XTREME Appliances launches its X-Series line and first-ever Android

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2020 is a huge turning point in the retail industry. The decline of physical stores and the simultaneous growth of e-commerce in the past months have significantly influenced the global economy, according to the recent report of the New York Times. This New Normal has altered the purchasing behaviors of many shoppers and one of the major implications is the shift on priorities. A lot of people now are spending towards functional and necessary items like food, wellness products, and of course, appliances. To answer the said demand, XTREME Appliances is releasing a premium quality and online-exclusive roster called the “X-Series”. The appliances under this new line were carefully selected to give comfort and efficiency to the consumers at its affordable price.

Top of the list is television that links people closer to the world, the XTREME 43” X-Series Android TV. The XTREME X-Series Android TV is supported and certified by Google, making it more user-friendly and accessible to productive and entertaining applications. Currently available in 43 inches, this Full-High Definition (FHD) X-Series Android TV can be connected to Wi-Fi and has pre-installed Google Play, Netflix, YouTube, and Prime Video. With the presence of Google Play and internal TV storage of 8GB, viewers can now download and enjoy thousands of movies, music, games, and online multimedia platforms like Spotify, Facebook, Instagram, and TikTok. The latest Android TV of XTREME has Bluetooth for file sharing, as well as a Chromecast feature that mirrors images, audio, and motion graphics from mobiles, tablets, and laptops into a bigger screen. 

Customization is also one of the smart highlights of the new XTREME X-Series Android TV, as it allows users to set their home screen based on preferred applications and programs. For defined audio and display, the Android TV has adjustable picture presets, backlight, and sound mode. Similar to XTREME S and V Series Smart TV, the X-Series has an IPS panel that makes the picture color and quality consistent in different angles. The multi-purpose ports like HDMI, USB, and AV were also incorporated in the TV for connecting gaming consoles and other electronics. 

Aside from the Android TV, XTREME Appliances X-Series has fast cooling and health beneficial Window Type Air conditioners in 0.5HP and 1.0HP, and 1.0HP Split Type Air conditioners. The Window Type can eliminate and destroy bacteria through its filter with Nano-Silver technology. The Split Type on the other hand has Bio filter which composes of specialized High-efficiency particulate air (HEPA) and Biological enzyme. These latest innovation focuses on sterilization of germs, fungi, and microbes up to 95% and elimination of dust and dirty particles up to 99%. 

For a next level of refreshment and hydration, the X-Series Bottom Load Water Dispenser with 2 nozzles and no-lift attribute is perfect for both commercial and household use. For cooler and compact personal storage, the XTREME X-Series Refrigerators in 1.8cu ft and 3.3 cu ft are great for safekeeping food, drinks, and even cosmetics. The new X-Series line has a Top Load Fully Automatic Washing Machine as well with a capacity of 7 kg and different laundry settings. 

The XTREME X-Series has new gadgets to upgrade the kitchen and living spaces. For homemakers, the XTREME X-Series Multi-cookers in a jar and fuzzy design are versatile tools in making various food such as rice, porridge, hot pot, viands, and cake. For coffee enthusiasts, XTREME X-Series Coffee Maker is the answer for daily caffeine fix. The latest X-Series Hand Mixers and Stand Mixers are recommended for people who love to bake and for business owners. To cap, the X-Series line is a Cordless Vacuum for a safer, faster, and advanced home cleaning. 

With its reasonable pricing and diverse range, the new XTREME Appliances X-Series aims to establish convenience and practicality to many households. The line-up is expected to be available exclusively on Lazada, Shopee and www.xtreme.com.ph this coming December 2020 to Q1 of 2021 and the selling retail price of XTREME 43” X-Series Android TV is ₱12,990. 

Stay informed about the latest news and promos by visiting XTREME Appliances: Facebook, Twitter, Instagram, and TikTok accounts.

About XTREME Appliances 

XTREME Appliances is a #OneStopShopAppliances brand that offers premium and affordable home, and commercial appliances that ranges from TVs, aircon, refrigerator, washing machine, gas range, and many more. XTREME Appliances is now available in 3,000 stores and business partners nationwide.

Rediscover Homepreneurship through Diskarte: PLDT Home’s latest video tackles digital opportunities for home-based businesses

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Homebased businesses are booming as a movement, led mostly by resourceful mothers who are taking opportunities to earn extra income while they take care of their families.

As more people stay at home to keep safe, ordering online has become the norm. Having an online presence helps move goods to more people and a growing community of online sellers enjoy the ease of transactions through many digital platforms that are already available. All it takes is a strong connection via a reliable provider such as PLDT Home and a willingness to work hard at building a business from home.

 

The power of connections

Two inventive, yet practical or madiskarte moms who are harnessing the power of strong connections are Vanna Reyes, an entrepreneur and online influencer who also helps other businesses boost their sales, and Vania Edralin, a talent manager who launched her baking business during the community quarantine.  Both are moms who are balancing home life and their side hustles that are supported by the strong connections provided by PLDT at Home. 

Vanna Reyes, Home-based entrepreneur

“The pandemic has had a big impact on mommies,” Vanna notes. Aside from the fact that they now have to contend with their children’s online classes on top of managing the household, there is also an uncertainty over the future as many households are affected by loss of income. This is why Vanna supports many moms in the community that she joins, not only by highlighting the products that she likes but also through giving moral support.

Vanna describes herself as an “accidental seller”, with her business starting out as a way to help entrepreneur friends. “I just promote things that I personally use, and moms who watch my videos start asking where they can buy the product as well,” she says.

 Among the items Vanna sold were face masks, salt lamps, designer bags, and even children’s toys. “My story with the children’s toys is a funny one. A friend with a physical store in Divisoria told me that their stocks weren’t moving. To help out, I started posting their items online and they made huge sales even out of season. My friend who was so old-school has now started to migrate their business on selling platforms after realizing the importance of having an online presence.”  

For her part, Vania was doing baking as a hobby before the pandemic hit. “My sister was the one who was really into baking, using our mom’s recipe for cinnamon buns. I tweaked that recipe to make smaller Cinnabites, and gave it away to family and friends, until I realized that there was no one doing the same thing. I offered it on an online selling group and it really took off,” she shares. From an initial capital of P10,000 that went to bulk procurement of ingredients, she was able to recover her investment within two months from baking only three times a week.

 

Online advantages

There are many opportunities to earn from a side hustle even through the pandemic, both Vanna and Vania attest. “There may be other sellers out there, offering the same thing or something similar to what you have, but there are also so many customers out there,” Vanna encourages. “The main differentiation would be how you reach your market. Some moms will have live selling programs, some will offer their products on different platforms. What is important is that you find your niche.”

Mommy Vania turned her passion into a profit-making business as she now sells home-baked mini cinnamon buns through her own shop, Cinnabites.

 

Vania, who tried selling clothes at a bazaar notes the difference. “You don’t need to spend so much on a space, and there is no need to transport all your goods to a certain location. It is easier to do business online. You can even target your audience by choosing a location for your ads or by simply joining a neighborhood group.” She likewise encourages budding homepreneurs to learn new skills such as taking videos or editing photos, and making ad layouts that would attract more customers.

To support all these transactions, one should have a stable internet connection such as PLDT Home. Both moms say this is crucial and enables businesses to provide good customer service, responding to queries and making transactions easy for customers, and having reliable payment and delivery options. “If you don’t answer inquiries right away, that would mean loss of business,” Vanna advises. 

It all boils down to “sipag at tiyaga” (diligence and perseverance), both moms say. There many side hustles that are available to home-based moms, from creating your own products, to drop shipping or being a reseller. “Diskarte ng mga Pinoy, walang katulad (there’s nothing like the resourcefulness and strategy of Pinoys),” Vanna says. Vania agrees and adds, “If you’re a mom, you’ll do anything and everything for your family. That is the driving force of madiskarte moms, love for their family.”

With a reliable and powerful internet connection at home, homepreneurs can take their business goals to the next level. 

To know more about how you can rediscover opportunities in-home business, watch this video from PLDT Home. 

 

LG PH Aids Typhoon Rolly and Ulysses Victims

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Even as the storms have passed, a lot of Filipinos are still reeling from being ravaged by typhoon Rolly and Ulysses. Communities have been displaced with people losing their homes, leaving them with no shelter and no place to go. In the spirit of makabayan, government agencies, together with private individuals, groups, and corporations have stepped up to the plate to assist fellow countrymen in their time of need.

LG Philippines has remained steadfast in their resolves to always heed the call for help. The South Korean technology innovator has partnered with groups on the ground in order to hastily offer assistance. For the typhoon victims from Rizal and Bulacan, LG PH closely collaborated with Walang Maiiwanan PH and JCI Ortigas Inc. to provide help with the community. Donations of shampoos, cleansing foams, toothpaste, and toothbrushes were given to over a thousand indigenous Dumagat families from Sitio Kabuoan Brgy Puray Rodriguez, Rizal, Sitio Suha Brgy San Mateo, and Norzaragay, Bulacan. LG Also partnered with Feed Hungry Minds to give assistance to two barangays in Guinobatan, Albay. Approximately 400 families were given the same personal care kits.

LG also visited different communities and evacuation centers in Marikina to help out. They staged their widely popular Laundry Love program in order to help residents and evacuees get access to clean clothing. Over a span of 3 weeks, LG lent washing machines to the evacuation centers in Nangka Elementary School, Parang Elementary School, Bulelak Covered Court- Brgy Malanday, Homeowners drive Brgy Sto Nino, giving over 1,000 households access to washing machines to clean and sterilize their clothes. LG also gave free repair and check-up services to the affected households.

Speaking with regard to the company’s humanitarian initiatives, LGEPH Managing Director Inkwun Heo says “We are in awe of Filipinos’ sense of community, especially in great adversity. There is always a natural inclination to want to help. As long as we’re here, we share the same sense of community. We’re always ready to lend a hand, wherever we’re needed”.

DOT and Mystery Manila Launch Gamified Virtual Tours featuring local tour guides

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The Department of Tourism (DOT) partners with Mystery Manila for an online mystery tour of the Philippines titled, “Where in the Philippines is Sam San Mateo?” The gamified virtual tour employs actual tour guides, stationed in select destinations across the country, to lead the game through video streaming.

Participants can play as virtual tourists as they visit famous landmarks and destinations in the Philippines to find helpful clues that will reveal the next destination and further their quest to track down Sam San Mateo, the game’s fictional travel vlogger.

This virtual tour offers a fun and safe way to discover the beauty and charm of the Philippines’ 7,641 islands: the historic cities, enchanting sunsets, picture-perfect beaches with crystal clear waters, or extraordinary mountain views all from the comfort of their computers.

The highly interactive 60 to 90-minute tour will allow players to see and remember just why #ItsMoreFunInThePhilippines by immersing themselves in the next best thing to physical travel. Players can interact with locals through the live tour guides, participate in local activities, and contribute to choices that will affect the tour’s outcome for a unique and entertaining experience.

The game will be free to the public and open to all players on all Sundays of December, beginning on the 6th. Players may join the following game schedules: 10:00 am, 12:00 nn, 2:00 pm, and 4:00 pm. Interested participants may register through this link: https://forms.gle/ZEs6potqSLf47BJY9.

You may also book a private game, just for your family and friends. Interested participants can book via https://booknow.mysterymanila.com.

For more information about the Philippines, visit philippines.travel/safetrip, or download the DOT’s official app at app.philippines.travel.

Shopee Launches 12.12 Big Christmas Sale, Celebrates 5 Years of Digital Acceleration in the Region

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Shopee wraps up the year-end sales season and marks its fifth birthday by launching its annual 12.12 Big Christmas Sale. Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and potential of e-commerce in the region. This 12.12, Shopee celebrates five years of digital acceleration in the region and highlights three key trends that have shaped and will continue to drive the growth of e-commerce: Social, Personalization, and Integration.

Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration 

Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable. We built Shopee from the ground up, listening to people’s specific needs in each of our markets and turning our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday and come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the needs of our local communities.” 

This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.

1. Social: Bringing the human touch to online shopping

Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever, and they demand a more engaging online shopping experience with rich and unique content. In 2016, Shopee was one of the first e-commerce platforms in the region to launch a live chat function, Shopee Live Chat, enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.

Through the years, Shopee has continuously improved on and introduced new in-app engagement features such as Shopee Games, Shopee Feed, and Shopee Live to make the online shopping experience more social. Shopee anticipates that this trend will stay, with e-commerce increasingly becoming a platform through which people can connect and enjoy shared experiences. Shopee will continue to drive this trend through unique initiatives like Shopee Mom’s Club, which provides like-minded consumers with one-stop exclusive access to baby product deals and parenting content. There’s also a Book Club for a new generation of digital readers in Vietnam and a “Pawrents” club to meet the growing online demand for pet products in Singapore.

 

2. Personalization: Catering to the ‘Me’ economy^[1]

Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers, while also helping brands and sellers drive traffic and growth. Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. Shopee also continually refines its recommendation engines to offer more customized and relevant shopping suggestions to fit consumers’ needs.

For brands and sellers, offering personalized recommendations to shoppers helps increase overall awareness and conversions. Businesses that use Shopee's in-app advertisements generate 65% more sales activity than those that do not.^[2] This is powered by Shopee's own AI capabilities, which ensure that advertisements are delivered to the right users.

As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers, a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.

3. Integration: Creating a seamless customer journey

As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support through integrated payments and logistics, while creating innovative experiences that value-add to the overall customer journey.

●       Delivering an experiential home shopping experience with P&G: Together with P&G^[3], Shopee introduced its first-ever experiential online Show Me My Home initiative, which allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought greater convenience for stay-at-home consumers, while mimicking the offline experience of walking in a store.

Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs, but also to entertain and engage. We are just at the beginning of our digital journey and looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging. As we wrap up the year with the 12.12 Big Christmas Sale, let's continue to look out for one another, uplift those in need, and welcome the new year on a high note.”

12.12 Big Christmas Sale

From November 18 to December 12, users can enjoy free shipping with ₱0 minimum spend, 20% cashback, and ₱1 deals at the Shopee 12.12 Big Christmas Sale.

Key highlights of Shopee 12.12 Big Christmas Sale:

●       Amazing promotions and big rewards with ShopeePay: From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping,  discount vouchers, and a chance to win cash prizes.

●       #MyShopeeWish TikTok Challenge: Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30. Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.

●       Big discounts from leading brands: Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Unilever Home and Food, Havaianas, Nestle, Huawei, Vivo, Pampers, RB Enfagrow, and Infinix.

Additionally, brands such as Unilever, MASS Appliances, Soundcore by Anker, Platinum Karaoke, Union Appliances, Amazfit, Kyowa, PULUZ, Pedigree, Bio-Science, Organic Skin, Shigetsu, Mikana, Organic Official, INSPI, GSK, Tigernu, MetroSunnies, New Balance, Colgate-Palmolive, Haylou, Alaska, and Fila also offer amazing discounts.

For more information about Shopee 12.12 Big Christmas Sale, visit https://shopee.ph/m/christmas-sale.

Download Shopee for free on the App Store or Google Play Store.

 

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^[1] The ‘Me’ economy refers to personalization to meet the unique needs of each individual consumer and predict their preferences based on behavior.

^[2] Shopee data, 2020

^[3] Leading fast-moving consumer goods company