July 22, 2026

Maya bags Gold and Silver at PR Awards Asia-Pacific 2026

Maya, the Philippines’ leading digital financial services platform, won two accolades at the PR Awards Asia-Pacific 2026—Gold in the Best Brand Collaboration category and Silver in the Consumer Launch category. Its Welcome to Maya Black campaign was also shortlisted in the PR Event category. 

Maya took home Gold in the Best Brand Collaboration category, a new award under the Effectiveness track, for its 2025 campaign, Save a Housemate. Save with Maya. 

As young Filipino fans rallied behind their favorite housemate on Pinoy Big Brother—the Philippines’ longest-running reality show and local version of the global franchise—Maya saw an opportunity to encourage better financial habits.  

By replacing the legacy SMS voting system with a seamless in-app experience, Maya introduced “Save-to-Vote,” where users first deposit money into their accounts then cast a vote.

Integrated into weekly on-air segments and amplified through fan content, Maya became an essential part of the Pinoy Big Brother experience. The campaign generated strong engagement while making saving a natural part of how fans participated in the show, strengthening brand affinity and encouraging better money habits. 

Maya also won Silver in the Consumer Launch category for its 2025 Welcome to Maya Black campaign. 

 

Maya Black is a Visa Platinum travel and lifestyle credit card designed for aspirational, everyday spending. Powered by AI-driven underwriting framework and integrated into a fully digital application experience, the Maya Black Credit Card gives more people the opportunity to qualify for premium credit from day one, including customers who have previously been underserved by traditional credit models. 

From its first-person black-and-white launch film to its synchronized “Blackout” takeover, the Welcome to Maya Black campaign captured attention across platforms and reframed premium credit for a new generation. Apart from winning Silver, the campaign was also shortlisted in the PR Event category. 

“These awards recognize the kind of work we believe in—building products and campaigns that address real customer needs in ways people genuinely connect with,” said Maya Group Chief Marketing Officer Pepe Torres. “For us, creativity only matters if it creates real impact, and that’s the standard we continue to hold ourselves to.” 

This marks Maya’s fourth consecutive year of recognition at the PR Awards Asia-Pacific, following awards for the PayMaya-to-Maya rebrand campaign launched in 2022, My Money, My Bank, My Way in 2023, and Get Banked with Maya in 2024. 

The PR Awards Asia-Pacific, organized by Campaign Asia, honors impactful and creative public relations work across the region. It recognizes excellence in storytelling, brand communication and campaign effectiveness, while spotlighting standout talent and innovation in the industry. 



Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8: Foldables, Perfected for Every Way of Living

The all-new Galaxy Z series opens a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

LONDON – July 22, 2026 Samsung Electronics Co., Ltd. today unveiled the new Galaxy Z series, its most complete lineup yet, designed to expand foldables to a wider audience. The lineup introduces Galaxy Z Fold8, a fresh and exciting form factor that provides a new kind of foldable experience built around the way people explore, discover and immerse themselves in their favorite content.


Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimized for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Fold8 Ultra, while Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”


The All-New Galaxy Z Fold8: A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201 g, Fold8 is Samsung's lightest Galaxy Z Fold yet. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy with a larger 4,800 mAh battery, delivering smooth, responsive performance and lasting power so users can stay immersed longer.


● When folded, the 10:16 cover screen feels familiar and comfortable for the short moments people return to most often, such as messaging, social updates, browsing and short-form video.

● When unfolded, the 4:3 main display creates a larger canvas that helps users lose themselves in games and films.

● When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.

● Together, these display ratios are designed around the way people naturally consume content, helping Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered From the Inside Out

Across the new Galaxy Z series, Samsung’s display engineering expertise serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate

● Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.

● With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Fold8 makes everyday photography and video feel easier to capture, edit and share.
Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives


Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

● Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions.

● Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.

● My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.
My FanCam automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.


Galaxy Z Fold8 Ultra: The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — measuring just 4.1 mm when unfolded and weighing 215 g,1 it pushes the standard for productivity on the go.

Professional-Grade Creativity With an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

● The 200 MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range (HDR) capability in 200 MP mode for more true-to-life images.7

● A new 50 MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.

● Improved Nightography7 helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.

● For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic color and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

● With Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy3 at its core, Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.

● A larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery helps users stay productive for longer, supporting a full day of work, creation and entertainment in a slimmer foldable design.

● Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day.

● Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively to keep the device responsive during demanding tasks.

Galaxy Z Flip8: The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180 g1 and with a thickness of only 6.1 mm, Samsung’s slimmest and lightest Flip brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments when users need them most.

● The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.

● Now Brief on the FlexWindow home screen brings timely insights and next steps, helping users move from glanceable information to action at the right moment.

● Flip8 also makes automation through Gemini Intelligence easier to access from the FlexWindow,13 allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.
From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

● A 50 MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail.

● Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.

● Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.

● FlipShot lets users personalize the FlexWindow and capture more expressive mirror selfies, while Mirror view gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimized for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimized for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.
Now Nudge helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

● Now Brief helps users stay informed with personalized insights tailored to their routines, interests and daily needs through expanded scenarios, customizable briefing cards and personalized recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.

● Now Nudge helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

● Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organize and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.

● AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, the Galaxy Watch9 series and even the upcoming intelligent eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalized support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9 also introduces a new AI Assistant Activity dashboard, giving users a centralized view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started With the New Galaxy Z Series

Galaxy Z Fold8 Ultra, Fold8 and Flip8 are available for pre-order in the Philippines starting July 22. All models are available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online-exclusive colors include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8 and Mint for Galaxy Z Flip8.

Pre-order until August 13 to double your storage and save as much as P7,000, get up to PHP14,000 off when you trade-in, and even avail of Samsung Care+ Free for 3 months, worth P3,297 via Samsung.com.

Pre-order offers also include savings up to 15% with 0% installment up to 36 months using UnionBank or Metrobank Credit Card, as well as savings up to 11% with 0% installment up to 24 months using Eastwest, BDO, BPI, Security Bank, PNB, HSBC, Chinabank, or RCBC Credit Cards. These offers are available at Samsung Authorized stores nationwide, Samsung.com, and participating online retailers. Customers may also enjoy up to P14,000 off via Samsung Finance+ or Home Credit at Samsung Authorized Stores nationwide, upgrade from their old Galaxy device with guaranteed savings of up to P14,000 through ade-in and avail of Samsung Care+ at up to 33% off on a 2-year plan at Samsung Authorized Stores nationwide and partner online retailers.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro, including 5 TB of cloud. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including passwords and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device. And with Quick Share’s new compatibility with AirDrop, sharing files between iOS and Galaxy devices is now seamless in both directions.
Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps.

To give users peace of mind after upgrading, Samsung Care+ offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost. With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

For more information about the new Galaxy Z Series, please visit:

Galaxy Z Fold8 Ultra: https://www.samsung.com/ph/smartphones/galaxy-z-fold8-ultra/buy/

Galaxy Z Fold8: https://www.samsung.com/ph/smartphones/galaxy-z-fold8/buy/

Galaxy Z Flip8: https://www.samsung.com/ph/smartphones/galaxy-z-flip8/buy/




*Offers may vary per store. Per DTI Fair Trade Permit No. 262261, 261885, 261334, 260761 Series of 2026.

July 21, 2026

HONOR 600 Promo Winner Drives Home a Brand-New Mercedes-Benz EQA

HONOR Philippines has awarded the grand prize of its HONOR 600 Win-a-Benz Promo, with lucky winner John Kenneth Gervacio taking home a brand-new Mercedes-Benz EQA. Launched alongside the HONOR 600 Series, the nationwide campaign gave qualifying buyers the chance to win the premium electric vehicle, further fueling excitement around the smartphone series.


HONOR Philippines Digital Marketing and Content Head Eason De Guzman, Vice President Stephen Cheng, Public Relations Head Pao Oga with HONOR 600 Win-a-Benz Winner John Kenneth Gervacio

“The Win-a-Benz Promo is our way of thanking everyone who trusted HONOR and made the HONOR 600 one of the most talked-about smartphone launches of the year. Congratulations to our grand prize winner, and we look forward to bringing even more exciting experiences to Filipino consumers,” said Stephen Cheng, Vice President of HONOR Philippines.

Known for its powerful AI capabilities, flagship-level camera system, stylish design, and reliable all-day performance, the HONOR 600 Series has continued to gain momentum since its launch, becoming one of HONOR’s most successful smartphone releases to date.

To learn more about this exciting news, visit HONOR’s website www.hihonor.com, and follow HONOR Philippines on Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok: (Tiktok.com/@honorphilippines) for exclusive teasers, launch updates, and big reveal.

A Decade on Your Wrist: How Samsung Keeps Reinventing Everyday Wellness with Galaxy Watch


There was a time when a smartwatch was simply an extension of a smartphone, a convenient way to check notifications, answer calls, or glance at the time. Over the years, it has evolved into something far more personal: a companion that helps people better understand how they move, sleep, recover, and care for their overall well-being.

This shift reflects a broader change in how people approach health. As more people embrace healthier, more connected lifestyles, wearable technology has evolved beyond displaying notifications and tracking steps. Today’s smartwatch has become an intelligent wellness companion, supporting better sleep, encouraging consistent movement, guiding recovery, and helping users make more informed decisions about their health.

From Staying Connected to Living Better
For more than a decade, Samsung has been at the forefront of wearable innovation, continuously reimagining what people can expect from a smartwatch. What began with the Galaxy Gear in 2013 as a connected device for calls, notifications, and everyday convenience laid the foundation for something much bigger.

In 2018, Samsung ushered in the Galaxy Watch era, a shift that reflected the growing role of wearables as companions for health, fitness, and everyday life. Over the years, the Galaxy Watch lineup has continued to evolve with innovations such as heart rate monitoring, GPS, advanced sleep tracking, Electrocardiogram (ECG), blood pressure monitoring, Samsung’s BioActive Sensor, and the Samsung Health ecosystem, bringing users a more holistic view of their health.

Built for Every Journey, Powered by Galaxy AI

That journey reached another milestone in 2024 with the introduction of Galaxy Watch Ultra, Samsung’s most capable smartwatch designed for outdoor adventures, endurance training, and high-performance activities, while continuing to deliver intelligent health insights. Alongside it, the Galaxy Watch portfolio expanded to better support a wider range of lifestyles, fitness goals, and everyday wellness needs.

The next evolution arrived with Galaxy AI. Rather than simply recording health data, the Galaxy Watch now interprets it, delivering more personalized wellness insights, intelligent coaching, and proactive guidance tailored to each user’s unique lifestyle. Features like Energy Score, Bedtime Guidance, Running Coach, and Antioxidant Index represent a broader shift in wearable technology: from simply measuring health to helping people take meaningful action.

The Next Chapter Starts on Your Wrist


More than a story of technological advancement, the evolution of Galaxy Watch reflects how people’s expectations of wearables have changed over the past decade. What began as a way to stay connected has become a trusted companion that helps users better understand their bodies, build healthier routines, and navigate everyday life with greater confidence. As Samsung continues to innovate, Galaxy Watch continues to redefine what a smartwatch can be, bringing together intelligent technology, personalized wellness, and meaningful everyday experiences.


The journey continues at Galaxy Unpacked on July 22, where Samsung is set to unveil the latest additions to its Galaxy lineup and the next wave of AI-powered innovations. Tune in to the livestream at 9:00 PM (Philippine Time) via Samsung.com, Samsung Newsroom, or Samsung's official YouTube or Facebook channels, and register in advance at samsung.com/ph/unpacked to receive a ₱2,000 e-voucher and a chance to win Samsung's newest Galaxy device.


Per DTI Fair Trade Permit No. FTEB-261104, 261688 Series of 2026

For more information on the latest Galaxy ecosystem, visit

Galaxy Watch8: 

Galaxy Watch8 Classic:

Galaxy Watch Ultra


For more info, visit Samsung Philippines Newsroom or Samsung.com.

Gen Z reports high stress levels and low work happiness, according to Jobstreet by SEEK



According to the latest Workplace Happiness Index: Philippines 2025 released by Jobstreet by SEEK, Gen Z workers report the lowest workplace happiness at 76%, with 39% saying they often dread going to work, underscoring the higher levels of stress experienced by the country's youngest workforce.

Millennials (77%) and Gen X (78%) record higher happiness and job fulfillment levels by a smaller margin.

Gen Z workers value purpose and flexibility, but face higher stress levels

While purpose and flexibility remain non-negotiable anchors for Filipino professionals, generational differences are shaping the local employment landscape

Among Gen Z workers aged 18 to 29, workplace happiness is most strongly linked to purpose, with 76% satisfied with the meaning they find in their work. This was followed by satisfaction with work-from-home arrangements at 73% and company success at 72%.

Filipino GenZs are looking to get ahead in a job that aligns with their own personal values but are also seeking flexibility to do it their own way, the report suggests. Despite generally positive workplace sentiment, Gen Z workers reported higher levels of stress and emotional exhaustion than older generations. Nearly 4 in 10 of the respondents said they often dread going to work, while lower satisfaction with workload demands and stress levels remained key challenges.

The findings suggest that younger employees increasingly value meaningful work aligned with their personal values, while also prioritizing flexibility and autonomy as they navigate the early stages of their careers.

Millennials and Gen X prioritize workplace culture, growth, and balance
Filipino millennials aged 30 to 44 identified workplace relationships, company culture, and shared values as key drivers of workplace happiness. Around 78% reported satisfaction with their sense of purpose at work, while 70% were satisfied with their team and colleagues, and 68% expressed positive sentiments toward company values.

The report found that millennials place greater importance on supportive teams and positive workplace environments than other generations, particularly as many balance career demands with personal and family responsibilities. Career progression and flexibility also remained important contributors to their workplace satisfaction. Jobstreet by SEEK shares that the collectivist culture of the Philippines, which places high value on community and building positive relationships, likely reinforces this too.

Meanwhile, for Gen X employees aged 45 to 59, work-life balance and career progression opportunities emerged as the strongest drivers of workplace happiness. Around 73% expressed satisfaction with their work-life balance, while 69% reported positive sentiments toward career progression opportunities and company success, respectively.

Compared with younger generations, Gen X workers are also more likely to feel fulfilled by their jobs, motivated to go above and beyond, and comfortable being themselves at work.

However, despite higher overall workplace satisfaction, stress and burnout remained concerns, with many respondents still reporting exhaustion and dissatisfaction with stress levels. This generational shift comes even as the country maintains a strong baseline for employee satisfaction. Overall, 77% of Filipino workers state they are somewhat or extremely happy at work, safely positioning the Philippines among the happiest workforces in the Asia-Pacific region. Yet the report highlights that workplace happiness is no longer a monolith; rather, it fluctuates dynamically based on an employee’s specific life stage, evolving career priorities, and shifting mental health expectations.

“Our findings show that workplace happiness means different things to different generations, but every employee wants to feel that their work has meaning and purpose. At Jobstreet by SEEK, we believe that there is no one-size-fits-all approach to workplace happiness; that’s why we encourage employers to build workplace strategies that reflect the diverse needs of employees,” shared Dannah Majarocon, Managing Director of Jobstreet by SEEK in the Philippines.

The Workplace Happiness Index: Philippines 2025 surveyed a comprehensive sample of Filipino workers aged 18 to 64 nationwide from October to November 2025. Executed over a targeted multi-week period, the study analyzes evolving sentiment across diverse job sectors, localized career demographics, and distinct generational brackets to provide employers with actionable operational insights.

Learn more about Jobstreet by SEEK by visiting https://www.jobstreet.com.ph/.

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