Efren 'Bata' Reyes signs partnership deal with Mansion Sports

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Mansion Sports, a leading private equity firm based in the UK, specializing in investments across sports facilities, sports news portals, and sports entertainment, has announced its partnership with billiards icon Efren 'Bata' Reyes, coinciding with the launch of Mansion Sports Billiards, an eCommerce platform catering to global billiards enthusiasts. This strategic move underscores Mansion Sports' commitment to elevating the billiards experience worldwide.

The partnership encompasses a series of events and tournaments showcasing high-level billiards play, as well as projects aimed at fostering a deeper connection with the sport's enthusiasts. With Reyes's involvement, these initiatives are poised to deliver thrilling matches and dynamic gameplay, leaving a lasting impact on the billiards community.

To kickoff the partnership, Mansion Sports unveiled Mansion Sports Billiards, an eCommerce site offering premium billiard products globally. Featuring high-quality cues, stylish tables, and top-notch accessories, the platform aims to enhance enthusiasts' playing experience. Initially rolling out in Vietnam, Mansion Sports Billiards plans for global expansion.

Reyes, renowned for his exceptional skill and long-standing dominance in billiards, joins Mansion Sports as Brand Ambassador. This partnership will leverage Reyes's stature in the billiards community to bolster Mansion Sports' presence through various events and initiatives.

"We are honored to have Efren 'Bata' Reyes as a Mansion Sports Brand Ambassador and are excited to work together to bring the sport of billiards to new heights." said Denis Keet, Managing Director of Mansion Sports.

“We believe that Reyes brings decades of experience and a storied career to the partnership. His achievements have not only earned him numerous titles and awards but also a substantial fan base and respect within the sports community,” Keet added.

For more information, please visit mansionsports.com or follow Mansion Sports on social media for the latest updates.

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About Mansion Sports & Entertainment Group (MSEG International Limited):

MSEG International Limited is a leading private equity firm based in the UK, specializing in investments across sports facilities, sports news portals, and sports entertainment. With our team of experts in their field, our mission is to drive innovation and growth in the sports industry; though Integrity, Collaboration, and Sustainability. We are shaping the future of sports in different markets around the world. Join us in driving positive change in the sports industry.

MSEG Website: mansionsports.com | LinkedIn: https://www.linkedin.com/company/mansion-sports-entertainment-group/

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About Mansion Sports Billiards:

Welcome to MansionBilliards.com – your premier online destination for everything billiards! Explore a curated selection of high-quality cues, stylish tables, and top-notch accessories. From beginner to pro, find the perfect gear for an exceptional playing experience. Trust MansionBilliards.com for secure transactions, prompt delivery, and a seamless shopping journey. Elevate your game, shop with confidence – where precision meets passion.

Mansion Sports Billiards Website: www.mansionbilliards.com

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About Efren Reyes:

A Legend in the World of Billiards: en.wikipedia.org/wiki/Efren_Reyes

Facebook: Efren Reyes x Mansion Sports | Instagram: officialefrenreyes | X: Efren Reyes Official | Youtube: Efren Reyes Official | TikTok: efrenreyesmansionsports

Philippine Marketing Association Strengthens Its Thrust on Sustainability Marketing with PMA RAMP Fashion Show and Charity Auction Ball

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The Philippine Marketing Association (PMA) reaffirmed its dedication to sustainable marketing by hosting the PMA RAMP Fashion Show and Charity Auction Ball at Sheraton Collab, Newport World Resorts Manila, marking its 70th anniversary milestone fundraiser event.

The event spotlighted eco-friendly fashion, echoing PMA's year-long focus on "SustAInability Marketing." This theme advocates for green marketing campaigns rooted in circular economy principles and integrated with artificial intelligence.

In collaboration with sustainability advocate Ms. Tati Fortuna, President of Ucycle, the fashion show showcased designs by esteemed PMA members, including past presidents and community leaders. These designs emphasized the organization’s focus on maximizing resource utilization, reducing waste, and prolonging product lifespans.

The evening also featured a Charity Auction Ball, presenting donated luxury items, artworks, and collectibles. Notable highlights included exquisite gowns by renowned fashion designers such as Michael Cinco, featuring Pia Wurtzbach's iconic dress, among others from Hollywood celebrities. Artworks by BenCab were also up for auction, all in support of the association’s initiatives aimed at bolstering PMA's community outreach, educational programs, and industry events.

Percentage of the proceeds from the auction will benefit the Upskills+ Foundation, Inc., aiding communities in severe poverty through employment and income generation via community-managed microenterprises that promote circular and sustainability practices, as well as the Betis Symphonic Band 46, offering musical training and international competition opportunities to youth.

“As we celebrate 70 years of advancing marketing excellence, the PMA is proud to spearhead a move towards a more sustainable future," stated PMA President Kathy Mercado. "This year’s PMA RAMP Fashion Show and Charity Auction Ball not only exemplify our commitment to responsible marketing but also strengthen our efforts to support the community and foster meaningful causes. With a focus on educating and inspiring our members and stakeholders to embrace sustainable practices, this event also serves as a celebration of sustainability, innovation, and camaraderie as we look forward to another decade of making a difference.”

The PMA RAMP Fashion Show and Charity Auction Ball was supported by Aseana Holdings, Newport World Resorts, Sheraton Manila Hotel, Grandhope Travel, with event partners, Tati Fortuna of Ucycle, Emperador Distillers as bar host,Forex Cargo Guam for Sitti Navarro's Performance, Betis Symphonic Band 46, Reyes Haircutters, hosted by RJ Ledesma. Creative and agency partners include, AQAdvertising, Shoppertainment Live, Globaltronics LEDs, Philippine Business Coalition for Women Empowerment, Pool Party Creatives, United Neon, along with Uniquecorn Strategies as its official PR partner. This collaboration highlighted their commitment to sustainability and community support.

FEU spearheads 1st Ph research on stillbirth, neonatal deaths

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The research initiative “COntinuing care in COVID-19 Outbreak: A global survey of New expectant and bereaved parent experiences (COCOON)” is led by Far Eastern University (FEU), as the Philippines is one of its contributing countries.

“COCOON Philippines is a collaborative project between FEU and the University of Queensland. It is a global project conducted in different countries. We are also collaborating with Mater Research Institute, King’s College London, and International Stillbirth Alliance.,” said Dr. Joemer Maravilla, supervising coordinator of COCOON and adjunct faculty of the FEU Nursing Department.

FEU is primarily funding COCOON Philippines through its University Research Assistance Grant (URAG), a university-wide research time and financial assistance to FEU academic researchers. The project is currently funded until 2026 and is headed by the principal investigator Asst. Prof. Joycelyn Abiog Filoteo of the Nursing Department, with Dr. Ana Nelia Lopez Jumamil of the Psychology Department as co-leads.

The project is one of the first projects in the university wherein two disciplines collaborate: nursing and psychology. It is also the first study in the Philippines that aims to look at the social determinants of stillbirth and neonatal deaths to parents.

Maravilla explained that according to the Department of Health, the Philippine government has no specific projects on bereavement care for mothers who had experienced stillbirth and neonatal death thus, positioning COCOON Philippines in the forefront in accessing and understanding the experiences and concerns of bereaved parents and developing support services appropriate for them.

Meanwhile, according to the 2021 World Health Organization country key indicators, the Philippines has a still birth rate of 10.17 per 1000 births, and a neonatal mortality rate of 12.28 (0-27 completed days of life) per 1000 births. Moreover, the United Nations International Children's Emergency Fund released an article last January 2023 mentioning that the Philippines has an annual record of more than 25,000 stillborn babies.

“The focus of the country, at the moment, is to help mothers with safe deliveries but in cases of loss, we have no guidelines or in-depth data on it in the Philippines. We know there are cases of stillbirth and neonatal losses, but we do not know the solutions, the coping strategies we can introduce to help the grieving parents. And that is one of the expected outcomes of our study,” said Maravilla.

COCOON Philippines aims to include 1,100 participants, composed of pregnant women, women who experienced stillbirth and neonatal death, and their partners. The data collection involves a mixed self-administered online survey and face-to-face survey in Metro Manila and Region IV-A (CALABARZON). Research participants will receive P250 as compensation for their time taking the survey.

As of this moment, COCOON Philippines already launched it official Facebook page and will serve as the research’s avenue in looking for additional participants. If people want to join this global initiative to improve women’s health and bereavement services, or if they know of others who are willing to participate, they can visit and message https://www.facebook.com/cocoon.

pinas.

Due to the sensitive nature of the study, links to online survey will not be released publicly and will only be given to the successfully screened participants.

The country’s creative powerhouses bring to life - Ballet Manila’s Ang Tatlong Kwento ni Lola Basyang

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Ballet Manila once again unearths the magical baul of Lola Basyang as it transports its audience to a world of fantastic dance, music and spectacular visuals with Ang Tatlong Kwento ni Lola Basyang set to happen at Aliw Theater from May 11, 2024 at 8PM and May 12 &18, 2024 at 5PM.

Ballet Manila stages a beloved Filipino children's classic in

Tatlong Kwento ni Lola Basyang

The second show among the repertoire for Ballet Manila’s 26th Performance Season aptly titled “Ballet Masterpieces,” Ang Tatlong Kwento ni Lola Basyang is based on the retellings of Severino Reyes’ stories by Christine Bellen Ang. Published by Anvil Publishing, the three stories are an engaging mix of romance, adventure and comedy, touching on such universal themes as loyalty and commitment to family, the power of humility and of course, love conquers all.

“We chose three stories out of twelve (12) Lola Basyang books. It was an interesting process because there were so many great tales that were worth sharing. But in the end, we felt that the themes we chose can truly resonate with an audience across many generations,” shared Lisa Macuja Elizalde, artistic director and chief executive officer of Ballet Manila.

“As a publishing company that’s known for producing books about Philippine culture, we feel it is part of our duty to ensure that the magic of these stories is not lost among the younger generation. “Ang Mga Kwento Ni Lola Basyang” is among the books that have mesmerized generations of Filipino children and we are confident they will love the ballet version,” shared Xandra Ramos Padilla, Anvil Publishing president. ”We’re so thrilled that these stories will once again be brought to life through compelling performances, thanks to our partnership with Ballet Manila.”

Bringing life to the enduring character of Lola Basyang is Mitch Valdes – the acclaimed performance artist who has been active in the theater and entertainment industry for over 50 years. Best known for her award-winning roles in Lunes, Martes, Miyerkules, Huwebes, Biyernes, Sabado, Linggo where she won a Gawad Urian Award for Best Supporting Actress, Mitch has also starred in highly-acclaimed movies such as Oro, Plata, Mata; Manila by Night; and Bulaklak sa City Jail.

Mitch’s captivating performance of Lola Basyang will open the production. Not surprisingly, the role has evoked a sense of patriotism in the actress. “We’re familiar with all the international classics but this one is a rare chance to see one of our beloved folklore come to life in classical ballet. It will be beautiful because the story is one of our own.”

The cast of Ballet Manila’s Tatlong Kwento ni Lola Basyang standing from left: John Ralp Balago, Stephanie Santiago, Ris Camaclang, Gerardo Francisco, Jessica Pearl Dames, Jasmine Pia Dames, and Romeo Peralta; along with (seated from left) Singer-actress and comedienne Mitch Valdes as Lola Basyang, Ballet Manila artistic director and CEO Lisa Macuja Elizalde and Anvil Publishing Inc. managing editor Jordan Santos

Ang Tatlong Kwento ni Lola Basyang will then unfold with the first story, Ang Prinsipe ng mga Ibon which tells the tale of a princess who wishes to marry her beloved bird against her father’s disapproval. In the end, the princess decides to turn into a beautiful bird to join her beloved bird who happens to be a prince in his kingdom.

Breathing life into the characters are principal dancers Jasmine Pia Dames/Shaira Comeros as Prinsesa Singsing and Romeo Peralta/Joshua Enciso as Prinsipe ng mga Ibon. Choreographed by the late Osias Barroso Jr., Ballet Manila’s co-artistic director until his passing in December 2023, the production hopes his legacy will live on through the choreographies he has created.

Barroso once said, “I want Ang Prinsipe ng mga Ibon to be very romantic. I want people to fall in love after watching it.” Complementing his vision is the award-winning musical arranger Mon Faustino who arranged music for the production using compositions of national artists for music.

From the soaring magic of enchanted birds, the production moves on to focus on the dark ramifications of greed in Ang Kapatid ng Tatlong Maria which tells the story of a couple who are folk healers, thanks to the leaves of a magical tree that their three daughters would pick every morning. Because of the couple’s greed, they were punished by the serpent living in the tree, taking their three daughters to marry them off to beastly animals. The couple soon had another child, this time a son, and before the father’s death, he requested his son to look for his three sisters.

Ang Kapatid ng Tatlong Maria is a collaborative partnership between Lisa Macuja Elizalde as the choreographer, and Filipino Music legend, Joey Ayala who composed the music for the entire ballet.

“For Ang Kapatid ng Tatlong Marya, I wanted to merge the movements of the folk dances of Luzon, Visayas, and Mindanao to represent the three worlds to show the cultural diversity and color of our nation,” explained Macuja Elizalde.

Apart from the magnificent ballet, the production is an auditory treat as it will feature a rare combination of raw sounds from kawayan and metal, complemented by orchestral synthesizer sounds to stimulate the imagination of the audience. For this story, Anselmo Dictado/Sean Pelegrin will perform the role of Pedro, while the Tatlong Maria will be played by Rissa May Camaclang (Maria Trining), Stephanie Santiago (Maria Loleng) and Jessa Balote/Jessica Pearl Dames (Maria Upeng).

No less than National Artist Ryan Cayabyab composed the lively and catchy music that will accompany the dancers in Ang Mahiwagang Biyulin. The last installment in the trilogy, its tells the story of a young man named Rodrigo who is rewarded with a magical violin for his kindness to an old woman.

Completing the creative powerhouse for this final tale is the late award-winning Filipino ballet dancer Tony Fabella, whose amazing choreography reaffirms his belief that, while the story is easy enough to understand, audiences will have a deeper appreciation for the beautiful message of Ang Mahiwagang Biyulin if told through ballet. True enough, theater goers must prepare to be enthralled by the performances of Gerardo Francisco Jr./Anselmo Dictado as Rodrigo and John Ralp Balago/Junmark Sumaylo as Ahab.

From the brilliantly written word to the wonderful stage of ballet, Ang Tatlong Kwento ni Lola Basyang is a production mounted with the heartfelt intention of giving birth to a newfound appreciation for our vibrant Filipino culture: “We hope that they come out of the theaters having learned so many valuable life lessons,” said Macuja Elizalde.

All performances will be staged at Aliw Theater, Pasay City. For tickets, visit www.ticketworld.com.ph. To know more about Ballet Manila and its shows, visit www.balletmanila.com.ph

Home Credit, Puregold secure partnership, give more Filipinos access to convenient and flexible consumer products purchase through credit

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Staying true to its commitment of being the Filipinos’ financial ally, Home Credit Philippines (HCPH) has recently formed a partnership with one of the country’s biggest chain of supermarkets, Puregold, to allow its customers to use credit when purchasing their necessities.

Recently launched, this collaboration offers Puregold customers nationwide an easy, convenient, and secure way of purchasing their groceries using Home Credit Card or Qwarta. In addition, they will get opportunities to participate in seasonal, brand specific, and other unique and exclusive deals.

Home Credit Card is HCPH’s premium revolving product that offers select customers the perfect first-time Visa credit card with 3% load discount, zero additional fees on bills payment, interest-free option for up to 45 days per month and low interest fee at 3%. Meanwhile, Qwarta is HCPH’s virtual shopping line that users can use via the My Home Credit App to buy load, pay bills, buy groceries (via QR), and shop online.

“Home Credit is steadfast in its role of being a financial partner to Filipinos to help them realize and achieve the life that they want for themselves. This collaboration with one of the country’s biggest chain of supermarkets enables us to strengthen this commitment and reach more people nationwide with offers that can help them better manage their finances,” Sheila Paul, Chief Marketing Officer of HCPH, said.

This seamless payment journey only involves three easy steps, starting with the customers’ download of the My Home Credit App. Those who are eligible to use Home Credit’s Qwarta or those who have a Home Credit credit card may then generate a QR code that, lastly, they will present to a Puregold’s cashier for scanning to complete their purchase.

“As we approach the remarkable milestone of having 500 stores nationwide, our unwavering commitment to our company’s core values is stronger. We are not just a retail business, but an enterprise of service, dedicated to supporting lives and nurturing stronger communities across the country.

This strategic partnership with Home Credit Philippines allows us to further amplify flexibility and convenience for our valued customers and Ka-Asensos,” Jenny Jacintos, Senior Manager for Merchandising and Marketing Services of Puregold.

To know more about the latest updates from Home Credit Philippines, visit its official website, www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in Shopping Mall Philippines.  

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).  

[ARF(1]Space for Statement from Puregold

[MCDM(2]Yes please, let's put this to establish stronger partnership with PureGold