Jollibee celebrates the joy of love with new #KwentongJollibee Valentine series

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The country’s number one and beloved fast-food chain, Jollibee always inspire people to showcase some of the countless love stories that Pinoys have experienced through Kwentong Jollibee series. 

Jollibee has launched three new videos under its highly successful and much raved about #KwentongJollibee series in time for Valentine’s Day. 

One of the happy, inspired, and teary-eyed during in a special exclusive screening at the Ayala Malls The 30th,  I, with the media people,  got to see firsthand the latest batch of #KwentongJollibee videos that were inspired by true and heartwarming stories of love.

The complete cast of the Kwentong Jollibee Valentine series was also present to make the media preview even more special. 

“For nearly four decades now, Jollibee has been a part of Filipinos’ lives, witnessing the most touching of their life stories,” said Francis Flores, Jollibee’s Global Brand Chief Marketing Officer and Jollibee Philippines Marketing head. “Through these new episodes of #KwentongJollibee, the brand recognizes love in all its forms, as an icon which celebrates the joy that is present in each shared special moment.”

Jollibee stories from the heart

“Vow” 

In what could be the most relatable case of unrequited, unconditional love, “Vow” pays homage to people who continue to love, without expecting anything in return. Directed by Ianco dela Cruz (who helmed all previous Kwentong Jollibee materials), it tells the story of a man who fell deeply in love with “the one” from the time he first saw her at a Jollibee store. But fate led them to a different path, and the story perfectly captures how love can take on a different form and still prevail in the end.

“Date”

The second story “Date” explores the grim realities of life and love, yet brings to light the beautiful gift of endless love. Directed by Pepe Diokno, it showed how a young boy took the effort to arrange a surprise Valentine’s dinner for his mother following his father’s instructions to the letter. The son manages to set up the perfect date with his mom, complete with her Jollibee favorites. The mom was overwhelmed when the son shows her a video recording, which revealed that the Valentine’s date was yet another proof of her husband’s eternal love for her. 

“Crush”

“Crush” is directed by Joel Ruiz and appeals to all the hopeless romantics in us. It is a feel-good and charming tale of a young college boy who’s head-over-heels in love with his schoolmate and who chooses to express his feelings by leaving her with anonymous cheerful notes with her favorite Jollibee burger. Decades later, a homecoming event sees the boy, now an elderly man, making the same romantic gesture for the love of his life. 

Three of the brand’s previous #KwentongJollibee videos (Almusal, Entrance Exam and Mama’s Girl) were among the campaigns recognized in the 2016 Araw Values Awards. Jollibee’s viral Grandparents Day video ‘Kahera’ meanwhile made it to Google Asia Pacific’s YouTube Leaderboard last September 2016 as among the most watched videos in the region -- the only campaign from the Philippines to make it to the list.

Through the years, Jollibee has witnessed many kinds of stories unfold, develop, and flourish in all its stores across the country. This Valentine’s season, Jollibee and its new #KwentongJollibee series invites you to celebrate love and savor the joys that come with the special shared moments. 

Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines).

Watch out for beauty queen title holder Candice Ramos to show The Fiercest of them All

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A beauty queen title holder, popular pageant host, UP college graduate and MA student, here is Mary Candice Ramos.

Candice Ramos, the beautiful young professional woman is one of the models battled off in the craziest tv reality show – The Fiercest of them All to start airing this March at GMA7 News TV. 

Hailed from Vigan City, Ilocos Sur, but grew up here in Manila, Candice Ramos took a four-year BS Tourism Management in University of the Philippines and she also has her master’s degree in Urban and Regional Planning at the UP Diliman.

She loves reading and she appreciates herself more as she works hard. She starts joining modeling for money, fun and continue to go on the flow, continue graphics design and modeling. 

Here's  more about Candice

She's been into different national beauty contest including Miss Earth Philippines in 2012, where she was crowned Miss Philippines Eco-Tourism and who won the crown in the Miss Global Philippines 2015.

"The Fiercest of Them All", the craziest reality show and modeling competition on TV , also dubbed as "fanta -reality" show is directed by Martin Aviles and written by Ino Habana. It will be showing at GMA News TV starting March 5, 9:00 - 10:00 pm.

To know more about Candice, visit https://www.youtube.com/watch?v=8F97KeCSPNk

Renowned Fashion Visionary John Herrera and Epson team up for an Aguila-inspired collection printed on Digital Textile Printers

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Fashion Visionary and Designer John Herrera

Global technology leader Epson Philippines has officially partnered with renowned fashion designer John Herrera to showcase a 30-piece collection digitally printed with Epson’s next generation textile dye-sublimation transfer printers.

The preview of John Herrera’s latest collection was held at the Shangri-La Mall Grand Atrium on 1 February 2017.

Together with Epson Philippines, John showcased his runway collection that takes inspiration from the Philippine Protected Animal – Aguila (Great Philippine Eagle). The transition of this specific collection was from black and white to coloured designs.

#JohnHerreraXEpson Fashion Show 

Fresh from his most recent award as the top designer in the 2015 London Emerging Designers (LED) Awards, John Herrera, together with Epson is at the forefront of taking fashion to the next level through digital textile printing.

The collection is printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270. 

“This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life,”, said John Herrera.

“The collection I will be presenting will be impossible to do without the Epson digital textile printer. I would have to paint the designs myself if there was no Epson printer, and with only a month to prepare, it could not have been done,” he added.

John adopts a “no-waste, no plastic” approach and puts a lot of importance on lessening wastage in his work. “With digital textile printing, we only use the exact volume of fabric. Instead of wasting 5 yards of fabric to do a lay out for a dress, we use only one and a half yards of digitally printed fabric to create one. Digital textile printing significantly lessens fabric wastage. 

“Faster, more intelligent, almost zero wastage - that’s what Epson brings to the table,” he said.

“Epson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines’ Commercial and Industrial Printers segment. He’s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,” said Ed Bonoan, Senior General Manager and Marketing Head, Epson Philippines.

Epson’s digital textile printing technology enables designers such as John Herrera to help them achieve their artistic vision.

Through this innovation, their ideas are translated onto high quality digital textile prints driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints. 

“We are certain that this collaboration will help us bring our digital textile printers closer to our customers especially those in the creative industry. Digital textile printing technology will definitely inspire more designers, to make their own prints for their world-class designs. Now, designers are only limited by their imagination,” shared Pamela Albar, Department Head for Commercial and Industrial Printers, Epson Philippines.

Here are some of my photos captured during #JohnHerreraXEpson Press Conference and Fashion Show held at Atrium, Shangri-La Mall, February 1, 2017:

Sony Philippines showcases flagship products and brings immersive experiences to fans at first-ever Sony Fair

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Last December, Sony hosted its inaugural Sony Fair, a ten-day event that featured interactive displays, community activities, and workshops that enabled customers to envision the way Sony devices can fuel their lifestyle. The event, which ran from December 9 to 18, brought together some of Sony’s flagship products in the spaces of mobile, digital imaging, home entertainment, personal audio, and gaming for customers to enjoy. 

Among the stunning display of products many looked forward to at the Sony Fair, included the Sony Bravia X93000D and the 75” Z9D 4K HDR TV. Together with the HT-ST9 Soundbar with Wi-Fi/Bluetooth®, Sony demonstrated how it has redefined audio and entertainment through its slim and elegant profile that blends into any living environment. Sony’s Bravia Movie Nights during the evenings let consumers enjoy the best of Sony TVs as they watched family-friendly films such as Cloudy with a Chance of Meatballs 2, Hotel Transylvania, The Amazing Spiderman 2, and Arthur Christmas while being among the first in the country to experience the 100” Z9D 4K HDR TV.

An unforgettable experience awaited audiophiles as they immersed in rich, vibrant sound at the Hi-Res Audio Workshop conducted by Sony Ambassador Juno Oebanda. An engaging and enticing crowd arrived at Sony Extra Bass’ Feel the Passion Dance Clinic featuring Upeepz Dance Crew as well as DJ Rammy Bitong’s Silent Party and DJ Workshop where he shared advice to young and aspiring DJs. The Sony Fair also brought the most discerning ears up and close with Sony’s top-of-the-line personal audio Bluetooth devices such as the MDR-XB650BT EXTRA BASS™ Headphones, MDR-1000X Noise-Canceling Headphones, SRS-XB3 Portable Wireless Speaker, and MDR-Z1R. The MDR-Z1R headphones boasts of the utmost standard in materials and design. The Fibonacci-patterned grill guarantees a cleaner, more authentic Hi-Res sound.

Mobile photography took center stage as Xperia™ Ambassadors Pierre Guevarra, Linus Banaag and Marvin Conanan conducted workshops where they tried out some of today’s hottest mobile devices from the Xperia™ X Series, including the Xperia™ XZ flagship mobile phone. A first for a smartphone, the Xperia™ XZ brings triple image sensing technology to its cameras to deliver the best experience in mobile photography. Select Xperia™ fans got the chance to win some of these devices through an on-the-spot mobile photography contest. 

At the Sony Digital Imaging booth, exhilarating on-site activities including a bar tending and flaring demonstration and a BMX bike & skateboard exhibition put today’s latest Alpha and Cyber-Shot cameras to the test. Workshops featuring renowned photographers and cinematographers Pilar Trigo Bonnin, Paco Guerrero, Nina Sandejas, and Mayad Studios gathered professional and hobbyists for sharing of pro tips and tricks. Meanwhile, Sony Ambassadors Kimi Juan, Jelito de Leon, Sheng Gonzales and Charisma Lico demonstrated mastery of their craft as they taught travel, flat lay, toy, and fashion photography workshops to their followers and fans. 

The Sony PlayStation booth, which exhibited some of this year’s lauded games, including Final Fantasy XV, Just Dance, and NBA2K17, definitely thrilled gamers. Many were simply delighted to finally get the chance to experience the wonderful world of virtual reality as they played some of today’s hottest VR-ready games with the PlayStation VR Headset in tow.

The inaugural Sony Fair was truly a celebration of the brand’s relentless pursuit of innovation and commitment to continue delivering more firsts that will inspire and spark curiosity among consumers. Beyond this, it is a testament of how far gadgets have transcended from simple functional tools to personal devices that serve as canvasses to express one’s creativity and deliver one-of-a-kind experiences that enhance our lives.

For information on the latest products from Sony, visit :

http://www.sony.com.ph 

https://www.facebook.com/SonyPhilippines/

https://twitter.com/SonyPHinc

https://www.instagram.com/sonyphinc/

Ready, Set, Swipe! Earn points to #FlyForFreeFaster with GetGo and UnionBank

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Ready, set, swipe! Media participants with celebrity host Suzi Entrata-Abrera (second from left) and actress-turned entrepreneur Bettina Carlos (center) take on the Swipe-a-thon Challenge to experience the rewards of shopping care of GetGo and UnionBank.

Doing everyday shopping and paying through debit and credit cards have never been more rewarding as Cebu Pacific GetGo, together with UnionBank and its new fleet of cards, gives cardholders the chance to earn free flights, faster, using rewards points earned from swiping.

Five personalities, including actress-turned entrepreneur Bettina Carlos and TV host Suzi Entrata-Abrera, have experienced the rewards of shopping with GetGo and UnionBank when they took on the “Swipe-a-thon Challenge”.

Bettina Carlos uses her co-branded Cebu Pacific GetGo Visa Credit Cards by UnionBank to purchase a set of themed items and race to reach the highest amount of GetGo points under a P10,000 credit card limit.

Using their co-branded Cebu Pacific GetGo Visa Credit Cards by UnionBank, the participants raced along grocery aisles to buy various items, including travel-related ones—and be the first to reach the highest number of GetGo points upon check-out, without exceeding the P10,000 budget.

The challenge enabled the participants to experience earning GetGo points from both grocery and travel-related spend which allows them to redeem free flights to local and international Cebu Pacific destinations. 

“Our Swipe-a-thon challenge showcased how members’ shopping for everyday essentials can be turned into free Cebu Pacific flights using their UnionBank cards and GetGo. With Cebu Pacific’s GetGo Visa debit and credit cards, the money you spend truly does go further as far as Cebu Pacific can take you—for free!” said Nik Laming, GetGo Loyalty Division general manager.

Cebu Pacific GetGo Visa Debit and Credit Cards by UnionBank are the only cards that directly earn GetGo points and are automatically credited to a cardholder’s GetGo account. Cardholders of Cebu Pacific GetGo Visa and Platinum Credit Cards by UnionBank will also enjoy earning GetGo points at one of the best earn rates in the market, 1 GetGo point for every P30 spent.

Suzi Entrata-Abrera finishes the Swipe-a-thon Challenge not just with groceries in hand but GetGo points instantly earned by using her co-branded Cebu Pacific GetGo Credit Card by UnionBank to #FlyForFreeFaster to Cebu Pacific destinations.

Exclusive benefits such as priority check-in at select airport terminals, an additional 5kg baggage allowance, complimentary airport lounge access to the Skyview Lounge at NAIA Terminal 3 and the MAISCOR Lounge at the Davao International Airport, as well as free travel insurance, are some of the perks offered to Cebu Pacific GetGo Visa Platinum Credit cardholders.

Cardholders are also entitled to exciting Cebu Pacific benefits which include early alerts to Cebu Pacific seat sales, exclusive promos on seats, and GetGo points sales.

Swipe-a-thon Challenge winner Trixie Mendoza of Yummy.ph (center) is joined by Unionbank Visa Marketing Manager Tricia Apostol (left) and Cebu Pacific Air Campaign Manager for Loyalty Division Elia Soon.

Indeed, GetGo and UnionBank’s new fleet of cards, make daily spending transactions the easiest and most convenient way for every Juan to fly for free to Cebu Pacific destinations. So, hurry! Start earning GetGo points and #FlyForFreeFaster! Visit getgo.unionbankph.com to apply for a Cebu Pacific GetGo Debit or Credit Cards by UnionBank.

Not yet a GetGo member? Visit www.GetGo.com.ph or call +632 71-GETGO (43846) to discover how you can avail of a GetGo membership card, learn about the loyalty program, its partners, promos, and how to start redeeming rewards points. The latest updates are also on GetGoPH's official pages on Facebook, Twitter and Instagram.

About GetGo

GetGo is the lifestyle rewards program by Cebu Pacific that gives its members free flights just by flying Cebu Pacific and from everyday spend. Use the points to book your dream Cebu Pacific destination—for free!

About UnionBank of the Philippines

UnionBank of the Philippines is a publicly-listed universal bank that distinguishes itself through superior technology, unique branch sales and service culture, and centralized backroom operations. It is consistently recognized as one of Asia’s leading companies in banking and finance, ranking among the country’s top 10 universal banks in terms of key performance ratios in profitability, liquidity, solvency and efficiency.