Levi’s Philippines gives out tickets to Kanye West-led music fest

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Levi’s encourages its fans to share their stories on social media using the hashtags #WeAreOriginal and #LiveInLevisPH

Hip hop royalty Kanye West is headlining this year’s International Music Festival and Levi’s Philippines is giving you a chance to see him.

Levi’s Philippines is celebrating the birthday of the iconic Levi’s 501 and it has gifts to its loyal fans for making the jeans well-loved through the years.

The biggest treat will be free tickets to the music fest that features the Award-winning hip hop artist, which will happen on April 9 at the Paradise Grounds in Aseana City, Paranaque.

Full mechanics of Levi’s new promo.

The in-store promo allows shoppers to win exciting instant prizes that include concert tickets and Levi’s merchandise. For every minimum single purchase worth P3,500 of any Icons and Essentials item (501, 511, CT, Trucker and core tops), you get to pick a stub from a box to determine your prize.

At Greater Manila Area and North Luzon outlets, Levi’s lovers have the chance to win flash drives (USB), Levi’s e-plus card (1 pass), tumblers, and tickets to Paradise International Music Festival.

Levi’s fans in Visayas and Mindanao get the chance to win flash drives (USB), tumblers, and tickets to Zouk Out for Laboracay.

The more purchases you make, the more chances you have of winning. The promo is ongoing until May 1, 2016.

This treat is part of the new global campaign dubbed as “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

In recognition of the priceless heritage of the brand, Levi’s has tapped celebrities and global influencers who will inspire all Levi’s lovers out there to share their stories with the brand on social media.

French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou are sharing their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.

Levi’s launches “We Are Original” campaign that aims to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s—a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences.

To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

Whether you’re an influencer, rock star, student, artist, mother, brother, friend or neighbor, you can share your 501 story on social media using the hashtags #WeAreOriginal and #LiveInLevisPH.

“We are proud to be part of this campaign that celebrates the millions of people who wear Levi’s 501 Jeans,” Kaths Laudit, Levi’s Philippines marketing head, says.

This is affirmed by Jennifer Sey, Chief Marketing Officer at Levi’s. “The people who wear Levi’s have always been the inspiration for our brand. This innovation is a way for us to invite participation from all over the world by allowing users to shop for iconic Levi’s products.”

For more details, follow Levi’s Philippines on Instagram at @levis_ph or on Facebook at Levi’s PH.

Don’t let sickness ruin your child’s summer

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When the raining days ends, parents everywhere could rest a little easier knowing their children will now be safe from the bouts of colds and coughing that seem to go with the cold and rainy weather. With the lowered risk of rainy day sniffles, what else is there to watch out for?

It's summer, but this isn't a reason to completely let one's guard down. The warmest parts of the year also have their fair share of communicable diseases. According to the Department of Health, flu-like symptoms such as colds and cough could manifest in the summer because of erratic weather patterns and sudden downpour. 

With weak immunity, your child can easily contract these diseases and more; an unfortunate possibility that places the damper on any summer plans. Summer vacation is an important part of any child’s life, but they run the risk of missing out on the season when they get sick.

Diseases are easily preventable and thankfully, it's fairly easy to start strengthening your child's immune system. By incorporating fruits, especially pineapples, into their daily diets, children can develop the bodily immunity needed to fearlessly take on the coming summer months.

Dr. Leonora Panlasigui, Dean of the Philippine Women’s University’s School of Nutrition, found that adding 2 servings of Del Monte Pineapples to a child's daily diet may help improve overall immunity. The study showed a 27% increase in the production of granulocytes, a type of white blood cell vital to combating diseases, in children who ate 2 servings of pineapple a day, resulting in reduced recovery time for bacterial and viral infections.

“Even a single serving of fruit a day could make all the difference with your child’s health,” says Dr. Panlasigui. 

“One serving is good, but the general consensus recommends two servings a day. It’s pretty easy to build a fun, tasty habit with the kids that will benefit them in the long run.”

Let your kids enjoy their summer vacation. Keep them safe and healthy as they play with others and experience what it is like to be a kid. 

Two pineapple servings a day can make a difference.

Change your viewing habits with the Acer K138ST short-throw projector

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Weekends or long vacations are great chance to watch your favorite movie, TV series, musical spectacles or must-love sporting events.

But great as it may be, wouldn’t you want to change your viewing habits a little bit by watching your favorite content on a much bigger screen? No, it’s not about investing on a bigger TV; it’s about choosing a meaningful option for you to “up the ante” in your home entertainment and give it a more cinematic experience.

Then the best choice should be the Acer K138ST short-throw projector, a name you can rely on when it comes to spearheading a silver-screen revolution and change your movie night habits right at the comforts of your own home.

When upgrading your home entertainment system in your living room, it should not be seen as a luxury anymore because the Acer K138ST short-throw projector can definitely make home entertainment even more inviting—and more appealing to your family, relatives, or best buds during movie night on a lazy weekend.

Catch all the cinematic details in both visuals and audio through the Acer K138ST short-throw projector’s features that are at par with home theater requirements. In terms of visual clarity, the Acer K138ST is a Digital Light Processing or DLP projector and its biggest advantages against LCD or Liquid Crystal Display projectors is that contrast is more pronounced in DLPs, plus the fact that the Acer K138ST has LumiSense+ that dynamically optimizes images for those ultra-realistic visuals, thanks to the enhanced dark-detail visibility and color saturation features.

Also, DLP projectors are more compact, easier to carry around for greater mobility and great to use in small spaces (living room, office meeting room, etc.) since it’s so flexible to install. And because the Acer K138ST is a short-throw projector, all you need is a 1.7m distance to be able to project a 100-inch screen. Definitely, this feature makes you enjoy viewing any type of content on a much bigger screen landscape. All you’d need is a bowl of popcorn, chips and soda and you’re ready to go.

Consider these other features of the Acer K138ST short-throw projector like the 800-lumens projection power, WXGA or Wide XGA graphics display resolution, an unbelievable 30,000 hour LED lamp life, ColorBoost 3D and Color Safe II, both advanced technologies for more authentic and realistic images and unmatched color fidelity. Even after thousands of hours of usage, you can rely on the Acer K138ST to provide unfailing natural colors and bring unparalleled viewing pleasure to you and your viewing companions.

So you don’t have to buy larger and more expensive TVs just to create a silver screen revolution right at your home. Just think smart and be practical. Choose the Acer K138ST as your smart and practical solution to your desired cinematic, large-screen quality viewing with your family and friends any time of the year.

For more about the Acer K138ST short-throw projector and other products, visit www.acer.com.ph, follow Acer via Twitter (twitter.com/acerphils) or www.Facebook.com/AcerPH. 

ABS-CBN Sports + Action to air 2016 Palarong Pambansa

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ABS-CBN, the Philippines’ leading media and entertainment company, is putting the spotlight on the future of Philippine sports as it partners with the Department of Education and the Province of Albay to broadcast the 2016 Palarong Pambansa on ABS-CBN Sports + Action and ABS-CBN Sports + Action HD.

ABS-CBN Sports + Action channel head Vince Rodriguez, ABS-CBN Regional head Atty. Abigail Querubin-Aquino, Department of Education assistant secretary Tonicito Umali, and Albay Gov. Joey Salceda from this year’s Palarong Pambansa’s host province formalized the historic partnership, which gives a huge boost to Philippines sports and Filipino athletes.

ABS-CBN Sports + Action channel head Vince Rodriguez, ABS-CBN Regional head Atty. Abigail Querubin-Aquino, DepEd assistant secretary Tonicito Umali and Albay Gov. Joey Salceda on Tuesday formalized the partnership in a press conference.

"The Palaro is a perfect showcase, with a beautiful, beautiful backdrop of Albay," Rodriguez said. "It is a breeding ground of sports heroes."

“If you are a group that is committed to sports development, how can you tell the story of our athletes, understand their struggles and celebrate their victories, if you do not start the story from the beginning?” said Rodriguez. “As a channel committed to sports development, we know it’s important to show the stories of our heroes, both big and small, in inspiring Filipinos especially the youth,” Rodriguez added.

ABS-CBN's sports division has committed to air some of the games and matches of the Palaro on its sports channels, and will also produce a documentary and feature stories on the event, as well as its former and present athletes.

The 2016 Palarong Pambansa opens on April 10 at the Bicol University Sports Complex, Albay Province..

The opening ceremonies will start at 4 p.m. and will be aired at 7 p.m. Games of various sports – not just basketball and volleyball – will be shown on ABS-CBN Sports + Action starting 4 p.m. until 6 p.m., except on UAAP game days, on which they will be aired on primetime.

Through this partnership, ABS-CBN Integrated Sports fulfills its objective to help promote sports development in the Philippines by giving exposure to young Filipino athletes.

Follow the journey of the Philippines’ best young talents in the world of sports at the 2016 Palarong Pambansa on ABS-CBN Sports + Action and ABS-CBN Sports + Action HD Ch166, starting April 10. 

For more information, visit sports.abs-cbn.com and follow ABS-CBN Sports’ official Facebook and Twitter accounts, @abscbnsports.

Philippines is the next big thing for the Americans - United States Tour Operators Association (USTOA) CEO Terry

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USTOA president Terry Dale 

“The US market is always craving for the next great destination and I sincerely believe you are it. The top selling point of the Philippines will definitely be its tourist destinations and its people. The special DNA you possess when it comes to hospitality has been reconfirmed in my mind many times over. You’ve never been pampered the way you’ll be in the Philippines,” --- United States Tour Operators Association (USTOA) CEO Terry Dale 

The Philippines is the next big thing for the Americans according to United States Tour Operators Association (USTOA) CEO Terry Dale as he was welcomed by the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) during his visit to Manila. Upon the invitation of DOT Secretary Ramon Jimenez, Dale’s trip to the Philippines was driven by the desire to experience firsthand the abundant offerings of the country. 

The leading tour operators association in the United States, USTOA is created with the primary purpose of promoting integrity within the US tour operator industry and includes Abercrombie & Kent USA, Adventures by Disney and Celtic Tours World Vacations as some of its distinguished members. 

DOT Usec Ma. Victoria Jasmin and DFA Acting Secretary Laura Del Rosario 

Welcoming Dale during the dinner were DOT Undersecretary Ma. Victoria Jasmin, TPB Deputy Chief Operating Officer for Marketing and Promotions Consuelo Jones and Department of Foreign Affairs Undersecretary Laura del Rosario. Also joining them were Philippine Airlines President and COO Jaime Bautista and International Sales AVP Eric Tan, Philippine Travel Agencies Association (PTAA) President Michelle Victoria, TPB Board Directors and officials as well as some of the country’s travel trade leaders.

PAL’s Jaime Bautista and PTAA’s Michelle Victoria 

TPB’s James Sy, Hernan Narvadez, Consuelo Jones and Karem Miranda 

HRAP’s Eugene Yap and PAL’s Eric Tan 

PACEOS’ Jing Lagandaon, World Trade Center’s Pam Pascual and PHILTOA’s Shan David 

NAITAS’ Wanda Tulfo Teo and Lourdes Japson 

TPB’s Arnold Gonzales, HSMA’s Margie Munsayac, BOI Asec Fe Reyes, PHILTOA’s Fe Abling Yu and HSMA’s Christine Ibarreta 

Dale’s visit brought him to some of the most beautiful destinations in the country such as Bohol and Palawan. According to him, the Philippines is the hottest destination the Americans should experience today because of its elements of surprise and adventure, breath-taking natural wonders and the people’s innate sense of customer-centricity. Dale also highlighted that one of the country’s key assets is its people, emphasizing that Filipinos have the inherent skill to build relationships – one of the reasons why Americans would want to visit the Philippines again.

With must-see tourist spots, hospitable people, a unique culture and rich history woven together in one country, distance will never deter Americans to experience and enjoy the Philippines over and over.