Puregold CinePanalo Film Festival partners with MOWELFUND in supporting its Kwentong Panalo movies

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Puregold CinePanalo Film Festival proudly announces its partnership with Movie Workers Welfare Foundation, Inc. (MOWELFUND). This exciting collaboration aims to champion the Philippine film industry, particularly the young and emerging filmmakers, and narratives highlighting Filipino life and culture.

Puregold CinePanalo partners with MOWELFUND Inc. in supporting the local film industry, filmmakers, and movie workers. (L-R first row Joey Roa, MOWELFUND Vice President and COO Julius Topacio, MOWELFUND Film Institute Director Manrique D. Orellana, Jr., second row Res Cortez, Maria Elisa “Boots” Anson Roa-Rodrigo, Puregold CinePanalo Film Festival Director Chris Cahilig, and Jim Baltazar of CIMB Films)

Founded in 1974, MOWELFUND is a non-stock, non-profit foundation focused on social welfare, education, and industry development, with a dedicated mission to support the diligent professionals within the Philippine movie landscape.

Boots Anson Roa-Rodrigo, Chairman of MOWELFUND, shares her gratitude. 

“Thank you, Puregold, for CinePanalo. [Through this initiative], Puregold offers assistance to filmmakers [in featuring] films that delve into wholesome family themes that define everyday Filipino slice of life.”

With Puregold CinePanalo and MOWELFUND’s partnership, the organization will promote the upcoming festival among professional, amateur, and student filmmakers.

The multi-awarded movie and television personality says this is a “win-win” for both MOWELFUND and Puregold. “Panalo ang Puregold for instilling family values through the potent medium of film. Panalo ang MOWELFUND Film Institute for offering logistics to young and enterprising filmmakers. Panalo ang aspiring film students and enthusiasts [because] CinePanalo helps them bring to life their dream projects through the magic of film.”

Puregold CinePanalo Film Festival recently unveiled its list of grant recipients–six directors for the full-length films and 25 student filmmakers for the short films–carefully selected from over 200 pitches nationwide. Slated for a grand debut at the Gateway Cineplex 18, Araneta City, from March 15 to 17, the festival's selections embody the theme “Mga Kwentong Panalo ng Buhay,” weaving stories of kinship, perseverance, and the Filipino spirit.

In a gesture of gratitude, MOWELFUND acknowledges Puregold's support for their 50th-anniversary medical and dental mission, where grocery gift bags will be bestowed upon the deserving members of the film community.

MOWELFUND will also have a representative in Puregold CinePanalo’s panel of judges, present special citations on the awards night, and award the top 10 student filmmakers a post-film festival workshop. 

As the Puregold CinePanalo Film Festival approaches its zenith, Puregold senior marketing manager Ivy Hayagan-Piedad articulates, "With heartfelt appreciation, we recognize MOWELFUND and all our partners for their integral role in not just showcasing these inspiring Filipino narratives but also in fortifying our collective contribution to the flourishing Philippine movie industry.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

It’s a wrap: Puregold Channel’s romcom series Ang Lalaki sa Likod ng Profile in numbers

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Puregold Channel recently wrapped up its latest hit series, Ang Lalaki sa Likod ng Profile, with a swoon-worthy season finale that left romcom fans happily fulfilled when lead stars Bryce (Wilbert Ross) and Angge (Yukii Takahashi), who had earlier drifted apart, finally found their way to each other—again.

Puregold Channel’s recent digital series, Ang Lalaki sa Likod ng Profile, was no doubt, successful in capturing the hearts of netizens.

It was the ‘happily ever after’ that ALSLNP’s loyal followers wished for years earlier when Bryce and Angge agreed to part ways to seek self-discovery and personal growth.

The finale also depicted “endings,” not only in the realm of love and romance but also of friendship, like that of Genski (Kat Galang) and Ketch (Migs Almendras). Series fans also saw how life panned out for Bryce’s mother Bessie (Marissa Sanchez) and Angge’s brother Cyrus (TJ Valderrama).

There were glimpses, too, of Bryce and Angge as individuals with career aspirations. All told, ALSLNP bore priceless lessons on the realities of life, much of which viewers could relate to.

With a goal of becoming a pioneer in retailtainment and crafting stories that touch the hearts of Filipinos, Puregold Channel has triumphed in its efforts to create digital series.

Indeed, just like Puregold Channel's previous YouTube series, Ang Babae sa Likod ng Face Mask, and its award-winning Tiktok sensation 52 Weeks, Ang Lalaki sa Likod ng Profile was a resounding success as it delivered pure entertainment to Puregold Channel's 219,000 subscribers, along with viewers across various other platforms.

ALSLNP’s feat translates into impressive digits. On YouTube alone, episodes of ALSLNP garnered views ranging from 150,000 to more than 300,000. The trailers for the series drew widespread attention, as well, amassing organic views ranging from 190,000 to 270,000.

Moreover, the show sparked fans’ enthusiasm in expressing their thoughts and feelings, with each episode generating scores of positive comments filled with praise and admiration.

“This remarkable achievement is a win for Puregold's retailtainment efforts,” Ms. Ivy Hayagan-Piedad, Puregold's Marketing Manager, proudly noted, “We are happy that we created and presented a story that beautifully weaves together Filipino culture and values with contemporary issues."

Wilbert Ross, who played the role of Bryce in ALSLNP, charmed viewers with his natural charm and undeniable talent.

Fans couldn't contain their excitement and shared their thoughts on the final episode:

@easterlizaborcelis couldn’t get enough, and says, "Grabeng ganda. Lagi akong nakaabang sa episode nito. More please."

"Naaliw ako sa series na ito. More projects for these actors and actresses. Sarap din minsan makanapanood ng light lang na drama, may comedy pa," @pril0413 adds.

@danicatresvalles6461 calls on Puregold to create more of these stories. "More pa sanang ganito, please, Puregold. The best ka!"

Bryce’s pair, Angge, played by Yukii Takahashi, also enamored audiences with her beauty and acting prowess.

Fans likewise enjoyed the friendship and romantic pairing of Ketch (Migs Almendras) and Genski (Kat Galang) in Ang Lalaki sa Likod ng Profile.

Meanwhile, @bricemendez6401 felt satisfied with the series’ wonderful conclusion. 

"Nagustuhan ko talaga ito. Husay, lahat panalo! Para sa akin bu-solve na ako rito, hindi bitin, hindi na kailangan ng season 2. Naipasok na lahat ng sustansya't aral dito sa series na ito. Pero sana magkaroon ulit ng Yukii-Wilbert projects."

On the other hand, @grandesorellavlog4582 hopes for a season 2. 

"Wah! Thanks Ninang Puregold. I love it. I hope may Season 2 for them. This story has a lesson for everyone na you have to be brave and take a risk to [express] your feelings to the person that is special [in] your life, so that you will have no regrets in life."

Viewers can still join the Bryce-Angge fandom and watch the episode of their much-loved story, in Ang Lalaki sa Likod ng Profile episodes featured on Puregold’s official YouTube channel.

Piedad assures ALSLNP fans and Puregold Channel followers: “Puregold is committed to serving customers the best way it can. We offer not just superior products in our retail chain; through Puregold Channel we also deliver delightful content that brings joy and inspiration to everyone. We urge our followers to subscribe, as there will be more fun stories to watch for!”

Netizens may still join the ALSLNP fandom and catch up on previous episodes, all featured on Puregold’s official YouTube Channel. Those who missed the finale can check out Ang Lalaki sa Likod ng Profile through the series’ last episode.

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.'

Stars dazzle as the official press conference for “Ang Lalaki sa Likod ng Profile” held at Puregold's Convention

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The stars shone bright at the recent Tindahan ni Aling Puring Sari-sari Store Negosyo Convention, Puregold’s annual celebration of small business owners across the country. Among the many exciting events lined up for participants, one notable highlight was the official press conference for “Ang Lalaki sa Likod ng Profile,” which took place on the first day.

Producer and award-winning filmmaker Chris Cahilig spoke on the behind the scenes workings of the series.

In attendance was award-winning filmmaker and producer Chris Cahilig, who gave the welcome remarks, while director Victor Villanueva both entertained and inspired the audience as he later related his experiences behind the scenes.

“Ang Lalaki sa Likod ng Profile” is the latest retailtainment offering from the Puregold Channel on YouTube, and came in the wake of “GV Boys” and “Ang Babae sa Likod ng Face Mask”. These online series allow Puregold to reach out to young digital natives looking to connect with classic Filipino stories.

The series revolves around the story of Bryce (Wilbert Ross), a young gamer taking his first uneasy steps into the world of dating with virtual wingman Angge (Yukii Takahashi) by his side.

Yukii Takahashi stars as Angge, the virtual wingman of Bryce.

At the press conference, Wilbert Ross and Yukii Takahashi conveyed their own musings on the story, and showed how onscreen chemistry can translate into real-time attraction as they charmed the audience. The dashing Wilbert especially impressed attendees with a song number during the intermission.

 The multi talented Wilbert Ross sang for the crowd in attendance during the event.

The supporting cast of “Ang Lalaki”—Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessie), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry)—were also around to field questions during the open forum.

Big surprises awaited participants at the press conference. Grocery packs worth P2,500 each were raffled off, followed by grand prizes such as brand-new smartphones and laptops.

All in all, the press conference for “Ang Lalaki sa Likod ng Profile” turned out to be as fun and exciting as the show itself. 

Vincent Co, President of Puregold Price Club Inc., expressed his satisfaction with the proceedings. “We are always delighted by the chance to entertain our fellow Filipinos,” said Co. “And we’ve been able to do that with the help of the hard-working cast and crew of ‘Ang Lalaki sa Likod ng Profile.’ We hope everyone enjoyed the chance to see them up close and personal at this press conference.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

“Ang Babae” Fans Await Herlene Budol and Joseph Marco’s First Kiss

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Puregold Channel’s “Ang Babae sa Likod ng Face Mask,” which wraps up its hugely successful run soon, is raring for a major dopamine fix for its massive fan base.

Will Sieg and Malta finally have their first kiss this Saturday, 7 PM on the Puregold Channel?

Followers wonder: Will it be Malta and Sieg’s very first kiss? And will it happen in Episode 12, the second to the last in the series?

What challenges await Malta and Sieg on the new episode of “Ang Babae sa Likod ng Face Mask”?

The show’s ardent fans are definitely clamoring for that climactic point in our heroes’ romance. For one, stayraq Shyen is holding her breath, “Omg! For real? 😍😍😍😍Nakakahimatay sa kilig! Im soooooooooooo excited!!! I can't wait!!!! 😭”

And so is Howitzer 2620, who excitedly declares, “Waiting Po hihihi super kilig.”

“Ang Babae” fans all over the planet are totally craving for their Malta and Sieg weekend habit. Rabid follower Agaro, Fema D. gushes, “From the beginning to the end of this episode always naka smile akohh.” Simply Aliza Channel swears: “pagkatapos ng busy weekdays..eto ang stress reliever ko mwala lahat ng pagud sa kilig kilig moments ni Sieg at Malta ayeeeh abangers na.”

Last week, it was “Kiss, Interrupted” for Herlene Budol’s Malta and Joseph Marco’s Sieg. Will something get in the way again in the forthcoming installment?

Malta celebrating her birthday with her mother, Madam Baby.

Joseph Marco in the starring role of Sieg, the love of Malta’s life.

Malta finally feels free to be herself around Sieg.

Fans all over the world have fallen for Joseph Marco’s charms as Sieg.

Malta wearing her signature star-studded face mask.

Malta sharing a moment with her best friends Edwin and Jessie.

Malta having a cute moment with her boyfriend Sieg.

Don’t miss Episode 12 of “Ang Babae sa Likod ng Face Mask,” showing this Saturday, at 7 PM, on the official YouTube Puregold Channel. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and subscribe to Puregold Channel on YouTube.

Secrets Unmasked in New Episode of Puregold’s “Ang Babae Sa Likod ng Face Mask”

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After a highly successful premiere on the Puregold Channel, romantic-comedy series ‘Ang Babae Sa Likod ng Face Mask’ continues to excite in its upcoming second episode as interesting developments unravel in the life of its lead characters.

The premiere garnered thousands of views online as romcom fans flocked to see the budding romance between Herlene Budol’s Malta and Joseph Marco’s Sieg. In the premiere we got to know Malta, a young woman who is labelled “hipon.” Malta works at a local café to help pay the mounting household bills and support her mother, a struggling vlogger named Madam Baby, played by Mickey Ferriols.

While working at the café, Malta runs into Sieg, a handsome young man who is smarting from a recent breakup. Enchanted by Malta’s beautiful eyes, Sieg is immediately smitten.

Viewers excitedly gushed about the new series, noting the strong chemistry between the duo. Marife Dayro wrote, “Grabeee, lakas maka-good vibes at kilig much sa tambalang Herlene Budol at Joseph Marco!”

Other fans chimed in, complimenting the perfect pairing of Herlene and Joseph. “Ganda NG chemistry nila bagy n bagy cla ❤ luv it!” Mark Anthony Agustin commented,

The wonderful performance of Herlene—and those of the rest of the cast—stood out. “Grabe ang galing galing na ni Hipon when it comes sa acting, at ang ganda ganda na din niya,” an obviously thrilled Jamaica Surtido noted. Meanwhile, viewer Chiarina Mosquito praised the entire cast by writing, “Yayy!! I super love Herlene and all the cast. Bravo ang gagaling nila. Nakakatanggal ng stress, nakakatuwa panoorin.”

However, one sentiment clearly stood out as viewers expressed their support for ‘Ang Babae Sa Likod ng Face Mask’. As Michelle Bernardo put it in YouTube, “Cant wait for the next episode!!!”

Malta works to pay the bills at home as her mother focuses on vlogging.

Madam Baby owns and operates her own sari-sari store.
 

Where Episode 1 showed how Malta and Sieg hit it off from the start, the upcoming episode will bare the emotional conflicts that could get in the way of their happiness. Will Malta and Sieg have a chance on friendship? Or relationship? Will they meet again?

Malta eagerly anticipates Sieg potentially returning to the café.

Sieg finds himself searching for Malta online.

Madam Baby’s struggle to pay the bills continues in episode 2.

Will Sieg find out what Malta is hiding?

More details about Sieg’s past will come to the surface in episode 2.

Find out in the latest episode of “Ang Babae sa Likod ng Face Mask” on the official YouTube Puregold Channel on Saturdays, 7 PM. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and subscribe to Puregold Channel on YouTube.

Netizens Rave for Puregold Channel’s “Ang Babae sa Likod ng Face Mask”

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With major buzz stoking thrill and excitement over the show, netizens are wildly anticipating the June 11 premiere of the upcoming Puregold Channel series “Ang Babae sa Likod ng Face Mask”.

In the series, TV and online personality Herlene Budol takes on her first-ever starring role as the romantic interest of TV heartthrob and lead actor Joseph Marco.

Mickey Ferriols plays Madam Baby - Malta’s mother and struggling vlogger.

Herlene Budol stars in her first leading role as Malta.

The pandemic has allowed Malta to find newfound confidence behind her face mask.

Joseph Marco plays Sieg, a young man recovering from a recent heartbreak.

The series is poised to be a certifiable hit. Even in the run-up to its official debut, “Ang Babae sa Likod ng Face Mask” has been reaping massive online support—garnering over 1.1 million views within 24 hours of its release on Facebook. Comments have been pouring in from netizens—all over the country—who are looking forward to the show’s premiere.

“Hala, nakaka excite naman” goes Shandel Bacasmo in the comments for the trailer. There are fans like Ghiavanniel Gabrieles Romero who can’t help noting the electric chemistry between Herlene Budol and Joseph Marco. “Kakakilig naman nyan!!! Bagay kayo,” Romero writes.

Joseph Marco’s own fans express their all-out support, like Assenav Siedaba, who remarks, “Kakilig kA tALaga jOseph marco!” A gaggle of Herlene Budol fans likewise declares their love for her, even raving over her looks. Leslie Vallejos Casitas Macalla comments, “For me hindi sya panget.”

To be sure, fans of both Herlene and Joseph are thrilled about the hilarious and kilig moments the show is expected to deliver.

Sieg and Malta meet for the first time at a café.

Joseph Marco plays the romantic lead opposite Herlene Budol as Malta.

Malta’s eyes charm the unlucky in love, Sieg.

Kiray plays the antagonistic Trina, Malta’s workmate.

The first episode of the series introduces us to Herlene Budol’s character, Malta. Malta has not been lucky in love because she sees herself as a “hipon”—or someone blessed with a shapely figure but a plain and homely face, something that the sweet and kind Malta is able to conceal under her facemask.

Malta works to support her mother, Madam Baby, played by Mickey Ferriols, a struggling vlogger and owner of a sari-sari store. A scene later shows that the bills are piling up and Malta decides to help make ends meet for her family. Meanwhile, viewers are introduced to Sieg, Joseph Marco’s character. Sieg is hurting from the end of another relationship, and is nursing a broken heart.

What will happen when Malta and Sieg first meet? How can Malta help support her mother in these difficult times? Can Sieg move past the pain of heartbreak? What’s in store for the duo will be revealed in the upcoming episodes of “Ang Babae sa Likod ng Face Mask”.

Kiray flexes her comedic muscles in her supporting role in “Ang Babae…”

Malta’s friends at the café help support her through her troubles.

Malta works at a café in order to make ends meet at home.

Watch for “Ang Babae . . .” episodes on the official YouTube Puregold Channel on Saturdays, 7 PM, starting June 11. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and subscribe to Puregold Channel on YouTube.

Puregold Channel Launches the Much-Awaited “Ang Babae Sa Likod Ng Face Mask” Romcom Series

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This summer, expect pure fun and entertainment from Puregold Channel with the much-anticipated release of its first-ever rom-com digital series “Ang Babae sa Likod ng Face Mask” on March 26.

A 13-episode romantic comedy series conceptualized with Puregold, produced by award-winning filmmaker Chris Cahilig, and directed by critically-acclaimed Victor Villanueva, “Ang Babae sa Likod ng Face Mask” marks the introduction of social media personality and comedienne Herlene Budol in her very first starring role.

Popularly known as “Hipon Girl,” Herlene’s wit and charm helped her get an initial break—regular exposure on the variety show ‘Wowowin’. Now she takes on a lead role in Puregold Channel’s second digital series, “Ang Babae sa Likod ng Face Mask”.

“Napaka-exciting na opportunity ang ibinigay ng Puregold sa akin,” Herlene gushes. “Nakilala ako bilang co-host at sa aking sariling YouTube show. Ngayon naman, gusto ko ipakita sa lahat ng followers at Hiponatic supporters ang kakayahan ko bilang isang leading lady.”

“Ang Babae sa Likod ng Face Mask” tells the story of Malta, played by Herlene Budol, a 25-year-old cashier. Malta works hard to support her mother, Madam Baby, portrayed by seasoned actress, Ms. Mickey Ferriols.

One day at work, Malta meets the handsome but unlucky in love Sieg, played by Kit Thompson. It’s love at first sight for Sieg, who is mesmerized by Malta’s eyes. What unfolds is the story of how Malta and Sieg find love and overcome their doubts and insecurities, and break the negative cycles of their past.

“Ang Babae…” follows in the footsteps of Puregold Channel’s first series, “GVBOYS.” Both bring back warm feelings of nostalgia from the early years. Where “GVBOYS” is reminiscent of the 90s sitcom “Palibhasa Lalake,” this new series can be seen as the modern and comical “Blusang Itim” excluding the elements of fantasy.

Puregold marketing manager Ivy Piedad adds, “The ever-present face mask is now a symbol of hope and self-love for our lead in this new series. And we hope to entertain a large number of viewers online especially given the Pinoy’s fondness for light, romantic comedies.”

The entertainment media caught a preview of “Ang Babae sa Likod ng Face Mask” during its virtual launch, which drew the attendance of the show’s stellar cast such as Herlene, herself, her leading man Kit Thompson, Mickey Ferriols, and others.

Expect laughter, tears, and the highs and lows of great romcoms from the “Ang Babae sa Likod ng Face Mask”. Stream the digital series for free on YouTube Puregold Channel every Saturday, 6PM, beginning March 26, 2022.

For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter and subscribe to Puregold Channel on YouTube.

Netizens clamor for second season of Puregold Channel’s GVBoys

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PUREGOLD Channel officially breaks new ground with its newest online series GVBoys as it is now a certified smash hit as it officially breaches the 3M mark in consolidated viewership on Facebook and YouTube where it is streaming brand episodes for free every Saturday evenings since it piloted last July 10.

Puregold Channel is conceptualized by Puregold Price Club Inc. to provide the public a free source of entertainment that they could all enjoy in the privacy and safety of their homes.

Directed by veteran film and top-rating TV director Don Cuaresma with a script written by Sherwin Buenvenida and Joaquin Acosta, GVBoys is the wackiest, laugh-a-minute digital comedy series today that stars Jerome Ponce, Dave Bornea, and Nikko Natividad with Wilma Doesnt, Elsa Droga, and Ms. Carmi Martin.

GVBoys revolves around the adventures and misadventures of Jawo (Ponce), Zeus (Bornea), and Dax (Natividad) in the hopes of raising money to redeem their boarding house owned by Aling Pearly (Martin) from a debt incurred from her old frenemie Loisa (Doesn’t).

Since its successful pilot, the GVBoys has been going through the zaniest and wackiest exploits in raising the money to save their boarding house from being repossessed – Jawo tries his luck in acting while dealing with his narcolepsy; Zeus seasons the series with the ambiguity of his true gender; Dax falls in and out of love; Kathyn B (Elsa Droga) provides the group with additional comedic flavor; and Aling Pearly and Loisa continue to bicker like cats and dogs.

The on-going run of GVBoys upped the subscribers of Puregold Channel on YouTube while the hilarious scenes of the series are now favorite trending materials amongst TikTokers with netizens clamoring in unison for a second season mid-way through the hit comedy series.

“We feel so honored that netizens are really having a blast laughing with the GVBoys,” says Dave Bornea. “The series has not yet reached its conclusion and yet we have been receiving a lot of positive comments and requests for a second season. Right now, we do not know if Puregold Channel will greenlight a second season but I am really hoping that Puregold management does because this is really one of the most fun series that I ever did.”

On the series’ 6th episode streaming this August 14, Jawo’s weeksary date with Loisa turns sour; Dax leads the GVBoys in putting up sexy car wash business; Zeus reminds the group a valuable lesson on honesty; Aling Pearly and Kathryn B ventures into a sideline; and Loisa gets a chilling phone.

“We have three more episodes left and it only becomes crazier,” says Wilma Doesnt. “We are all stressed enough as it is and we should all reward ourselves with a major dose of good vibes.”

GVBoys streams Saturday evenings (7:00 p.m.) for free on Puregold Channel’s YouTube and Facebook platforms.

For more information and exciting updates, like Puregold on Facebook, follow @puregold_ph on Instagram and Twitter, and subscribe to Puregold Channel on YouTube.