Series aims to
inspire professional ambition and personal growth by spotlighting trailblazing
women in business and industry
Enstack, the
AI-powered mobile app that enables everyone to be entrepreneurs, announced
today the launch of EmpowHER HERstory, a year-long video series designed to
spotlight the journeys, challenges, and achievements of female leaders across
various industries.
EmpowHER
HERstory, a new initiative from Enstack’s EmpowHER campaign, gives a closer
look at the lives of influential women who balance professional success with
personal roles such as that of mothers and primary caregivers.
As a female-led
company, Enstack consistently highlights female entrepreneurs, emphasizing role
models just ahead in their journeys for relatable inspiration. With EmpowHER
HERstory, Enstack also wants to celebrate women who have reached the C-suite,
built billion-peso businesses, or created an impact on millions of Filipino
lives while juggling different personal roles, with an aim to motivate
audiences toward even bigger dreams and substantial ambitions.
This series
brings to the fore influential women including:
●
Yangyang Zhang,
Xendit's Chief Innovation Officer, known for her pivotal role in financial
innovation across Southeast Asia;
●
Ruoshan Tao, Canva's
Head of Marketing for Southeast Asia and Latin America, who is transforming
digital design accessibility worldwide;
●
Ambe Tierro, Country
Managing Director at Accenture Philippines, who is setting the standard for
excellence in the IT and consulting industry;
●
Berna Romulo-Puyat,
Deputy Governor at the Bangko Sentral ng Pilipinas, instrumental in shaping
national financial and economic policy; and
●
Quezon City Mayor Joy
Belmonte, renowned for her dedication to community development and governance.
In the
Philippines, women hold 39% of senior management[1]
and have surpassed men in tertiary education enrollment, with a ratio of over
2.57 million women to 1.87 million men in AY 2021-2022[2].
However, the labor force participation rate for women is at 34.5%[3],
highlighting a discrepancy that underscores the critical importance of visible,
diverse female leaders to inspire the next generation.
"Within
Enstack's ecosystem, where nearly 70% of merchants are women, we are deeply
committed to amplifying female entrepreneurship and underscoring the
significant impact women have on the economy. EmpowHER HERstory is about the
power of visibility and representation. It's about revealing not only the
achievements of women but also the paths they've taken, the obstacles they've
overcome, and the significant impacts of their journeys,” shares Enstack's CEO,
Macy Castillo. “This initiative is our way of inspiring viewers to dream
bigger, encouraging not just young women but people from all walks of life to
challenge norms, break barriers, and pursue their dreams with relentless
passion."
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About Enstack
Enstack is changing the way businesses are built by empowering everyone
to become entrepreneurs. Enstack is more than just a mobile app that removes barriers in starting
a business. By integrating Artificial Intelligence into the core of business
building, it is a transformative force in entrepreneurship, providing tools and
a supportive ecosystem to help its users dream bigger, build smarter
businesses, and live richer lives. For more information on the Enstack Magic
update and to join a community of forward-thinking entrepreneurs, visit www.enstack.com.
[1] 2022 Women in Business Report, Grant Thorton
[2] Commission on Higher Education
[3] Philippine Statistics Authority
