A bold innovation of an iconic drink: PepsiCo launches HARD MOUNTAIN DEW in the Philippines

Tweet

PepsiCo is launching its first alcoholic beverage, HARD MOUNTAIN DEW, in the Philippines today.

 ----------------------------------------------

HARD MOUNTAIN DEW is the company’s first ready-to-drink alcoholic beverage in the country

-----------------------------------------------

Launched in the United States in 2022, HARD MOUNTAIN DEW is a ready-to-drink alcoholic beverage that contains zero caffeine, no added sugar, 5% alcohol by volume (ABV), and 100 calories per serving.

“We’re excited to bring in HARD MOUNTAIN DEW to give our Filipino consumers a new take on Mountain Dew, our number one soda brand in the Philippines*. As our first ready-to-drink alcoholic beverage, HARD MOUNTAIN DEW’s bold flavors bring fun back into the lives of busy adults who want a responsible way to go from work to play,” said Nitin Bhandari, Sr. Director and General Manager, Philippines, Malaysia, Singapore.

According to Bhandari, by offering an innovative take on Mountain Dew, PepsiCo is taking a step toward the company's larger vision for ready-to-drink alcoholic beverages.

“PepsiCo has a rich history of pushing boundaries and delivering innovative new products that responsibly meet the evolving needs of drinkers, both globally and nationwide. We see the ready-to-drink category as a great area of opportunity, as it has grown by 10% and is expected to accelerate over the next few years,” he added.

As the company expands into the RTD alcoholic beverage space, Bhandari affirmed the company’s commitment to adhering to responsible marketing on all its alcoholic products.

“Our alcoholic beverages are thoughtfully crafted for adults of legal drinking age who enjoy responsible consumption. In compliance with local regulations, our packaging prominently displays the word "HARD" with an enhanced visual design and a clear 5% ABV identified on the can. This effectively differentiates our alcoholic products while meeting consumer expectations and regulatory requirements,” he said.

Available starting August 15, 2024, in 330ml single-serve cans and 4-pack bundles, HARD MOUNTAIN DEW is available at major supermarkets, convenience stores, pubs, and bars in key select cities in two bold flavors Original and Beach Blast.

For additional HARD MOUNTAIN DEW information, visit and follow @HardMountainDewPH on Facebook, Youtube, X (Twitter), Tiktok, and Instagram.

Be the first to experience the OPPO Reno12 F 5G with Bea Alonzo on August 24!

Tweet

 OPPO’s more accessible AI Smartphone launches in the Philippines in an early access event  in SM City Dasmarinas

Mark your calendars and get ready to tap further into AI with OPPO as it hosts an exclusive early access of its latest AI Phone, the OPPO Reno12 F 5G with OPPO Brand Ambassador Bea Alonzo on August 24, 4:00 PM at SM City Dasmariñas!

“I can’t wait to see the OPPO Fam again and share my experiences so far using the OPPO Reno12 F 5G. It’s such an amazing phone that has so many fun and useful AI features that fit the lifestyle of many Filipinos. I can’t wait to meet everyone at SM City Dasmariñas!” said Bea Alonzo.

Tap into AI with the OPPO Reno12 F 5G and meet Bea Alonzo

Enjoy a fun-filled Saturday with OPPO brand ambassador Bea Alonzo and double the excitement with the exclusive early bird promo for the OPPO Reno12 F 5G! Be one of the  first to own the OPPO Reno12 F 5G, along with a limited edition OPPOxBASH Billow Mini pocket* and an exclusive meet & greet pass to get up close and personal with Bea Alonzo.

To participate, pre-order your OPPO Reno12 F 5G until August 24 at the following OPPO brand stores:

●     SM City Dasmariñas

●     SM City Molino

●     SM City Bacoor

●     SM City Tanza

●     SM City Trece Martires

●     SM City Rosario

*Shipment of OPPOxBash Billow Mini pockets starts on September 22, 2024.

Explore other features of OPPO’s new AI Phone

The OPPO Reno12 F 5G is in line with OPPO’s goal to make  the AI smartphone experience more accessible to Filipinos. The newest Portrait Expert is also packed with innovative features from the Reno12 Series 5G designed to enhance your daily life and unleash your creativity for any adventure such as AI Eraser 2.0, AI Studio, AI LinkBoost, and BeaconLink.

The OPPO Reno12 F 5G boasts a 50MP main camera that captures ultra-clear portraits with stunning detail and a 32MP selfie camera ideal for individual and group shots. It sports a sleek, elegant, yet sturdy design that makes it both a stylish accessory and functional device. The new AI Phone is fitted with All-Around Armor for guaranteed protection and durability for everyday use.

Save the date on August 24 and be ready to welcome the OPPO Reno12 F 5G with Bea Alonzo. For more information, visit OPPO Philippines’ official website at www.oppo.com.ph/ and Facebook page.

 

Ely Buendia marks triumphant comeback with new single “Bulaklak Sa Buwan”

Tweet

Ely Buendia enters a new era of his solo music career with the release of “Bulaklak Sa Buwan.”

The fuzzy, alt-rock number serves as the first single off his upcoming sophomore album, Method Adaptor, which will be out on November 8, 2024, via Sony Music Entertainment and Offshore Music.

_____________________________

His latest track serves as his first solo release since 2021’s “Metro”

_____________________________

The track’s release coincides with the prevalence of fabricated stories and propaganda-driven atrocities in online spaces, challenging listeners to raise awareness for factual truth and combat misinformation.

“I’ve been watching documentaries a lot, and I tried to distill everything in one song,” the legendary Pinoy rock artist explains. “The track is all about the quest for the truth. It's about seeking knowledge while resisting the confines of dogma.”

Sonically, “Bulaklak Sa Buwan” stands out without the need to constantly show off. The disarming pop gem continues Buendia's knack for composure and effortlessness: his gift for melodies is still as sharp and instinctive as his best output with his previous bands, and his guitar work is still at its most ferociously sounding in over two decades.

Ely Buendia’s frequent collaborator and Pupil bandmate Jerome Velasco produced the song, delivering a pristine but straightforward production approach that doesn’t take away the material’s anthemic charm.

“I wanted it to be buoyant-sounding and surprising,” shares the award-winning OPM icon. “The song is very upbeat, and I utilized several modulation techniques to make it seem like the music goes higher and higher every time.”

“Bulaklak Sa Buwan” is accompanied by the release of a music video directed by Niko Cezar and Aimee Aznar of KNYA Collective. According to Ely, the visual narrative finds him wandering in the woods looking for a particular flower. “Upon finding it, I get into some upside-down vibes (like Stranger Things), getting transported into another dimension.”

Ely Buendia’s “Bulaklak Sa Buwan” is out now on all digital music platforms worldwide. Watch out for the official music video on August 16, 2024, Friday at 6pm on Ely Buendia’s official YouTube channel.

SB19 drops THE FIRST TAKE versions of “GENTO” and “MAPA” on streaming platforms

Tweet

P-Pop royalty SB19 continues to captivate music fans from all over the world with the release of “GENTO” and “MAPA” from THE FIRST TAKE sessions on all digital music platforms via Sony Music Entertainment.

The new versions feature the award-winning group’s performance at THE FIRST TAKE, a popular YouTube channel with nearly 10 million subscribers under its belt. The show's format features Japanese and international music guests performing a song in one take, filmed with shots of the artists and a microphone against a minimalist and usually white backdrop.

To date, THE FIRST TAKE renditions of “GENTO” and “MAPA” have amassed more than 4.5 million views on YouTube, becoming one of the most viewed performances from an Asian pop group/band.

“We’re eternally grateful to THE FIRST TAKE for giving us an opportunity to showcase our work on a platform known not just for its massive global following but for elevating the audio-visual experience of music fans with much-needed authenticity and rawness,” SB19 shares in a collective statement. “The performances really challenged us to work within our limitations and deliver with the best of our abilities. We’ve always considered performing as a sanctimonious process that deserves utmost preparation, love, and respect. Constantly reminded by THE FIRST TAKE that we can only perform the songs once, we had to reconnect with our roots and embrace the beauty of spontaneity.”

SB19 is the first Southeast Asian group and the first Filipino artist to be invited on the globally renowned platform, which also served as host to several acclaimed performances by other artists such as aespa, ASIAN KUNG-FU GENERATION, Hitsujibungaku, MANESKIN, ITZY, (G)-I-DLE, imase, Maluma, and more.

For THE FIRST TAKE version of “GENTO,” SB19 delivered a genuinely compelling performance that highlights the five-piece act’s incredible talent and range in harmonizing, singing, and rapping.

 The chart-topping hitmakers also took musicality on a different level with their rousing version of “MAPA,” which SB19 redressed with a soaring arrangement and an inspiring gospel-infused delivery.

Both versions are now available for streaming and are bundled with its original versions:

Gento: http://sb19.tunelink.to/gento-fromtft

MAPA: http://sb19.tunelink.to/mapa-fromtft

 

 ----------------------------------------

About THE FIRST TAKE

THE FIRST TAKE is a YouTube channel that clearly captures the performance of musicians and singers performing in a single take. With the concept “capture the take. This moment. This sound. THE FIRST TAKE. It only happens once,” THE FIRST TAKE presents pure music in overwhelming quality with no exaggerated performance.

The channel started on 15 November 2019 and has now hit 9.69 million subscribers (as of 7 June 2024). Total views have exceeded 1.4 billion, and contents have been viewed from over 220 countries and regions around the world. Growing as a comprehensive music platform, new initiatives have been launched and become viral contents. THE FIRST TAKE INTERNATIONAL features international music stars such as Harry Styles, Avril Lavigne, V from BTS, Jason Chan and Jolin Tsai, having them to give their 1TAKE performance exclusively on the channel.

Follow THE FIRST TAKE on socials:

Website: https://www.thefirsttake.jp

Instagram: https://www.instagram.com/the_firsttake

Twitter: https://twitter.com/The_FirstTake

X: https://www.tiktok.com/@the_first_take

THE FIRST TIMES: https://www.thefirsttimes.jp

Sign Up for 10% Off Smart and IoT Products from CHERRY Philippines!

Tweet

CHERRY Philippines is as assertive as ever. Not only do they give out quality products, but affordable prices. 

Why Sign Up? - Discount, discount, discount! 

Visit their online shop on the days of August 16 to September 16, 2024 so you get can 10% off Smart and IoT products! All you have to do is sign up to get exclusive discounts, promotions, and more!

The Internet of Things or IoT 

The Internet of Things or IoT is a network of things with technology with the agenda of exchanging and connecting data with different systems and devices using the internet. CHERRY Philippines offer a variety of products that will help you in many ways. There are security cameras for safety, cleaner and vacuums for disinfecting, fans to beat the heat, and more! Remember that you should visit and sign up at cherryshop.com.ph from August 16 to September 16 only to get 10% off voucher on Home and Smart CHERRY products.

Live SMART with CHERRY. 

Smart products from CHERRY are always a SMART purchase, so go ahead and visit the CHERRY website and get 10% off some items. 

Just connect every device in your home using the CHERRY IoT Solutions Application. With just one click, you can turn on and off your new appliance in your house.

For more information, visit:

CHERRY Shop PH: www.cherryshop.com.ph

Shopee: https://bit.ly/CherryPhShopee

Lazada: https://bit.ly/CherryPhLazada