May 10, 2024
PLDT Home's Heartfelt Mother’s Day video
February 16, 2024
Check out ‘Next Upgrade’ – every Filipino’s ultimate guide to smart home living!
October 22, 2023
Jobstreet by SEEK named runner-up at the YouTube Works Awards Southeast Asia 2023
Leading online career platform Jobstreet by SEEK was announced as a runner-up at the recently concluded YouTube Works Awards Southeast Asia 2023 with its video campaign series “Hire Real Talent”.
Jobstreet by SEEK’s three-part video series is considered as one of the most innovative and effective campaigns on YouTube in the past year. It was nominated for “The All Action Hero,” a category that recognizes brands that maximize the action-oriented features of YouTube to effectively achieve its goals and encourage conversion and/or awareness.YouTube had garnered over 750 applications from across Southeast Asia,
with Jobstreet by SEEK being only one of the 12 Philippine brands that were
announced as finalists such as Nestle, Lazada, and GCash to name a few.
The Hire Real Talent campaign aims to bare the realities of hiring
candidates on social media while encouraging hirers to utilize legitimate job
platforms to target the right candidates. Jobstreet by SEEK went with a
satirical and witty take on the matter to show hirers that seeking talents
through social media may not bring them the best-suited candidates which can
result in an inefficient recruitment process. Social media lacks identity
verification, making it hard to distinguish real from fake accounts. Users
often lack professional profiles and work experience information unlike in job
platforms, making it difficult for employers to assess candidates.
In the first video, the applicant being interviewed had a display photo
of a newly set-up social media account—anonymous, lifeless, and unrecognizable.
As for the second video, the applicant shown was unidentifiable due to their
profile photo being a family portrait. Lastly, in the third video, the
applicant is seen to have had work experience in a fictitious restaurant,
making it difficult to determine factual information about them.
The annual YouTube Works Awards, in partnership with research firm
Kantar, recognizes and celebrates campaigns
to champion the brilliant minds behind them. This year, it made its comeback
bigger and better by bringing the competition all throughout the Southeast
Asian region, presenting new categories and a jury brimming with local experts
and brilliant minds.
“Being named as having one of the most effective campaigns this year is
an incredible honor as we’ve seen a lot of exceptional executions over the past
period, so we are extremely grateful for the YouTube Works Awards for
recognizing our campaign. We will continue on creating content that will not
just get the interest but also educate our audience to remain the most trusted
career and talent platform in the Philippines,” shares Dannah Majarocon, Managing Director, Philippines, Jobstreet by SEEK.
To watch the
shortlisted video series, visit the following links:
●
Hire Real Talent:
Sam Juan the Avatar - https://tinyurl.com/Sam-Juan-the-Avatar
●
Hire Real Talent:
Franz Bob the Chef - https://tinyurl.com/Franz-Bob-the-Chef
●
Hire Real Talent:
The Family - https://tinyurl.com/Jobstreet-La-Familia
To learn more about Jobstreet by
SEEK, visit jobstreet.com.ph.
March 20, 2023
Lee Minho greets Filipinos as the newest addition to the SMDC family
January 31, 2023
Audrey & Nick Spitz are BACK! And this time, it's deux or die : Murder Mystery 2 premieres on Netflix March 31
Four years after solving their first murder mystery, Nick and Audrey Spitz (Adam Sandler, Jennifer Aniston) are now full-time detectives struggling to get their private eye agency off the ground when they’re invited to celebrate the wedding of their friend the Maharaja (Adeel Akhtar) on his private island. But trouble follows the Spitzes again when the groom is kidnapped for ransom soon after the festivities begin — making each glamorous guest, family member, and the bride herself a suspect.
MURDER MYSTERY 2 sends Nick and Audrey Spitz on a high-stakes case that finally gives them everything they’ve ever dreamed of: a shot at their detective agency finally becoming successful…and their long-awaited trip to Paris. The film is directed by Jeremy Garelick and also stars Mark Strong, Mélanie Laurent, Jodie Turner-Smith, Kuhoo Verma, with John Kani, and Dany Boon.
December 22, 2022
Pentatonix and Lea Salonga hit YouTube Trending Charts with “Christmas In Our Hearts” music video
November 24, 2022
ANIMA, A+E Networks™ Asia Bring South Korea’s Most Watched YouTube Reality Show to PH
November 19, 2022
Moira dela Torre stars in Home Credit’s The Great 0% Interest Festival campaign video
November 17, 2022
Jollibee brings back the all-out joy of Pinoy Christmas in ‘Sarap ng Pasko’ campaign
Whether dine-in or drive-thru, Jollibee can make families’ Christmas celebrations more delicious and joyful |
While the past two Christmases have veered away from the usual holiday festivities that Filipinos are known for, Christmas in 2022 is shaping up to be much brighter and exciting. Pinoys now look forward to making up for the missed celebrations and once again sharing the all-out joy this season – and Jollibee hopes to capture this in the video and its upbeat jingle.
“The campaign is special because in essence, it took two years in the making. This campaign stands for two years of missed reunions, hugs, and long Christmas dinners—things that made Christmas special are now back. This year is the year kung kailan babawi tayo sa sarap at saya, and we’re doing it together with Jollibee,” says Lucas Luchico, Creative Director of PJB.
The beginning of the video shows how past get-togethers were done online—a shared experience of many as everyone navigated pandemic restrictions while making it a point to still connect with loved ones during a challenging time.
“The creative process was a personal one for all of those involved. It was filled with retrospection, and it was a creative expression of our collective wish to bring back the ‘sarap ng Pasko’ that we all miss,” adds Luchico.
The video showcased how Jollibee can be a joyful place for family and friends to have their get-togethers Jollibee’s latest Christmas ad with PJB shows how Filipinos can make up for the missed celebrations and once again share the all-out joy this season
As Jollibee endeavors to bring back the happy and fun moments people look forward to during the most wonderful time of the year, the rest of the video shows several vignettes of joyful Christmas celebrations. This includes a family going to a brightly lit Jollibee Drive-Thru, a group of friends having their Christmas get-together in a Jollibee store, mascots, store teams and delivery riders happily dancing, and an extended family coming together to celebrate the holidays at their beautifully decorated home.
“We share in our customers’ excitement and joy to once again have the all-out celebrations that Christmas in the Philippines is known for. Through this campaign, we want to remind our customers that Jollibee will always be there to add even more sarap and saya to their gatherings through our great-tasting food. Whether dining in or bringing their favorites at home, Jollibee wants to be part of every Filipino family’s celebrations during the most wonderful time of the year,” says Dorothy Dee-Ching, Vice President of Marketing of Jollibee Philippines.
Jollibee and friends Yum, Hetty, Twirlie, and Popo are back to delight more customers this season
Watch Jollibee’s newest Christmas ad on the official Jollibee Facebook page and on Jollibee Philippines YouTube channel, and join the conversation online by using the hashtag #JollibeeSarapNgPasko.
July 8, 2022
ABS-CBN Entertainment remains the No. 1 YouTube channel in Southeast Asia with 40 million subscribers (as of July 2022)
June 17, 2022
Secrets Unmasked in New Episode of Puregold’s “Ang Babae Sa Likod ng Face Mask”
March 11, 2022
Love blooms in Jollibee Studios’ My Crush is a Cactus Killer
See how love blooms with Mandy (Gigi de Lana) and Mikey (Raphael Balaccua) in Jollibee Studios’ My Crush is a Cactus Killer mini-series |
Life’s challenges and love for plants bring Mandy and Mikey together in this heartwarming Jollibee Studios’ mini-series |
December 18, 2021
It’s all in the journey: Finding love with John Lloyd & Bea’s One True Pair The Movie, a film from Jollibee Studios
Many people dream of falling in love with the right person at the right time and making it last forever, but many are left disappointed yet continue searching while some give up and find other kinds of love that work for them.
Love might be a powerful and universal feeling yet it’s anything but simple--that is at the heart of the newest Jollibee Studios film, One True Pair The Movie, starring the country’s most iconic love team, John Lloyd Cruz and Bea Alonzo.
One True Pair. Bea Alonzo and John Lloyd Cruz make a comeback film with Jollibee Studios.
The film tells the story of Ian and Gela, two famous celebrities who were once a popular on-screen tandem for many rom-com movies over the years. Ian, dubbed the “Prince of Philippine Cinema,” took a short break from showbiz while Gela continued being a top celebrity.
After his break, Ian and Gela reunite once again as they work on a project together. In their musings and conversations, we see how they are as real people, how they’ve matured individually over time, and their enduring friendship and love for each other.
The film is directed by JP Habac and is a deeply insightful film that shows that as people grow, so does the love they have for other people.
The country’s One True Pair gives a heart-wrenching, yet insightful, exchange of lines in a short film with Jollibee Studios.
The country’s one true pair
After the release of the film on Dec. 1 on the Jollibee Studios YouTube channel, One True Pair the Movie has amassed over 4 million views with many commenting that the film felt unscripted and surfaced the reality of what it meant to love a person and how the definition of love changes as life goes on.
The film also led the YouTube channel to grow from 652,000 subscribers before the release of the film to 704,000 subscribers to date.
“Parang ‘di scripted, parang totoo, parang lahat galing sa puso, parang nanonood ka ng totoong buhay ng dalawang artista na minsan sumugal pero natakot sa nararamdaman. Thank you Jollibee nakaka-touch kasi ito talaga ang reality,” said Crizell Susana on YouTube.
The film also highlighted why John Lloyd and Bea have remained the most iconic love team in the Philippine entertainment industry for more than a decade.
“I feel that the storyline was inspired by them…I love how John Lloyd and Bea had inputted their emotions into this,” said Cheenee in a comment on the film. “I realized how humans are so complex to the point that love cannot be explained in just one tense. There are indeed different types of love,” she added.
Well loved by Filipinos since the 2000s, Bea and John Lloyd bring waves of joy and kilig with Jollibee Studios’ One True Pair The Movie.
The journey of finding the love that lasts
Within the 35-minute film, One True Pair The Movie showed that there are different kinds of love and that the journey of finding the One is also a journey of finding oneself.
The beauty of taking that journey in finding the love that lasts is that it is as much a journey of yourself--accepting yourself and loving yourself and how you appreciate the people that came and went in your life and how those experiences made you grow into the person you are now.
Find your own kind of love in Jollibee’s One True Pair the Movie exclusively on Jollibee Studios and find more lessons in love and life by subscribing to the Jollibee Studios YouTube channel.