OPPO and Hasselblad announced to co-develop the next generation of HyperTone Camera Systems following aesthetic

Tweet

At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, Global technology brand OPPO and the legendary camera manufacturer, Hasselblad, announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. Following aesthetics, HyperTone Camera Systems will usher in a new era in computational photography. The systems will initially arrive in future Find series flagships, providing users with an unprecedented mobile imaging experience beyond imagination.

OPPO Imaging Director Oliver Zhang said: “Thanks to the HyperTone Camera System which follows aesthetics, the Find X6 Series is positively received by both the public and professionals. With Find N3 Series, we also brought flagship-level imaging experience for foldables for the first time. I am delighted that our collaboration with Hasselblad has now entered a new phase. By combining classic imaging aesthetics with mobile technology, OPPO and Hasselblad have developed an aesthetic system that is tailored for mobile imaging. In 2024, the two companies will launch the next generation HyperTone Camera Systems and Hasselblad camera experience that promise to continue to set new industry standards.” 

Bronius Rudnickas, Hasselblad Global Marketing Manager, said: "We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year." 

Following aesthetics, OPPO is leading a revolution in mobile imaging

As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users.

The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography.

HyperTone Camera System

OPPO’s HyperTone Camera System consists of HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, to deliver end-to-end system-level imaging capabilities. In addition to Find series flagships, the technical architecture of HyperTone Camera System will empower multiple OPPO product series in the future, for flagship imaging experience with consistent aesthetics and exceptional quality.

To meet users’ mobile imaging needs, HyperTone Camera System offers the first-ever All Main Camera System in the industry. It enables high image qualities for every focal length whether it’s day or night. In the Find N3, OPPO brings the stack pixel technology sensor to foldables phones for the first time, achieving performance similar to a one-inch sensor that can be fitted into a foldable. 

Following aesthetics, HyperTone Image Engine solves many issues in traditional computational photography, achieving fewer digital artifacts with more computation. Extra HD Algorithm, for example, improves clarity by 30% while reducing noise by 60% by using AI RAW fusion. The new algorithm requires 400% more computing power, but it results in cleaner and clearer details after processing. 

Photo viewing is an indispensable part of a great imaging experience. HyperTone Camera System comes with the industry-leading HyperTone ProXDR Display. By precisely recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times more dynamic range on-screen, restoring the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the Ultra HDR standard. 

Hasselblad Portrait Mode

Portrait is not only one of the most popular camera features, but it also represents the most cutting-edge innovation of computational photography. Following aesthetics, Hasselblad Portrait Mode provides portrait photography effects that lead the industry. 

Through the HyperTone Engine, Hasselblad Portrait Mode initiates delicate tonal changes to create a three-dimensional portrait that avoids brightening the face too much and smoothing out light and shadow. By optimizing with 45 times more skin tone colors, Hasselblad Portrait Mode offers more accurate skin tones. And with Bokeh Flare Portrait, users can get a cinematic bokeh effect that truly simulates the optical out-of-focus effect. 

Work shot using OPPO phones at Paris Photo 

In 2023, OPPO launched the imagine IF Project to break through the existing limitations of mobile imaging with global users. As a key part of the project, the OPPO imagine IF Photography Awards 2023 has received over 700,000 submissions from 51 countries and regions. 

The 26th Paris Photo event will be held in Paris, France between November 9-14, 2023. As the only smartphone brand participating in Paris Photo this year, OPPO presented a series of exceptional images, including the works of world-class photographers and the winning works from the OPPO imagine IF Photography Awards 2023. OPPO's presence at Paris Photo serves as a bridge for fostering cross-cultural communication, revealing new possibilities of mobile imaging to photographers, collectors and artists worldwide. 

Norwegian photography artist and Hasselblad Master, Tina Signesdottir Hult, acclaimed photography artist and Hasselblad master, Wang Jianjun, renowned fashion photographer and Hasselblad Ambassador, Yin Chao, OPPO imagine IF Photography Awards 2023 winner, Ahei Huan, as well as many other photographers, will attend the festival to witness the first presentation of their work shot using OPPO phones at Paris Photo. 

Enjoy the Present with OPPO Philippines

Spread holiday cheer and enjoy exclusive promos when you purchase OPPO smartphones this Christmas. Make the most out of special discounts and freebies, exclusive benefits and gifts, and exciting festivities until January 7, 2024 for a merrier, more meaningful celebration.

Samsung Electronics Ranked as a Top Five Best Global Brand for the Fourth Consecutive Year

Tweet

SEOUL, Korea – Nov. 21, 2023 – Samsung Electronics Co., Ltd. today was recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fourth year in a row. Interbrand releases its list of "Best Global Brands" each year, and on this year’s list, it was revealed that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.

------------------------------------------------------------------

Samsung achieved $91.4 billion in brand value and is highly recognized for promoting a consistent customer experience strategy and leading future technologies such as 6G and AI

----------------------------------------------------------------

Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics' evaluation was positively influenced by the following:

●       Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.

●       The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.

●       The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).

●       Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations, and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung's efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber™ Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

●       Camera innovation of the Galaxy S23 series based on customers’ insights

●       Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category

●       Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners

●       Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds

●       The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

●       Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN

●       Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators

●       Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

●       Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED

●       Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub, and partnerships with global leading game streaming services

●       Enhancing accessibility through Relumino Mode[1] and RNIB(Royal National Institute for Blind People) partnerships

Home Appliances

●       Maintaining global leadership in major home appliance categories such as refrigerators and washing machines

●       Enhancing user experience throughout product life cycle based on customer insights

●       Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more.

Semiconductor

●       Delivering industry-first innovations, such as 12nm-class DDR5 DRAM, and solidifying market leadership

●       Strengthening partnerships in high growth areas such as AI and automotive

●       Expanding Exynos applications into wearables and 5G

●    Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers

●       Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

Take everyday activities to the next level with the realme 11 Series

Tweet

Following the successful launch of the realme 11 that finally completes the lineup, each smartphone from the realme 11 Series allows users to perfectly enhance everyday moments. Packed with powerful and innovative features, users can maximize their productivity when it comes to creating content, gaming, or just about anything they put their mind into.

Here are some ways to level up usual activities with the realme 11 Series:

Content Creation

An ongoing trend in social media is creating fun dance trends on TikTok, and with the realme 11 Pro+ 5G, creating content can be done effortlessly and easily.  For all those who want professional-level videos, the realme 11 Pro+ 5G is the recommended phone to use. Its 200MP SuperZoom, 32MP Selfie Camera, and Optical Image Stabilization (OIS) can help users avoid unnecessary shakes when shooting videos.

Another growing trend on social media is creating accounts for pets on Instagram and showing off their unique personalities. Fur parents can enjoy documenting adorable moments of their pets using the realme 11 Pro+ 5G.

Playing games

For casual and avid gamers looking for high, consistent performance, the new realme 11 has the powerful MediaTek Helio G99 processor. Play everything from arcade games, RPGs, MMOs, and MOBA through this dedicated gaming processor boasting flagship-tier power efficiency with its 6nm architecture along with a powerful ARM Mali-G57 MC2 GPU. All these features combined leave no room for any lags and dropped frames, ensuring top gaming performance every time. The realme 11 also comes at an affordable price, allowing all gamers to experience flagship specs without the extra expense.

Working on-the-go

With hybrid setups becoming a mainstay for most people, a reliable device is needed for multitasking and efficiently finishing tasks in any situation or environment. May it be in transit or while working outside from the office, the realme 11 Pro 5G is the perfect phone for the digital nomad. It includes massive memory, providing 16GB Total RAM with up to 8GB Dynamic RAM Expansion that is capable of handling large files and documents. To complement this, a 67W SUPERVOOC charging system allows ultra-fast charging needed for those back-to-back calls and presentations.

Going Out on Trips with Friends

Capturing moments while going out on trips with friends is essential. With the realme 11 Pro+ 5G and its 200MP OIS Camera plus 100W SUPERVOOC charging system, explore places like La Union and Siargao with full confidence knowing that every single moment can be recorded with ease. Take detailed photos even from a distance with the realme 11 Pro+ 5G, thanks to its 4x In-Sensor Zoom which allows for closer shots without sacrificing quality.

Experience an elevated digital life with the realme 11 Series without breaking the bank

Catch the realme Black Friday and Cyber Monday Sale on Shopee happening on November 24-29, and score the realme 11 Series at a discounted price.

Item	SRP	Discounted Checkout Price
realme 11 (8GB+256GB)	PHP 13,999	PHP 10,799
realme 11 Pro 5G (8GB+256GB)	PHP 19,999	PHP 16,299
realme 11 Pro+ 5G (12GB+512GB)	PHP 24,999	PHP 21,299

For those who are eyeing other smartphones aside from the realme 11 Series, the realme C33 (4GB+64GB) and realme 9 Pro 5G (8GB+128GB) along with other select realme devices will also be available at a discounted price during the sale campaign duration.

Stay updated on the latest updates and news about realme. Follow the realme PH Facebook page at http://facebook.com/realmePhilippines or visit the official realme website at https://www.realme.com/ph/.

 

LG PH Marks a Milestone: Life's Good Day 2023

Tweet

LG Electronics Philippines (LGEPH) celebrated a day brimming with optimism and innovation: LG Life's Good Day 2023.

On November 10, 2023, held at the LGEPH Office, this event was more than just a milestone; it represented the brand promise of 'Life’s Good.' This promise is a testament to LG's unwavering belief and commitment to enhancing lives through innovation, all while maintaining an optimistic perspective. The day marked a vibrant declaration of LG's renewed brand identity, showcasing how it enriches lives through groundbreaking technology and a robust sense of community.

In the spirit of 'Life’s Good', LGEPH hosted a bloodletting event, embodying the company's deep-rooted commitment to community service and the well-being of others. This initiative showcased LG's drive to not only advance in technology but also to cultivate a culture of empathy and shared responsibility.

LGEPH employees participate to a blood letting activity

The event featured a special segment, Life's Good Hour, where LGEPH employees came together to enjoy an array of delightful Filipino snacks. This was a moment of joy and togetherness, reflecting LG’s core value of warmth and its belief in the importance of fostering community spirit.

LGEPH employees enjoying a delightful treat of Filipino snacks

The Three Pillars of LG's Brand Values

1. Uncompromising Customer Experience: Aligning with LG’s optimistic outlook, this event was a testament to the company's dedication to delivering exceptional products and services. LG believes that every interaction with its products should not only be satisfactory but should elevate the customer's daily life, infusing each moment with enjoyment and ease.
2. Human-Centered Innovation: At the heart of LG's innovation is a human-centric approach. This perspective ensures that every technological breakthrough and product is crafted with the end-user's needs and aspirations in mind, demonstrating LG's belief that technology should tangibly enhance human lives in practical, meaningful ways.
3. Warmth to Power a Smile: Emphasizing LG's optimistic perspective, the event demonstrated the company's belief in the power of warmth to kindle happiness and build connections. This philosophy was palpable in the communal enjoyment of snacks and the impactful bloodletting initiative, underscoring that technology is more than features – it's about creating joyful, connected experiences.

LG Life's Good Day 2023 marked a significant step in LG’s journey, reinforcing its commitment to improving lives with innovative technology and heartfelt service. This event was a clear reflection of LG’s belief in a better future, where technology and human empathy work in harmony to create a brighter world.

LGEPH Managing Director Mr. Sungjae Kim, with a tone of optimism, encapsulated the essence of the day, stating, “LG Life's Good Day 2023 is a celebration of our unwavering commitment to our customers, community, and the human spirit. It represents our optimistic vision for the future, a path guided by hope and positivity. This event symbolizes our journey towards a future where every innovation is infused with compassion, and each product we create is a step towards a more joyful, optimistic, and fulfilling life for everyone.”

Life's about more than having the latest technology, rather, it's about the experiences technology creates that impact our lives. LG Electronics Philippines delivers smart life solutions through top-of-the-line smart appliances, digital platforms, and services that prepare Filipinos for their greatest moments. LG promises to bring "Innovation for a Better Life" nationwide - from Luzon, to Visayas, and Mindanao. LG products are available in major appliance stores nationwide and through its flagship stores in Lazada and Shopee. For more information, visit lg.com/ph and follow their social media channels on Facebook, Instagram, Tiktok and Youtube (@lgphilippines)

Philippines achieves double triumph at the 9th Annual TripZilla Excellence Awards 2023

Tweet

For the second consecutive year, the Tourism Promotions Board (TPB) Philippines has clinched the coveted Sustainability Leader of the Year (Asia) award at the prestigious TripZilla Excellence Awards 2023. The Philippines has also been named the Destination of the Year, marking a significant milestone in its journey to tourism excellence.

Hosted by TripZilla, Southeast Asia’s leading digital travel media company, the 9th TripZilla Excellence Awards recognizes travel organizations that redefine industry standards, delivering exceptional experiences and driving positive change within the tourism industry.

As the marketing and promotions arm of the Philippine Department of Tourism, TPB's consecutive win of the Sustainability Leader of the Year (Asia) award underscores its steadfast initiatives in responsible tourism. This recognition follows an extensive round of voting by travel enthusiasts from 16 to 30 October 2023.

"We are proud to receive the Sustainability Leader of the Year (Asia) award for the second time in a row and be named the Destination of the Year by TripZilla. These accolades are a testament to our passion for showcasing the beauty of the Philippines and our ongoing efforts in championing sustainability and providing genuine local experiences. Together, we are crafting a sustainable legacy so that future generations of travelers may also enjoy it in the years to come,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles.

TripZilla's Sustainability Leader of the Year award aims to honor companies and organizations taking strides in responsible tourism with initiatives that minimize tourism’s negative impact on key destinations' social, economic, and environmental landscapes.

Moreover, the Philippines’ being recognized as the Destination of the Year reflects its capacity to provide unparalleled travel experiences. This prestigious accolade showcases the country as a top travel destination, celebrating the nation's diverse attractions, rich heritage, and warm hospitality.

“Travel is a positive and transformative experience. As a leading travel inspiration platform in Southeast Asia, we are proud to recognize these travel brands that share our vision of creating exceptional journeys and making travel a force for good,” said Winnie Tan, CEO of TripZilla.com.