Young
smartphone brand gets recognized for its nationwide initiative
At the 58th Anvil Awards
held March 8, narzo bags its first-ever Silver Anvil for the entry titled
“narzo Roundtable Series: An Inclusive Approach to Brand-Building”. narzo
Philippines wins the accolade at only 7 months old in its first attempt.
Winning under the Special Events and Exhibits category, the
award recognizes narzo’s efforts back in September to October 2022 for a
collaborative method that involved both Metro Manila and Regional media in the
brand’s drive towards a stronger nationwide presence. The Silver Anvil commends
narzo “for effectively implementing an inclusive and collaborative approach to
establish ties with media nationwide and extend its brand presence in key areas
of the Philippines”.
From L-R: PRSP Adviser Norman Agatep; narzo Brand Representative Elaine
Cruz; narzo PR Carlo Nemo; realme and narzo Marketing VP Austine Huang; Ripple8
Managing Partner Michelle Orosa-Ople; Ripple8 Account Manager Shane Torres; and
PRSP VP-External Lady Ochel Espinosa.
“We are both grateful and honored to be recognized by the PRSP,”
says entry proponent Carlo Nemo, narzo’s Public Relations Officer. “Our entire
team dedicates this victory to our media partners for their all-out support to
our then-fledgling brand, and to the Filipino everyman that fuels narzo’s
mission of bringing Quality Sulit devices in the budget segment.”
The Anvil Awards is annually presented by the Public Relations
Society of the Philippines (PRSP), and is considered to be the highest symbol
of excellence in the field of Public Relations. This year’s Filipiniana-themed
awarding ceremony, dubbed Gabi ng Parangal, was centered around the concept of
“Isang Habi”, or One Weave. It was held at the Manila Marriott Hotel in
Newport, Pasay City.
narzo by the numbers
News of the Anvil Award also coincides with narzo’s seventh
month of brand presence in the Philippines. To date, narzo has six smartphone models in its Quality
Sulit lineup: starting from the entry-level narzo 50i Prime (PHP 4,499) all the
way to the mid-range narzo 50 Pro 5G (PHP 13,999).
The challenger brand also expanded rapidly to both offline and
online platforms during its infancy period. As of March 2023, narzo already
established a total of 64 physical
stores nationwide, with more to follow throughout the year. Most notably,
narzo has more branches in the provinces combined than in Metro Manila,
enabling it to reach far-flung regions. narzo is also present on e-commerce platforms, including
Shopee, Lazada, TikTok, Zalora, and SM Malls Online.
When it comes to social media, narzo recently gained over 36,000 followers on its official
Facebook page and over 15,000 members
on its growing online community. narzo has achieved multiple sold-out records
on Double Digit and Payday Sales, and its models have been included in various
Gaming and Budget year-end lists of media publications for 2022.
What’s next for narzo in
2023
narzo Philippines has a lot lined up for its fans this 2023. It
remains committed to its goal of providing affordable and reliable technology
for the average Filipino, and will continue bringing new smartphone models
throughout the year.
In the coming months, narzo will also be hosting a new amateur
competition for avid mobile players, featuring a battle royale title to
strengthen its gaming affinity. In addition, narzo is also slated for
partnerships with local mobility brands this summer.
Stay tuned and follow narzo’s official Facebook page for upcoming announcements.
