SEOUL, Korea – Nov. 21, 2023 – Samsung Electronics Co., Ltd. today
was recognized by Interbrand, a global brand consultancy, as a “Global Top 5”
brand for the fourth year in a row. Interbrand releases its list of "Best
Global Brands" each year, and on this year’s list, it was revealed that
Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.
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Samsung achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI
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Samsung’s brand value
increased across all business areas in 2023 despite sluggish demand in the
global IT industry. According to Interbrand, Samsung Electronics' evaluation
was positively influenced by the following:
●
Consistent company-wide
improvement of the customer experience based on the “One Samsung” strategy.
●
The increased level of
connectivity and enhanced gaming experiences through the company’s wide-ranging
product portfolio and SmartThings.
●
The company’s role as a leader in
future innovative technologies such as 6G, artificial intelligence (AI),
automotive, augmented reality (AR) and virtual reality (VR).
●
Consistent actions to strengthen
ESG leadership through eco-conscious activities across all product lines.
“Thanks to the support
of our customers around the world, Samsung Electronics’ brand value has
continued to grow steadily, despite an overall challenging business
environment,” said YH Lee, President of the Global Marketing Office at Samsung
Electronics. “We will always strive to be a brand that is loved by our
customers through leading in technology innovation, enabling meaningful
experiences and continuing our sustainability efforts.”
Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading
Innovations, and ESG Leadership
Late last year,
Samsung Electronics established the Direct-to-Consumer (D2C) Center under the
Global Marketing Office to provide an integrated online and offline experience.
The company also has the CX-MDE Center — which is responsible for strengthening
the multi-device experience — to increase synergy between products and improve
the overall customer experience.
Partnerships were also
a major factor that drove Samsung’s brand value over the past year. Based on
SmartThings, which provides a unified connectivity experience, Samsung is
further strengthening its open partnerships to connect not only its own
products but also various third-party devices. In addition, the partnerships
with various companies across mobile, tablet, TV, PC and monitor products
provide customers with an optimized gaming experience.
Samsung continues to
invest in leading future technologies such as 5G/6G, AI and automotive that
will enable and empower the consumers of tomorrow. In the semiconductor sector,
the company was recognized for its industry-first innovations such as 12nm-class
DDR5 DRAM and for actively addressing the promising industries from AI to
automotive and advanced mobile devices.
ESG has been a major focal point, as the company’s
eco-conscious activities are making an impact. Samsung's efforts include
increasing the usage of recycled materials, such as plastics from discarded
fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open
licensing of solar cell remote technology used in TVs, working together with
Patagonia on the Less Microfiber™ Filter for washing machines and introducing
AI energy mode in SmartThings Energy.
Samsung’s
Recognized Efforts in Each Business Division
Mobile
●
Camera innovation of the Galaxy
S23 series based on customers’ insights
●
Launching the “Join the Flip Side”
campaign and maintaining its leadership in the foldable phone category
●
Strengthening its position in the
gaming industry to optimize gaming performance in the Galaxy devices by working
with industry leading gaming partners
●
Consistently enhancing the
accessibility of its products and services, including the “Ambient Sound”
feature on the Galaxy Buds
●
The Samsung Global Goals app to
mobilize the Galaxy community and educate them about ways to support the Global
Goals
Networks
●
Pioneering 5G innovation through
technical leadership such as 5G virtualized Radio Access Network (vRAN) and
Open RAN
●
Strengthening its position in the
5G industry through strong partnerships with global Tier 1 telecommunications
operators
●
Communicating the sustainability
aspects of Samsung’s 5G network technology
Visual Display
●
Consolidating global market
leadership through continuous product innovation, including Neo QLED 8K and
Micro LED
●
Strengthening its position in the
gaming industry through innovative products such as the Odyssey Ark, the
Samsung Gaming Hub, and partnerships with global leading game streaming
services
●
Enhancing accessibility through
Relumino Mode[1] and RNIB(Royal National Institute for Blind People)
partnerships
Home Appliances
●
Maintaining global leadership in
major home appliance categories such as refrigerators and washing machines
●
Enhancing user experience
throughout product life cycle based on customer insights
●
Introducing a new role for home
appliances with Bespoke products and winning CES Innovation Award, iF Design
Award and more.
Semiconductor
●
Delivering industry-first
innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership
●
Strengthening partnerships in high
growth areas such as AI and automotive
●
Expanding Exynos applications into
wearables and 5G
● Enhancing credibility with ISOCELL
sensors in flagship smartphones from major manufacturers
●
Consistently strengthening ESG
communications
Interbrand’s Best Global Brands are listed according
to the evaluation of each brand value, which is a result of comprehensive
analysis of the financial performance of the company, the influence of the
brand on customer purchases and brand competitiveness. It
is a brand value evaluation with one of the longest histories in the world and
is widely recognized for its credibility.
