LG Smiles back to the World with its new Brand Identity

Tweet

With Reinvented Brand Strategy, Company Aims to Actively Communicate

With Customers Beyond Generations and Locations

 

 

 

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

 

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

 

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

 

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

 

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

 

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

 

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

 

 

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

 

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG's Official Flagship Stores in Lazada and Shopee.

 

Capture Life’s Awesome Moments: How Samsung Galaxy A54 5G serves as your personal creative studio

Tweet

In today’s social savvy world, mobile phones have evolved to become a gateway for our creativity – allowing us to capture, create and share our ideas in a snap with powerful cameras and editing tools.

Celebrity IT Girl Claudia Barretto with Samsung PH Product Marketing Manager Mark Que

Recognizing how today’s generation love to create content, the Samsung Galaxy A54 5G has been especially designed to help you capture life’s awesome moments! From an upgraded camera setup to more customization features and creative editing tools, check out all the ways this awesome device can become your personal mini-creative studio.

Capture life from all angles

Whether you want to capture the small details or grand, panoramic landscapes, the Galaxy A54 5G has the camera setup to deliver crisp and vivid photos. The Galaxy A54 5G has 50MP OIS Main (F1.8), 12MP Ultra-Wide (F2.2), and 5MP Macro (F2.4) rear cameras which gives you options for different shots and angles to help you be as inventive as you want.

Awesome Lime

And if you’re into taking endless selfies, you’ll love the hands-free feature of the Galaxy A54 5G, which also gives you stunning and high-quality photos with its 32MP (F2.2) front camera.

Reduce Blur and Noise for Better Photo Quality

Taking good photos is one thing, but editing them is another. With Galaxy A54, you don’t have to use multiple devices or third-party apps to create awesome content. Some of the more difficult steps in heavy photo editing can now be done with Galaxy A54 5G’s latest One UI 5.1 new features like Photo Remaster, where you can refine images by reducing blur and noise, all the while increasing the resolution with an AI-powered tool. You can even have fun and personalize your photos and wallpaper with stickers!

Eliminate Distractions with Object Eraser

Aside from stunning, highly defined images, the Galaxy A54 5G also offers the Object Eraser, where you can remove objects or people in the background from the photos like they were never there. All you have to do is click on the object, and the feature will do its job to erase it. You can simply edit and instantly share your awesome memories with the world.

Live-Action Made Awesome

If you’ve got shaky cam woes,  worry no more with the Galaxy A54 5G’s optimized stabilization, which helps you shoot super steady videos in 1080p resolution. It comes with VDIS (Video Digital Image Stabilization) which minimizes and corrects the unsteadiness of a video by utilizing motion sensor data and video analysis and a wider Optical Image Stabilization angle, which helps reduce distortion. Couple this with automatic reframing and autofocus and you’ve got much smoother and clearer videos.

Bring awesomeness to nightlife with Nightography

Most phones easily capture moments during the day but miss the awesome life when dusk falls. Not with the Galaxy A54 5G! With its best-in-class low-light capacity, you’ll be able to capture much more detail and color to snap your nighttime memories beautifully.

Make the best out of the awesomeness the screen offers

With built-in screen recording, you can capture content much more easily, from how-to videos to live streaming your favorite games.

And speaking of screens, the Galaxy A54 5G features a 6.4" FHD+ Super AMOLED screen with 120HZ refresh rate, 1,000 nits brightness, and Vision Booster for a brighter and better viewing experience across different lighting conditions. This mobile device is also powered by the Exynos 1380 processor with 5G connectivity for smooth processing and content sharing. Private Share also ensures secure connectivity. It also comes with the Eye Comfort Shield and long battery life, which make it perfect for long hours of content creation.

The Galaxy A54 5G  is also environmentally friendly, as no hazardous substances were used in its design; recycled plastic was used in its side keys and SIM trays, while the cover was made of recycled BIO materials.  Its sturdy design also makes it resistant to dust, sand, and even up to 1 meter of fresh water for up to 30 minutes so you can create content wherever your summer adventure takes you.

The Samsung Galaxy A54 5G retails for PHP 26,990 for the 256GB variant and PHP 24,990. It comes in three trendy colors: Awesome Graphite, Awesome Lime and the online-exclusive Awesome Violet.

Get your Galaxy A54 5G with awesome offers like flexible payment deals from Home Credit and 0% Credit Card installment plans. If you want to trade in your old device, you can also enjoy savings of up to PHP 10,150. Bundle deals are also available with other Samsung devices – get 50% off on the Galaxy Buds2 Pro and Galaxy Buds2, and 30% off on the Galaxy Watch5 Series. You’ll even get a free travel adapter with your purchase so you can start your content creation journey effortlessly!

The Galaxy A54 and A34 5G is available through samsung.com, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee, Abenson.com and MemoXpress Online.

For more information, visit https://www.samsung.com/ph/

__________________________________ 

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com

 

DOH launches multi-sectoral initiative to eradicate tuberculosis

Tweet

The Department of Health (DOH) has launched the Philippine Acceleration Action Plan for Tuberculosis (PAAP-TB), a multisectoral initiative to eradicate tuberculosis (TB) in the country by 2035. The DOH together with the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Department of Labor and Employment (DOLE), and Department of the Interior and Local Government (DILG), through the PAAP-TB aims to provide wider access to health services, and improved education and public information, social protection, and labor protection to eradicate TB by 2030.

OIC Secretary of Health – Maria Rosario Singh-Vergeire delivers opening remarks on the importance of TB eradication and building a healthy population

Tuberculosis is a chronic communicable disease that comes second only to COVID-19 as a leading cause of mortality from a single infectious organism. According to the Global TB Report 2022, the disease accounted for 1.6 million deaths in 2021. In a preliminary report from the Philippine Statistics Authority (PSA) this year, TB continues to rank 11th among the causes of death in the Filipino population.

TB elimination entails improving access to TB services, and addressing the social, economic, and physical determinants that significantly affect its occurrence, transmission, and even treatment. “In addressing these social determinants of health, we enjoin all our sectoral stakeholders for synergistic solutions to overcrowding, low education, malnutrition, and ultimately poverty. Our collective interventions will make TB services equitable, especially for the poor,” said Officer-in-Charge Secretary Dr. Maria Rosario Singh-Vergeire.

The PAAP-TB aims to address the nation's TB epidemic by re-examining current programs and initiatives of National Coordinating Committee for Tuberculosis (TB-NCC) member organizations. Together, these collaborating sectors will provide an action plan and involve the private sector and organizations to achieve the program's goals over two medium terms.

OIC Secretary of Health – Maria Rosario Singh-Vergeire and Department of Interior and Local Government Secretary Benjamin Abalos Jr. present the PAAP-TB document

Also present at the event were representatives from various sectors committed to eradicating TB in the Philippines, Department of Health Assistant Secretary Beverly Ho, DILG Secretary Benjamin Abalos Jr., DSWD Assistant Secretary Janet Armas, DOLE Executive Director for the Occupational Safety and Health Center Ma. Teresita Cucueco, and FDA Director IV Jesusa Joyce Cirunay.

Department of Social Welfare and Development Assistant Secretary Janet Armas during the press conference at the Philippine Acceleration Action Plan for Tuberculosis (PAAP-TB) initiative

“By engaging multiple disciplines, organizations, sectors, and partners can combine strengths and leverage resources, expertise, and knowledge, while addressing the social, environmental, economic, and political systemic drivers that influence behaviors and prevent the effective delivery of health policies and interventions,” said Officer-In-Charge Singh-Vergeire.

FDA Director IV Jesusa Joyce N. Cirunay delivers pledge of support for the elimination of TB in the Philippines

USAID Philippines Deputy Mission Director Rebekah Eubanks delivers pledge of support for the elimination of TB in the Philippines

The PAAP-TB document has been developed with technical support from the USAID’s TB Innovations and Health Systems Strengthening Project implemented by FHI 360.

Hamilo Coast --- committed to nurture and protect the marine life

Tweet

Home to the most diverse marine ecosystem in the world, the Philippines has been tagged as one of seven biodiversity hotspots across the planet. This means that a high number of endemic or endangered species are found in these tropical isles, which are now a conservation priority region due to the threat of severe habitat loss. Add to this the adverse effects of climate change, and a variety of destructive practices that impact our rich coastal areas, and one could say that our much-touted aquatic biodiversity is constantly imperiled.

Native giant clams re-stocking, spawning and orientation for ocean nursery project of UP Bolinao Marine Lab done in partnership with DENR, Rotary Club of Nasugbu and the LGU.

Fortunately, the Philippines’ coastal communities are relentlessly pushing for sustainable practices that are primed to help preserve our marine rersources. One such community, Hamilo Coast, is unwavering in its campaign to protect and preserve its picturesque sanctuary located in Nasugbu, Batangas.

A 40-hectare premier leisure resort complex, Hamilo Coast is only an hour and a half commute from Mall of Asia via the Cavite Expressway (CAVITEX) and Ternate-Nasugbu road. A development of Costa Del Hamilo, Inc. (CDHI), a duly recognized SM Prime company, Hamilo Coast is a masterplanned community that features the idyllic Pico De Loro Cove, which integrates residential, resort, leisure, commercial, and institutional land uses.

Stepping up its game to protect and nurture the incredibly rich and breathtaking marine life surrounding it, Hamilo Coast recently renewed its partnership with the World Wide Fund of Nature Philippines (WWF). The collaboration will continue to expand and enhance the scope of its sustainability initiatives that have covered coastal resource management, ridge-to-reef management, solid waste management, mangrove reforestation, the use of renewable energy sources, and environmental awareness since the year 2007.

Olive Ridley Sea Turtle hatchlings are immediately released to the ocean as part of Hamilo Coast’s Marine Turtle Conservation Program.

"Hamilo Coast has always made an effort to preserve our marine resources, as it is not only a responsibility but a privilege to do so. Our partnership with WWF manifests our resolve to ensure that our community remains a safe haven for marine life, and that we continue to be a model for sustainable coastal development in the Philippines," shares Ms. Imee G. Francisco, Vice President and Head of CDHI Projects and Operations.

Hamilo Coast has gone beyond expectations to ensure that its slice of paradise remains pristine for the years to come. To fulfill this advocacy, Hamilo Coast currently engages in several marine and environmental activities in partnership with the local government and non-government organizations (NGOs).

Leading such efforts is its collaboration with the University of the Philippines Bolinao Marine Lab, which provides training in the culture and ocean rearing of giant clams through the Giant Clams Restocking and Spawning Program. This activity is a conservation strategy that aims to improve the biodiversity and productivity of stressed coral reef habitats.

SM Leisure Resort Residences Executives and Management team led the Coastal Clean-Up at Hamilo Coast’s Pico De Loro Cove in support of the company’s advocacy to save the environment

 and marine life.

Next, with Hamilo Coast’s beautiful and well-kept beach fronts as favorite nesting grounds of Olive Ridley Turtles, the community regularly implements the Marine Turtle Conservation Program. In this undertaking, Hamilo Coast’s Estate and Sustainability teams proactively monitor and protect the turtle nests until the eggs hatch, after which the hatchlings are immediately released to the ocean.

Hamilo Coast also continues to hold the annual Coastal Clean-Up Program, a highly effective collaboration between the management and employees of Costa Del Hamilo Inc. and the local government. The volunteers collect trash and debris from Pico Beach and neighboring coves, identify the sources of the litter, help change behaviors that cause pollution, and raise awareness on the extent of the marine debris problem.

“As we strive to create a more sustainable future, we are proud of what we have accomplished and continue to do here at Hamilo Coast,” Francisco relates. “While we are very excited to do even more to preserve our aquatic biodiversity, we hope that we may also inspire other communities to do the same.”

For more information on Hamilo Coast, its marine conservation efforts, and its other sustainability initiatives, you may check out the Hamilo Coast official Facebook page (https://www.facebook.com/hamilocoastph), website (www.hamilocoast.com), and Instagram (@hamilocoastph).

-----------------------------------

ABOUT HAMILO COAST

Hamilo Coast is a master-planned seaside residential community in Nasugbu, Batangas. Developed and managed by Costa del Hamilo, Inc., a subsidiary of SM Prime. It is approximately 90 minutes from Manila via Cavitex and the Ternate-Nasugbu Road. For inquiries, call (632) 7-945-8000 or visit www.hamilocoast.com.

Asia's Multimedia Star Alden Richards advocates the fight against plastic pollution with Century Tuna Saving Our Seas initiative

Tweet

Asia's Multimedia Star and Century Tuna Ambassador Alden Richards leads the reef cleanup for the Century Tuna Saving Our Seas Initiative at Anilao in Mabini, Batangas

For the first time ever, Asia’s Multimedia Star and Century Tuna Ambassador Alden Richards dived the seas of Anilao in Mabini, Batangas to join the Century Tuna Saving Our Seas initiative, an advocacy that highlights the importance of preserving the local marine biodiversity and plastic waste management in the country.

Century Tuna Ambassador Alden Richards shows a piece of shoe he found during the reef cleanup.

“I'm not going to scuba dive for leisure but I'm going to scuba dive to help protect the planet and to save our seas,” said Alden pointing out how important it is for celebrities like him to use their platform to influence and amplify the messages on pressing issues including plastic pollution, climate change and other environment concerns.

Century Tuna Ambassador Alden Richards leads the Saving Our Seas initiative with Century Tuna.

The Saving Our Seas program is an initiative of the local canned tuna brand, Century Tuna, that aims to raise awareness about the current challenges that we are facing because of plastic pollution that affects not only marine biodiversity but the human population as well.

Century Tuna recognizes that the Philippines is part of the ‘Coral Triangle’ that is the center of the world’s marine biodiversity which is why the local tuna brand exerts efforts in addressing the ecological challenges that currently affects the Philippine seas.

Century Tuna, through Saving Our Seas, encourages people to join the fight against plastic pollution and become part of the solution to conserving the environment. In partnership with Aling Tindera Waste-to-Cash program by HOPE, an impact organization, communities can collect plastic wastes that they can exchange for an amount of money. The Saving Our Seas project reinforces the Plastic Circular Economy which diverts collected and recycled plastic away from nature.

Alden Richards also revealed that Century Tuna Saving Our Seas is his first environmental advocacy project and that this initiative opened his eyes to the impact of plastic pollution on the ecosystem.

Century Tuna Ambassador Alden Richards collects the trash in the seas of Anilao, Batangas

The superstar said, “This is the first and it’s saddening that people still take waste management for granted. Way back, I used to think that throwing a piece of wrapper wouldn’t hurt but when I saw the reef, it made me ask myself what would happen if 10,000 people thought the same? I believe that change starts in you. If you want to see change, be the change you want to see because the things that we take for granted will make an impact on the future generations.”

Century Tuna Ambassador Alden Richards preparing for the Reef Cleanup

Through the Saving Our Seas initiative, Century Tuna hopes to help strengthen the Plastic Circular Economy which entails that all plastics collected and recycled will not leak back into the open environment. In partnership with HOPE, the Saving Our Seas project aims to collect 10 metric tons of plastic this 2023.

“It's really about the cause that made me say yes – a combination of scuba diving and reef cleaning.  I've never done that in this lifetime so I’m very honored. Thank you, Century Tuna for considering me to be a part of this,” said Alden.

Alden Richards encourages the people of Barangay Ligaya to support the Saving Our Seas Initiative.

Alden Richards was joined by Century Tuna executives including Century Pacific Food Inc. Executive Chairman Mr. Chris Po, Director & Treasurer Mr. Leo Po, EVP & COO Mr. Greg Banzon, VP & GM for Branded Tuna Business Mr. Carlo Endaya, HOPE Founder Ms. Nanette Medved-Po and Managing Director Ms. Ilusion Farias, Century Tuna Superbods winners and finalists together with volunteers from the community.

Century Tuna Ambassador Alden Richards joins the crowd of Brgy. Ligaya, Mabini, Batangas

Coinciding with the celebration of Earth Hour, the commencement of the Saving Our Seas initiative was filled with environment-conscious activities including shore and reef clean up, community visit, and the observance of Earth Hour.

Aside from Asia's Multimedia Star Alden Richards, the newest Century Tuna ambassador Pia Wurtzbach also supports the Saving Our Seas advocacy.

For more information, feel free to visit the newest Saving our Seas microsite at https://centurytuna.ph/SavingOurSeas/ or visit Century Tuna Superbods on Facebook or @centurytunasuperbods on Instagram for more updates.