Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward

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The top adult plain vitamin C brand¹ pays it forward on its 50th

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 

 

Poten-Cee Is Fifty 

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 

 

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  

• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 

• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C        

• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee's Beauty of Immunity 

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  

 

Poten-Cee Is Fortified 

 

Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.^4-9 

Poten-Cee Is Forging Forward 

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. ¹⁰ With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 

 

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

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*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR. 

**"MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT 

References: 

¹IQVIA 2022 Data 

²Per FDA-approved CPR DRP 8842 

³National Library of Medicine. Sodium Ascorbate. PubChem. In: https://pubchem.ncbi.nlm.nih.gov/com pound/sodium_ascorbate#section=Top. Accessed August 2020. 

⁴Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.  

⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866  

⁶The Nutrition Source: Zinc. Harvard School of Public Health. In https://www.hsph.harvard.edu/ nutr itionsource/zinc/". accessed August 2020. 

⁷Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712  

⁸Pugh, Nikki. Collagen-boosting effects of zinc. In https://organixx.com/benefits-of-zinc-collagen/ accessed May 2024 

⁹Bickle, Daniel. Vitamin D Regulation of Immune Function. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9065668/ Accessed July 2024 

¹⁰Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880 

“Ihain ang Saya” – Judy Ann Santos and daughter Luna show how everyday dishes can be made more exciting

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In many of today’s Filipino homes, the “joy” of serving some dishes has begun to fade. Beloved meals like the humble omelette sometimes becomes repetitive, boring, and joyless, no longer sparking excitement at the family table.

With Filipino culture being deeply intertwined with family meals—a space where stories are shared, laughter is abundant, and bonds are strengthened—uninspired or “paulit-ulit” meals lose their ability to bring joy and excitement, leading to “pagsasawa” (boredom) for both kids and their parents.

In their latest heartwarming TV commercial, Filipino actress Judy Ann Santos and her daughter, Luna, perfectly capture this all-too-familiar scenario. Judy Ann, as a concerned mom, serves daily dishes to Luna, who shows visible signs that she wants something else, something better. Judy Ann wonders what she could do to make Luna enjoy her meals more—an instance relatable to many of today’s moms.

Then, a spark of inspiration strikes. Judy Ann reaches for a block of Eden Cheese, and with a few simple steps, her dull dishes are transformed into mouthwatering creations. Luna’s eyes light up with delight, Judy Ann dances with energy, and the kitchen is once again filled with joy and excitement.

The mother-daughter duo exemplifies how, with Eden Cheese, happiness can be served once again, bringing smiles back to families’ faces. With Eden as a source of true inspiration, more Filipino moms can be empowered and encouraged to create more delicious meals that will surely be loved by those who matter most to them.

The video is more than just a commercial; it’s a heartwarming reminder of how Eden Cheese can enhance the flavors and versions of everyday dishes, empowering and inspiring moms to create meals that not only taste great but also helps nourish the body —with milk vitamins (A, B2, D), Calcium, and Zinc—and warm hearts.

“At Eden, we believe that through every dish there is an opportunity to serve joy,” says Mark Banawa, Marketing Manager of Eden Cheese. “Our collaboration with Judy Ann Santos and Luna perfectly captures this belief. By showing how the simple act of adding Eden Cheese can help transform a “paulit-ulit” meal into an exciting experience, we hope to empower moms across the Philippines to rediscover the inspiration of home dishes, helping them to win against the ‘sawa’ that’s likely being experienced.”

Judy Ann Santos, a dedicated mom, shares her excitement and perspective about the collaboration.

“As a mom, I always want to create meals that my family loves. Presenting this story with Eden Cheese and my daughter Luna has been a wonderful experience. We’re all reminded that with simple creativity and the right ingredients, we can make every meal special. Kaya ngayon, maghain tayo ng saya, lahat tayo mga moms ay ma-inspire na with Eden.”

Eden invites more moms to be inspired and join the movement of “serving joy” to their families. Whether it’s adding a creamy and “malinamnam” twist to an old favorite or experimenting with new versions of their daily recipes, Eden Cheese is their partner in creating joy in every bite.

Pocky ‘Snap Out and Play’ Transforms a Local Playground to encourage Outdoor Play and Pinoy Games

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When was the last time you visited your local playground? Ever since we gained access to digital entertainment and education, there has been less active play among kids and families. Even if they tried, many public areas dedicated to play are poorly maintained. So, if outside is unsafe, and there is an abundance of entertainment at their fingertips, it’s no wonder families prefer their children to stay indoors.

As playgrounds lose children, we lose a bit of our culture. Some of our favorite Filipino games were invented in streets and local parks. As less and less kids play outside to teach games like Luksong Tinik, Palo Sebo, or Tumbang Preso, we could eventually lose some classic Pinoy games altogether.

Pocky, the snack brand dedicated to sharing happiness, is bringing back play to our local playgrounds. The brand wants to encourage kids to “snap out of their digital worlds” and experience the happiness associated with slides, swings, and rich Pinoy activities such as Luksong Tinik and Arnis.

In an effort to do that, they cleaned and redesigned a public park to become a safe and fun play area for families nearby.

Playground in Del Pan before renovations (left) compared to after renovations (right)

The play area in Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, was unkempt and unsafe for kids to play in. So in cooperation with the barangay LGU, the brand unveiled its first “Snap Out and Play” playground. The playground was redesigned around a “Pocky” theme, with equipment reflecting the iconic Pocky box and its range of colorful flavors.

Redesigned Pocky-themed playground bordered by fence poles painted to look like the iconic snack.

Classic Pinoy games and activities are now available for kids to pick up and learn with a delicious Pocky twist. The kids of Delpan, Manila can now carry on the tradition of fun games like Pick-up Sticks, Tumbang Preso, Palo Sebo, Arnis, and Luksong Tinik.

Wall repainted to showcase classic Pinoy games “Pukpok Palayok” and “Tiyakad”

The brand hopes to inspire other communities to use and take care of their play areas like the playground in Delpan.

Are you excited to Snap Out and Play? Head over to Delpan St., San Nicolas, Metro Manila, where the playground is open to be enjoyed by kids and families of all kinds.

For more information, FOLLOW @glico_ph on Instagram.

Official Facebook https://www.facebook.com/PockyPhilippines

Official Instagram https://www.instagram.com/glico_ph/

Official TikTok https://www.tiktok.com/@glico_pr_ph

Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico

Glico Asia Pacific website https://www.glico.com/sg/

Four Points by Sheraton Showcases Palawan’s Enchanting Sabang Beach as an Idyllic Wedding Destination

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The allure of a tropical beach wedding in the Philippines is unparalleled, with locations like Boracay and Cebu often stealing the spotlight. However, nestled within the pristine beauty of Puerto Princesa’s Sabang Beach lies a hidden gem – Four Points by Sheraton Palawan Puerto Princesa, a hotel brand for smart independent travelers, part of Marriott International’s esteemed portfolio promises to redefine wedding experiences in Palawan.

Strategically located near Puerto Princesa’s famed Underground River, a UNESCO World Heritage site, Four Points by Sheraton Palawan offers couples an enchanting setting for their special day. “Imagine exchanging vows against the backdrop of turquoise waters and lush greenery,” said General Manager Dietmar Platz. “It’s a setting where nature’s beauty enhances every moment.”

Photo of bride walking on the beach

Puerto Princesa, just a short flight from major cities, ensures hassle-free travel for guests. From the airport, a scenic drive leads directly to the resort, where personalized services await. “We make every detail seamless,” assures Director of Sales and Marketing Amie Villena. “Our team handles everything from accommodation to event logistics, ensuring a stress-free celebration.”

The resort’s expansive 5.25-hectare property boasts versatile venues, including a glass-roofed gazebo overlooking Sabang Beach, ideal for intimate ceremonies of up to 100 guests. The adjacent resort garden can accommodate an additional 200 guests, while a grand ballroom, opening later this year, will cater to events of up to 300 guests. “Whether you prefer a beachfront affair or an elegant indoor celebration, we have the perfect space,” Villena adds.

Tailored Wedding Packages

Photo Taken In Turkey, Istanbul

Four Points by Sheraton Palawan offers customizable wedding packages designed to cater to every couple’s needs. Packages include venue rental, sound systems, elegant décor, and culinary delights curated by expert chefs. Couples can also enjoy a complimentary stay and special perks, ensuring a memorable experience from start to finish. Rates start at Php 245,000 nett, with options for intimate gatherings or larger receptions.

Beyond Weddings

Waiter serving a glass of sparkling white wine

Beyond its exquisite wedding offerings, the resort presents deluxe accommodations, each room featuring modern amenities such as a smart TV, fast, unrestricted Wi-Fi access, bathroom toiletries from Activ exclusively made for Four Points by Sheraton, as well as private balconies with garden or pool views. Guests can unwind at the spa, indulge in culinary delights at Evolution restaurant, or relax by the iconic swimming pool. Special tours like the Underground River Tour can also be arranged, ensuring a truly unforgettable stay.

Plan Your Dream Wedding Today

“At Four Points by Sheraton Palawan, we are committed to creating unforgettable moments,” emphasizes GM Platz. “From the first consultation to the final farewell, our dedicated team is here to exceed expectations.”

For more information on wedding packages or to schedule a tour, contact the resort’s Event Management Team at +63 48-550-9000 or email reservations.palawan@fourpoints.com

Four Points by Sheraton Palawan Puerto Princesa is also present on social media platforms – Facebook and Instagram via @fourpointspalawan

Whether you’re planning your dream wedding or seeking a memorable venue for events and conventions, discover a destination where natural beauty meets unparalleled comfort. Book your stay today and let us make your celebration truly extraordinary.

SB19 says “Atin To!” for McDonald’s Chicken McDo

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More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken McDo! Now, P-Pop sensation SB19 joins the cause, declaring, “Atin ‘to!” for the new and better Chicken McDo that tastes as good as it looks.

Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have just been announced as the quick service restaurant’s newest endorsers, a promising start of an exciting collaboration.

SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald’s relaunch Chicken McDo to great acclaim. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza that generated even more hype for Chicken McDo, which also became viral for its huge, “dinosaur-size” portions.

“We’re ecstatic to welcome SB19 to the McDonald’s Philippines family. To have this supergroup join us in showing love for our much bigger, much juicier, much crispier and much sulit Chicken McDo is very exciting,” says McDonald’s Philippines’ Assistant Vice President for Corporate Relations and Impact Adi Timbol-Hernandez. She added that, “It’s a great collaboration, and we look forward to working with SB19 in delivering more feel-good moments to our customers all over the country. Definitely, there’s much more to look forward to in this campaign.”

Days before the announcement, McDonald’s Philippines released a teaser on their social media pages hinting at a new “Ninang” to their next endorser. Loyal members of SB19’s fan base, known as A’tin, quickly guessed it was the upcoming endorsement. Soon after, an exclusive video for A’tin was released, featuring a specially-written single showcasing the band’s love for Chicken McDo and encouraging their fans to try it out and embrace it as their own.

The centerpiece of the campaign is McDonald’s one-piece Chicken McDo Sulit Busog Meal, which includes rice and a drink for the low price of Php99 in all stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward to this August!