Olay Teams Up with Shopee to Empower Digital-savvy Millennials in Southeast Asia to #AdultFearlessly

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Refreshed brand campaign launch and exclusive promotions as part of Olay Super Brand Day

P&G-owned skincare brand Olay partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to reach and engage with digital-savvy millennials in Southeast Asia with the launch of the Adult Fearlessly campaign. The refreshed brand campaign will be held exclusively on Shopee,  across six markets, and will run from October 18 to 20 in the Philippines.

The campaign seeks to empower millennial women in their transition to adulthood by helping them overcome the perceived challenges of ‘adulting’ and invest in making good choices about their skincare needs.

Across the region, digital-savvy millennial consumers (34%) are now more likely to shop online every week (a survey of more than 1,000 consumers in Southeast Asia reveals), as e-commerce becomes a key channel for consumers to meet their daily and lifestyle needs. As such, Olay has witnessed a shift from offline to online sales and wants to connect with more audiences online with this digital-led campaign.

Building on Olay and Shopee Super Brand Days’ past success, this new campaign will feature a co-created video, “Fearless with your choices,” and exclusive promotions on Olay products to create an engaging online shopping experience.

Olay will feature its signature superior skincare range on its official store on Shopee Mall with up to 45% off on Olay products with a free magnetic wand from October 18-20! It includes Olay POWER DUO, a combination of the Olay Regenerist Micro-Sculpting Cream and Olay White Radiance Light Perfecting Essence that will help achieve firmer, plumper, and more radiant skin from first use. The Power Duo includes powerful and effective ingredients that can visibly transform skin in up to 28 days.

“As a leading skincare brand in the Philippines, we are always focused on how we can best connect with our consumers to provide the superior skincare products they need,” said Lucy Moran, Olay and Personal Care Senior eCommerce Director, Asia Middle East and Africa.

“Digital technology has transformed the shopping experience, and increasingly, young consumers enjoy browsing and purchasing their skincare essentials online. The partnership with Shopee enables Olay to connect with and serve our consumers effectively, offering convenience and the right skincare solution for their busy lifestyle,” adds Moran.

Martin Yu, Associate Director at Shopee Philippines, said, “We're delighted to partner with Olay once again and have the opportunity to collaborate on the campaign video. Health & Beauty is one of the most popular categories in Shopee. We are confident that the Adult Fearlessly campaign will especially resonate with millennial and female Shopee users who enjoy consuming video content, and are purchasing more skincare products online.”

The campaign brings to life being “Fearless with your choices,” which depicts a woman's journey into adulthood, facing the tension between personal desires, societal expectations, and concerns about physical appearances. With the personal and financial independence that comes with maturity – the adulting journey can be made more enjoyable by investing in skincare products of superior quality and good value.  Against this backdrop, Olay seeks to inspire and empower women to make choices fearlessly by highlighting the pluses of being 30.

Watch the video here: https://www.youtube.com/watch?v=6gP5yt5vYsA&t=22s

The Olay Super Brand Day campaign will offer these exciting offers:

●       Up to 45% off on selected products such as Olay Skin Magnemasks Infusion Whitening Sheet Mask, Olay Skin Korean Jeju Lava Sheet Mask, and Olay Skin Regenerist Anti -Wrinkle Set Wrinkle Relaxing Cream (50mL) + Revitalizing Eye Serum (15mL)

●       Gift with Purchase: Free Magnetic Wand with a minimum spend of ₱1,199 worth of Olay Skin Care products

 

Download the Shopee app for free on the App Store or Google Play Store.

Shopee partners with World Vision to support young Filipino learners through Abutin Na10 campaign

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“Abutin Na10”, a fundraising campaign launched by the Department of Education (DepEd) and World Vision last June. The initiative aims to ensure that millions of Filipino learners today continue to have access to good education despite the pandemic. Funds raised will directly support DepEd’s implementation of multi-modal learning approaches.

Months have passed, and many have been greatly affected by the COVID-19 health crisis. The children living in the poorest of the poor are among the most vulnerable. Since its launch, “Abutin Na10” has drawn support from various public and private sectors. It shows that aside from health and other basic needs, the nation recognizes education as a high priority today.

World Vision National Director Rommel Fuerte

Among those who have recently partnered with World Vision for “Abutin Na10” is one of the country’s leading e-commerce platforms, Shopee. Shopee has been an advocate for education through its initiatives or programs for the less privileged children.

Shopee Associate Director Martin Yu

“Shopee is happy to be the exclusive e-commerce partner of World Vision for the Abutin Na10 campaign. This project aims to support Filipino students during this academic year, amidst the pandemic. Shopee values the importance of education and believes that learning shouldn’t stop despite the current challenges. We will continue to collaborate with other organizations to come up with initiatives that will benefit the community of learners,” said Shopee’s Associate Director Martin Yu.

Sec Leonor Briones

Through this partnership, DepEd, World Vision, and Shopee hope to widen the campaign’s reach and tap into the generous hearts of fellow Filipinos here and abroad so that more young learners have an opportunity to reach their dreams.

“World Vision in partnership with the Department of Education launched Abutin Na10 to help learners cope with learning continuity challenges brought by COVID19. It is heartwarming to know that more and more organizations like Shopee want to help in providing them gadgets and/or printed learning modules so learners can study safely in their homes”, shared World Vision’s National Director Rommel Fuerte. “We pray that God will continue to bless you as you give hope to children”.

To know more about the “Abutin Na10” campaign and how you can support thru Shopee, visit https://shopee.ph/m/shopee-world-vision.

 

About World Vision

World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families, and communities to overcome poverty and injustice. World Vision serves all people, regardless of religion, race, ethnicity, or gender.

LG Home Entertainment – A Perfect Match

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LG’s self-lit pixel technology in their newest line of OLED and NanoCell TVs has been the talk of the town in home entertainment circles and cinemaphile groups worldwide. See firsthand what the buzz is all about as LG Philippines offers a special bundle for the local market to get a taste of the brand’s best TV yet. LG OLED TV and NanoCell TV both boast new innovations that offer a vivid theatrical palette that’s bursting with rich color, perfect for spending an extended amount of time at home.

Pair your 2020 LG OLED TV with LG XBoom PL speakers for an unparalleled cinematic experience

LG OLED CX takes movies, TV shows, and gaming to a different level. 

Packed with 4K resolution and even deeper shades of black, you'll enjoy every minute of your entertainment. The secret behind picture quality is display technology. Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion. LG OLED TVs have self-lit pixels that illuminate one by one to ensure richness of color and contrast without interference. Thanks to this, realism is brought to a whole new level. This lets you see every color, detail, and texture, even in almost pitch black scenes. Even as families spend extended amounts of time at home, LG OLED CX TV is Eye Comfort Display certified, surpassing industry standards for blue light, flicker, and high-quality imaging. LG’s newest line of OLED TVs are equipped with an α9 Gen3 AI Processor that automatically analyzes the on-screen content to deliver content as its most immersive, adapting accordingly to bring you the best viewing experience possible.

To upgrade your audio experience, LG OLEDCX TV is best paired with LG XBoom Go PL7 speakers. This portable, Bluetooth speaker lets you enjoy premium sound thanks to its Meridian advanced audio technology. LG teamed up with Meridian—the leader in high-resolution audio—for powerful bass and clear vocals with less distortion even at the highest volume. This combination provides a cinematic experience like no other. The Bluetooth connection gives you a minimalist cable-free home theater setup. The battery holds a 24-hour charge, ensuring an interruption-free experience. To up the ante even further, you can connect up to 100 LG speakers for one massive, immersive sound.

LG NanoCell TV delivers a Real 4K experience full of Pure Color. Its AI ThinQ technology works overtime to deliver upgraded images. LG NanoCell TV, equipped with a Quad core processor, eliminates noise and creates more dynamic color and contrast. Low-resolution images are up-scaled and reproduced at close to 4K quality images. The NanoCell TV’s Pure Color turns your home into the movie theater thanks to intense contrast, giving movies a new depth. This is made possible thanks to NanoCell Technology that applies nanoparticles, creating and purifying colors by filtering out dull colors and enhancing the purity of the RGB spectrum. In addition, it delivers optimized visuals and sound for a spectacular, more lifelike experience.

To complete the cinematic experience, LG NanoCell80 TV is best used with LG XBoom PL5 speakers. This small Bluetooth speaker can fill a whole room with clear, crisp sound as it packs a big punch with 20 watts of power and stereophonic sound. The wireless Bluetooth connection completes its slim silhouette. Binge all you want as the battery lasts up to 18 hours of continuous use. The premium Meridian audio combines with dual passive radiators for rich bass that you can feel even across the room. The XBoom PL5 comes with four high-quality EQ modes, including Sound Boost which gives deep and intense bass for an exciting and impactful sound. 

For a complete immersive experience, link up to 100 LG speakers with the use of Wireless Party Link. Should you choose to host a party at home or just want to exercise by yourself, the LG XBoom PL5 has flashing LED lights that accurately sync to the beat of your music to create a pulsing light show for any song.

As a special introductory offer for both TVs, will be offering the Perfect Match Bundle Promo for the whole month of October. LG OLED 55” TV, LG’s Nano 55”, and Nano 49” will get a sizable discount from its original price. Not only that, each purchase of an LG NanoCell 80 will receive a free LG XBoom PL5 while each purchase of an LG OLED CX will get a complimentary LG XBoom PL7. This special promotion will run from October 1-31, and will be available in selected LG retail partners nationwide.

With LG, staying at home has never been more fulfilling.

Light Up the Sky With BLACKPINK on Netflix With Globe

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It’s no denying that BLACKPINK has taken the world by storm with their unbelievable talent, inimitable style, and unique charisma. They have stolen the hearts of millions of fans from all parts of the globe, and the Philippines is no exception, with Filipino BLINKs always eager for new entertainment from their favourite group. Arguably the most dedicated K-Pop fans out there, Filipino BLINKs are in for a treat as Netflix brings them “BLACKPINK: LIGHT UP THE SKY” premiering on October 14.

Since their debut in August 2016, BLACKPINK has become the highest-charting female K-pop group of all time with their innovative music, eye-popping music videos and internet-breaking fashion concepts. BLACKPINK: LIGHT UP THE SKY serves up the never-before-seen moments that BLACKPINK’s global fandom — known as “BLINKs” — have been craving for years.

As BLACKPINK continues reaching new heights in their career — from headlining sold-out world tours to becoming the first female Korean group to perform at Coachella — each member reflects on the ups and downs of fame and the long, often challenging journey that brought them to worldwide success. BLACKPINK: LIGHT UP THE SKY reveals the relatable, unfiltered sides of the foursome, who continue to be a leading force in expanding K-pop’s popularity, proving that music knows no borders or language barriers.

Directed by Caroline Suh (Netflix’s “Salt, Fat, Acid, Heat”), the documentary goes deep with each of BLACKPINK’s four members: Jisoo, the whip-smart unnie (“big sister”) of the group with a quirky sense of humor; Jennie, the rapper whose fierce onstage persona contrasts with her soft-spoken nature; Rosé, the dulcet-voiced Australian coming into her own as a singer-songwriter; and Lisa, the dancing queen whose spark plug personality never fails to make her bandmates laugh.

Stream the world premiere of Netflix’s BLACKPINK: LIGHT UP THE SKY on October 14 best enjoyed through Globe, and relive Blackpink’s incredible journey to becoming arguably South Korea’s most popular girl group.

To get you more hyped up, Globe Kmmunity PH is holding a special fan project for Filipino BLINKs to keep the hashtag #PHBLINKsLightUpTheSky and #GlobeKmmunityPH trending on Twitter for the longest time!

Globe Kmmunity PH will be posting a question per day and BLINKs just have to answer it with the hashtags to keep the conversation and trend going. With every milestone achieved, amazing prizes will be given away to lucky BLINKs including copies of The Album, official Blackpink lightsticks, and the chance to place your fanmade BLACKPINK videos to be shown on the SM Mall of Asia Globe and on a huge LED billboard at a premiere spot along EDSA!

You can watch more of your favorite K-dramas, shows and movies on Netflix with your Globe postpaid plans and prepaid data pack subscriptions. Globe Postpaid customers can easily subscribe to Netflix together with their ThePlan subscription, while Globe at Home subscribers can  stream their favorite shows with their Unli Plan 1899.

For Globe Prepaid subscribers, you can use data pack promos GoKorean10 Booster,   and Globe at Home’s HomeWATCH199.

For more exclusive content on all things Korean, check out Globe Kmmunity PH on Facebook, Twitter, and VLive! #GlobeKmmunityPH

 

Robinsons Bank extends its piso-fee fund transfers until December 31, 2020

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Continue sending money to your loved ones for less! Robinsons Bank is extending its piso-fee fund transfers via InstaPay and PesoNet until December 31, 2020.  

“These are indeed challenging times, and we want to help our clients by providing relief measures as much as we can,” President and CEO Elfren Antonio Sarte said.

Robinsons Bank (RBank) has extended its promo of the "piso-fee" for all fund transfers to other banks via InstaPay and PesoNet.  RBank is encouraging clients to safely do their banking at home using the upgraded online banking platform, "RBank Digital," where they can easily transfer funds, monitor their bank and credit card balances, pay their bills online and more.

And for those who are looking to open a bank account, Robinsons Bank offers a convenient digital account opening app called "RBank Sign Up."   The mobile app allows anyone to easily open an account online using just one (1) government ID and internet connection. Account details are quickly received within minutes after the account is successfully opened.  

Robinsons Bank is the financial services arm of the JG Summit Group of Companies, one of the largest conglomerates in the Philippines. It currently ranks 18th among universal and commercial banks in the country, with assets amounting to Php 131.088 Bn as of December 2019. The Bank is recognized as the Fastest Growing Commercial Bank in the Philippines for 2020 by the Global Business Outlook; and the Best Commercial Bank in the Philippines for 2020 by the International Business Magazine. 

For inquiries and concerns, you may reach Robinsons Bank through its Customer Care Center at (02) 8637-CARE (2273) or domestic toll-free 1-800-10-637-CARE (2273); or visit its website at www.robinsonsbank.com.ph. Like us on Facebook at www.facebook.com/robinsonsbank/ and join our Viber Community at www.bit.ly/RBankCommunity to get the latest updates.