September 23, 2014

Historical Bonifacio Trial House is new beneficiary of NHCP-JDI partnership

A sense of history and patriotism is nurtured not only by books but also by the preservation of historical sites like ancestral houses. These ancestral houses become tangible, real places where we can all learnthe lessons of history that will guide our present and our future.

This is why the NHCP is doing everything it can to keep these historical structures in good condition for future generations to visit.

Bonifacio Trial House built during 1889 at Maragondon Cavite

The latest beneficiary of an ongoing partnership between the National Historical Commission of the Philippines and Jardine Distribution, Inc. (JDI), is the ancestral house where the court martial of National Hero and Katipunan Founder Andres Bonifacio was held.

The house, built during 1889, at Maragondon, Cavite is being preserved through the joint effort of NHCP and JDI, with the use of Solignum wood preservatives and the technical training by JDI regarding wood preservation.

“It’s very challenging to be responsible for the preservation of these ancestral houses that are more than a century old. More than a hundred years is enough time for environmental conditions and stresses, including termites, wood-boring insects, and fungi, to do damage and weaken the wood. JDI and Solignum will continue to partner with NHCP to ensure proper preservation of these sites. Together, we value history and heritage.” said Peachy C. Tiu, Marketing Manager of Jardine Distribution, Inc. (JDI), distributor of Solignum wood preservative.

A glimpse of the fence and the marker erected fro this historical landmark

In partnership with the NHCP, JDI has donated Solignum Soilguard soil termiticide to protect the structure from the attack of subterranean termites. The wooden parts of the house will also be treated with Solignum wood preservative. JDI also extended technical training and assistance to the government agency. Tiu said that JDI’s main concern was to properly equip the NHCP to fulfill its mission of preserving the country’s historical heritage. 

“We’ve all been to museums and we’ve read history books and watched historical documentaries on DVD or cable TV. But there’s something very different, very real, when you visit an ancestral home. When you’re there, history comes alive. You see greater meaning and value in the lessons of the past. We at JDI feel privileged to be able to assist in the NHCP’s mission,” she said.

Perimeter preparation is the start of soil treatment. Jess Claudio, Sales & Marketing Representative from JDI conducts on site training to the curator and restoration contractor of the historical Bonifacio Trial House.

Solignum was introduced into the Philippine market way back in 1895, so in its own way, the product has a shared history with the nation. Today, it has become the most trusted wood preservative in the market after decades of excellent performance and reliability. 

With the ongoing NHCP-JDI partnership, future generations will continue to enjoy historical sites that preserve not only the structures themselves but the stories and insights that we all need to take to heart—so we can build a stronger and better nation. 

For more information about Solignum wood preservative products, go to www.jardinedistribution.com



September 22, 2014

Join "Meet and Greet" NBA Allen Iverson promo


Allen Iverson will be in town early November for “All In” --- a charity basketball event presented by PCWorx at the Mall of Asia Arena on November 5, 2014.

More than just watching Allen Iverson call the shots as his Ball Up Streetball team take on former NBA superstars and local cage names, lucky fans will also have a chance to be up close and personal with the 11-time All-Star.

The former NBA MVP will have Gilbert Arenas, Eddy Curry, and DerMarr Johnson.

Tickets may be purchased thru online at www.smtickets.com or call (02) 470-2222 and PCWorx branches or call the hotline at (02) 6232877. Prices are pegged at P6,500 (VIP), P5,500 (Patron), P4,500 (Lower Box), P2,000 (Upper Box), and P600 (General Admission).

Starting today until October 9, 2014 --- the first 500 ticket buyers of any section will be invited to the closed door shootaround of Iverson and Ball Up Event. From the 500 lucky patrons, 40 fans will be randomly selected on the spot for photos and autographs with Iverson and his team.

Winners will be announced on October 13, 2014 on PCWorx’ “All In Basketball Game’s official” Facebook and Twitter accounts.

Aiming to raise funds for Gawad Kalinga to build homes for impoverished families, “All In” is brought to us by PCWorx, organized by I-Kurot and supported by Samsung, NBA Café, Accel, Solaire Resort and Casino, Rapoo, AOC and Fox International Channels.

2014 Green Retail Agenda: Disaster-proofing firms discussed in SM forum

The 2014 GREEN RETAIL AGENDA The Business Case for Disaster Risk Reduction Manila, Philippines was held at SMX Convention Center in Pasay City, September 18, 2014.


In the past years, the SM Green Retail Agenda has focused more on climate change mitigation and, to a lesser degree, on adaptation. This year, with the increasing strength and frequency of natural disasters, it is important to create shared value within the private sector.

As a member of the United Nations Office for Disaster Risk Reduction – Private Sector Partnerships, SM Supermalls seeks to educate, create awareness, and emphasize action points within the private sector and other key stakeholders to ensure disasters will be prepared for and recovered from.


The theme for this year’s conference is The Business Case for Disaster Risk Reduction, emphasizing the need to prepare for the unforeseen to protect our businesses and the community as a whole. Our roster of speakers will focus on disaster risk resilience, preparedness, tools and best practices to strengthen and empower the retail business and community amidst natural disasters.

Dr. Renato Solidum Jr., director of Philippine Institute of Volcanology and Seismology (PHIVOLCS)
Disaster reduction experts discussed disaster preparedness measures to protect businesses and communities from natural calamities, new technologies in disaster management and communicating disaster preparations at the 2014 Green Retail Agenda, an annual symposium on sustainable business practices by SM Supermalls, held at SMX Convention Center in Pasay City.

Dr. Renato Solidum Jr., director of Philippine Institute of Volcanology and Seismology (PHIVOLCS) shared his Topic in the symposium - "Earthquake Vulnerability of Metro Manila"


The Green Retail Agenda aims to address the lack of awareness on the relationship between business investment practices and disaster risks. SMPHI President Hans Sy underscored the need for businesses to understand that the growing environmental problem is relevant not just for the business community but for the economy as a whole.

“Trillions of dollars of new investments will pour into hazard-exposed regions. In most economies, the private sector is responsible for 70-85% of these new investments,” said Sy. “Therefore the decisions made by the private sector have far-reaching consequences on disaster risk accumulation and on underlying risk drivers.”
Atom Araullo, TV host and reporter of ABS-CBN

Speakers in the symposium included Dr. Renato Solidum Jr., director of Philippine Institute of Volcanology and Seismology (PHIVOLCS); Dr. Alfredo Mahar Lagmay, director of Project NOAH; Atom Araullo, TV host and reporter of ABS-CBN; Nathaniel Cruz, former director of Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA); Sharon Almanza, Deputy national treasurer of Department of Finance; Vince Rapisura, President and CEO of SEDPI, Inc.; Ramon Isberto, Public Affairs head of Smart Communications; and Lesley Cordero, Undersecretary of Office of the Presidential Adviser for Rehabilitation and Recovery. Mexican Ambassador to the Philippines Julio Camarena-Villaseñor keynoted the event and shared how Mexico's proactive approach on disasters have garnered deep rooted resilience of its people.


Stream

Stream

Abs-Cbn's TV Host and News reporter Atom Araullo shared his Topic in the symposium Media and Emergency Situation during the  2014 GREEN RETAIL AGENDA, The Business Case for Disaster Risk Reduction Manila, Philippines, held at SMX Convention Center in Pasay City, September 18, 2014.

The Private Sector and Disaster Risk Reduction

In future, trillions of dollars of new business investment will pour into hazard-exposed regions, largely determining the outlook for disaster risk. In most economies, the private sector is responsible for 70–85 percent of this investment. Therefore, the decisions made by business in this respect have far-reaching consequences on disaster risk accumulation and on underlying risk drivers.

Yet, the relationship between business investment practices and disaster risk are poorly understood despite the issue being a growing problem for the business community and the economy as a whole.

Stop active leaks now with Waterplug

Nothing causes more panic than discovering an active leak in the house, like when rainwater starts leaking through cracks in the walls of the house, toilet and bath, or the basement. The leaks have to be plugged quickly or else there’s going to be a flood—not to mention damage to your house.


To plug and seal off these leaks quickly and effectively, it’s best to use a superior “cementitious” or cement-based waterproofing product that is quick and effective. For taking care of active leaks, Waterplug is your best choice.

Waterplug is a fast-setting, fast-drying hydraulic cement. Its advanced formulation allows you to use it even when the leak is ongoing. You can apply it even while water is streaming through a hole or a crack in cement or concrete because it can set even when wet. You can plug and seal that actively leak really fast because Waterplug sets in just three minutes. 

Waterplug sets and bonds with the cement or concrete surface where it is applied. It will not get brittle or peel off, or otherwise be dislodged. Once set and bonded, Waterplug is very strong. It can withstand pressure of up to 1,500 pounds-per-square-inch (PSI); in comparison, an open fauces has 40 PSI. 

Notably, Waterplug is non-toxic. It can be used even when in contact with drinking water—so it not only protects your home from damage caused by leaks but also assures the health of the family. 

To learn more about Waterplug, call or text the Engineer Lunas Hotline 0920-910-2629 or go to www.jardinedistribution.com.ph


September 21, 2014

Max’s Celebrates Delight, Innovates with Delivery Service 7-9000


Max's Restaurant has established itself as a household name in the Philippines, an institution, and a proud Filipino tradition. Max’s Restaurant makes strides in establishing itself as one of the most loved and relevant brands today after almost 70 years of delighting generations of Filipino families with its home-cooked heirloom recipes.


A new delightful development, Max’s re-launched its delivery service, giving the segment a more fresh and innovative look, while also strengthening the nostalgic feel that customers have always loved whenever they bite into Max’s spread of classic Filipino dishes.

As Max’s Restaurant ended a two-day marketing conference “2 Days in September” with a grand party held at the Whitespace in Pasong Tamo Ext., Makati City last Thursday, September 18, dubbed as ‘Max’s Celebration of Delight.’ The great gathering was attended by Max’s Restaurant executive board headed by its President Mr. Robert F. Trota., CEO Ms. Carolyn Patricia Salud, Marketing Director Mr. Mark Gamboa, Max's executives, Max's families, branch managers and officers, guests, and online media partners. 

The event was hosted by celebrity Iya Villania-Arellano.

CEO Ms. Carolyn Patricia Salud for the welcoming remarks.

Max’s Marketing Director Mr. Mark Gamboa shared the company’s core values – Genuine, Thoughtful and Delightful and connected it with the company’s aim to make every Max’s Restaurant delivery transaction a ‘delightful’ experience for both the customers and the restaurant.

“The growth that has been achieved by Max’s delivery is remarkable. Now, Filipinos may enjoy their favorite Max’s sarap to the bones dishes and other delectable offerings by just ordering online or via Max’s delivery hotline- 7-9000. An innovative development, Filipinos overseas may also surprise their loved ones in the Philippines by sending them their favorite Max’s dishes through Max’s online delivery”, shared by Mr. Orly Villanueva, Marketing Manager for Delivery & eCommerce.

Max’s posted double-digit growth in the first half of the year and is aiming to sustain its success by yearend. Max’s continues to beef up its delivery service by offering better choices and bundle promos in all of its 95 delivery stores nationwide.


The great celebration was highlighted by some vintage photos exhibit at the lobby area showing Max’s Restaurant’s 69 years of great Filipino heritage that started with Maximo Giminez‘s ‘Sarap To The Bones’ chicken recipe. Max's upholding the values passed on from it early beginnings in 1945 to the present day generation of food aficionados.


The Max's Quezon City Circle branch was given a special recognition after they have gathered 1 Million in two months of Max's delivery service. Max's Executives awarding Ms. Judy of Max's QC Circle Branch.

Max’s Restaurant relaunched its Max’s Delivery online and Max’s 7-9000 delivery complete with new rider uniforms and a new Max’s delivery jingle performed by brothers Medwin and Eugene Marfil of True Faith.



Max's Delivery Riders Team wearing the new Max's Delivery uniforms had a pledge/oath of delightful service reciting the ‘Panata Ng Isang Max’s Rider’ lead by Mr. Orly Villanueva, Marketing Manager for Delivery & eCommerce.



Hip-hop dancers A Team with their energetic and delightful dance number.




For the coolest updates from Max’s, log on to www.max’schicken.com or check out Max’s through its Facebook, Instagram and Twitter accounts.




Max's Delivery lets you get everything you need at your door in minutes without leaving home. 


Dial 7-9000 for Max's Delivery anywhere within Metro Manila or call your nearest Max's provincial restaurants to enjoy 'sarap-to-the-bones' Max's fried chicken!














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