Developed with
Gentle Monster and Warby Parker, intelligent eyewear becomes part of the user’s
personal style
LONDON – July, 2026 –
Samsung Electronics Co., Ltd. today introduced its intelligent eyewear at
Galaxy Unpacked in London. Building on the concepts announced at the latest
Google I/O, the new designs were developed with global eyewear brands, Gentle
Monster and Warby Parker. The intelligent eyewear shows how the Galaxy
ecosystem can move beyond the mobile phone and into eyewear that supports daily
routines, work, travel and hands-free moments.
“As agentic AI reshapes mobile experiences, the next step is to make
those experiences more intuitive and responsive to each user’s context,” said
Won-Joon Choi, Chief Operating Officer of the Mobile eXperience (MX) Business
at Samsung Electronics. “Intelligent eyewear creates a new point of
interaction, bringing more personalized AI assistance naturally into the
moments that make up everyday life.”
Why it Matters
As AI enters an agentic era, the question is no longer only how
intelligent it becomes, but where and how that intelligence meets people.
Mobile phones remain at the center of connected experiences, while devices
across the Galaxy ecosystem add context to different moments of daily life.
Intelligent eyewear represents that next step, bringing AI closer to people as
they move, work, communicate and explore, without requiring every interaction
to begin with a screen.
Built for these moments, intelligent eyewear brings AI directly into the
user’s line of sight, providing timely information and assistance while
allowing them to stay engaged with the people, places and tasks around them.
Clear controls and safeguards support responsible and secure use, while
hands-free access delivers assistance naturally without requiring users to stop
what they are doing or turn to another screen.
New Intelligent Eyewear Experience
Designed for everyday wear, the eyewear combines a lightweight frame,
slim profile and battery performance, offering up to nine hours on a single
charge with up to seven additional full charges from the charging case.[1] A built-in
camera brings visual context into the AI experience, while Snapdragon®
AR1 Gen1[2] Platform
supports the AI performance designed for real-time assistance, with touch
interaction, connectivity, power efficiency and thermal management optimized
within the eyewear’s compact frame.
As a hands-free extension of the Galaxy experience, the device lets
users stay focused on the moment. Built in partnership with Google, it brings
Gemini into a familiar wearable form factor, making interaction feel more
natural, immediate and intuitive.
"Google and Samsung have a shared vision to bring helpful and
context-aware intelligence into everyday life,” said Sameer Samat, President of
Android Ecosystem at Google. “Built on the Android XR platform, the intelligent
eyewear blends world-class designs with Gemini’s advanced assistance that
naturally responds to what you see, delivering all-day, hands-free help. We’re
excited to continue this momentum and bring this experience to people soon.”
Key experiences include:
● Staying in the moment: The device can help summarize long messages, read key information
aloud, support live translation and allow users to control the experience with
simple voice or gesture interactions through connected devices.[3]
●
Capturing context: When prompted, the eyewear can capture what the user is seeing,
such as a whiteboard or meeting discussion, organize key information in Notes,
and make it easier to review, share and follow-up on later.[4]
●
Real-time interaction: Users can ask for guidance based on their location, such as
finding a route, setting a destination or understanding what is around them,
while live translation can support communication in another language.[5]
●
Context-aware assistance: The device can support more useful follow-up interactions by
understanding the user’s current context and connecting relevant information
across tasks, helping users continue where they left off with less repetition.[6]
●
Live visual sharing: Users can share what they are seeing during a call or record
their own point of view, making communication more immediate while keeping
their hands free.[7]
A More Personal Approach to Eyewear
Eyewear is both a functional product and a personal style statement.
Samsung worked with Gentle Monster and Warby Parker to create intelligent
eyewear that balances thoughtful design, comfort and everyday wearability. By
combining Samsung’s hardware craftsmanship with each brand’s distinctive design
approach, the collaboration offers a broader range of styles to suit different
preferences, lifestyles and occasions.
At the Unpacked, Samsung introduced two distinct designs by: Gentle
Monster and Warby Parker.
The Gentle Monster edition features a slim frame in black, pairing a
straight upper rim with softly rounded lower edges to create a refined and
fashion-forward silhouette. The Warby Parker style features a subtly upswept
brow line in a rich brown hue, creating a refined, versatile shape perfect for
everyday settings.
Throughout the design process, Samsung worked closely with the eyewear
partners to refine key fit points such as the forehead and ears. These insights
helped shape the final designs with enhanced comfort and everyday wearability.
Fit considerations were tailored to each model, alongside durability and
reliable performance.


[1]
Battery life varies by network environment, features and apps
used, device settings, the number of times charged, and may other factors.
[2] Snapdragon is a trademark or registered trademark of Qualcomm
Incorporated. Snapdragon and Snapdragon branded products are products of
Qualcomm Technologies, Inc. and/or its subsidiaries.
[3] Feature availability may require a network connection,
compatible Galaxy device or supported app. Gesture interactions are only
provided through Watch9.
[4] Feature availability and supported workflows may vary.
Samsung Notes integration and related actions may require compatible Samsung
services and devices.
[5] Translation and navigation-related experiences may vary
by language, region, app, service provider and network environment.
[6] Contextual and history-based experiences may require user
permission, supported apps and compatible services.
[7] Live visual sharing and recording features may vary by
app, service, market and applicable laws or consent requirements.