Yaya Dub (https://twitter.com/mainedcm).

Other top Tweets for #ALDubEBForLove last weekend included Alden’s message to #ALDubNation, Eat Bulaga’s (https://twitter.com/eatbulaga) first official photo of ALDub together, and what #ALDubNation means to people all over the world (See Top #ALDubEBForLove Tweets below).


TNT-powered Twitter Party

The next Twitter party is brewing this weekend with another milestone in the Aldub story as Maine is headed to the Eat Bulaga studio to visit Alden – an announcement that immediately sent netizens abuzz on October 1, Thursday.

To allow more Filipinos to join the live, public conversations on Twitter, TNT, the value brand of Philippine mobile services leader Smart Communications, has launched an Unli Twitter promo, which gives its 28 million subscribers and Aldub fans nationwide unlimited Twitter access valid for one whole day for just 2 pesos.

TNT subscribers with an active subscription to either the Alden15 or the Maine30 load can register to the Unli Twitter promo starting October 3, Saturday, by simply texting T2 to 4545. 

Upon successful registration, subscribers may sign in to their Twitter account to get live updates and chime in with their own reactions instantly using the fan-made official hashtag for one whole day.

“Aldub is a global phenomenon on Twitter and shows how our platform as the social soundtrack to TV has really connected Filipinos who love a good love story,” said Rishi Jaitly, vice president of Media, Asia Pacific and Middle East, Twitter. “We can’t wait to see if the live, public Aldub conversation can set global records by uniting their passionate fans, the nation and the world on Twitter.”

“It is amazing how the Aldub story on TV has become a shared experience that spills over to Twitter on a daily basis, where passionate fans converge and express their sentiments in real time,” said Evelyn Jimenez, Prepaid Marketing Head of Smart Communications.

“With this special promo, TNT and Twitter will enable more fans to join the social TV conversation and show their support for TNT endorsers Alden and Maine – in another big Twitter celebration this weekend."

5th Jollibee Family Values Awards (JFVA) Winning Families

Here are the 11 winning families from Luzon, Visayas, Mindanao, and the United States honored for their noteworthy advocacies that made a significant impact in the lives of their fellowmen. The 5th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino held at the Philippine International Convention Center (PICC) last September 24.

DOMULOT Family


DOMULOT Family
Botolan, Zambales

· Carlito, 57 – Father 

· Iril, 56 – Mother 

· Christopher, 34 – Son 

· Carol, 27 – Daughter 

· Noel, 25 – Son 

· Karen, 24 – Daughter 

· Catherine, 23 – Daughter 

· Carmen, 22 – Daughter 

· Cora, 21 – Daughter 

· Carlito Jr., 15 – Son 

Uniting the Aetas and protecting their rights are the main advocacies of the Domulot family. 

The Domulots are among the active members of Lubos ng Alyansa ng mga Katutubong Ayta sa Sambales (LAKAS), which was established in 1986 after the Mt. Pinatubo eruption. As chieftain of their tribe, Carlito underwent literary seminars led by the missionaries that founded the organization, and he made sure to share what he has learned with his community. Carlito also served as the LAKAS chairperson from 1999 to early 2015, and now acts as an adviser of the group. 

Carlito is also among those who led the unity of the four Aeta tribes in Zambales. Through his efforts, and with the help of various NGOs and concerned groups, the Aetas were able to acquire the Certificate of Ancestral Domain Title (CADT) in March 2010, protecting the ancestral domain of more than 50,000 Aeta families, to whom the land rightfully belongs. 

The family also served as their community’s teachers, conducing literacy programs and literacy and livelihood trainings for their fellow Aetas. Through the years, they were able to make a difference in the lives of about 5,000 families. They were also instrumental in the construction of a school in their community, seeking the help of various organizations to provide school supplies to underprivileged students. 

The Domulot siblings are also doing their share in serving their community, assisting in seminars and working hard to help fund the family’s projects. The eldest, Christopher, is in Japan studying organic farming, aiming to help his kababayans improve their livelihood, while Noel, a Political Science student, has set his sights on becoming a lawyer for Aetas. Daughters Carol and Karen are also active as teachers of the school’s daycare and high school students, respectively. 



MAMBUAY Family

MAMBUAY Family 
Opol, Misamis Oriental

· Nathaniel, 55 – Father 

· Amina, 48 – Mother 

· Lara Angelie, 25 – Daughter 

· Sarah Adrianne, 24 – Daughter 

· Farrah Asleigh, 20 – Daughter 


The Mambuay family believes that differences in culture and religion are not obstacles to a peaceful and nurturing community. 

The family started as volunteers of a peace program in their hometown of Misamis Oriental, conducting community training to promote mutual respect and understanding among Muslims and Christians in different barangays and municipalities. Using their own funds and through the help of a friend in Germany, the Mambuays expanded their advocacy and established Kalilintad Pilipinas, Inc. in 2013. The organization conducts trainings, workshops and seminars on peace and non-violent communication to different groups in Mindanao. In addition, the group extends educational support to less fortunate children, and holds values formation seminars for those in jail. 

When their province was hit by Typhoon Sendong in 2011, the family also used their personal resources and volunteered their time to provide relief goods and basic medical assistance. They also sought the help of the Society of the Divine Word missionaries and volunteers from the University of San Carlos to deliver psychological and medical support to the victims. 


PEñA Family

PEñA Family
Dasmariñas City, Cavite 

· Alfredo, 52 – Father

· Ma. Janette, 52 – Mother 

· Anthea Carmeli, 21 – Daughter 

· Angelico Amir, 15 – Son 

· Jan Amille, 9 – Son 


The Peña family is united in their mission to raise awareness about autism, heading capacity-building programs that empower not only persons with disabilities (PWDs), but also their families. 

Parents Alfredo and Janette were instrumental in the establishment of the Bacoor chapter of the Autism Society Philippines (ASP) in 2006. Through their efforts, they have helped establish 13 ASP chapters in their home province of Cavite, benefitting more than 10,000 PWDs and their loved ones. 

Using their own resources, the family reaches out to other families who, like them, have loved ones with autism. They partnered with various organizations to put up Special Education (SPED) centers in public schools in the city and nearby areas, providing education to PWDs at no cost. 

Janette also facilitates regular support group meetings, and heads free seminars for parents, teachers, daycare workers, students and cause-oriented groups based in their native Cavite, as well as in Metro Manila and nearby provinces. 

The Peña siblings are also active in the family’s projects. Anthea Carmeli and Jan Emille act as facilitators of their annual Siblings Workshops, where young attendees learn the importance of having a nurturing relationship with their loved ones with special needs. Anthea also hopes to continue what her family has started and is now on her fifth year as an Occupational Therapy student at De La Salle Health Sciences Institute, where she is a scholar. Amir was diagnosed with autism at a young age, but that did not stop him from also helping others and volunteering at a summer camp for PDWs. 


ROJAS Family

ROJAS Family
Quezon City 

· Emerito, 57 – Father 

· Voleta, 56 – Mother 

· Elaine Rose, 30 – Daughter 

· Erika Anne, 29 – Daughter 

· Einstein, 24 – Son 

· Edward, 21 – Son 

A throat cancer survivor, Emer lost his voice and can only communicate with the use of an electronic larynx, a handheld electronic device that replaced the functions of his vocal cords. He and his family have made it their mission to give tobacco victims and persons with disabilities (PWDs) a voice, empowering them through education and support. 

In 2007, Emer established the New Vois Association of the Philippines (NVAP), addressing PWD issues and cancer awareness. It conducts monthly conferences that raises awareness on the health hazards of tobacco, and also provided free electronic larynx units and esophageal speech training to those afflicted with throat diseases. 

Through the years, the NVAP grew into a tobacco control advocacy group. As leaders of the NVAP, Emer and his wife Volet spearheaded the passage of two major health laws, the sin tax law and the graphic health warning law, which aim to raise awareness on the health risks brought about by tobacco. Because of his efforts, Emer was named as one of the 87 Global Cancer Ambassador by the American Cancer Society. 

The Rojas family also partnered with the local government and NGOs on livelihood initiatives that help PWDs gain economic independence. To date, they have provided high-speed sewing machines to five PWD organizations in different barangays in Quezon City. They also conduct capacity building seminars to underprivileged communities in various areas, including Bohol, Bacolod and Cebu. 


TIOSAN Family

TIOSAN Family
Cainta, Rizal

· Dante, 61 – Father 

· Elna, 56 – Mother 

· Paul, 32 – Son 

· Dianne, 31 – Daughter 

Dante knows the challenges of being visually impaired as he lost his sight during his final semester in college. While his condition hindered his dreams of becoming a CPA lawyer from coming true, he realized that he can still bring his other goals to life and help blind people like him achieve theirs. 

He became a trainer for blind masseurs under a government scheme, but realized that those he trained ended up unemployed as they did not have any means to promote their services. This inspired him to put up VIBES, which stands for “Visually Impaired Brotherhood for Excellent Services,” in 1992. Dante established this enterprise offering massage services with only P8,000 as capital, which their choral group, led by his wife, raised from singing carols during the Christmas season. 

Through VIBES, the Tiosan family provided skills and social development training to the visually impaired at no cost, equipping them with the abilities they need to earn livelihood. The beneficiaries, especially those who are homeless, are also given free food and lodging. To date, VIBES employs about 650 visually impaired persons in various branches across the country, allowing them to provide for their families despite their condition. 

VIBES also has a cooperative that allows members and even their relatives to loan money for their needs at a very low interest. The cooperative’s proceeds are allocated for the family’s outreach programs, which include provision of school supplies to the children of visually impaired members and feeding projects in squatters’ areas. 

Elna supports her husband’s program by managing the financial records of some VIBES branches. Their son Paul also acts as the manager of the business, using his IT expertise in running the enterprise, while the daughter, Dianne, is the one in-charge of marketing materials. 


Global Pinoy Family of the Year 


GANGE Family

GANGE Family 
San Jose, California

· George, 63 – Father 

· Melinda, 62 – Mother 

· Michael, 40 – Son 

· George, Jr., 37 – Son 


Rondalla music has played a big part in George’s life since he was a kid. He finished school as a scholar because of it, and it taught him values and life skills that became a great help in his life as he grew up. 

George and his family have made it their advocacy to uplift the lives of the less fortunate through rondalla music, establishing the Pagyamanin Likas Musika (PLM in 2010). With the help of family and friends, the organization was able to purchase new instruments that were donated to a chosen community or school, helping underprivileged children improve their self-esteem, character and livelihood through music. 

Through the years, PLM has benefitted about 70 schools and marginalized communities in Cavite, Paranaque, Las Pinas, Taguig, Muntinlupa and even as far as Davao Del Norte. 

The Gange family also uses music as a means to help victims of various calamities, serenading and entertaining residents of a nursing facility in California to raise funds. Through their organization, they also worked with rondalla groups in the US and the Philippines to produce a music CD, aptly titled Pamanang Pinoy, to raise funds for its beneficiaries. 

Because of the family’s efforts, they were able to provide assistance to survivors of the earthquake in Nepal and in Bohol, Typhoons Yolanda and Ondoy, as well as those affected the Zamboanga siege. 


5th JOLLIBEE FAMILY VALUES AWARDS 

Special Citations 


Special Citation for Environment 

BASA Famil


BASA Family
Roxas City, Capiz 

· Rommel, 48 – Father

· Analy, 44 – Mother 

· Cyprian Jade, 19 – Son 

· Zyque Faith, 17 – Daughter 

The members of the Basa family are all active in different advocacies that educate and uplift the lives of their community. Among these is the “Sagip Kalikasan, Sagip Buhay” project, which aims to provide alternative life vests using recycled plastic bottles. They visit various barangays to teach residents about disaster preparedness and to distribute these life vests. 

At a young age, the Basa siblings have exemplified leadership and compassion for their fellowmen. In 2011, eldest son Cyprian Jade pioneered the “Farmers Project,” educating and training more than 500 farmers about making alternative organic pesticides. This program received various awards, including a recognition from the Department of Agriculture in their hometown. Cup was also named as one of the Ten Outstanding Boy Scouts of the Philippines for his community services and being a good role model to his fellow youth. 

Younger daughter Zyque Faith initiated the program “Adlaw sa Balay Dalayunan,” mobilizing her schoolmates to volunteer in a home for PWDs in their native Roxas City. As the president of their school’s Values Education department, she also leads gift-giving efforts to the PWDs living there. 



Special Citation for Education 


CAPILOS Family

CAPILOS Family
Quezon City 

· Jelson, 32 – Father 

· Hyacinth, 34 – Mother 

· Anastacia, 6 – Daughter 

· Alessandra, 5 – Daughter 

· Amarissa, 1 month – Daughter 

Driven by their passion for education, husband and wife Jelson and Hyacinth turned their business that does corporate trainings and seminars, into an advocacy program that benefitted public school teachers and their students. 

In 2011, the couple established EducAid, which offers monthly seminars, trainings, and workshops to public school teachers for free. From presentation skills and time management, to financial literacy and positive parenting, the program empowers teachers to provide higher quality education to their students. 

From helping 23 teachers on their first year, the Capilos couple was able to reach out to more than 5,000 teachers and students nationwide, through the help of clients and sponsors. Jelson also partnered with a local channel for a nationwide training program, joining its outreach programs in far-flung provinces to facilitate seminars for teachers. 



Special Citation for Minority Groups 

CATANGHAL Family



CATANGHAL Family
Pasig City 

· Ernie, 43 – Father 

· Rosalie, 44 – Mother 

· Lorniel Cid, 21 – Son 

· Francis Erl, 15 – Son 

· Eanda Franciel, 14 – Daughter 

The Catanghal family is united in caring for the Mangyan tribe in Mindoro. Since 1999, they had been conducting regular feeding programs and seminars on proper hygiene practices for the indigenous people. With the help of partner organizations, they also conduct medical missions in the community, soliciting medicine and medical supplies from pharmaceutical companies and other likeminded groups, and distributing them to those in need. 

In 2007, the Catanghal family began their education program for Mangyan kids, providing them with scholarship grants. They also personally visit the parents who are wary of sending their children to formal school, to convince them to let their kids go to school. They also put up a mission center, a shelter where scholars can reside as they complete their education. 



Special Citation for PWDs 

MENDOZA Family

MENDOZA Family
Puerto Princesa, Palawan 

· Matthew, 43 – Father 

· Angeli Natasha, 43 – Mother 

· Bea Angela, 15 – Daughter 

· Kyla Natasha, 12 – Daughter 

· Luke Matthew, 9 – Son 

For the Mendoza family, love and compassion can empower one to make a difference in the lives of others. Matthew and Angeli, whose eldest daughter Bea was diagnosed with Down syndrome, know how hard it is to find doctors and medical professionals with an expertise in caring for children with special needs. They also realized that unlike them, other parents do not have the means to provide therapy and even basic check-ups for their own kids. 

In 2003, the Mendoza couple sought the help of various therapists and specialists for a free clinic, bringing medical experts to their hometown of Puerto Princesa. Since then, the medical mission has grown and is now held twice a year, benefitting 100 kids per session. 

The family also undertakes projects that raise awareness on children with special needs, conducting seminars for parents and teachers on the topics of acceptance and inclusion, education and therapy. To further empower PWDs and their families, the Mendoza family also spearheads the Special Olympics in Palawan. 



Special Citation for Children 

RAMIREZ Family

RAMIREZ Family
Quezon City 

· Edsel, 42 – Father 

· Jennifer Rose, 42 – Mother 

· Jessica Anne Nicole, 21 – Daughter 

· Justine Gabrielle, 13 – Daughter 

The Ramirez family has a special spot in their hearts for underprivileged kids. In 2012, they launched the Philippine Toy Library (PTL), which aimed to give back to children the experience and joy of play.

The PTL transforms idle spaces in barangays, schools, parishes, and partner organizations into toy libraries, serving as fun and educational playrooms. Here, kids are free to read and play, activities that little ones in need may not have access to, but are critical to a child’s mental, emotional, social, and physical development.

Apart from PTL, the Ramirez family has been active in helping a community of Dumagats in Gabaldon, Nueva Ecija, conducing medical missions, sustainable livelihood trainings, and gift-giving projects for the underprivileged Filipinos there.

Photos: Arts & Travel Magazine 

Jollibee honored exemplary Filipino families in 5th Jollibee Family Values Awards (JFVA)

Jollibee hails new batch of exemplary Filipino families during the 5th Jollibee Family Values Awards (JFVA) Gabi ng Parangal para sa Pamilyang Pilipino held last September 24 at the Philippine International Convention Center (PICC).

Jollibee once again hailed the noble stories of compassion and generosity of exemplary Filipino families. On its milestone year, the JFVA honored 11 Filipino families from Luzon, Visayas, Mindanao, and the United States for their noteworthy advocacies that made a significant impact in the lives of their fellowmen.

After careful deliberation, diverse and refreshing stories of goodwill were selected to herald the JFVA on its milestone year. 


Domulot family of Zambales
Tiosan family of Rizal
Mambuay family of Misamis Oriental
Rojas family of Quezon City
Pena family of Cavite
Gange family of San Jose, California

Special citations:

Capilos family of Quezon City
Basa family of Capiz
Ramirez family of Quezon City
Mendoza family of Palawan
Catanghal family of Pasig 

Domulot family of Zambales

The 5th JFVA winners include the Domulot family of Zambales, whose work focuses on uplifting the lives and solidifying the Aeta tribes; Tiosan family of Rizal, dedicated to the employment and self-sufficiency of the blind; Mambuay family of Misamis Oriental, seeking peaceful ways to inculcate unity between the Christian and Muslim faiths; Rojas family of Quezon City, for giving a new voice to cancer survivors; and Pena family of Cavite, empowering people with Autism. The Gange family of San Jose, California was awarded the Jollibee-Coca-Cola Global Pinoy Family of the Year for advocating music literacy among the Filipino youth.

Apart from the six exemplary Filipino families, the Jollibee Family Values Awards also bestowed special citations to families whose advocacies benefit specific stakeholders. Special Citation for Education (co-presented by National Bookstore) was awarded to the Capilos family of Quezon City for holding free trainings for public school teachers and students; Special Citation for Environment (co-presented by Landbank) was awarded to the Basa family of Capiz for their work on using recycled materials for disaster preparedness; Special Citation for Children (co-presented by Children’s Hour and San Miguel-Purefoods) was awarded to the Ramirez family of Quezon City for creating free toy libraries nationwide; Special Citation for PWDs (co-presented by the National Council on Disability Affairs) was awarded to the Mendoza family of Palawan for holding free clinics and Special Olympics for PWDs; and Special Citation for Minority Groups (co-presented by Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU) was awarded to the Catanghal family of Pasig for their advocacy of providing wholistic development for the Mangyan tribes. 

These abundant stories of goodwill and generosity resonates JFVA’s core messages that everyone has what it takes to make a difference in the lives of others, and that the right values begin and are nurtured at home.

“These families that exemplify the values that we honor up to this day form a strong foundation for the country that help build a better nation. We owe it to them that the campaign has reached its milestone year, as we continue to receive inspiring stories of compassion and generosity here and around the globe that are definitely worth recognizing and can serve as a shining example for others,” said Jollibee Philippines president Joseph Tanbuntiong.

Distinguished personalities known in their respective fields made up this year’s esteemed JFVA board of judges including Sen. Bam Aquino as jury chairman, Sen. Grace Poe-Llamanzares, Camarines Sur 3rd District Representative Cong. Leni Robredo, professor and economist Winnie Monsod, MOWELFUND trustee and president Boots Anson-Rodrigo, columnist and child advocate Audrey Tan-Zubiri, Jollibee ambassador and Ulirang Ina awardee Carmina Villaroel-Legaspi, ANC news anchor Edric Mendoza, parenting and relationship consultant Maribel Sison-Dionisio, Coca-Cola Export Corporation Director for Public Affairs and Communications Atty. Adel Tamano, and ABS-CBN consultant for Public Service Integration and Chaplaincy Fr. Carmelo “Tito” Caluag, S.J. They were also joined by Jollibee Global Brand Chief Marketing Officer Francis Flores, Vice President for Marketing Harvey Ong, Vice President for Human Resources Ruth Angeles, and Jollibee Group Foundation Vice President Belen Rillo.

During the awards night, the top 6 exemplary families received a cash prize of P300,000, a trophy designed by renowned sculptor Michael Cacnio, and P10,000 worth of Jollibee gift certificates. While special citation recipients each received P50,000 cash, a plaque, and P5,000 worth of Jollibee gift certificates.


The Gabi ng Parangal para sa Pamilyang Pilipino was hosted by Maricel and Anthony Pangilinan, and featured performances from Jollibee ambassadors Sarah Geronimo, who sang the official 5th JFVA theme, the Voice Kids Lyca, Darlene and JK, and Asia’s songbird and multi-awarded artist Regine Velasquez. 

The 5th Jollibee Family Values Awards is made possible with the support of major sponsors Coca-Cola, official airline partner Cebu Pacific, official hotel partners Crowne Plaza and Holiday Inn and media partner The Philippine Star. 

Other sponsors are Enchanted Kingdom, BusinessWorld, SM Cyberzone, Inewvation, LG, Hunt’s Tomato Sauce, Great Taste, Magic Crackers and Cream-O. Citation partners include National Bookstore, Landbank, San Miguel-Purefoods, Children’s Hour, National Council on Disability Affairs (NCDA) and Kalipunan ng mga Katutubong Mamamayan ng Pilipinas - KATRIBU.

Photos: Arts & Travel Magazine

Filipino SME's to gain more reach in the digital space with Globe myBusiness - Shopify partnership


Martha Sazon, Senior Vice President for Globe myBusiness

Globe myBusiness, the small and medium enterprise (SME) arm of Globe Telecom enters the picture by forging a partnership with internationally-renowned e-commerce platform Shopify.

As the trusted business partner of SMEs, Globe myBusiness now gives business owners an accessible and affordable portfolio of solutions that lets them reach more customers with its partnership with Shopify.

In the advent of the digital revolution, individuals consumption of content and entertainment has changed drastically, affecting how entrepreneurs run their business.

Small and medium enterprises are now forced to expand their presence to be able to gain more reach in the digital space.

With Globe myBusiness and Shopify, every Filipino entrepreneur can now have a platform where they can showcase their own brand. Shopify makes it easy for anyone to build and manage their online store by providing features like the ability to design the storefront, manage inventory, track orders and customer data, view marketing and analytics information, and much more.

“Being with entrepreneurs every step of the way has always been part of our mission at Globe myBusiness. The looming digital age requires us to offer innovative business solutions to SMEs so that we can help them run their operations smoothly and more efficiently. With Shopify, we continue to make our customers’ digital journey easier with an e-commerce platform complete with end-to-end operations support and accessible payment gateway, logistics, advertising and marketing services. We are excited to be partnering with Shopify to shape and redefine the future of retail in the Philippines,”says Martha Sazon, Senior Vice President for Globe myBusiness.





Shopify was founded in 2006 and currently powers over 175,000 businesses in approximately 150 countries. It is a cloud-based, multichannel commerce platform designed for small and medium business. Merchants can use it to design, set-up and manage their stores across multiple sales channels, including web, mobile, social media such as Pinterest and Facebook, brick-and-mortar locations and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business.

Today, there are a growing number of aspiring young entrepreneurs who maximize various free platforms to showcase their products. Online sellers prefer these free sites because of their limited funds for operations, but it may not be the easiest and most efficient way to manage their operations especially if they have work during weekdays.

Join "I-Shine Online Talent Camp"

Promil Pre-School and ABS-CBN launched the "I-Shine Online Talent Camp" with Kapamilya host Dimples Romana and mentor for Visual Arts Xian Lim and new mentor for Performing Arts Karylle to search for kids who have the potential to shine with their talents through Promil Pre-School I-Shine’s latest online talent camp beginning October 5.


  
This is the fourth season of Promil Pre-School and ABS-CBN as they are bringing the talent search closer to more parents and their children by launching the first online talent camp (www.ishine.abs-cbn.com) to encourage and help mothers to nurture and develop their children’s gifts through comprehensive workshops. 

This year, the talent camp expands as workshops will now include lessons in both Performing Arts (singing, dancing, acting, music), and Visual Arts (painting, drawing, crafting). 

ABS-CBN's celebrity artist, and Visual Arts mentor Xian Lim shared his love and thankfulness for his mom. “A mom’s role is always important. My mom is my shining light and I wouldn’t be where I am today if it wasn’t for her, that’s why launching Promil Pre-School I-Shine as an online talent camp is a great idea because this will be more accessible to more moms and they can be more involved in nurturing the talents of their kids.” 

To join the online talent camp, moms need to register and choose where to enroll their kids, whether performing arts or visual arts in the website (www.ishine.abs-cbn.com).

Once enrolled in the online course, moms and kids will have the chance to watch and learn from video lessons each week taught by celebrity mentors Karylle, John Prats, and Menchu Lauchengco-Yulo for Performing Arts and Xian Lim, Agot Isidro, and Christina Dy for Visual Arts.

Promil Pre-School I-Shine talent camp will have weekly video challenges for students in line with the workshop, which will serve as their audition videos.

Students who will emerge as the Promil Pre-School I-Shine online talent camp champions (one winner per category) will be chosen by the mentors and will win a cash prize, a roster of TV guest appearances, and a contract with ABS-CBN’s Chicken Pork Adobo, among others.


The Promil Pre-School I-Shine Talent Camp aims to help exceptionally talented preschoolers develop their full potential. It is the product of Promil Pre-School’s advocacy in developing Filipino children’s talents with the help of their parents, proper care, and proper nutrition.

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