Cebu Pacific to provide airlift support to wounded soldiers, cops in Marawi CEB to provide free cargo for relief goods for Marawi

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Image source: Cebu Pacific Air

Cebu Pacific Air (CEB) will be providing airlift support to military and police personnel wounded in action (WIA) in Marawi City. On top of the free airlift on Cebu Pacific flights, the WIA government troops will also get baggage allowance of up to 40 kilograms.

In cooperation with the Armed Forces of the Philippines (AFP) and the Philippine National Police (PNP), this initiative aims to augment air support by the Philippine Air Force by helping move wounded government troops from field hospitals in the area to larger medical facilities of the AFP and PNP. Through this, field medical stations can be declogged, giving way for wounded soldiers and police personnel who need immediate medical attention.

"It is with deep gratitude that we accept this kind gesture of support by Cebu Pacific led by its President and CEO, Mr Lance Gokongwei, in the airlift of our heroes Wounded in Action in Marawi. This will not just afford our troops immediate treatment in hospitals that offer better facilities to aid their speedy recovery, but a meaningful gesture to make your Soldiers, Airmen, Sailors, and Marines feel that their sacrifices are being recognized and appreciated," says Marine Colonel Edgard Arevalo, Chief of the AFP's Public Affairs Office.

“The officers and rank-and-file of the Philippine National Police and our families are grateful for this magnanimous expression of kindness and compassion by the management of Cebu Pacific to provide life-saving medical evacuation to policemen who are wounded in fighting local terrorists in Mindanao. This is not the first time that Cebu Pacific extended a helping hand to our troops. We cannot thank them enough for keeping the Filipino spirit of ‘Bayanihan’ alive in such crucial time of emergency,” says Police Chief Superintendent Dionardo Carlos, Chief of the PNP Public Information Office.

WIA government troops who are fit enough for commercial flights can be accommodated on Cebu Pacific flights from Cagayan de Oro (Laguindingan Airport), and flown to any CEB domestic destination. Currently, Cebu Pacific has direct flights from Cagayan de Oro to Bacolod; Tagbilaran, Bohol; Cebu; Davao; Iloilo and Manila. By July 26, CEB will also fly direct between Cagayan de Oro and Zamboanga City.

On top of the airlifting of WIA government troops, CEB is also airlifting cargo of relief goods and other humanitarian assistance for affected residents. Donors may coordinate with the GMA Kapuso Foundation or the Philippine Business for Social Progress for packing and transport arrangements of their donated goods.

Cebu Pacific will continue to provide free cargo support for relief goods and other essential items for displaced residents of Marawi City and adjacent areas from various organizations, most notably the Department of Social Welfare and Development. These include food and water; medicines; bandages; clothing and other necessities. The airline has provided equipment support to the Office of Civil Defense in the transport of humanitarian assistance.

Sustainability programs of Coca-Cola honored at 15th Philippine Quill Awards!

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Coca-Cola Philippines wins three Quill Awards for their sustainability programs – two merit awards in the communication management category for its 5by20 STAR Program, and one merit award in the communication skills category for its “Replenishing Communities, Replenishing Lives: The Coca-Cola Water Report” publication.

Manila, Philippines – Coca-Cola Philippines took home three trophies for their sustainability programs during the 15th Philippine Quill Awards held at the Marriott Grand Ballroom, Newport City. 

Coca-Cola received two merit awards in the communication management category for its 5by20 Sari-sari Store Training and Access to Resources (STAR) Program which economically empowers women in various sectors with the help of the Technical Education and Skills Development Authority and the Department of Labor and Employment.

Since its launch in 2011, the 5by20 STAR Program has impacted the lives of over 80,000 women micro-entrepreneurs across the country.

Coca-Cola also received a merit award in the communication skills category for its “Replenishing Communities, Replenishing Lives: The Coca-Cola Water Report” publication which narrates the impact of the Company’s Agos Program among its beneficiaries.

“We, at Coca-Cola Philippines, are honored to receive these awards that recognize the effectiveness of our sustainability programs in making a difference in the communities we serve and the lives of Filipinos,” said Atty. Adel Tamano, Coca-Cola Philippines Vice President for Public Affairs and Communications.

The success of the sustainability programs of Coca-Cola have been made possible through partnerships with government and non-government organizations for its implementation, the Coca-Cola Foundation Philippines, bottling partner Coca-Cola FEMSA Philippines, and with public relations firm, Strategic Works, Inc., for the communication amplification of the programs. 

Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is an annual competition that recognizes excellence in professional communication.

Seda Vertis North, Quezon City’s Largest Hotel, Now Open

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Seda Vertis North, the sixth property of the Seda brand by AyalaLand Hotels and Resorts, is now open at the emerging Vertis North business and commercial district in Diliman, Quezon City.

Seda Vertis North is the first large format hotel of the homegrown chain, offering 438 guestrooms and suites. Owing to the newfound popularity of Quezon City as a corporate location, Seda Vertis North was designed as the premier and biggest hotel catering to business travellers in the northern part of the metropolis.

The hotel’s expansive lobby is already a talking point owing to its stylish design and size that is unique to Quezon City. For all-day dining, it has a 250-seat full scale international restaurant called Misto, featuring a show kitchen and impressive buffet that will change with the seasons and guests’ tastes. Moreover, its pillarless Quezon Ballroom that can seat up to 500 guests, is expected to make the hotel a favored wedding reception venue of couples from the northern part of the Metro, or a cocktail venue for social and corporate events with up to 700 attendees.

The hotel has 438 guestrooms and a ballroom for conventions and banquets

Deluxe rooms and studio-style Premier Rooms are ideal options for individual travelers. Suites, with a separate master bedroom and living room, are perfect for families or guests who require more spacious accommodations.

Opening in the next few months is the Club Lounge with its array of additional perks and privileges, as well as the Presidential Suite, a Chinese restaurant, and Straight Up, Seda’s signature rooftop bar, on the 24th level offering expansive views of the city skyline.

Other hotel facilities and services include the Club Lounge, e-lounge, adults’ and children’s pools, gym and spa with steam and sauna, in-room dining, concierge, bell service, parking and valet, laundry and dry cleaning, airport and city transfers, and daily housekeeping

Other Seda hotels are located in BGC, Taguig, where a second tower is being added; Cagayan De Oro City; Davao City; NUVALI, Laguna; and Iloilo City. More Seda hotels are opening in the next three years in Metro Manila and other key destinations in the Philippines.

Being at the center of convergence, Seda Vertis North just a few steps away from lifestyle shopping malls such as Ayala Malls Vertis North and TriNoma. 

Seda Vertis North is located at Astra cor. Lux Drives, Vertis North, Quezon City.

Jollibee’s latest viral TVC rekindles hope of finding our Perfect Pair : There’s always perfect time for your perfect pair—and your favorite Chickenjoy!

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Now with over 10.9 million views and 240,000 shares on Facebook, Jollibee’s latest Chickenjoy Perfect Pairs TVC, produced along with PublicisJimenezBasic, has now reached viral status.

It takes off from one of the made-for-digital #KwentongJollibee Valentines’ Series hits last February titled “Vow,” which was co-created by Jollibee with its other creative agency, McCann Worldgroup Philippines.

“Vow” is a story told from the point of a view of a guy, played by MJ Tam, who has feelings for his best friend (Miles Atadero). Netizens the world over have fallen in love with MJ’s character, as it was relatable to anyone who has ever loved unconditionally.

The newest Chickenjoy 99 Perfect Pairs TV commercial follows the emotional storyline, this time featuring another character on the sidelines all along. The now viral “Vow” sequel follows the story of MJ’s original best friend, portrayed by Chesca Floirendo, as she watches MJ fall in love with another girl (Miles). She waits patiently, and unconditionally supports and loves him throughout the years. Years after, MJ and Chesca find themselves in Jollibee again, this time finding a perfect pair in each other!

“The inspiration behind this new TV commercial is ‘perfect timing,’” shares Francis Flores, Jollibee Global Brand Chief Marketing Officer and Philippines Marketing Head. “Just like with the 99 Perfect Pairs, there’s always something perfect waiting for Chickenjoy lovers at Jollibee.”

The 99 Perfect Pairs are a great way to take the classic Chickenjoy meal with rice to the next level. Choose any of your favorite side: Jolly Crispy Fries for a savory, crispy treat; Creamy Macaroni Soup for a warm, hearty starter; or opt for a sweet ending with a Mini Sundae. The best part? This complete meal comes with a regular drink, too, for only P99.00*!

Check out the commercial below!

The 99 Perfect Pairs are available for dine-in, take-out, delivery, and drive-thru in Jollibee stores nationwide. Also available side options are Mashed Potato and Buttered Corn. For more information on the latest Jollibee products and promotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram.

Heart of Kapitan for the country's heroes - Puso ni KAP para sa AFP at PNP

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PAL Chairman Lucio C. Tan is granting special privileges for the men and women of the Armed Forces of the Philippines and the Philippine National Police in recognition of their sacrifices for the country.

Dr. Tan is granting 40 kilos free baggage allowance to AFP and PNP personnel in active service traveling on all PAL domestic routes on official or personal capacity. 

PAL continues to support the PH troops amid the Marawi crisis by granting special privileges to AFP and PNP personnel. Earlier this month, PAL chairman Dr. Lucio Tan has also personally turned over a P2 million check donation to support the country’s soldiers.

Military personnel are required to present their valid identification card upon check in at the airport. Baggage in excess of the free baggage allowance of 40 kilos shall be assessed the applicable excess baggage rates. 

This grant, which is applicable across all fare brands, shall be valid only for travel until 31 December 2017.

“My heart goes out to our country's heroes and heroines who have sacrificed their lives in the battlefield and to all those who continue fighting to save Marawi and other critical areas. You deserve the country's highest honor,”stressed Chairman Tan.

In addition, a 20% discount on ALL regular domestic fare brands (except budget economy fare brands) is also being provided to all active members of the Armed Forces of the Philippines and the Philippine National Police for any type of travel – official or personal. AFP and PNP personnel must present a valid ID card upon ticketing.

On July 25, 2017, President Rodrigo Duterte will be honoring fallen soldiers of Marawi in Malacanang Palace with the family members of deceased soldiers as special guests.

PAL is extending two free domestic tickets to Manila for each family attending the said event called “Salamat Magigiting na Mandirigma, Go Negosyo Kapatid from Marawi Financial Assistance to the Families of Fallen Heroes”. 

Earlier, the flag carrier donated two million pesos to the AFP for the soldiers who are fighting or have fought in Marawi. 

The Tan Yan Kee Foundation – the corporate social responsibility arm of the LT Group as well as the PAL foundation are carrying out donation drives and humanitarian cargo grants, respectively, for those affected by the Marawi situation.